3 reasons why you don’t need a social media consultant
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Entrepreneurs W 22/03/2015 0 Comments
Social Media
3 Reasons Why You Don’t Need a Social Media Consultant
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You are just getting started with your overall approach to SM.
You think hiring a consultant will help you nail this down but in
reality they will just distract you. What should be focusing on in
Team Work
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reality they will just distract you. What should be focusing on in
this stage is getting all of your internal constituents involved.
Generating commitment and buy-in from would be
contributors and beneficiaries is critical. Doing this in the early
stages allows folks to watch as the strategy unfolds. Seeing the
whole thing take shape will provide each stakeholder with an
opportunity to insert feedback at every step. It will also afford
them the opportunity to see how much work you are putting
into getting everything off the ground. No need to pass the
glory onto some consultant. Keep this in-house and in control,
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approach launching a social media strategy like you’ve
approached every other marketing program you’ve launched.
Those were all pretty successful anyway – right?
You already have a person dedicated and they are doing a great
job. Your Twitter following is growing and you’ve got a lot of
traction on Facebook. And since all you care about is showing
growth, which for you right now means quantity of
fans/followers etc…everything looks good to go. Why shake
things up? With over 1,000 Twitter followers you feel
successful; after all that is 10x the number you had last year.
Your boss will think you are really kicking-ass when you show
him the growth. And when he/she asks if that has translated to
sales, you have reports showing the ROI and true reach of your
social network, correct?
Your existing agency is handling your SM and doing a great job.
They have an editorial calendar in place, they are doing blogger
and social media outreach, basically creating all the buzz for
you. They’re posting to your Twitter feed and Facebook wall
several times a week and generating a lot of engagement.
They’re doing exactly what they said they would do and you
feel comfortable that if you just stick with the program all will
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be well. Plus your account manager is really cool and kinda
cute, so you have a good thing going there. No need to shake
things now is there?
If these 3 things describe your current social media state of
mind then you probably don’t need a social media consultant.
It’s clear you have all your ducks in a row and are on your
way… right?
By Kevin Jones
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