The Official Publication of the Advertising Suppliers Association of the Philippines | 2QMM 2012

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AsAp UsAp2QMM 2012

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ASAPSECRETARIAT

Unit 2302, 23/F CitylAnd CondoMiniUM 10 tower 2H.V. delA CostA street, sAlCedo VillAge

MAkAti City

tel.: +632 893 0738, +632 893 0564

FAx: +632 893 0564

www.AsApMAnilA.net

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Our proud organization, the Advertising Suppliers Association of the Philippines has established a successful track record for the past 30 years. To this day, we are fighting off the perception that we are ‘just suppliers’ instead of true partners in the creative process. One of our priorities should be to step up and brand ourselves as a collection of builders and think tanks that serve as the backbone for local marketing communications productions. In the ever-changing world of advertising, talent still commands a premium. That is exactly what we can bring to the table. Comprised of technical experts, creative geniuses, event masterminds, industrious producers, brilliant directors, fresh designers and audio-

video wizards, we are in a position to be recognized as valuable co-creators. In an effort to create, enhance and deliver more value, we are launching a brand new website. Formatted as a search engine, the new website will make sourcing for talent even easier than before. With a few mouse clicks and key strokes, anyone can have access to the rich diversity within ASAP’s portfolio. Officially introduced in June 21, 2012 at The Residences in Greenbelt, the website launch also featured a talk from Yahoo Philippines Country Ambassador and Sales Director Arlene Amarante. MyPortal.com is behind the website design and interface.

The site is currently open to advertising partnerships as it builds towards being the go-to destination for true value in the local advertising landscape.

With all the steps that ASAP is taking, we are calling on our fellow members to support and contribute to the over-all value that the organization can provide. Driving traffic to the website and using the website yourselves is integral to its success. Your participation in terms of search optimization packages, pages and banner ads and digital advertising options is equally important. A solid, collective effort from all members will not only raise ASAP’s profile but will also generate additional funds to finance future ASAP endeavors.

Preparations for the 23rd Philippine Ad Congress picked up with the appointment of Advertising Suppliers Association of the Philippines Director Edgar Navalta as Vice-Chairman. In a letter from ASAP President Roy Del Valle, he cited Mr. Navalta’s extensive experience with the Ad Congress and his esteemed reputation throughout the industry.

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Navalta named Ad Congress Vice-Chairman

A professional voice performer for over 30 years, Edgar Navalta has been an ASAP member for close to 20 years.During this time, he has been a part of the ASAP Board of Directors and has served as President, Corporate Secretary and Treasurer.

ASSOCIATION NEWS The ASAP MORES kick off the 23rd Ad Congress with a meeting of minds.

Hosts for the 23rd Ad Congress are Mores and ASAP.

Standing: L-R Lolit Diezmo, Alvin Trono, Cherry Salazar, Angie Ong - MORES, Bing Porcia - MORES, Nicco de Jesus- MORES, Allen Velez, Roy del Valle, Raul Blay, Egay Navalta - Vice Chairman, Mart Miranda; Seated: L-R Nonoy Niles - MORES President, RJ Esteban - Overall Chairman, Ginarose Ariston - MORES and Alden Castañeda, MORES.

The most exciting games are about to take place a few months from now. So we encourage you to gear up and get your teams ready for the ADBOARD GAMES 2012. There will be exciting events that will test your skills and sports endurance: 1. GOLF2. CHEER DANCE COMPETITION3. BADMINTON4. VOLLEYBALL5. NIGHT FUN RUN6. POKER7. BALLROOM DANCING8. ADBOARD “IDOL” (Singing Contest)9. BOWLING, BILLIARDS AND DART We encourage your members to join on this year AdBoard Games 2012 and participate in this activity. For interested participants, you may call AdBoard Secretariat with tel-ephone number 817-7724; 818-6113 or 818-6158 and look for Ms. Eilyn Tolentino (etolentino@adboard.com.ph & eilyn0203@yahoo.com) AdBoard Games 2012... .let the games begin!

ADBOARD GAMES 2012

AdBoard-DTI united in upholding consumer welfare protection. The Advertising Board of the Philippines and the Department of Trade and Industry tackled consumer protection issues during the AdBoard’s courtesy call held last May 14, 2012 at the DTI Office. Shown in photo are (seated from L-R): Usec. Zeny Maglaya, Usec. Merly Cruz, DTI Secretary Gregory L. Domingo, AdBoard Chairman Ricky Alegre (Business Mirror) and Usec. Adrian Cristobal, Jr. (Standing from L-R ): TJ Parpan (Dentsu Indio, Inc.), Andre Kahn (J. Romero & Associates), Ed Acosta (EDA BillBoard), Gigi Tibi (Creative Juice, Inc.), Corp. Sec. Tessie Celestino-Howard (Airtime Marketing Phils.), PR & Information Officer Margot Torres (Golden Arches Dev’t. Corp.), Treasurer Alden Castañeda (San Miguel Foods, Inc.) and Executive Director Jones Campos.

The Advertising Suppliers Association of the Philippines partners with the Ateneo Professional Schools for a third consecutive year to host the 2012 ASAP Seminar Series. Entitled “Powering Up, ASAP” it will be held on July 13, August 17 and September 14, 2012 at the Ateneo Professional Schools, Rockwell Drive, Makati City.

The series will kick off with Yes Sir! Starting It Right with Century Canning Corporation Vice-President & General Manager Greg Banzon & LEAD Innovative Learning Experience President Jerome Buhay. The second leg will be about Unlocking Creativity with PURE Digital President Eleanor Modesto and Aspac Advertising Chairman Miguel Ramos. Mr. Greg Banzon, Mr. Jerome Buhay and Mr. Miguel Ramos will return to close out the series in a talk entitled Cool And In Control: Stretch Goals And Controls. Creative entrepreneurs are invited to attend so they can be armed with specific business tools that they can implement immediately. The seminar will activate whole brain thinking as it drives both the Creative and Process Driven aspects of running a business. Each module will cost P6,500 per module, or one can avail of the three module package for a reduced price of P16,500. Reservations can be made via the ASAP Secretariat at +632 893 05 64 and +632 893 07 38.

INDUSTRY LINKS

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Being a member of the Advertising Suppliers Association of the Philippines has its perks, but it doesn’t hurt to have more. Finding more reasons to entice new members and further reward current ones is high on the priority list. With that in mind, ASAP members may soon be encouraged to give discounts to fellow ASAP members. Though it may seem like a win-win situation for all, regularizing these discounts can tmatter. Are you in favor of a standardized discount system or do you see this as just another headache?

Are we FRIENDLY towards FRIENDLY rates?

Weigh IN ASAP!

Since it’s inception, ASAP has always been the Advertising Suppliers Association of the Philippines. The collective may get to keep the acronym, but a tweak may be on the way. There is increasing buzz about swapping out “suppliers” with “services”. Why? Well, the term “supplier” may be a bit out of date, creating a negative connotation among others. It might be misinterpreted as purely manual labor and of very little significance. What do you think? Is it time for a change?

WHAT’s in a NAME?

The ASAP Infoglio, formerly known as the ASAP Blackbook, has been a vital and prestigious tool for the longest time. It’s the ultimate directory of advertising suppliers, prompting all upcoming service companies to dream of one day gracing its pages. But as with any printed material, the digital age has brought with it major issues. The Infoglio is in danger of being rendered irrelevant, at least in its current format. With many advertising practitioners now brandishing the latest smartphones, an Infoglio mobile app is now being tabled as an option. Do you believe making this shift can keep the Infoglio maintain its purpose and relevance?

Where to go with Infoglio?

SUPPLIERSor SERVICES?

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Asap Usap | The Official Publication of the Advertising Suppliers Association of the Philippines 2QMM 2012 | Copyright 2012

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