3 1 1 role of marketing
TRANSCRIPT
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3.1.1 The Role of
Marketing
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Learning Outcomes• To be able to de ne marketing• To understand why identifying and satisfying
customer needs are important•
To understand why building and maintainingcustomer loyalty is important
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tarter• !atch the inclair "# $ideo
• !hat things went wrong%
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!hat is a market%• & place where buyers and sellers come together
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!hat is Marketing%• The process of '()*T'+,'*- and &T' +,'*-
consumer *))( and !&*T RO+'T&/L,.
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Marketing Ob0ecti$es• -rowth• 'ncreasing or maintaining market share• Making a pro t•
'ncrease consumer awareness• 'mpro$e the product range
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Task 1• &nticipating market opportunities