3 pillars of social real estate
DESCRIPTION
What are the 3 Pillars to Social Real Estate Marketing?TRANSCRIPT
Social Real Estate
about me:
• 8 years as a Mortgage Broker
about me:
• 8 years as a Mortgage Broker • I went to the dark side
about me:
• 8 years as a Mortgage Broker • 1.5 years as a Realtor®
about me:
• 8 years as a Mortgage Broker • 1.5 years as a Realtor® • Teaching and Speaking for 4 years • Video Marketing • Digital Marketing • Consulting
Technology will never replace Agents…
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But Agents using technology will!
3 Pillars Social Real Estate
Social Local Mobile
3 Pillars Social Real Estate
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Social
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Local
3 Pillars Social Real Estate
3 Pillars Online Real Estate Marketing
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Mobile
Social
Social
Social
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1. Cover Image!2. Profile Picture!3. Timeline!4. About Section!5. Apps!6. Highlights!7. Composer!8. Pinned Post!9. Friend Activity
COVER IMAGE
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hootsuite
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hootsuite
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6 Keys to a Successful Social 1. Goals 2. Research 3. Content 4. Involvement 5. Face 2 Face 6. Rinse-Lather-Repeat
Social
create an experience that converts “likes” and “followers” into LEADS.
Social some best practices
Social some best practices
Curate & Diversify !
Social some best practices Curate
• be FUN
Social some best practices Curate
• be FUN •be ENGAGING
Social some best practices Curate
• be FUN •be ENGAGING •be INFORMATIVE
Social some best practices Curate
Social Curate & Diversify
Diversify
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Said No One Ever!!!
Local
Location Location Location !
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Local
Some Stats • one-third of searches have some sort of local annotation that equates to about 2.6 billion searches a month !
Local
Some Stats • one-third of searches have some sort of local annotation that equates to about 2.6 billion searches a month • 90% of home buyers start online (all location based) !
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Local
Some Stats • one-third of searches have some sort of local annotation that equates to about 2.6billion searches a month • 90% of home buyers start online (all location based) • Less than 20% of all business have claimed their local
listing !
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Local
Where to start?
Local
Where to start?
LocalWhere to start?
Mobile
Mobile
Mobile
mobile internet use has surpassed desktop use.
Mobile80% of Americans don’t leave home without it
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90% have it within reach 100% of the time…
Mobile
Mobile
75% use their mobile device….
Mobile
72% + check and updated their status….
Mobile
72% + check and updated their status…
Mobile
Mobile
Mobile
89 million people watch 1.2 billion videos a day
Mobile
89 million people watch 1.2 billion videos a day !
50% of all MOBILE traffic !
Mobile
89 million people watch 1.2 billion videos a day !
50% of all MOBILE traffic !
92% of mobile videos are shared. !
Mobile
Video Ideas: • FAQ and Questions they should be asking • Community and home tours • tips and tricks • include your affinity partners !
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For more…. !
Visit: DaveWoodson.com YouTube: Dave Woodson Twitter: @DaveWoodson !