25 years vtm: een dikke merci vol magie - eubea...

Saint Petersburg - October 13/15, 2016

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BELGIUM 25 years VTM: Een Dikke Merci Vol Magie

The Awards The Festival Winners The Venue News CALL FOR ENTRIES

VIDEO

SPECIAL PRIZE: EC|BEST EXECUTION|2|27032

AGENCY: MEDIALAAN nv

CUSTOMER: VTM

BUDGET: -

TYPOLOGY:

DATE: 20th of August

AUDIENCE: General public: Viewers and non-viewers

LOCATION: Nieuwpoort, Belgium

EDITION: 2014

FOCUS

25 years VTM: Een Dikke Merci Vol Magiefrom ADC Group PRO

01:41

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25 years VTM: Een Dikke Merci Vol Magie - EuBea Festival http://www.eubeafestival.com/events/25-years-vtm-een-dikke-mer...

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Goal of the event was to celebrate our 25th anniversary by bringing people together and say “thank you” in a magical way through a unique show and

experience.

CREATIVE IDEA

VTM is the leading commercial TV station bringing quality drama, game shows, news and family entertainment celebrating its 25th anniversary. We

wanted to create a show touching people right in the heart. Our challenge was to bring our baseline ‘Be a part of it’ to life in a creative and authentic

way, VTM’s core brand values.

We symbolized our viewers by a giant illuminated puppet family in their living room, guiding our public using key elements of TV; music, light, special

effects, live entertainment & video. A flashback of iconic VTM-moments popped up on a water screen enforced by effects of fireworks and water

fountains to create a shared emotion.

A roller coaster of special effects proceeded to flow over in a poetic choreo with 250 dancers, that responded to our call to participate in the show, all

dressed up with light wristbands and building up towards a magical climax: a VTM star performing Coldplay’s ‘A Sky Full of Stars’ accompanied by two

youngsters of The Voice Kids.

RESULTS

The event gathered more than 20.000 people, receiving our ‘thank you’ together. They became great VTM ambassadors, sharing their unique & magical

experience in all possible ways: large national media coverage, social media & online, talk of the town,…

RReecceenntt PPoossttss

16 May 2016

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EuBea

The European Best Event Awards for theexcellencies of the event industry.

3 months ago

Ready to discover the northernmost metropolis

in the world? #SaintPetersburg #inspiration,

#EuBea #eventprofs pic.twitter.com/zv7ozE1xiB

6 months ago

Speaking of #Wow effect! #EuBea2015

pic.twitter.com/4lG2ozITfU

6 months ago

#BatailleDeWaterloo IS THE #EuBea2015

WINNER! @VO_Event #Congratulations!

6 months ago

@Commonwealthgames #Glasgow 2014 wins the

#EuBea2015 #second overall best event award!

EEuuBBeeaa 22001155 @@ aa ggllaannccee

CerimonyEuBeaEnglishfrom ADC Group PRO

MMyy PPhhoottoossttrreeaamm


04:32


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6 months ago

#EuBea2016 will be held in #StPetersburg! See

you there! #ItWillBeFun #EuBea2015

pic.twitter.com/1BlHTGDsV9

6 months ago

#standingovation for @sevillacb at #EuBea2015.

Thanks for the great effort!

pic.twitter.com/hSnOqpvze0

6 months ago

#futureisnow at #EuBea2015! @starwars

pic.twitter.com/4RBIfUTAuE

6 months ago

#BatailleDeWaterloo wins the #EuBea2015 best

#Execution #special mention award!

6 months ago


#Cultural event award!

6 months ago

#dancinghorses at #EuBea2015! #Eventprofs

pic.twitter.com/kMnM1tmFbs



3 sur 5 17/05/16 08:27

6 months ago


#Celebration event award!

6 months ago

#Alfafuturepeople wins the #EuBea2015 best

#Musical event award!

6 months ago


#Public event award!

6 months ago

Ready? Go! #EuBea2015 final ceremony

pic.twitter.com/ZPrLGljPjj

6 months ago

The #EuBea2015 Awards.

pic.twitter.com/GIr0LKelRf

6 months ago

All set up for #EuBea2015 ceremony. Are you

ready? Opening at 7.30 pm

pic.twitter.com/TpeCFWfJvV



4 sur 5 17/05/16 08:27

6 months ago

#EuBea2015 is not only about the awards. The

industry shares #perspectives #trends

#strategies. #thepowerofnetwork

pic.twitter.com/LLSXEV5ZBL

6 months ago

#networking meetings and round tables for

#EuBea2015 day 2. Which one are you taking

part to? #EUConnection

pic.twitter.com/ZONcPe0R8q



5 sur 5 17/05/16 08:27

25 years vtm: een dikke merci vol magie - eubea...

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