(273017986) 46926335-ptcl-ufone-financial

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restion University Pakistan

Acknowledgement

I would like to thanks and express my gratitude firstly to ALLAH whose helping hand kept me going till endof

this final semesterproject , and then toward thepeople who Contribute in so many ways towards the creation

and completion of this project. Although we hae short time toprepare it but the experience was !uite

interesting. "e tried our leel best inpreparing thisparticularproject #y instructor and guide throughout Sir

Feroz Alam , #y $arents who support me in a million ways, my friends etc. "ho helped

me in the completion of theproject.

GROUP LEADER:

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MEMBERS :

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arah Khanage 1


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DE DIA!IO"

"- *-*ICA/-* /HI2 $&-C/ / +& )-L3-* /-ACH-& SIR FERO#E ALAM$ "I/H+/ /H-I&

$A/I-(C- ,+(*-&2/A(*I(4,2+$$&/ A(* #2/ % ALL , L3- /H- C#$L-/I( % /HI2

"&' "+L* (/ HA3- )--( $22I)L-.

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Introd%ction

/he company commenced its operations under thebrand name of +fone from Islamabad on anuary 56

5771. +fone expanded its coerage and has added new cities and highways to its coerage network. After the

priati8ation of $/CL, +fone is now ownedby-tisalat .

om&an' Pro(ile

$/#L is a wholly owned subsidiary of $/CL. established to operate cellular telephony. /he company

commenced its operations, under thebrand name of +fone from Islamabad on anuary 56 5771.

*uring the year, as a conse!uence of $/CL9spriati8ation, 5:; of its shares were ac!uiredby -mirates/elecommunication Corporation to une 577:, +fone continued on the path to success. /he

Company further expanded its coerage and has added new cities and highways. +fone has network

coerage in more than ?>7 cities, towns and across all major highways of the country.

*uring the year +fone successfully completed the network expansion of $hase @ in existing as well as in

new cities and towns which amounted to more than +2 *ollar 1?7 million. As a result the asset base of the

Company has increased from &s. 57 billion to &s. 5?billion.

*uring the year +fone adopted the policy of simplified tariffs with no hidden charges, which resulted in

positie impacts on the usage trends of subscribers as well as total subscriberbase, which has increasedfrom 5,>?6k in une 577> to ?,@?k in une 577:. +fone currently caters for international roaming to more

than 16> lie operators across 116 countries and introduced International roaming facility for $repaid

subscribers in 2audi Arabia, +nited 'ingdom, +nited Arab -mirates, 2ingapore, $ortugal and 'uwait with

lowest rates, featuring no security deposit and actiation charges. 4$&2 &oaming facility is aailable with

more than ?> Lie perators across >6 countries. /he company has also been awarded a new License for

proiding cellular serices in A8ad ,ammuB 'ashmir and the(orthern Areas. perating $erformance

+fone9s operational performance has been ery encouraging. *espite the stiff competition in $akistan

telecom market which has led to reduction of prices to bare minimum leel, due

to its aggressiepolicies and exercising strict control oer expenses the Company managed to improe its

reenue and aftertaxprofit by ?; and >@; respectiely, as compared to last year.

%uture $lans 'eeping in iew the growth potential of the cellular industry there is no optionbut tobe

aggressie in order to remain apotent force in the cellular industry. In order to extend cellular network to

new cities, towns and highways and enhance its current installed capacities in existing cities, +fone has

finali8ed a huge network expansion contract amounting to about +2* >>7 million, which will enhance the

subscribers9capacityby 17 million. /his is the largest eer expansionproject of +fone. serices, market

isibility through arious market initiaties to fulfill subscribers9satisfaction and demand and aboe all to

increase the alue of inestment for the shareholders.

arah Khanage D
http://www.worldlingo.com/ma/enwiki/en/Etisalathttp://www.worldlingo.com/ma/enwiki/en/Etisalathttp://www.worldlingo.com/ma/enwiki/en/Etisalat


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)ISIO" * MISSIO" S!A!EME"!

)ISIO" S!A!EME"!

/o be the leading telecommunication serices proider in $akistanby offering innoate serices for our

customer while exceeding shareholder alue and employee expectation

MISSIO" S!A!EME"!

/o become the best Cellular Communication option aailable in the country for E+F. At +fone we aim to

proide you with wider coerage ,superior connectiity ,clear signal and oice !uality ."here eer you are

+fone keep you connected

Orga nization+, E- ter nal O&&ort%nitie, * !.reat ,

OPPOR!U"I!IES:

/0 O"!I"UI"G !O E1PA"D GLOBALL2:

+fone has the ability to expand globally. )ut due to current economic condition all its operation on

halt.

30 PUBLII!2 A"D MAR4E!I"G:

"ith the right marketing strategy they can ac!uire much more.

50 DE)ELOP "E6 )ALUE ADDED SER)IE:

/his is an opportunity that will neer be satisfied, meaning that +fone should alwaysbe attempting to

keep improing new alue added serices and as we know what is in today will be out tomorrow.

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70 I"!RODUE 4IOS4 !E8"OLOG2:

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+fone can surprise its competitorsby introducing E+fone kioskF. /hese will be A/# like machines and

that will gie 5@hour serice to +fone subscribers to load the balance just like they take money from

A/#.

90 DE)ELOP FRA"8ISE I" REMO!E AREAS:

+fone should deelop some new franchises in remote areas so thatpeople will get more and more

benefit from it and it will help to increase their customers.

+fone should extend its network coerage area to(orthernpart of the country as wellbecause in

that part not too many companies are giing serices and if +fone gie its serice there then it will

definitely attract people and its number of customers will shoot like a rocket.

!8REA!

/0 GO)ER"ME"! I"!ERFERE"E

4oernment interference in terms of taxes will alwaysbe treated as a threat.

30 P!L ELLULAR LIE"SE

+fone is nothingjust a cellular license to $/CL, $/CL should proide more financial support to

enhance profitability of its subsidiary company.

50 PE"SIO" PA2OU!S

$art of this threat is their own doing and other is simply unaoidable. +fone is responsible for

proiding generous pensionbenefits to its employees, which at time seems like a great idea,

howeer they are now experiencing problems as more and morepeoplebegin to collect.

70 I"REASED 8EAL!8 ARE OS!S

+fone, like many large companies with !uality employees9 health care benefits, is experiencing a

large financial hit that only get worse as time continues as compare to other cellular firms

90 !OUG8 OMPE!E!IO"

As +fone is cellular company and there is cut throat competition among cellular companies in

$akistan. /here are six other companies also working in $akistan so +fone would hae to face

some growing competitiepressures.

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:0 PRESSURE GROUP

2omepressure groups areprotesting on the towers that are installed in residential areas. /heir

opinion is that it is not good for health ofpeople to hae such towers near their homes that cause

radiations.

;0 EO"OMI PROBLEMS

$akistan is facing some serious economic problems now days so that would also affect +fone. /he

current recession in market is not good for any kind ofbusiness including telecommunication.

S6O! A"AL2SIS FOR UFO"E

+fone 42# is a $akistani 42# cellular sericeproider. It is one of the six 42# mobile companies in

$akistan and it is a subsidiary of $akistan /elecommunication Company Limited. It has a subscriberbase of

57 million as of une 5776. /he company commenced its operation under thebrand name of +fone from

Islamabad in anuary 56 5771. *uring the years, +fone continued on the path to successG the company has

network coerage in more than >> locations and across all major highways of the country.

S!RE"G!8S

/0"E!6OR4 O)ERAGE

+fone has a network coerage in more that >> locations and across all major highways of the country.

30 I"!ER"A!IO"AL ROAMI"G

+fone currently caters for International &oaming to more than 5D7 lie operators in more than 1D7 countries.

+fone has introduced International &oaming facility forprepaid subscriber in arious countries around the

globe with the lowest call

rates, featuring no security charges and actiation charges.

50 GPRS ROAMI"G GPRS

&oaming facility is aailable with more than 11> lie operators across > countries.

70 LIE"SE FOR A#AD


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+foneproides its subscriber with !uality coerage and clear connectiity.

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:0 )ALUE ADDED SER)IES

+fone is a host of alue added serices and data connectiity with the best network $akistan.

;0 LO6ES! PRIES

+fone offers the most reasonableprices for its users.

>0 REPRESE"!A!I)E OF P!L

+fone acts as a representatie of $/CL as it is its subsidiary

?0 PIO"EERS OF MMS A"D

4$&2 +fone was the first to launch 4$&2 serices and #ultimedia #essaging 2erice


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It has many franchises in the whole countrybut as its customers are increasing day by day so itspresent

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A/#.

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9 DE)ELOP FRA"8ISE I" REMO!E AREAS

+fone should deelop some new franchises in remote areas so thatpeople will get more and more

benefit from it and it will help to increase their customers.

+fone should extend its network coerage area to(orthernpart of the country as wellbecause in

that part not too many companies are giing serices and if +fone gie its serice there then it will

definitely attract people and its number of customers will shoot like a rocket.

!8REA!

/ GO)ER"ME"! I"!ERFERE"E

4oernment interference in terms of taxes will alwaysbe treated as a threat.

3 P!L ELLULAR LIE"SE

+fone is nothingjust a cellular license to $/CL, $/CL should proide more financial support to

enhance profitability of its subsidiary company.

5 PE"SIO" PA2OU!S

$art of this threat is their own doing and other is simply unaoidable. +fone is responsible for

proiding generous pensionbenefits to its employees, which at time seems like a great idea,

howeer they are now experiencing problems as more and morepeoplebegin to collect.

7 I"REASED 8EAL!8 ARE OS!S

+fone, like many large companies with !uality employees9 health care benefits, is experiencing a

large financial hit that only get worse as time continues as compare to other cellular firms

CPM -COMPETITIVE PROFILE MATRIX

-%- is used to collect competitie intelligence information from external from external enironment .It not

focuses on internal issues .where as C$# is little different from -%- it is also consider the internal issues and the

best feature of C$# that it allow to compare the competitor critical success factor with your

organi8ation.

H %ind out critical success factor.

HAssign weight to each factor depend up how important the specific factor for the organi8ation success.

H /he weight range from 7.7 to 1.7 lower number shows no or minimum importance and high

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weight show more importance of factor to the company.

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H Assign rating to each factor depends upon how well organi8ation respond to that factor.

H Assign a 1 @ rating to each critical success factor to indicate how effectiely the firms current

strategies respond to the factor..

/he aboe C$# matrix compares the oil marketing9s companies on importance factors.

/he total calculated figures tells the exact situation.

/he competitieprofile matrix


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! "a#or wea$ness%

arah Khanage 1:


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& ! "inor wea$ness%' ! "inor strength %( ! "a#or strength)

As indicated by the total weighted scores of 2.78, zong is weakest . Because it is initial position

as compare to competitors. With the point of .!8 "obilink is leading.only eight critical success factorsare included for simplicity# this is too few in actuality

Threat -O**ortunities -+ea$nesses - ,trengths TO+,. Matri/

/he /hreats pportunities "eaknesses 2trengths


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E-ternal Factor, Eal%ation BEFE C Matri- o( U(one

4e' E-ternal Factor, 6eig.

t

Rating 6eig.ted Score

O&&ort%nitie,

Gloalization 0/3 7 07>

P%licit' * Marketing 0@: 5 0/>

an target or&orate 0/@ 7 07@

Deelo& "ew )al%e added Serice, 0/@ 7 07@

E-tend oerage to "ort.ern area 0@9 5 0/9

Introd%ced international SMS &ackage,

like local SMS * call Package

0@: 5 0/>

Deelo& ,ome new (ranc.i,e, in remote area, 0@> 7 053

Introd%cing U(one 4io,k %,t like A!M 0@9 3 0/@

!.reat,

Old Stale om&anie, * arrial o(

.ina moile om&an'

0/@ 3 03

P!L cell%lar licen,e 0@> 3 0/:

Price 6ar 0@9 3 0/@

Goernment inter(erence 0/3 5 05:

Pre,,%re gro%&, * .ealt. i,,%e d%e to tower inre,idential area,

0@9 3 0/@

!otal /0@@ 30?;

Farah Khan

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Prestion University Pakistan

Farah Khan

Page 13


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Internal Factor Eal%ation Matri- IFE Matri-

A summary step in conducting an internal strategic management audit is to construct an Internal %actor

-aluation


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Internal Factor Evaluation Matrix for Ufone

4 2otal %eighted score /or the U/one internal /actor is '.0 %hich is aove average.

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PMom&etitie Pro(ile Matri-

-%- is used to collect competitie intelligence information from external enironment. It not focuses on

internal issues. "hereas C$# is little different from -%- it also consider the internal issues and best feature of

C$# that it allow to compare the competitor critical success factor with your organi8ation.

L %ind out critical success factor.

L Assign weight to each factor depend up how important the specific factor for the organi8ation success.

L /he weight range from 7.7 to 1.7 lower number shows no or minimum importance and high weight show

more importance of factor to the company.

L Assign rating to each factor depends upon how well organi8ation respond to that factor.

L Assign a 1@ rating to each critical success factor to indicate how effectiely the firms current strategies

respond to the factor.


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L Aerage total weighted score is 5.>.

/he aboe C$# matrix compares the oil marketing companies on importance factor. /he total calculated

figure tells the exact situation.

/he Competitie $rofile #atrix has strong /inancial osition + ore coetitive advantages then other cellular coanies so he should ore

/ocus on

his strategies.

@e should gro% and aintain his osition

2hey should also introduce soe international call ackages to iddle eastern countries

;n :UF-> $@*-2*= ackages tie o/ the ackages should e eAtended.

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@e should ay ore attention to%ards ostaid services.

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