2.corporate social responsibility & corporate responsiveness[1]
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Presented by:-Love kush(2K81M49)Aman raj(2K81M04)
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an organization’s obligation to maximize its positive impact on stakeholders and to minimize its negative impact
includes legal, ethical, economic, and philanthropic (discretionary) dimensions
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refers to obeying governmental laws and regulations
civil law: rights & duties of individuals and organizations
criminal law: prohibits specific actions and imposes fines and/or imprisonment as punishment for breaking the law
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behaviors and activities that are expected or prohibited by organizational members, the community, and society (not codified into law)
standards, norms, or expectations that reflect the concern of major stakeholders e.g. KPMG
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how resources for the production of goods and services are distributed within the social system
Do you think consumers favor socially responsible companies or are they most enamored with companies that maximize profits?
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business’s contributions to society
strategic philanthropyAmerican express bankHewlett packard
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Cause related marketing (CSM) e.g. P&G,HUL,TATA ( Desh ko arpan)
Social marketing eg Ashok leyland (aids awareness) Tata memorial hospital(cancer)
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The multiple responsibilities of business
EconomicResponsibility
LegalResponsibility
SocialResponsibility
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