3 FOCUSES FOR YOUR ONLINE INDUSTRY

RESEARCH

Image Credit: PhoCusWright

Online industry research allows both big businesses and small companies to identify market opportunities.

Image Credit: PMTribe

Industry research used to require that companies foot the bill for expensive phone surveys and focus groups.

Image Credit: Evelexcom

But research was considered a worthwhile investment because it yielded insights that impacted a company’s decisions about future markets.

Image Credit: GreenBookBlog

Now, with the availability of online research tools, everyone can take part without having to invest heavily in research.

Image Credit: Online Learning

Unfortunately, 24% of companies don’t even use the analytics data they collect.

Unfortunately, 24% of companies don’t even use the analytics data they collect.

And only 1 out of 10 companies feel they are using their data effectively.

Here are a few tips to help make your online industry research more effective.

Here are a few tips to help make your online industry research more effective.

Focus on three key areas:

Your Keywords

Your Keywords

Your Competitors

Your Keywords

Your Competitors

Your Customers

Your Keywords

Your Keywords

For your keywords, look for those special ones that your target audience is using to find products and services like yours.

Your Keywords

For your keywords, look for those special ones that your target audience is using to find products and services like yours.

70% of enterprise purchase decisions begin with search engines, so be sure to pinpoint the right keywords.

Your Competitors

Your Competitors

Determining your ideal keywords will also help you identify other companies competing for the same keywords.

Your Competitors

Determining your ideal keywords will also help you identify other companies competing for the same keywords.

Make a list of these competitors and check out their online activities. This includes their:

Website

Website

Social media

Website

Social media

Links

Your Customers

Your Customers

Finding your ideal keywords will also provide clues to help you find your ideal client.

Your Customers

Finding your ideal keywords will also provide clues to help you find your ideal client.

As you continue researching, create an ideal client profile.

Your Customers

Finding your ideal keywords will also provide clues to help you find your ideal client.

As you continue researching, create an ideal client profile.

Identify their habits, what websites and search engines they trust, and particularly their buying behavior.

The Key to Online Industry Research:

The Key to Online Industry Research: FOCUS

The Key to Online Industry Research: FOCUS

Online industry research is about closing in on your ideal client, your ideal keywords and your strategy.

The Key to Online Industry Research: FOCUS

Online industry research is about closing in on your ideal client, your ideal keywords and your strategy.

But don’t narrow your focus so much that you miss potential market opportunities or a new target audience.

Sources:

Sources: http://www.brafton.com/news/89-percent-of-consu

mers-use-search-engines-for-purchase-decisions

Sources: http://

www.brafton.com/news/89-percent-of-consumers-use-search-engines-for-purchase-decisions

http://istrategyconference.com/blog/do-you-really-need-web-analytics/

Sources: http://

www.brafton.com/news/89-percent-of-consumers-use-search-engines-for-purchase-decisions

http://istrategyconference.com/blog/do-you-really-need-web-analytics/

http://www.i4cp.com/news/2010/06/15/most-companies-don-t-use-data-when-making-decisions-about-people

Sources: http://

www.brafton.com/news/89-percent-of-consumers-use-search-engines-for-purchase-decisions

http://istrategyconference.com/blog/do-you-really-need-web-analytics/

http://www.i4cp.com/news/2010/06/15/most-companies-don-t-use-data-when-making-decisions-about-people

http://www.sprintmarketing.com/online-industry-research/