3 introducing divisions · long format video :31 or more gold & silver. 16 radio gold &...
TRANSCRIPT
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Division 1 Big Teams or Budgets
Introducing Divisions
Think: WKU, Houchens, The Medical
Center or Professional Agencies like
ZebraGraphics, Gerald Printing, Liberty
Printing, Crowdsouth and Imagewest.
Some Markie Awards will now be broken out by divisions. Division submissions will be
accepted on the honor system.
Think: Barbra Stewart Interior, Hospice,
Holiday Inn, Citizen’s First Bank, Lost
River Cave.
Division A Smaller Teams or Budgets
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Marketing Campaign – Big Budget More than $2000
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Division 1 Gold & Silver
Division A Gold & Silver
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Marketing Campaign – Small Budget Less than $2000
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Division 1 Gold & Silver
Division A Gold & Silver
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Event or Fundraising Campaign
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Division 1 Gold & Silver
Division A Gold & Silver
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Logo or Branding
Gold & Silver
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Rackcard, Brochure or ebrochure
Gold & Silver
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Direct Mail or Newsletter
Gold & Silver
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Print Ad
Gold & Silver
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Sales Promotional or Best Pitch
Gold & Silver
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Specialty Item or Items
Gold & Silver
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Out of Home
Gold & Silver
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TV Video :30 or Less
Gold & Silver
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Long Format Video :31 or more
Gold & Silver
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Radio
Gold & Silver
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Social Media – Low to No Budget
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Division 1 Gold & Silver
Division A Gold & Silver
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Social Media – Bigger Budget
Gold & Silver
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Website or Mobile
Gold & Silver
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Email Marketing
Gold & Silver
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Digital Ad
Gold & Silver
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Anything Goes
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Division 1 Gold & Silver
Division A Gold & Silver
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1 Entry = $12
Cost Unlimited Entries = $100
Each member my submit up to 2 items per category for the above cost.
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Creativity 5 Points
� �
Copywriting 5 Points
Ε
Memorability 5 Points
⺄
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How are Markies Judged?
Example: If there is no copywriting in
the piece, the categories is judged by
percentages. Impact 5 Points
�
Innovation 5 Points
�
Use of Medium 5 Points
�
Design 5 Points
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Drop Off Locations John at
ZebraGraphics Jennifer at Liberty Printing
Kara at WKU Imagewest
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• Must include! The judges
need context
• Use bullet points
• Keep it short
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Straight Forward Objectives on Form
㘎
HOT TIPS • If you don’t list any results,
your over all impact score
could go down.
Include Results 㘎
• Statistically, the more you
enter the more likely you are
to win.
• You never know what piece
may speak to a judge.
Submit ALL of Your Favorites
㘎
• For example, if you are
entering a logo, show it in
action.
• Add photos from an event.
• Include multiple uses for an
advertisement.
Include Lots of Examples
㘎
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See you at the Markies!