3 proven strategies to effectively farm on facebook- nar 2011 presentation
DESCRIPTION
Using Facebook to gain Real Estate clients.TRANSCRIPT
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@staceyharmon
3 Proven Strategies to Effectively Farm on Facebook
Presented by:Stacey Harmon
Harmon [email protected]
@staceyharmon
www.HarmonEnterprises.com
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@staceyharmon
Hello…my name is:
@staceyharmon
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@staceyharmon
Facebook’s Marketing Product Line
This chart with full explanation available at:
www.PixelCoaching.com
“Facebook Foundations: Facebook’s Marketing Tools Explained”
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@staceyharmon
Strategy #1: EngageProfile Pages Groups Ads
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@staceyharmon
Why does engagement work?
Visibility
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@staceyharmon
Facebook rewards
engagementwith more visibility.
What Facebook Marketers MUST Understand:
Likes | Comments | Shares
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@staceyharmon
News Feed
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@staceyharmon
Lisa is engaging on Facebook
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@staceyharmon
News Feed
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@staceyharmon
What Should Your Engagement Look Like?
STOP DOING THIS!
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@staceyharmon
Create Engagement: Ask Questions
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@staceyharmon
• Don’t forget to ask questions:– About real estate– About lifestyle– About community– That demonstrate local knowledge– About your properties
Create Engagement: Ask Questions
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@staceyharmon
Create Engagement: Post Photos
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@staceyharmon
Power Tip: Post photos with your questions
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@staceyharmon
• Engagement ---> Visibility• Ask questions• Post photos
Strategy #1 Engage
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@staceyharmon
Strategy #2: Use Your ProfileThe most powerful business development tool on Facebook
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@staceyharmon
• Sphere of influence• Relational• People get to know/like/trust you• DIRECT MESSEGING
Why?
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@staceyharmon
Leads
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@staceyharmon
Profile Marketing Common Theme: Don’t Sell
“I do more business by not
talking business”
“The less you talk about business, the
more business you’ll do.”
“78 sides in 2010.30% of my business came from Facebook.”
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@staceyharmon
Can People Find Your Contact Information?
“If people find you interesting, they will seek you out and find out what
you do.”
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@staceyharmon
Profile Info Tab
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@staceyharmon
1. Post engaging content2. Use lists
– Touch 10 people via posts every day– Connect to agents
Proven Profile Strategies
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@staceyharmon
1. Post engaging content2. Use lists
– Touch 10 people via posts every day– Connect to agents
3. Use privacy settings to control content visibility
Proven Profile Strategies
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@staceyharmon
1. Post engaging content2. Use lists
– Touch 10 people via posts every day– Connect to agents
3. Use privacy settings to control content visibility4. Birthdays
– Display your birthday– Wish people happy birthday
Proven Profile Strategies
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@staceyharmon
Strategy #3: Check-InFacebook Places
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@staceyharmon
Facebook Places
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@staceyharmon
Create a Place At Your Listing
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@staceyharmon
“In-lieu of signing in, the sellers have requested that you check in
on Facebook places.”
At Broker Preview & Open Houses:
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@staceyharmon
Check-in Stories Are Created
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@staceyharmon
Those Stories Appear on Visitors Profile
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@staceyharmon
Check in at Showings
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@staceyharmon
• Happy sellers• Real estate content on your profile
Benefits of Checking-In
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@staceyharmon
3 Proven Strategies:
1. Engage 2. Use Your Profile3. Listings Check In
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@staceyharmon
Resources
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@staceyharmon
Free Profile Optimization Checklist
www.facebook.com/HarmonEnterprises
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@staceyharmon
www.facebook.com/HarmonEnterprises
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@staceyharmon
www.HarmonEnterprises.comwww.facebook.com/HarmonEnterprises
949.891.1140 | @staceyharmon
Facebook Marketing for Real Estate