3 effective tools of non-budget

marketing

Project 8 “Get comfortable with visual aids”by Aliya Sariyeva

STORYTELLING Goal: learn to sell you products and

service making accent on emotions by telling stories which clients will remember

Budget: free Executor: marketer, commercial

director “Production” terms: from one week Perks: tea chat or “beer” night with

stories from colleagues

AIDA Goal: learn to use an instrument

facilitating communication quality within and outside the company

Budget: free Executor: marketer, commercial

director “Production” terms: during one day

AIDAA – attentionI – interestD – desireA - action

COLUMN Goal: increase your company’s brand

awareness Budget: free Executor: yourself, PR-manager,

marketer “Production” terms: two weeks Perks: duplication of material on

corporate blog and website