3. mail is generally preferred when items require considered review

Mail is generally preferred when items require considered review Preference for Mail vs. Email ~ C% difference between Mai! and Email) bx< Prefer Mail (NE Brochures and catalogues 42 Bills or statements 27 Loyalty rewards 22 Issues or complaints 3 -2 Reminders -17 Even where the overall preferenc e is for Email consumers see a role for both channels; Email is liked for speed, while Mail is preferred for substance and those items that are better suited to a more considered review. "/ thinkit's a mix because there are certain things that I want through the post and there's certain things I'm quite happy to get as email, thingslike the Royal Horticultural Society Newsletter I'd want that to be in the post to be honest because it's of interest to me. " -32 Other products and services ,^

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Mail is generally preferred when items require considered review

Preference for Mail vs. Email ~C% difference between Mai! and Email) bx<

Prefer Mail (NE Brochures and catalogues 42

Bills or statements 27

Loyalty rewards 22

Issues or complaints 3

-2 Reminders

-17

Even where the overall preferenc e isfor Email consumers see a role forboth channels; Email is liked forspeed, while Mail is preferred forsubstance and those items that arebetter suited to a more consideredreview.

"/ thinkit's a mix because there arecertain things that I want through thepost and there's certain things I'mquite happy to get as email, thingslikethe Royal Horticultural SocietyNewsletter I'd want that to be in thepost to be honest because it's ofinterest to me. "

-32 Other products and services ,^

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