3 rd generation parliamentary websites evolution or revolution ?
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3 rd Generation Parliamentary websites Evolution or revolution ?. Bruno Penne Belgian House of Representatives. “ 3 rd generation Parliamentary websites”. Adding new comm channels Tailored info for targeted audience Increasing participation Increasing your ‘success rate’, - PowerPoint PPT PresentationTRANSCRIPT
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3rd Generation Parliamentary websites Evolution or revolution ?
Bruno Penne Belgian House of Representatives
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“3rd generation Parliamentary websites”• Adding new comm channels• Tailored info for targeted audience• Increasing participation
Increasing your ‘success rate’, Remain relevant as a website , Extend your web presence
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“Evolution or revolution”
Facebook revolution What is the revolution about ? “Ornamental or fundamental”
- Representative democracy under stress ( vs direct democracy ) - Website loosing authority ( monopoly )
- Webmaster loosing control
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“Evolution or revolution”
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“Evolution or revolution”
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“generation Y”• Technology Stops being technology(new
normal)
• Target group Becomes community - individual
• Push User( you ) in control• Want it all Fast, not perfect, good enough• Want it now Zero tolerance technical failure • Privacy Complete transparency
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Usage of Social media : Total transparency Accountibility Authority Direct dialogue
“generation Y”social media
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Revolution generation YEvolution adapt to global web presence(domino effect)• New type of clients
… asking for a new ‘information strategy’ … asking for a new ‘communication strategy’
• New strategies … asking for changes in organisation ?
… dealing with technology in a other way technology strategy ! clouds & webservices
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now : user driven change (new normal)• Response is the message• Contact & interaction is king• User in control • Technology meets parliamentary activities
( Parliament 2.0 )
1997 : technology driven change• Medium is the message• Content & information is king• Controlled by Parliament, ‘webmaster’• Technology supporting parliamentary processes
( Parliament 1.0 )
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“communication features”Sections of the seminar
No continuous spectrum grouped by goal grouped by intended audience
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New ways to deliver parliamentary info Reach “served audience” better.
New ways to deliver existing informationDelivering through new channels or formatsSchedule the delivery ( daily, weekly, … )Delivery via filtering info (facets)
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Extend the reach of your internet-presence, Reach the “unserved audience”
Translate technical content (editorial teams)Tailor content to communities (social media)Add new non-technical content (blogs)Filter content for specific groups (subsites)
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Narrow the gap between the citizen and parliamentary decision making.
Allow citizens to comment on existing parl. data (participation/crowdsourcing/feedbackforms) Allow citizens to start initiatives (e-petition) Allow citizens to debate and participation (forum)
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Questionnaire results & trends
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Thanx + [email protected]