3 jim love business goes social
TRANSCRIPT
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Social Media Grows UpJim LoveCIO, IT World Canada
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Social Media Goes Mainstream We approach the tipping point – recent survey
shows 50% of companies have a serious program in place or progress
Losing the ROI “boat anchor” Finding relevant measurement and tools Moving from prophets to profit
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Business goes social....
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What was it before?
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We are in the middle of a fundamental change in employee
and consumer attitudes.
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We are not seats or eyeballs or end
users or consumers, we are
human beings – and our reach exceeds your
grasp…
Deal with it!*
*The Cluetrain Manifesto
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Our existing business models and architectures are no longer sustainable.
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Time is the new currency.
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ReliableResponsive
Reduced
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Revolutions don’t have user manuals.
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There will be failures.
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Failure to change.
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We used to be a publisher...
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Today we print nothing.
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ReliableResponsive
Reduced
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You used to be a subscriber.
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Today you are a collaborator.
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We help people and companies target and deliver their message.
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We’re not talking about monetization
or value add.
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VisibilityDesign
EngagementPurpose
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Enter
Engage
Exchange
Educate
Conversations with our audience and community technology and business.
SEO – Can they find us? When then do find us are we welcoming and easy to navigate? Can we pass the two
second test?
BYOD – Do we support a full access on their choice of
platform?
Design - Do we offer a design and experience
that matches our content?
Personalization – Do we offer real value if they
share their information?
Business Intelligence – Do we know more about our audience with each
encounter? Is that information actionable?
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So you can do what?
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So you can do what?
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Stop talking social.
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Lets BE social.
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Follow me.
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@CIOJimLove@therealjimlove
ca.linkedin.com/in/therealjimlove/changethegame.ca
CanadianCIO.ca