2nd quarter report 2014

WHAT IS A MARKET WITHIN A MARKET?

Just as the weather is different from Los Feliz to Santa Monica so is the Real Estate climate. While it

may be cloudy & overcast in Marina del Rey, at the same exact time, it may be warm & sunny in

the Mid Wilshire area. The Real Estate market works the same way. Year-to-year there may be a

significant sales increase in Venice while at the same time there is an alarming drop in sales price

from the Palms – Mar Vista area even though they are literally blocks from one another.

With our vast years of experience, we at Keller Williams have come to notice that like the need for

a sweater by the beach and a T-shirt in the Valley, every market within a market has a very different

climate and therefore requires its own set of statistics for you to truly understand what is going on in

your neighborhood. Although you can easily access the broad national, state, and/or country

trends published by the media, they may not have anything to do with what is occurring in your

own backyard. After all, you wouldn’t watch a weather channel report for Seattle to decide if you

need an umbrella that day would you?

WHY THIS BENEFITS YOU – OUR CLIENT

Our extensive experience & knowledge has led us to notice that markets within

markets may be performing in a different way from one another and from national

averages.

With the current stringent lending situation, having knowledge of the specialized

market trends for the neighborhood you are contemplating is vital for true success in

your transaction.

Don’t be mislead by ideas that are not actual facts.

What is in fact occurring in the markets of those areas may be counterintuitive of

notions or ideas you may have perceived from national averages. Knowledge is

power and knowing all the facts will give you the power to make the most educated

choice.

$2,032,540

$901

48

45

182

94

24.73%

$3,158,300

$964

29

34

170

86

20.00%

55.4%

7.0%

-39.6%

-24.4%

-6.6%

-8.5%

-19.1%

BEL AIR – HOLMBY HILLS SFR

Median Price ……………………..…….

Average Price per Square Foot ….…

Properties Sold ……………………….

Properties Pending Sale ………………

Properties For Sale …………….……...

Days on Market (Pending Sale) ….…..

Percent Under Contract ………….……








$1,150,000

$583

70

69

117

53

58.97%

$1,272,500

$662

50

55

120

40

45.83%

10.7%

13.6%

-28.6%

-20.3%

2.6%

-24.1%

-22.3%

BEVERLY CENTER – MIRACLE MILE SFR















$508,000

$461

12

20

42

73

47.62%

$630,500

$499

27

25

61

43

40.98%

24.1%

8.2%

125.0%

25.0%

45.2%

-40.7%

-13.9%

BEVERLY CENTER – MIRACLE MILE CONDO















$4,225,000

$983

46

46

165

72

27.88%

$4,943,875

$1,240

44

40

142

51

28.17%

17.0%

26.1%

-4.3%

-13.0%

-13.9%

-28.6%

1.0%

BEVERLY HILLS SFR















$920,000

$719

36

30

79

85

37.97%

$999,000

$623

35

36

92

68

39.13%

8.5%

-13.4%

-2.8%

20.0%

16.5%

-20.5%

3.0%

BEVERLY HILLS CONDO















$2,227,500

$679

40

37

172

78

21.51%

$2,152,500

$758

38

37

182

73

20.33%

-4.7%

11.6%

-5.0%

0.0%

5.8%

-5.9%

-5.5%

BEVERLY HILLS P.O. SFR















$807,000

$490

44

40

86

56

46.51%

$910,000

$595

51

52

111

45

46.85%

12.8%

21.4%

15.9%

30.0%

29.1%

-19.5%

0.7%

BEVERLYWOOD SFR















$2,400,000

$849

77

79

192

55

41.15%

$2,785,000

$998

63

68

181

64

37.57%

16.0%

17.6%

-18.2%

-13.9%

-5.7%

16.1%

-8.7%

BRENTWOOD SFR















$682,500

$505

68

67

138

53

48.55%

$708,000

$510

54

57

140

43

40.71%

3.7%

1.0%

-20.6%

-14.9%

1.4%

-18.4%

-16.1%

BRENTWOOD CONDO















$639,900

$404

7

16

29

41

55.17%

$624,450

$420

18

20

34

37

58.82%

-1.9%

4.0%

157.1%

25.0%

17.2%

-10.0%

6.6%

BURBANK SFR















$350,000

$326

5

4

15

43

26.67%

$390,000

$362

6

8

16

28

50.00%

11.4%

11.0%

20.0%

100.0%

6.7%

-36.1%

87.5%

BURBANK CONDO















$960,000

$377

13

12

35

79

34.29%

$1,620,000

$399

8

7

26

58

26.92%

68.8%

5.8%

-38.5%

-41.7%

-25.7%

-27.0%

-21.5%

CALABASAS SFR















$1,430,500

$616

28

27

50

33

54.00%

$1,665,000

$724

26

24

43

32

55.81%

16.4%

17.5%

-7.1%

-11.1%

-14.0%

-1.3%

3.4%

CHEVIOT HILLS-RANCH PARK SFR















$810,000

$511

43

60

105

34

57.14%

$875,000

$578

49

40

75

27

53.33%

8.0%

13.1%

14.0%

-33.3%

-28.6%

-20.2%

-6.7%

CULVER CITY SFR















$375,000

$349

51

59

85

32

69.41%

$410,000

$403

48

57

98

31

58.16%

9.3%

15.5%

-5.9%

-3.4%

15.3%

-2.8%

-16.2%

CULVER CITY CONDO















$276,500

$179

12

5

33

45

15.15%

$235,000

$195

15

16

42

42

38.10%

-15.0%

8.9%

25.0%

220.0%

27.3%

-7.8%

151.4%

DOWNTOWN SFR















$544,500

$547

90

76

200

49

38.00%

$565,000

$540

110

121

261

54

46.36%

3.8%

-1.3%

22.2%

59.2%

30.5%

9.4%

22.0%

DOWNTOWN CONDO















$1,100,000

$412

32

34

96

55

35.42%

$1,225,000

$449

22

40

121

48

33.06%

11.4%

9.0%

-31.2%

17.6%

26.0%

-14.0%

-6.7%

ENCINO SFR















$285,000

$236

5

11

24

17

45.83%

$305,000

$237

7

13

28

34

46.43%

7.0%

0.4%

40.0%

18.2%

16.7%

95.5%

1.3%

ENCINO CONDO















$1,184,500

$545

70

78

184

51

42.39%

$1,299,000

$606

63

73

180

48

40.56%

9.7%

11.2%

-10.0%

-6.4%

-2.2%

-4.7%

-4.3%

HANCOCK PARK-WILSHIRE SFR















$475,000

$526

11

17

37

82

45.92%

$1,102,500

$561

19

22

43

62

51.16%

132.1%

6.7%

72.7%

29.4%

16.2%

-23.9%

11.4%

HOLLYWOOD SFR















$560,000

$458

37

30

68

85

44.12%

$575,000

$545

49

42

88

66

47.73%

2.7%

19.0%

25.6%

40.0%

29.4%

-22.4%

8.2%

HOLLYWOOD CONDO















$940,000

$478

49

37

114

65

32.46%

$1,115,000

$550

32

38

102

53

37.25%

18.6%

15.1%

-34.7%

2.7%

-10.5%

-18.5%

14.8%

HOLLYWOOD HILLS EAST SFR















$1,036,450

$537

61

76

156

52

48.72%

$1,370,000

$655

58

66

156

40

42.31%

32.2%

22.0%

-4.9%

-13.2%

0.0%

-23.8%

-13.2%

LOS FELIZ SFR















$432,500

$430

4

4

7

28

57.14%

$495,000

$450

7

7

12

33

58.33%

14.5%

4.7%

75.0%

75.0%

71.4%

18.3%

2.1%

LOS FELIZ CONDO















$1,980,000

$683

39

45

288

165

15.62%

$2,475,000

$758

43

42

269

121

15.61%

25.0%

11.0%

10.3%

-6.7%

-6.6%

-26.5%

-0.1%

MALIBU SFR















$4,025,000

$1,812

13

9

110

126

8.18%

$5,165,625

$1,756

8

10

98

151

10.20%

28.3%

-3.1%

-38.5%

11.1%

-10.9%

19.4%

24.7%

MALIBU BEACH SFR















$1,767,500

$558

12

12

33

85

36.36%

$1,727,500

$593

20

12

34

53

35.29%

-2.3%

6.3%

66.7%

0.0%

3.0%

-37.7%

-2.9%

MARINA DEL REY SFR















$729,250

$499

72

78

207

73

37.68%

$782,500

$559

84

91

217

71

41.94%

7.3%

12.0%

16.7%

16.7%

4.8%

-2.5%

11.3%

MARINA DEL REY CONDO















$470,000

$298

59

52

117

35

44.44%

$557,750

$330

48

51

114

43

44.74%

18.47%

10.7%

-18.6%

-1.9%

-2.6%

22.5%

0.7%

MID LOS ANGELES SFR















$466,250

$295

6

4

30

24

13.33%

$695,000

$356

6

15

37

37

40.54%

49.1%

20.7%

0.0%

275.0%

23.3%

54.7%

204.1%

MID WILSHIRE SFR















$2,085,000

$803

100

105

233

67

45.06%

$2,569,000

$896

86

110

214

58

51.40%

23.2%

11.6%

-14.0%

4.8%

-8.2%

-13.1%

14.1%

PACIFIC PALISADES SFR















$880,000

$557

86

89

133

38

66.92%

$1,040,000

$667

75

85

148

30

57.43%

18.2%

19.7%

-12.8%

-4.5%

11.3%

-21.5%

-14.2%

PALMS – MAR VISTA SFR















$2,105,000

$902

72

73

156

50

46.79%

$1,840,000

$948

60

74

150

50

49.33%

-12.6%

5.1%

-16.7%

1.4%

-3.8%

0.3%

5.4%

SANTA MONICA SFR















$733,125

$685

107

93

184

45

50.54%

$920,000

$840

127

131

251

41

52.19%

25.5%

22.6%

18.7%

40.9%

36.4%

-8.5%

3.3%

SANTA MONICA CONDO















$929,000

$459

59

67

136

52

49.26%

$905,000

$465

59

73

160

43

45.62%

-2.6%

1.3%

0.0%

9.0%

17.6%

-17.4%

-7.4%

SHERMAN OAKS SFR















$440,000

$286

13

22

45

40

48.89%

$395,000

$328

25

21

67

45

31.34%

-10.2%

14.7%

92.3%

-4.5%

48.9%

12.0%

-35.9%

SHERMAN OAKS CONDO















$739,000

$517

67

67

114

41

58.77%

$850,000

$569

73

75

133

38

56.39%

15.0%

10.1%

9.0%

11.9%

16.7%

-8.8%

-4.1%

SILVER LAKE – ECHO PARK SFR















$899,000

$497

35

40

105

50

38.10%

$1,350,000

$553

51

56

124

44

45.16%

50.2%

11.3%

45.7%

40.0%

18.1%

-12.1%

18.5%

STUDIO CITY SFR















$457,750

$328

16

24

43

52

55.81%

$565,000

$383

17

21

46

52

45.65%

23.4%

16.8%

6.2%

-12.5%

7.0%

0.0%

-18.2%

STUDIO CITY CONDO















$1,462,500

$763

139

140

396

56

35.35%

$1,699,000

$764

101

114

384

67

29.69%

16.2%

0.1%

-27.3%

-18.6%

-3.0%

20.5%

-16.0%

SUNSET STRIP – HOLLYWOOD HILLS WEST SFR















$412,500

$646

20

20

40

57

50.00%

$439,800

$618

25

23

62

55

37.10%

6.6%

-4.3%

25.0%

15.0%

55.0%

-4.1%

-25.8%

SUNSET STRIP – HOLLYWOOD HILLS WEST CONDO















$1,125,000

$494

27

32

82

98

39.02%

$1,067,500

$567

30

27

88

75

30.68%

-5.1%

14.8%

11.1%

-15.6%

7.3%

-24.1%

-21.4%

TOPANGA SFR















$1,512,500

$883

52

58

128

63

45.31%

$1,612,500

$891

58

58

113

35

51.33%

6.6%

0.9%

11.5%

0.0%

-11.7%

-43.8%

13.3%

VENICE SFR















$1,145,000

$651

25

20

33

46

60.61%

$1,164,250

$831

14

12

38

60

31.58%

1.7%

27.6%

-44.0%

-40.0%

15.2%

30.0%

-47.9%

VENICE CONDO















$1,125,000

$742

37

36

77

40

46.75%

$1,269,813

$770

33

30

73

35

41.10%

12.9%

3.8%

-10.8%

-16.7%

-5.2%

-12.7%

-12.1%

WEST HOLLYWOOD SFR















$502,500

$482

92

98

234

48

41.88%

$632,500

$559

90

100

234

49

42.74%

25.9%

16.0%

-2.2%

2.0%

0.0%

1.1%

2.0%

WEST HOLLYWOOD CONDO















$785,000

$591

19

17

38

30

44.74%

$880,000

$598

25

29

58

34

50.00%

12.1%

1.2%

31.6%

70.6%

52.6%

12.5%

11.8%

WEST LOS ANGELES SFR















$752,500

$462

68

78

118

37

66.10%

$801,750

$495

62

82

140

36

58.57%

6.5%

7.1%

-8.8%

5.1%

18.6%

-5.2%

-11.4%

WESTCHESTER SFR















$386,990

$307

7

5

9

79

55.56%

$408,000

$356

5

4

10

93

40.00%

5.4%

16.0%

-28.6%

-20.0%

11.1%

18.0%

-28.0%

WESTCHESTER CONDO















$1,351,250

$671

58

46

99

39

46.46%

$1,610,000

$746

45

56

120

39

46.67%

19.1%

11.2%

-22.4%

21.7%

21.2%

0.6%

0.4%

WESTWOOD – CENTURY CITY SFR















$675,000

$493

147

133

426

63

31.22%

$754,000

$658

123

136

453

69

30.02%

11.7%

33.5%

-16.3%

2.3%

6.3%

9.5%

-3.8%

WESTWOOD – CENTURY CITY CONDO















$650,000

$291

19

16

45

69

35.56%

$675,000

$324

21

21

71

62

29.58%

3.8%

11.3%

10.5%

31.2%

57.8%

-10.8%

-16.8%

WOODLAND HILLS SFR















$325,000

$300

15

15

23

25

65.22%

$322,500

$343

7

10

18

28

55.56%

-0.8%

14.3%

-53.3%

-33.3%

-21.7%

13.3%

-14.8%

WOODLAND HILLS CONDO















Glossary of Terms

Median Price: A value that separates the upper

half of prices from the lower half of prices. It can

be interpreted like an average, however the

extreme prices (high and low) don’t hold

undue.

Average Price per Square Foot: The price per

each property divided by their respective

square footage then averaged across all

properties sold in the area for a given time

period.

Properties Sold: The number of property

transactions that closed and transferred

ownership.

Properties Pending Sale: The number of

properties that entered escrow in preparation

for sale.

Properties For Sale: The number of properties on

the market and seeking buyers.

Days on Market (Pending Sale): The number of

days that properties currently in escrow were on

the market.

Absorption Rate: The rate at which the inventory

of home for sale are being sold.

Percent Under Contract: The ratio of properties

to properties sale.

2nd quarter report 2014

Documents

sale properties

market pending sale

average price

sales price

square foot

real estate market

specialized market trends

different climate