3. ms milica pesic (united kingdom), executive director ... · milicapesic/ executive director...
TRANSCRIPT
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Milica Pesic / Executive Director
‘Don’t ban, but have a fun’MIL tackling hate, intolerance, exclusion, and radicalization
Kaunas, October 24-25, 2018
________________________________________
www.media-diversity.org / Tel: +44 20 7255 2473
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www.media-diversity.org / Tel: +44 20 7255 2473
The Challenges
• FoE v the Right not to be discriminated‐ GTTO Belgium Case / Choudary/ S Bannon‐ Censor? Report minimally (with care)? Mock? Ridicule?
• Facts v Emotions: questioning the impact of MIL
• Current Global political and social climate
• Reading the news
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www.media-diversity.org / Tel: +44 20 7255 2473
Can MIL make you happier?
The Guardian (UK)
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www.media-diversity.org / Tel: +44 20 7255 2473
Game of Trolls
• Taking the common narratives used against religious groups on socialMedia, matched them with MDI Resources
• FB Create Against Hate helpa campaign with a creative agency
• 3 videos with tips sharedon FB and IG using ad credit from FB.
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www.media-diversity.org / Tel: +44 20 7255 2473
How did it go?
• We recruited ‘positive trolls’ to help us counter and nudge a more positive
dialogue
• Pushing more positive narratives
• We had haters but organic helpers sometimes came to our aid
• We gathered some of the positive comments and put them together in a
video
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www.media-diversity.org / Tel: +44 20 7255 2473
Results
• Huge reach among youngpeople in the UK
• Over 3.5 million reachoverall (3 videos plusrounder video).
• Rounder video translatedinto German, French,Greek and Hungarian.
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www.media-diversity.org / Tel: +44 20 7255 2473
Boris Johnson I
• Former Secretary of State, MP and journalist Boris Johnsoncaused controversy with his comments: ‘bank robbers’ or‘letterboxes’
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www.media-diversity.org / Tel: +44 20 7255 2473
Boris Johnson II
• When they are ridiculouswe use other instrumentsapart from crowning him‘Troll of the Month’.
• We got quite a response
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www.media-diversity.org / Tel: +44 20 7255 2473
Media Monitoring Video
• Conducting monitoring in 6 countries with 7 partners and using thesame methodology (mainstream and social media)
•Want to teach young people the concepts of monitoring the media withour accessible methodology so we made three videos•https://www.facebook.com/getthetrollsout/videos/1825744330836682/
•Over 10,000 people have watched the video so far
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www.media-diversity.org / Tel: +44 20 7255 2473
Origo I
• Publication in Hungary known for taking articles from other countriesthat support their anti‐immigration narrative or lacking sources forsome.
• The headline in question was “Journalist: According to EgyptianMuslims, Christian women can be raped”
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www.media-diversity.org / Tel: +44 20 7255 2473
Origo II
So we reacted with ameme to sum upOrigo’s editorialposition to youngpeople.
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www.media-diversity.org / Tel: +44 20 7255 2473
SCHILD EN VRIENDEN Outcome
So far ‐ Troll of the Month …..
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Milica Pesic / Executive Director
‘Don’t ban, but have a fun’MIL tackling hate, intolerance, exclusion, and radicalization
Kaunas, October 24-25, 2018
________________________________________
www.media-diversity.org / Tel: +44 20 7255 2473