27 ways to increase engagement on your facebook page

27 Ways To Increase Engagement On Your Facebook Page

27 Ways To Increase Engagement

On Your Facebook Page

• The three most important pillars of your content strategy

• Three shocking facts about every Facebook Page

• Edgerank defined and why you should care

• The best times during the day to post content

• How to post links in a Page story

• How to use photos to spark engagement

• How to use questions to spark conversations

• And more...

What we’ll be talking about today...


The three most important pillars of your content strategy




brand

Your brand is the essential feeling people get from their interactions with you.



1brand

Your brand is the essential feeling people get from their interactions with you.

Articulate and refine, refine and articulate!



Audience

Your Audience is the various different people you reach (or are trying to reach).

brand



2Audience

Your Audience is the various different people you reach (or are trying to reach).

Articulate and refine, refine and articulate!

brand



Your Message is the two-way discussion you have with your audience.

Messagebrand Audience



3

Your Message is the two-way discussion you have with your audience.

Listen, Articulate, refine, repeat.

Messagebrand Audience



MessageBrand Audience

Know the shocking truth about your page




4

(1) Non-fans can comment on your Page updates



5


(2) 84% of your fans don't get your content in their newsfeed!



6



(3) Less than 5% of your Facebook Page fans visit your Facebook Page!





(3) Less than 5% of your Facebook Page fans visit your Facebook Page!

Understand how edgerank works




Edgerank is Facebook’s algorithm that determines whether a specific Page story

will appear in the Newfeed of a specific fan.

It ranks your content, not your Facebook Page.

7



7



7

Three factors that determine Edgerank:

(1)Relationship between user and story(2)How people talk about that story(3)How recent the story was published

Make sure your admin settings are optimized for engagement


8

Let the love in!



8

Posting ability - Allowing users to post increases exposure for your org through virality.

Post visibility – If your org has a thriving community of customers, displaying this section on

your Page will help amplify your community's voice on your Facebook Page simply because

what they post on your Page will have more visibility.

Tagging Ability – This creates viral exposure when people tag their friends

Moderation and Profanity Blocklists - This helps mitigate any possible negative effects

from openning up posting abilities.



8


Know the best time of day to post


Buddymedia found a 20% higher rate of engagement for these posts published in the mornings and evenings. 9



Confirm this with your Page Insights.

9



Know your Page’s Recommended Daily Posting Frequency

10


10

Confirm this with your Page Insights.

4-6 posts per day

Know your optimum daily frequency


Great! We know what time of day, and how often to post.


Great! We know what time of day, and how often to post.

But what should we post?


the best way to post links


11Don’t shorten URLs!


http://bit.ly/ClickatYourOwnRisk




11If you need to schedule posts, use PostPlanner


http://zfer.us/YqpuI

http://zfer.us/YqpuI


12Make sure the article stands out!Edit the title, description and preview picture



use photos to spark engagement


13Make sure that they’re at least 846 x 403 pixels (iPhone photos are 1936 x 2592).



14Use Reddit and Digg



15Makes photos viral



16And don’t forget cover photos for your fans!



17Game Edgerank by posting photos from blog posts instead of just posting a link.



18Post images on Pinterest that link back to your Facebook photos



What about pinning and highlighting?


19Pin your top stories from the previous week

Pinning and Highlighting


20Highlight stories with photos to break up the visual spacing of your Timeline


http://www.youtube.com/watch?v=5AahCox2flA





21When you highlight, reposition photos



Ok... What about just regular text updates?


Post short updates

Less than 80 characters is best 22


Post Questions

Comment rate more than doubles! 23


Use updates as simple poll questions

24This gives your fans the freedom on commenting!


Try using Unusual Characters or Bolding at the beginning

25This creates a purple cow


26This is a great way to nuture peer relationships!

Share posts from other Pages


26Make this easy to manage by liking other Pages as a Page

Share posts from other Pages


27Always confirm your gut

Use Insights


Wow...I learned a lot today...

Who is John Haydon?

Founder of Inbound Zombie - a non-profit social media consultancy in Cambridge, MA

Co-Founder of SocialBrite and 501 Mission Place

Speaker: Nonprofit Technology Conference, BlogWorld, TechSoup, NetworkForGood and more...

Author: Facebook Marketing for Dummies

Clients include: Oceana, EpicChange, Share Our Strength, Environmental Defense Fund, Shriners Hospitals for Children, Opportunity Works, Community TechKnowledge, HopeLab, Healthy Babies Project, Scholastic, TechSoup, MarketingProfs, WaterAid America, University of Massachusetts

Subscribe to John’s blog for free and get three articles each week delivered to your inbox!


http://inboundzombie.com/

http://inboundzombie.com/

http://www.amazon.com/Facebook-Marketing-Dummies-Business-Personal/dp/1118107403/

http://www.amazon.com/Facebook-Marketing-Dummies-Business-Personal/dp/1118107403/

http://www.johnhaydon.com/subscribe-to-corporatedollarorg/

http://www.johnhaydon.com/subscribe-to-corporatedollarorg/

27 ways to increase engagement on your facebook page

Business

facebook pageknow

waysto increase engagement

facebook pagethe

facebook pageunderstand

facebook pagewhat

facebook page edgerank

facebook pagemake sure

brand audience message