Outside the Box: Marketing Experts Reveal Strategies on Promoting Books and Reading

F14 Readers’ Advisory, Panelist Monique Sherrett BCLAMay 10, 2013

Let’s Look at the Somewheres

• Get People Talking; Get People Talking to Each Other

Human Library

Inspiration Pass

Lesson #1

• Not every thing is going to be a hit

• Back the winners

• Build a plan for Promotion Mode and Maintenance Mode

Let’s Look at the Somewheres

• Attract the attention of the people on the periphery

Lesson #2

• Gain permission (app users, newsletter subscribers, social media followers)

• Offer something of value

• Make it fun

• Be an expert

Let’s Look at the Somewheres

• Connect People & Communities

Lesson #3

• Partner up

• What do you have that others want? (space, resources, access to technology, staff expertise, etc.)

• Use events, not just to bring people into your space, but also to connect them to your catalogue of related materials

It's so easy to string together a bunch of platitudes and call them a mission statement. But what happens if you actually have a specific mission, a culture in mind, a manifesto for your actions?

The essential choice is this: you have to describe (and live) the difficult choices. You have to figure out who you will disappoint or offend. Most of all, you have to be clear about what's important and what you won't or can't do.

Seth Godin

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Monique Sherrettmonique@boxcarmarketing.com604-732-6467