3 savulescu brand-uri in digital
DESCRIPTION
branduri in digitalTRANSCRIPT
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Brand-urile digitale
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Paid media
Owned media
.............. media
POEM
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Sursa: socialmedialondon.co.uk
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Sursa: socialmedialondon.co.uk
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Sursa: socialmedialondon.co.uk
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Best of Cannes 2014, 2015 cyber, innovation, integrated lions
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De reținut
• Think ≥ than the brand • Big Data vs. Big Emotion (Bridget Jung,
creative director DigitasLBi, Paris) • Storytelling
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Case study
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The great
Brand: CNA Language Schools Agenție: FCB Brasil An: 2014
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The playful
Brand: Chipotle Agenție: CAA Marketing și Moonboot Studios (animație) An: 2014
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The magic
Brand: British Airways Agenție: Ogilvy & Mather Group UK An: 2014
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The beautiful & strong
Brand: Under Armour Agenție: Droga5 NY An: 2015
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The fun
Brand: Companie teatrală independentă Teatreneu Agenție: McCann BCN An: 2014