3 Focuses for Your Online Industry Research

Download 3 Focuses for Your Online Industry Research

Post on 21-Jan-2015

522 views

Category:

Marketing

0 download

Embed Size (px)

DESCRIPTION

The point of online industry research is to identify and focus on key objectives and data that will inform future business decisions. Discover where you should focus your research resources in this presentation.

TRANSCRIPT

<ul><li> 1. Image Credit: PhoCusWright </li> <li> 2. Online industry research allows both big businesses and small companies to identify market opportunities. Image Credit: PMTribe </li> <li> 3. Industry research used to require that companies foot the bill for expensive phone surveys and focus groups. Image Credit: Evelexcom </li> <li> 4. But research was considered a worthwhile investment because it yielded insights that impacted a companys decisions about future markets. Image Credit: GreenBookBlog </li> <li> 5. Now, with the availability of online research tools, everyone can take part without having to invest heavily in research. Image Credit: Online Learning </li> <li> 6. Unfortunately, 24% of companies dont even use the analytics data they collect. </li> <li> 7. Unfortunately, 24% of companies dont even use the analytics data they collect. And only 1 out of 10 companies feel they are using their data effectively. </li> <li> 8. Here are a few tips to help make your online industry research more effective. </li> <li> 9. Here are a few tips to help make your online industry research more effective. Focus on three key areas: </li> <li> 10. Your Keywords </li> <li> 11. Your Keywords Your Competitors </li> <li> 12. Your Keywords Your Competitors Your Customers </li> <li> 13. Your Keywords </li> <li> 14. Your Keywords For your keywords, look for those special ones that your target audience is using to find products and services like yours. </li> <li> 15. Your Keywords For your keywords, look for those special ones that your target audience is using to find products and services like yours. 70% of enterprise purchase decisions begin with search engines, so be sure to pinpoint the right keywords. </li> <li> 16. Your Competitors </li> <li> 17. Your Competitors Determining your ideal keywords will also help you identify other companies competing for the same keywords. </li> <li> 18. Your Competitors Determining your ideal keywords will also help you identify other companies competing for the same keywords. Make a list of these competitors and check out their online activities. This includes their: </li> <li> 19. Website </li> <li> 20. Website Social media </li> <li> 21. Website Social media Links </li> <li> 22. Your Customers </li> <li> 23. Your Customers Finding your ideal keywords will also provide clues to help you find your ideal client. </li> <li> 24. Your Customers Finding your ideal keywords will also provide clues to help you find your ideal client. As you continue researching, create an ideal client profile. </li> <li> 25. Your Customers Finding your ideal keywords will also provide clues to help you find your ideal client. As you continue researching, create an ideal client profile. Identify their habits, what websites and search engines they trust, and particularly their buying behavior. </li> <li> 26. The Key to Online Industry Research: </li> <li> 27. The Key to Online Industry Research: FOCUS </li> <li> 28. The Key to Online Industry Research: FOCUS Online industry research is about closing in on your ideal client, your ideal keywords and your strategy. </li> <li> 29. The Key to Online Industry Research: FOCUS Online industry research is about closing in on your ideal client, your ideal keywords and your strategy. But dont narrow your focus so much that you miss potential market opportunities or a new target audience. </li> <li> 30. Sources: </li> <li> 31. Sources: http://www.brafton.com/news/89-percent-ofconsumers-use-search-engines-for-purchasedecisions </li> <li> 32. Sources: http://www.brafton.com/news/89-percent-ofconsumers-use-search-engines-for-purchasedecisions http://istrategyconference.com/blog/do-you-reallyneed-web-analytics/ </li> <li> 33. Sources: http://www.brafton.com/news/89-percent-ofconsumers-use-search-engines-for-purchasedecisions http://istrategyconference.com/blog/do-you-reallyneed-web-analytics/ http://www.i4cp.com/news/2010/06/15/mostcompanies-don-t-use-data-when-makingdecisions-about-people </li> <li> 34. Sources: http://www.brafton.com/news/89-percent-ofconsumers-use-search-engines-for-purchasedecisions http://istrategyconference.com/blog/do-you-reallyneed-web-analytics/ http://www.i4cp.com/news/2010/06/15/mostcompanies-don-t-use-data-when-makingdecisions-about-people http://www.sprintmarketing.com/online-industryresearch/ </li> </ul>

Recommended

View more >