27 stupid simple lessons for keyword optimization
DESCRIPTION
This is to help everyone trying to do ASO on their own. If you are a publisher or app-trepreneur, we hope these slides could help you. If you would like to talk to us or learn more about the UA strategies we do, please contact us www.mobileaction.co Thank you for stopping by.TRANSCRIPT
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MOBILESTUPID SIMPLE GUIDE TO KEYWORDS
EDU-ACTIONT E A C H I N G , RE-L E A R N I N G & APPLYING
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Keyword Optimization is FREE and it isthe only thing you have 100% Control
Over. So take advantage of it. Strive fora A+ Visibility Score.
MOBILE ACTION LESSON 1
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Users find you through keywords, soKNOW your user demographic, behavior
and intentions.
MOBILE ACTION LESSON 2
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Learn the different colloquial lingo inyour niche, market, localization, age
demographic. (i.e. hella is a bay area term)
MOBILE ACTION LESSON 3
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100 Characters with iTunes ConnectNo Keywords in Android. Keywords are
placed in the description. 4000Characters allowed in Description for
AndroidMOBILE ACTION LESSON 4
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255 character limit within the app namefor iOS.
30 character limit within Google Play AppName.
MOBILE ACTION LESSON 5
Keywords are allowed in the App Name
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Do Not Add More than 3 Keywords in yourApp Name - It could get rejected
MOBILE ACTION LESSON 6
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Do Not Add More than 2-3 Keywords inyour description for Android - It could
penalize your ranking for overuse ofkeywords.
MOBILE ACTION LESSON 7
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User Intention + Search Volume +Competition + Keyword Increase % + # of
Apps Using your Keyword = OptimizedKeyword
MOBILE ACTION LESSON 8
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Search Volume - Every day watch howkeywords search volume change.
Document the trend. Do this for 1 month.
MOBILE ACTION LESSON 9
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Documenting the search volume for 1month will give you a good idea on whichkeywords will be searched for the most in
a particular day.MOBILE ACTION LESSON 10
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Studying your direct competitors or'suggested search' keywords are great
methods to find keywords.
MOBILE ACTION LESSON 11
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Do not use generic or broad keywords. Ex: game, free, best, cool
MOBILE ACTION LESSON 12
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Search in the app store and learn howmany apps are using your selected
keywords. This will help you gauge yourkeyword increase %.
MOBILE ACTION LESSON 13
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Add your app name in your keyword list.
MOBILE ACTION LESSON 14
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Do not use spaces in your keywords whensubmitting to iTunes Connect.
MOBILE ACTION LESSON 15
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Using a low search volume keyword isokay because it will eventually gain
traction but Do Not use keywords thathave no search volume.
MOBILE ACTION LESSON 16
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Use plural keyword and do not duplicatewith singular keyword.
MOBILE ACTION LESSON 17
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Find keywords that have high searchvolume but low number of apps using it.
MOBILE ACTION LESSON 18
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Use Specific Keywords EX: bmx tricks
MOBILE ACTION LESSON 19
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If the search volume is high for long termkeyword; it is better to use than a short tail
keyword.
MOBILE ACTION LESSON 20
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Short tail keywords are great formcombination keywords.
MOBILE ACTION LESSON 21
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Use commas to separate keywords iniTunes Connect
MOBILE ACTION LESSON 21
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Keyword Maintenance: Update yourkeywords 2-3 times per month.
MOBILE ACTION LESSON 22
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Compare each keyword performance witheach keyword updates
MOBILE ACTION LESSON 22
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Keywords have a life cycle. Top keywordstoday may not convert downloads for you
tomorrow.
MOBILE ACTION LESSON 23
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Ranking Top 10 and higher in all yourkeywords will get you an A+ visibility score.
MOBILE ACTION LESSON 24
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Getting Ranked as Top 1 in your keywords,does not mean you are converting the
impression as a download.
MOBILE ACTION LESSON 25
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If you have a 4+ star average reviews andrating, you can expect a daily download of50-100 for each keyword that has a search
volume of 60-100.MOBILE ACTION LESSON 26
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Once you have optimized your keywords,your conversion rate needs to be
optimized. Find out how:www.mobileaction.co
MOBILE ACTION LESSON 27
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