PREPARED BY:MUKESH KUMAR

HOW TO INCREASE ORGANIC TRAFFIC?

ON-PAGE FACTORS (3 MOST IMPORTANT)

1. Keyword Research, Meta Tags (Title & Description)2. Internal Linking3. URL Structure

ON-PAGE FACTORS (3 MOST IMPORTANT)

1. Keyword Research, Meta Tags (Title & Description)“Diversity is a key word in the keyword world.”

• Identifying the right keyword and assigning them to the right landing page.• SEO keywords are the key words and phrases in your web content that make it

possible for people to find your site via search engines.• Using the keywords in Meta Title & Description Tags.• Using variations of keyword though out the page content within the same

website or other.• Using the keywords in the URLs.• Using the keywords as anchor text to link back to the website from elsewhere .

ON-PAGE FACTORS (3 MOST IMPORTANT)

2. Internal Linking

• They allow users to navigate a website.• They help establish information

hierarchy for the given website.• They help spread link juice (ranking

power) around websites

ON-PAGE FACTORS (3 MOST IMPORTANT)

3. URL Structure

• The more readable by human beings, the better.• Keywords in URLs.• Exclude dynamic parameters

when possible. (i.e. https://www.domain.com/tour/519?stage=CONTENT)• Match URLs to titles most of the

time (when it makes sense)

OFF-PAGE FACTORS (3 MOST IMPORTANT)

1. Get linked through guest posting – Article Distribution (Do-follow – No-Follow Balance).

2. Press release submissions.3. Create infographics that get shared.

OFF-PAGE FACTORS (3 MOST IMPORTANT)

1. Get linked through guest posting – Article Distribution (Do-follow – No-Follow Balance).

• Get Quality Traffic & Backlinks.• Build Domain and Search Engine

Authority• Increase Your Exposure and Brand

Awareness• Social Networking Benefits

OFF-PAGE FACTORS (3 MOST IMPORTANT)

2. Press Release Submission

• HUGE viewership and customer base.• Increased visibility and

trust.• Managing and fixing your

reputation.• Spread your brand virally.

OFF-PAGE FACTORS (3 MOST IMPORTANT)3. Create infographics that get shared• Infographics are Shareable, Linkable

and Evergreen Assets.• Infographics Enables Brands to Gain

Traction and Links in Difficult, Complex Industries.• It’s Easier to Explain Complex Data,

Facts and Figures through Visual Form.• Infographic Research can be Recycled

into a White Paper or Press Releases.

SEO TOOLS

1. Google Keyword Planner: For keyword research. Pricing: Free.

2. SEO Moz: Track rankings, analyze your social media followers, check and compare backlinks across multiple URLS, test a website for crawl errors, perform keyword analysis, and more. Pricing: $ 149 per month.

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