In-House Benefits From

Agency Management

Software3

Most creative agencies have adopted some sort of Agency Management Software (AMS). They’ve been substantially more efficient. However, there’s one type of creative agency that seems to be lagging behind… the internal agency.

Here are 3 ways that your in-house marketing department can benefit from an AMS.

But first…

My name is Marc Wilson. I’m a happily transplanted Torontonian. And rumour has it, I can snowboard and play hockey at the same time.

Hi!

Now back to business

Better Client Collaboration1

With the right program, your creative department will be able to store and organize all files, communications and reports that both you and your clients rely on.

You’ll be able to upload files and know that your client in the other department will have instant access to those files – and vice versa!

Clearly Defined Scope of Work2

You might have departmental clients that request changes to the scope of projects and add additional deliverables.

An AMS can assist with this by providing request functionality. Such as creative briefs!

DemonstratingValue3

Departmental clients often have no idea what

the value of the work being done because

they’re not being billed.

It’s important for the agency staff to feel like their clients understand the value of their work.

Even if you’re not billing your departmental

clients, AMS will allow you to provide them with reports showing the value of the work you have provided.

Check out the full blog post

streamline processes simplify collaboration centralize information get real-time business data

Visit functionpoint.com to learn what fp. can do for your agency