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Unified Communications by Fred Sim Can Your Network Handle It?

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Unified Communications

by Fred Sim

Can YourNetwork

Handle It?

The Voice Market

Changes, Shifts and Predictions

3 December 5, 2007 [Enter presentation title in footer] Copyright © 2007 CA

Industry Direction

> Evolution to IP Technologies

� IP Phones

� Unified Messaging

� VoIP

> Heterogeneous (IP and TDM)

voice networks

> Convergence of:

� Networks (data and voice)

� Organizations (IT and telecom)

� Companies (M&A)

4 December 5, 2007 [Enter presentation title in footer] Copyright © 2007 CA

World Voice Market Information

> Worldwide IP PBX Revenue Up 23%, TDM Systems Down 15% in 2005,

with revenue total $8.1 billion.

> Hybrid PBXs accounted for 65% of 2005 PBX revenue, TDM 23%, and

pure IP 12%; hybrids and pure IP will continue to increase through 2009

at the expense of TDM.

> IDC estimates that 60% of new PBX shipments will be IP based by

2009. Annual revenue is forecast to grow to $11.4 billion in 2009, driven by strong IP PBX sales worldwide as more organizations move to voice over IP.

5 December 5, 2007 [Enter presentation title in footer] Copyright © 2007 CA

Voice Market in APAC

> 44% of 2005 PBX systems revenue came from EMEA, 32%

from North America, 19% Asia Pacific, and 5% CALA.

> Voice Market is still dominated by TDM in Asia.

> Biggest contributor to Voice Market are India and Philippines as

they are the 2 largest outsourced Call Center in the world.

> IP telephony market in Asia Pacific (excluding Japan) in Q305

was pegged at $212.99 million, up 15.58% quarter-on-quarter.

It stands at $30.50 million growing at 8.17%

> Unrestricted IP Telephony will boost IP-PBX shipments to over

25% of PBX (totaling $140 million) line shipments by end-

2006, but low PSTN tariffs will constrain VoIP usage.

The Challenges

Moving from external to Internal Management

7 December 5, 2007 [Enter presentation title in footer] Copyright © 2007 CA

DataCommsVoiceComms

Moving from Voice to VOIP

VOIP

• Cheap Transport• Unreliable• High Maintenance• Vendor Competitive

• Expensive• Reliable• Less Maintenance• Proprietary

Expectations• Low Cost• Reliability• Mobility

Reality• High Maintenance• Evolving

8 December 5, 2007 [Enter presentation title in footer] Copyright © 2007 CA

Network & Voice Management

MANY ASSETS>Multi-vendor devices>Network technologies>Voice technologies

> Difficult to manage

> Uncoordinated config changes

> Fix problems quickly

9 December 5, 2007 [Enter presentation title in footer] Copyright © 2007 CA

Network & Voice Management

MANY ASSETS>Multi-vendor devices>Network technologies>Voice technologies

MANY SERVICES>Network services>Voice Services>Critical Business Applications

> Predict degradation

> Define service levels

10 December 5, 2007 [Enter presentation title in footer] Copyright © 2007 CA

Network & Voice Management

MANY ASSETS> Multi-vendor devices> Network technologies> Voice technologies

MANY SERVICES> Network services> Voice Services> Critical Business Applications

MANY USERS> Internal and external> Headless users (Computing devices, Apps, etc)

> Experience poor response

>Predict capacity

11 December 5, 2007 [Enter presentation title in footer] Copyright © 2007 CA

Network & Voice Management

MANY ASSETS> Heterogeneous support> Control config changes> Rapid problem resolution

MANY SERVICES>Proactive service assurance>Service level management

MANY USERS> Proactive service assurance> Predictive capacity planning

SLAs

12 5th December 2007 Can Your Network Handle Unified Communications Copyright © 2007 CA

Voice Management Challenges

“I only find out about

problems when my

customers call the help

desk to file complaints –

that’s too late!”

“When a problem occurs there’s

too much finger pointing. I don’t

care where the problem is I just

want it fixed and FAST. I have

service levels that need to be met!”

“We can’t set priorities based on

the impact to the business.”

“I need help. I’m being

asked to rollout VoIP

services at the same time

I’ve got to handle more

with a reduced staff.”

Managing VOIP Deployment

Embracing VOIP Technology

14 December 5, 2007 [Enter presentation title in footer] Copyright © 2007 CA

Six Stages for Managing a VOIP Deployment

Baselining Legacy Environment

Pre-Deployment Network Assessment

The Trial

Deployment

Managing network, systems, services, & aps

Adding new services and apps

15 December 5, 2007 [Enter presentation title in footer] Copyright © 2007 CA

Typical Legacy Voice EnvironmentProblem Detection is Simplified

PSTN

CSU/DSU

PBX

Phone

Wall

Jack

Distribution

FramePBX Management1. Phone2. Wire, Wall Jack, etc.3. PBX Frame, Cards4. Network/Trunks

Voice Mail

16 December 5, 2007 [Enter presentation title in footer] Copyright © 2007 CA

IP Telephony EnvironmentProblem Detection is Complex

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IP Phones

Traditional Phones

TDM Line IP Line

IP Switch

Hybrid PBXs

LAN Core Infrastructure

Data Center

DNS, web

Servers, etcMPLSIP Backbone

PSTN

VoIP Gateway

17 December 5, 2007 [Enter presentation title in footer] Copyright © 2007 CA

Assessment is Critical!

“People were told that VoIP is going to be the

greatest thing,” says William Stofega, VoIP

research director at IDC.

“But in some cases, people didn't do the

necessary network planning. Ninety-nine

percent of all VoIP network implementations

that fail do so because IT departments didn't do

their homework.”

InfoWorld, Jan 23, 2006 v28 i4 p9.

18 December 5, 2007 [Enter presentation title in footer] Copyright © 2007 CA

Baseline Analysis of the Legacy System

>What does traffic look like?

>Trunk utilization?

>What features are available to the users?

>System Performance

>Set expectations in advance!

19 December 5, 2007 [Enter presentation title in footer] Copyright © 2007 CA

eHealth for Voice — Automatic & AdHocReporting…

Automatic report

distribution – in a

variety of formats,

delivered based on

business requirements

Ad-hoc reporting for

troubleshooting and

real time data

requirements

Rich reporting for every

platform

20 December 5, 2007 [Enter presentation title in footer] Copyright © 2007 CA

Network Assessment

> Inventory and schematic

> Simulation before testing

> New infrastructure

� Add bandwidth

� Deploy VLANs

� CoS/QoS and Queue

selection

> Verify with Assessment

Testing How much bandwidth do my critical

applicationsneed for quality?

How do I see the difference in Multiple vendors ?

How much voice traffic can the

network support?

What network links and hardware require

upgrades?

21 December 5, 2007 [Enter presentation title in footer] Copyright © 2007 CA

Tools for Network Assessment

eeHealth VQMHealth VQM Cisco IP SLA Jitter MOSCisco IP SLA Jitter MOS

Average MOS – In and

OutMOS – Min and

Max

22 December 5, 2007 [Enter presentation title in footer] Copyright © 2007 CA

The Trial

Requires Comprehensive Management

> Network Management

> Service Management (DHCP, DNS, TFTP, etc.)

> Application Management

> VoIP Quality Monitoring

> Troubleshooting

> Performance Validation

> Feature Validation

23 December 5, 2007 [Enter presentation title in footer] Copyright © 2007 CA

Hybrid Approach: Management Considerations

> VoIP monitoring

> Network fault and performance

> Fault and performance monitoring of voice systems

� Analysis of IP and traditional voice traffic

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IP PhonesTraditional

Phones

TDM Line IP Line

IP Switch

Hybrid PBXs

24 December 5, 2007 [Enter presentation title in footer] Copyright © 2007 CA

VOIP / VPN / QoS Classes/ Conversations

Routers/ Switches Network Hardware

Application Detail – Cisco IP SLA, Cisco Call Manager, VQM (E-model)

Application Bandwidth Usage – NBAR PD

LAN/WAN ATM, FR, SONET

A

CiscoCall Manager

Cisco Unity Voice MailG700

Media Gateway

S8700MediaServer

Cajun P330T Switch

VoIPGateway

Meridian

Call Pilot

AudioConferenceServer

Data NOC

Voice NOC

6 © 2005 Computer Associates International, Inc. (CA). All trademarks, trade names, services marks and logos referenced herein belong to their respective companies.

CA Confidential

eHealth

IT IT

InfrastructureInfrastructure

LiveEngine

Alerts (Performance Alarms)

SPECTRUM seeds eHealthfor discovery

Context sensitive drilldown to eHealth Reports

End-to-End Performance Validation

25 December 5, 2007 [Enter presentation title in footer] Copyright © 2007 CA

Deployment

Requires Continued Monitoring & Management

> Network Management

> Service Management (DHCP, DNS, TFTP, etc.)

> Application Management

> VoIP Quality Monitoring

> Troubleshooting

> Performance Validation

> Feature Validation

26 December 5, 2007 [Enter presentation title in footer] Copyright © 2007 CA

Intelligently manage QOS Capacity

Can I meet increasing demand?

Upgrade to meet demand

27 December 5, 2007 [Enter presentation title in footer] Copyright © 2007 CA

Continued Monitoring and Management

PBX

PBX

PBX

Router

PSTN

New York

Dallas

Boston

Los Angeles

WAN

Voice Mail (OCIO)

Tru

nks

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28 December 5, 2007 [Enter presentation title in footer] Copyright © 2007 CA

Health Report – Capacity Planning

Total Volume

Average Volume

Situations to

Watch

Average Health Index

29 December 5, 2007 [Enter presentation title in footer] Copyright © 2007 CA

Voice Capacity Planning

Capacity analysis

ensures that resource

expense is optimized

30 December 5, 2007 [Enter presentation title in footer] Copyright © 2007 CA

Managing the Network

Proactive 24 x 7 Management

> Network Management

> Service Management (DHCP, DNS, TFTP, etc.)

> Application Management

> VoIP Quality Monitoring

> Troubleshooting

> Performance Validation

> Feature Validation

31 December 5, 2007 [Enter presentation title in footer] Copyright © 2007 CA

Proactive Service Assurance

Real-time

proactive analysis

to find problems

quickly

% U

tili

zati

on

TimeTime Window

= 1 hour

Time Over

Threshold = 15 min.Proactive analysis

drives continuous

improvement

process

Results displayed

in Live Status view

Alarm View

Executive Business Service Status IT Service View

Topology

Operations Team

32 December 5, 2007 [Enter presentation title in footer] Copyright © 2007 CA

Stage 5: Adding New Applications

The Need to Know the Environment

> Network Management

> Service Management

> Application Management

> VoIP Quality Monitoring

> Troubleshooting

33 December 5, 2007 [Enter presentation title in footer] Copyright © 2007 CA

Summary

> Managing your VoIP rollout with the right solutions can

help you

� Reduce risk of downtime

� Reduce costs of managing voice communication systems

� Increase knowledge of your company’s voice system

performance trends

� Protect your current investment in existing systems while

migrating to newer technologies