2o14 - candy industry | b2b for the global confectionery ...€¦ · candy industry is the highest...

2O142014 Integrated Media Planner

Print | Digital Edition | eNewsletters | Webinars | Videos | And Much More!

WWW.CANDyINDustry.CoM

New in 2O14: • Euromonitor International Partnership• North American Top 50 & Global Top 100 Sponsorships

• Sweets & Snacks New Product Sponsorship

2014 Integrated MedIa Planner2

Cir

Cu

lati

on The Only Global Confectionery BPA-Audited

Publication Covering it All: From Manufacturing to Retail! 1

Our Subscribers Are Your Buyers.1

Candy Industry reaches 13,501* subscribers. 59% of Candy Industry subscribers have decision making power1, which means a true return on your company’s advertising investment!}*June 2013 BPA Brand Report TQ 13,501 (11,825 print & 1,676 digital)1 Publisher’s Own Data June 2013

*Total Circulation – 13,501Confectionery Manufacturers

5,2961

Confectionery Retailer/Wholesaler/Distributor

8,2051

Key Decision Makers From Both Manufacturing & RetailCirculation by Job Title: Manufacturers * Retail Circulation by Business

and Industry *

69% - General Mgmt. / Adm.

14.8% - Purchasing

13.1% - Sales / Marketing

1.4% - Plant Oper / Prod

0.9% - R&D / QA / QC

0.3% - Engineering

64.4% - General Mgmt. / Adm.


9.5% - R&D / QA / QC


3.7% - Engineering

3.6% - Purchasing

Corporate Mgmt. / Adm.2,945

Sales / Marketing - 713

R&D / Product Development /QA / QC - 679

Plant Oper / Prod - 465

Engineering - 231

Purchasing - 217

Other Titles/Paid - 46

Drug Store - 1,275

Wholesaler / Broker /Importer / Exporter - 701

Vending Firm - 373

Specialty Retailer - 300

Variety/Discount Store - 141

69% - General Mgmt. / Adm.

14.8% - Purchasing



0.9% - R&D / QA / QC

0.3% - Engineering

64.4% - General Mgmt. / Adm.


9.5% - R&D / QA / QC


3.7% - Engineering

3.6% - Purchasing

Grocery3,265

ConvenienceStore - 2,150

Hea

der

www.CandyIndustry.CoM 3

circulatio

n

Candy Industry is the highest circulated trade publication serving the confectionery industry. From a printed and digital magazine, other electronic

products and live and virtual events, Candy Industry delivers superior information and integrated solutions to help you succeed.

Now With Even More Offerings!

unmatched reach across the entire

Confectionery industry

CANDYINDUSTRY.COM:OVER 25,500* MONTHLY

UNIQUE BROWSERS AND GROWING

SOCIAL MEDIA:914* FACEBOOK LIKES, 802* TWITTER FOLLOWERS

E-NEWSLETTER: SWEET & HEALTHYDELIVERED TO AN AVERAGE OF 10,678* SUBSCRIBERS ON A WEEKLY BASIS

WEBINARS & VIRTUAL EVENTS

CUSTOM E-NEWSLETTERS

AND E-MARKETING PRODUCTS

DIGITAL EDITION

MAGAZINE:13,501* MONTHLY

SUBSCRIBERS

CUSTOM CONTENTVIDEOS

LIVE EVENTS MARKET RESEARCH

*June 2013 BPA Brand Report TQ 13,501 (11,825 print & 1,676 digital)


Candy Industry is the leading magazine covering the confectionery industry

Candy Industry was found to be the most useful to readers*

edit

or

ial

Actions Readers Took as a Result of Reviewing Advertisements in Candy Industry*

*2013 Candy Industry Reader Preference/Profile1 2011 Candy Industry Reader Preference/Profile

nCa Journal - 9%

Candy Industry54%Candy

and Snack Today20%

Manufacturing Confectioner - 11%

other - 6%

Top reasons why readers feel Candy Industry is the most useful

333

Up-to-date industry articles

Quality of editorial

Uniqueness of article content

0% 10% 20% 30% 40% 50% 60%

61%

55%

49%

44%

33%

28%

21%

21%

11%

70% 80% 90% 100%

Visited advertiser's website

Sought out more information via an internet search

Saved for future reference

Discussed with someone else

Passed along the magazine to someone else

Requested additional information directly from advertiser

Purchased products or services advertised

Investigated competitive o�erings

Recommended the purchase of products or services advertised

No action taken

65%

Candy Industry has the longest

monthly read time compared to other

leading industry magazines (36 Min)1

Kennedy’s Confection < 1%


edito

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lCandy Industry:

One source for all things confectionery

Dear Candy Industry Readers,

We live in sweet and exciting times. Change and consolidation continue to affect retailing and manufacturing while social media and regulatory actions keep confectioners engaged as well as anxious.

Keeping abreast of what’s happening and what may happen has never been more important. Moreover, it’s not just a matter of getting the news anymore; it’s imperative that one “gets” the news as a basis for making smart and sound business decisions.

Since 1946 when Don Gussow began publishing Candy Industry, the publication has prided itself as being the independent voice of candy makers, providing readers with relevancy and real worth. As the industry continues to evolve, so does our magazine.

Come January 2014, the magazine will feature a sweeter look, one that combines classic business-to-business design graphics with just a whisper of whimsy. After all, confections are meant to bring a smile to everyone’s face. We feel entrusted with the same mission.

The redesign also coincides with an expanded and revitalized editorial thrust; one that emphasizes a comprehensive news bent covering local as well as global developments, in-depth analysis of trends, product categories and ingredients, timely new product launches, retailer as well as manufacturer profiles, guest columnists discussing legal as well as

regulatory issues, and sharing of meaningful statistical marketing data.

The magazine will also continue its relationship with Euromonitor International, which not only provides “Statistical Snapshots” about emerging markets, but also extends to a collaborative relationship in helping us deliver a more accurate and complete Global Top 100 listing. This expanded partnership will lead to the debut of a new listing, the U.S. Top 50, which will premiere in June.

Candy Industry will also expand its artisanal chocolatier coverage, providing readers with two quarterly special sections: Up and comers, a newly introduced segment that will focus on chocolatiers and candy makers creating a buzz in the industry with their creations, including recipes; and an expanded Artisan in Action profile, a revealing look at professionals pioneering new concepts and taste sensations.

We’ll continue to bring readers our regular Wine & Chocolates pairing articles, delving into the world of beer and spirits occasionally. Finally, our staff will remain vigilant in tracking all pertinent developments involving trade shows, from Cologne (ISM)’s and Dusseldorf (Interpack)’s to Chicago (Sweets Snacks)’s and San Francisco (Winter Fancy Food Show)’s to name a few.

So get ready for some new eye-candy; guarantee you’ll find it delish!

www.CandyIndustry.CoMJanuaRy

Ad Close: 12/13/2013mAteriAl Close: 12/16/13

FebRuaRyAd Close: 1/16/2014

mAteriAl Close: 1/21/14

MaRChAd Close: 2/13/2014


apRilAd Close: 3/17/2014


MayAd Close: 4/18/2014


JuneAd Close: 5/15/2014


July Ad Close: 6/16/2014


augustAd Close: 7/16/2014


septeMbeRAd Close: 8/18/2014


OCtObeRAd Close: 9/11/2014


nOveMbeRAd Close: 10/16/2014


DeCeMbeRAd Close: 11/19/2014


FeatuRes ✦ iSM Primer✦ upakovka

Previews✦ Global top 100

✦ interpack Pre-show

✦ Wine & chocolate Pairing

✦ Maximizing Social Media’s impact

✦ european Suppliers roundtable

✦ Candy Industry / ecrM Kid’s choice awards

✦ interpack on-Floor

✦ Sweets and Snacks Expo

✦ Preferred Suppliers Guide

✦ Global State of the industry

✦ north american top 50

✦ Kettle award recipients’ roundtable

✦ Post-interpack review

✦ Candy Industry’s Kettle award recipient

✦ leaders in innovation

✦ artisans of the Year

✦ Pack expo Preview


✦ Best Practices in Green Manufacturing

✦ european Kettle club Winner


✦ Candy Industry ecrM Buyer’s choice awards

2 0 1 5gOlD bOOKThe one-stop source

for information about confectionerymanufacturers andretailers, including

category and brand listings. Also

includes annual Calendar of Events

and Association Listings.

List your company for year-long exposure to your audience both in

print and online. Attract buyers with advertising and

enhancements to suit every budget.

Buy One Ad, Get Second One Free

in eveRy issueW o r l d - W i d e Ma n u Fa c t u r e r P r o F i l e S , r e ta i l P r o F i l e S , n e W S a n d a n a lY S i S , n e W P r o d u c t S , o P e n i n G S H ot S , S W e e t ta l K , B i t S a n d P i e c e S & c a n dY W r a P P e r

statistiCal spOtlighte u r o M o n i to r i n t e r n at i o n a l’ S Q ua r t e r lY e X a M i n at i o n o F e M e r G i n G a n d Mat u r e Ma r K e t S t H r o u G H o u t t H e G lo B e

ingReDient teChnOlOgySweeteners Fruits & nuts Flavors Healthy additives chocolate

Products colorscocoa Butter equivalents, alternatives

Starches Gum Bases coatings Fats and oils

pROCessing pRaCtiCesu P dat e S o n t H e l at e S t d e V e lo PM e n t S , F r o M co o K e r S , co n V e Yo r S a n d d e P o S i to r S to e n r o B e r S , M o u l d i n G l i n e a n d r o B ot i c S

paCKaging puRvieWi n - d e P t H r e V i e W S o n a d Va n c e M e n t S i n F i l M , P r i n t i n G a n d Pa c K a G i n G t e c H n o lo G i e S i n V o lV i n G co n F e c t i o n e r Y a P P l i c at i o n S

legal lessOnsP e r i o d i c e X a M i n at i o n S o F c a S e S a n d r u l i n G S a F F e c t i n G t H e co n F e c t i o n e r Y i n d u S t r Y

inDustRy tRenDsSugar-free licorice Snack Bars lollipops and

Hard candies chewy candies Gums & MintsFunctional /

Better-for-You candies

chocolate Bars Salty Snacks novelties Premium chocolates

seasOnal stRategiesHalloween Winter Holidays expo Preview Valentine’s day everyday

confections

bOnus DistRibutiOn

✦ Philly candy Show Jan. 12-14

✦ Winter Fancy Food Show Jan. 19-21

✦ iSM Jan. 26-29✦ upakovaka

Show Jan. 28-31

✦ ecrM Winter confectionery Feb. 16-19

✦ nca State of the industry March 2-5

✦ natural Products expo West Mar. 6-9

✦ Western candy conference Mar. 19-23

✦ PMca Production conference apr. 14-16

✦ interpack May 8-14

✦ nca Sweets & Snacks expo May 20-22

✦ ecrM Spring/Summer confections Jun. 1-3

✦ rci Jun. 16-20✦ iFt Jun. 22-24

✦ confitexpo Jul. 29 - aug. 1

✦ Philly candy Show Sep. 7-9

✦ aact Sep. 22-24

✦ ecrM annual Planning Sep. 14-17

✦ nacS oct. 7-10

✦ Pack expo nov. 2-5

✦ the national chocolate and dessert Show oct. 10-22

value-aDDeD OppORtunities for advertisers in corresponding issues

Full page advertisers receive a full page profile or a second ad

page in the sameissue. editorial

profile MuSt besubmited by

12-16.

all advertisersreceive a Free

180x150 banner ad to run on

candyindustry.com for the month of

February.

all advertisersreceive a free tab

on the digitaledition for the

month of March.

advertisers who also will be

exhibiting at PMca receive a free

1/3 page profile in the PMca

preview section. Profiles MuSt be

submitted by3-18.

advertisers whowill be exhibiting

at Sweets andSnacks expo

receive a Free2nd ad in the May

issue (of thesame size).

advertisersreceive a

Free 180x150banner ad on

candyindustry.com for the

month of June.

advertisersreceive a free tab

on the digitaledition for themonth of July.

Full pageadvertisers

receive a Free1/3 page

commentaryin the leadersin innovationarticle. MuSt

be submitted by7-17.

advertisers whoare exhibiting

at Pack expo orecrM receive

a Free 1/3page profile.

Profile MuSt besubmitted by

8-19.

advertisers willreceive a Free

180x150 bannerad to run on


month ofoctober.

advertiserswill receive a

free tab on thedigital edition

for the month ofnovember.

2014

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GLOBA L TOP

T H E W O R L D ’ S L E A D I N G

C O N F E C T I O N E R Y C O M PA N I E S

www.CandyIndustry.CoM

Connect with Candy Industry! http://www.candyindustry.com/fbfan http://twitter.com/candyindustry

JanuaRyAd Close: 12/13/2013


FebRuaRyAd Close: 1/16/2014


MaRChAd Close: 2/13/2014


apRilAd Close: 3/17/2014


MayAd Close: 4/18/2014


JuneAd Close: 5/15/2014


July Ad Close: 6/16/2014


augustAd Close: 7/16/2014


septeMbeRAd Close: 8/18/2014


OCtObeRAd Close: 9/11/2014


nOveMbeRAd Close: 10/16/2014


DeCeMbeRAd Close: 11/19/2014


FeatuRes ✦ iSM Primer✦ upakovka

Previews✦ Global top 100

✦ interpack Pre-show


✦ Maximizing Social Media’s impact

✦ european Suppliers roundtable

✦ Candy Industry / ecrM Kid’s choice awards

✦ interpack on-Floor

✦ Sweets and Snacks Expo

✦ Preferred Suppliers Guide

✦ Global State of the industry

✦ north american top 50

✦ Kettle award recipients’ roundtable

✦ Post-interpack review

✦ Candy Industry’s Kettle award recipient

✦ leaders in innovation

✦ artisans of the Year

✦ Pack expo Preview


✦ Best Practices in Green Manufacturing

✦ european Kettle club Winner


✦ Candy Industry ecrM Buyer’s choice awards

2 0 1 5gOlD bOOKThe one-stop source

for information about confectionerymanufacturers andretailers, including

category and brand listings. Also

includes annual Calendar of Events

and Association Listings.

List your company for year-long exposure to your audience both in

print and online. Attract buyers with advertising and

enhancements to suit every budget.

Buy One Ad, Get Second One Free

in eveRy issueW o r l d - W i d e Ma n u Fa c t u r e r P r o F i l e S , r e ta i l P r o F i l e S , n e W S a n d a n a lY S i S , n e W P r o d u c t S , o P e n i n G S H ot S , S W e e t ta l K , B i t S a n d P i e c e S & c a n dY W r a P P e r

statistiCal spOtlighte u r o M o n i to r i n t e r n at i o n a l’ S Q ua r t e r lY e X a M i n at i o n o F e M e r G i n G a n d Mat u r e Ma r K e t S t H r o u G H o u t t H e G lo B e

ingReDient teChnOlOgySweeteners Fruits & nuts Flavors Healthy additives chocolate

Products colorscocoa Butter equivalents, alternatives

Starches Gum Bases coatings Fats and oils

pROCessing pRaCtiCesu P dat e S o n t H e l at e S t d e V e lo PM e n t S , F r o M co o K e r S , co n V e Yo r S a n d d e P o S i to r S to e n r o B e r S , M o u l d i n G l i n e a n d r o B ot i c S

paCKaging puRvieWi n - d e P t H r e V i e W S o n a d Va n c e M e n t S i n F i l M , P r i n t i n G a n d Pa c K a G i n G t e c H n o lo G i e S i n V o lV i n G co n F e c t i o n e r Y a P P l i c at i o n S

legal lessOnsP e r i o d i c e X a M i n at i o n S o F c a S e S a n d r u l i n G S a F F e c t i n G t H e co n F e c t i o n e r Y i n d u S t r Y

inDustRy tRenDsSugar-free licorice Snack Bars lollipops and

Hard candies chewy candies Gums & MintsFunctional /

Better-for-You candies

chocolate Bars Salty Snacks novelties Premium chocolates

seasOnal stRategiesHalloween Winter Holidays expo Preview Valentine’s day everyday

confections

bOnus DistRibutiOn

✦ Philly candy Show Jan. 12-14

✦ Winter Fancy Food Show Jan. 19-21

✦ iSM Jan. 26-29✦ upakovaka

Show Jan. 28-31

✦ ecrM Winter confectionery Feb. 16-19

✦ nca State of the industry March 2-5

✦ natural Products expo West Mar. 6-9

✦ Western candy conference Mar. 19-23

✦ PMca Production conference apr. 14-16

✦ interpack May 8-14

✦ nca Sweets & Snacks expo May 20-22

✦ ecrM Spring/Summer confections Jun. 1-3

✦ rci Jun. 16-20✦ iFt Jun. 22-24

✦ confitexpo Jul. 29 - aug. 1

✦ Philly candy Show Sep. 7-9

✦ aact Sep. 22-24

✦ ecrM annual Planning Sep. 14-17

✦ nacS oct. 7-10

✦ Pack expo nov. 2-5

✦ the national chocolate and dessert Show oct. 10-22

value-aDDeD OppORtunities for advertisers in corresponding issues

Full page advertisers receive a full page profile or a second ad

page in the sameissue. editorial

profile MuSt besubmited by

12-16.

all advertisersreceive a Free

180x150 banner ad to run on

candyindustry.com for the month of

February.

all advertisersreceive a free tab

on the digitaledition for the

month of March.

advertisers who also will be

exhibiting at PMca receive a free

1/3 page profile in the PMca

preview section. Profiles MuSt be

submitted by3-18.

advertisers whowill be exhibiting

at Sweets andSnacks expo

receive a Free2nd ad in the May

issue (of thesame size).

advertisersreceive a

Free 180x150banner ad on


month of June.

advertisersreceive a free tab

on the digitaledition for themonth of July.

Full pageadvertisers

receive a Free1/3 page

commentaryin the leadersin innovationarticle. MuSt

be submitted by7-17.

advertisers whoare exhibiting

at Pack expo orecrM receive

a Free 1/3page profile.

Profile MuSt besubmitted by

8-19.

advertisers willreceive a Free

180x150 bannerad to run on


month ofoctober.

advertiserswill receive a

free tab on thedigital edition

for the month ofnovember.

Gold BookYOUR GUIDE

to INGREDIENTS, MACHINERY,

PACKAGING, MANUFACTURERS,

BRANDS

2014 edito

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em

edia

1. Leaderboard (728 x 90 pixels)

a. See #1 on Home Page

2. Wide SkyScraper (160 X 600 pixels)

3. MediuM rectangLe (300 x 250 pixels)

4. SkyScraper (160 x 600)

ARTicle PAge

1

2

34

toPIC Center sPonsorshIP Maximize your visibility to your targeted market with our exclusive topic center sponsorship packages. our topic center sponsors receive eight ad units located on the topic center index page and the article page creating the most opportunity to align your company’s message with a topic of interest.

Digital Media Opportunities

1. Leaderboard – 728 x 90 Leaderboard ads are a simple, cost-effective way to increase your visibility. Great for

exposure of a new product or seasonal information. Displayed at the top of the homepage and many internal pages in a monthly rotation

schedule (1 of 2).

2. MediuM rectangLe – 300 x 250 Medium rectangle ads are plus-sized, positioned on the right-hand side of the page

and have rotation availability (1 of 2).

3. rectangLe (2 adjacent SpotS) – 180 x 150 Positioned only on our homepage, these ads are available in two adjacent spots and

on rotation (1 of 2).

4. rich Media (not ShoWn) Expand the interactivity of your online message with an attention-grabbing rich

media ad. Rich media offers the creative edge you need to engage website visitors through unique ad formats.

Candy Industry hoMe Page sPonsorshIP

2

1

3 3

1. Leaderboard (728 x 90 pixels)

2. Wide SkyScraper (160 X 600 pixels)



1

2

3

ToPic cenTeR index PAge

4


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reach your customers through our targeted enewsletters that deliver the latest confectionery headlines, new products and analyses right to our readers’ inboxes.

Digital Edition Sponsorshipthe Candy Industry digital edition allows our subscribers access to each issue everywhere and anywhere in an environmentally-friendly format. the digital edition provides your company great visibility and continuous coverage as direct links are e-mailed out to our subscriber base each month and every issue is archived at candyindustry.com.

exclusive sponsorship benefits:• a full-page ad opposite the front cover, giving your company

exclusive brand exposure! add a video or animation to your ad to really make it stand out and engage your audience!

• Your logo appears at the top of every page in the navigation bar!• all links and logos are hyperlinked to your web site!• Side tabs highlighting your ad.

eNewsletters

Sweet & Healthy, our weekly electronic newsletter, is deployed to our subscriber base to an average of 10,678* subscribers each Wednesday. it focuses on the latest news, new products, trends and insider perspectives. it’s the perfect opportunity to get your company’s message in front of our readers on a weekly basis.

Confectionery Fix is our monthly single-topic newsletter that delivers the latest ingredient technology innovations and trade show coverage in a concise format. this exclusive sponsorship opportunity offers you the unique opportunity to align your company’s products and message with editorial content on a complimentary topic.

Company logo here

Leaderboard Ads728 x 90 pixels

Rectangle Ads180 x 150 pixels Leaderboard Ads728 x 90 pixels

*June 2013 BPA Brand Report

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January Chocolate

February ISM ProSweets

March Winter Confectionery ECRM

april Natural Products Show

May Sweets and Snacks

June Almonds

July Flavors and Colors

august IFT

septeMber Sweeteners

OctOber ECRM Everyday products

nOveMber NACS

DeceMber N/A DUE TO HOLIDAY


em

edia Global Top 100 and

North American Top 50 SponsorshipsEach January, Candy Industry publishes an exclusive report listing the world’s top 100 global manufacturers ranked by annual sales and featuring plant, employee, management and product statistics. This information is also posted to our website. It ranks as the top most viewed page on our site.

This June we also will publish a highly anticipated North American Top 50 report in the print issue and post it on our website.

Your company can be one of four sponsors of each of these well-read reports. Sponsorship means your company’s logo will be included on the print ad congratulating the top manufacturers, as well as on Candy Industry’s website for 12 months, and within our house ads linking to the listing. This is the perfect way to align your company’s message with the leaders of our industry!

Get more with Candy Industry’s Sneak Peek!Exclusive Editorial Sneak Peek eBlast!

Engage Candy Industry subscribers before the print issue mails each month by sponsoring a Sneak Peek subscriber eblast covering upcoming trend reports, feature articles and show coverage.

As sole-sponsor, your logo and a 120x600 skyscraper are the exclusive ads in the Sneak Peek email notification. You receive lead details from subscribers who click on your ad.

• Sole-sponsored for greater visibility• Eblast is deployed prior to issue mailing to our subscriber base• Engage readers before a hot story breaks• Lead generation opportunity

Contact us today to reserve your 2014 sponsorships.

WebinarsThrough a turnkey solution, our educational Webinars increase brand awareness and interest in your products while our dedicated team builds attendance and manages every detail surrounding the event.

WEBINAR BENEFITS• Establish your brand as a thought-leader; receive qualified

registration leads with demographics; engage a captive audience with Q&A sessions, and receive polling and survey reporting.

• Promote events across our multiple platforms – print, online, newsletter, emails and social media. Many people can produce a webinar. But only Candy Industry offers the expertise, audience, and tools to help your webinar succeed. Our industry leading webinars draw big numbers!

• 200 Attendees • 400 Registrants(Source: 2013 BNP Media Corporate Webinar Averages)

“ The execution and professionalism was outstanding with the Webinar. We were very pleased with the results. Great communication and attention to detail made everything very easy.”

- Joseph Heinzelmann, Market Development Manager, Neogen Corporation

2014 topics

commodities Forecast

cocoa crop Sustainability

For webinar tips, samples and more information, contact your sales rep or visit: http://portfolio.bnpmedia.com/webinars.

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Gold BookWhether your potential customers use print, digital or online to source confectionery products, Candy Industry’s directory is there. By listing your company information with Candy Industry’s directory you have quick access to a targeted audience of potential buyers in your industry. We make it easy for buyers to find you and even easier for you to make your company stand-out. Brand your company with your logo; drive traffic to your site with clickable links, social media links and mobile tags. Or give them easy access to product info with spec sheets, photos and videos. Get listed today! For more information visit the online directory at http://buyersguide.candyindustry.com or contact a sales rep.

Social MediaCollaborate together with Candy Industry to create a smart social media strategy that communicates with customers and prospects. Broadcast your company’s message to our entire fan base while driving traffic to your website, reaching potential customers and expanding your audience! Candy Industry offers a number of opportunities for audience engagement through Facebook, Twitter, YouTube and QR Codes. Partner with Candy Industry to build a social presence for your brand! Not yet involved in social media? Let us build, design, and organize the accounts for you with Social Startup Plans! Contact your sales representative for more information.

Kettle Award Sponsorships

COPPER LEVEL SPONSORSHIP

• Fullpage,four-coloradinprogramguide

• 120x240adonKettlewebsitefor12months

GOLD LEVEL SPONSORSHIP

• 1/2page, four-colorad

• 120x240banneradonKettlewebsite

SILVER LEVEL SPONSORSHIP

• 120x240 banner ad on Kettlewebsite

Join us in honoring all those who have held the copper kettle high by becoming a sponsor of Candy Industry’s “Saluting the Kettle” commemorative program book.

2 0 1 1 K e t t l e A w a r d s

Saluting the Kettle6 6 T H A N N U A L

Kettle_Program2011.indd 1

5/18/11 11:21 AM

PairingsOur wine with chocolate pairings features have grown so popular, we’ve expanded it to include a variety of pairings such as beer and chocolate, wine and licorice as well as other confections. Contact your sales rep or Kris Collins for details on how your company can participate.

Recipe InsertsHelp new-comers to the confectionery industry create innovative confections by sharing tried and true recipes created from experienced artisans. Each quarter, Candy Industry will publish a recipe insert, which your company can sponsor exclusively.

Sweets and Snacks Expo New Product SponsorshipsAlign your company’s name with innovation!! Each year, the editorial staff at Candy Industry Magazine reviews new products, which will be introduced at the Expo. These products are featured in our May issue, on our website and in video. Limited sponsorships are available!

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www.candyindustry.com May 2013 CANDY INDUSTRY 51

Dorval Trading Co., Ltd.Nanuet, N.Y.www.dorvaltrading.com, 1 (800) DORVAL2

Dorval Premium Collection CocoaImported from Holland, the cocoa can be used for either baking or drinking. The Dorval Pre-mium Collection Cocoa box has an upscale, premium look that will stand out among the rest. S.R.P.: (8.8-oz. box) $7.49-$8.99

Ford GumLincolnshire, Ill. fordgum.com, (847) 955-0003

Big League Bubblegum Lollipops Each bag is fi lled with six of these Big League Lollipops, which are fi lled with the brand’s

signature bubble gum, and come in three fl avors: original, grape and sour apple. S.R.P.: (3.6-oz bag) $1.49

Big League Bubblegum Team BucketThis 80-count bucket of individually wrapped Big League Bubble Gumballs is perfect for school events and birthday parties, as well as any Little League team! Available in original fl avor. S.R.P.: (14-oz. bucket) $9.99

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s Kristine Collins Publisher, North American Sales 1.630.910.0804Fax: 1.248.502.9022 [email protected]

BNP MEDIa HELPS PEOPLE SUCCEED IN BUSINESS wItH SUPERIOR INfORMatION2401W.BigBeaverrd.,Suite700|troy,Mi48084-3333|248.362.3700|WWW.BnpMedia.coM

Diana Rotman Classified Sales Manager 1.847.405.4116 Fax: 1.248.502.9083 [email protected]

Dee Wakefield European Sales 44.020.7937.4488Fax: 44.020.8857.4308 [email protected]

Custom eNewslettersLet Candy Industry help you create a co-branded eNewsletter customized to your needs. Our orangetap content marketing group can help you develop compelling custom eNews content and design through our experienced creative and editorial teams. A custom eNewsletter can take your company to the next level with these benefits:

• Including editorial or educational content in an eNewsletter can help position your company as an industry leader

• Editorial content creates greater reader engagement

• Subscribers trust Candy Industry. They’re more likely to open emails from our publication and consider our endorsements

Content Marketing ServicesOrangetap marketing services equip your brand with the marketing, editorial and publishing resources of BNP Media to help capture the attention of your customers. From content development to media design and publishing services — we’ve got you covered.

To learn more about our services or to quote out a project, please contact our content marketing strategies team:

Kim Paulson, Content Marketing [email protected]

List RentalThe most powerful, responsive list of confectionery industry professionals is just a call away. Complement your advertising program and introduce new products by renting Candy Industry’s exclusive subscriber list. Contact Kevin Collopy of InfoGroup at [email protected] or 402.836.6265.

Your industry-focused market research partner — providing clear insights to complex business questions focused on:

• Brand positioning

• Marketing effectiveness

• New product development

• Customer experience evaluations

Capturing feedback via quantitative surveys (online, phone, mail or in-person) OR qualitative experiences (one-on-ones, focus groups, or bulletin boards); we present results that are easily understood, insightful and actionable.

GET STARTED NOW. Contact Beth Surowiec at 248.786.1619 or [email protected]. www.clearseasresearch.com

Virtual EventsVirtual events are more than just an event. They are a centralized location for sharing content among people. Execution of this “content sharing” comes in many forms:

93% of event planners who organized a virtual event say it met or exceeded their objectives.(Source: Hybrid Meeting & Events, MPI and Mediasite, 2012)

The opportunities are endless. If you have a situation where you need to share content — live, on-demand or hands-on, contact your sales rep today or view a demo at: http://portfolio.bnpmedia.com/virtual.

Podcasts Podcasts provide educational and promotional information to industry professionals through short audio presentations. Podcasts are available on demand and can be played online or transferred to a portable device. Sponsor your own exclusive, custom podcast or gain exposure to a growing audience by sponsoring an editorial podcast. For more information, contact your sales rep or visit: http://portfolio.bnpmedia.com/podcasts.

• Internal sales training

• Product highlights or

launches

• Annual summits

• Career Recruitment

• Lead nurturing events

• Supplier/partner

showcase

2o14 - candy industry | b2b for the global confectionery ...€¦ · candy industry is the highest...

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