25 slideshare marketing tips for b2b

12
MARKETING TIPS TWENTY-FIVE 25 Wednesday, 20 April 2011

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An essential guide to using Slideshare effectively for your presentations. Increase exposure and maximize return on investment. Easy to follow check list on our blog: http://www.spiderhousepr.com/blog/25-slideshare-marketing-tips-maximise-roi/

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Page 1: 25 Slideshare Marketing Tips For B2B

MARKETING TIPS

TWENTY-FIVE25

Wednesday, 20 April 2011

Page 2: 25 Slideshare Marketing Tips For B2B

www.spiderhousepr.com

This presentation is brought to you by...

SpiderhouseprUnited Kingdom

[email protected]

Specialists in social media marketing and UK local business search engine optimisation.

Consultations available.

Wednesday, 20 April 2011

Page 3: 25 Slideshare Marketing Tips For B2B

www.spiderhousepr.com

.1. USERNAMEChoose a name that represents your

business well eg. your business / brand name or a

keyword rich name.

.2. PROFILEComplete in full - use a branded image,

include keywords and your domain

Wednesday, 20 April 2011

Page 4: 25 Slideshare Marketing Tips For B2B

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.3. PRESENTATIONInclude your business name, web address and contact details within the first few

slides - or subtly throughout.

.4. THE ENDYour final slide should contain contact

details.

Wednesday, 20 April 2011

Page 5: 25 Slideshare Marketing Tips For B2B

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.5. KEEP IT SHORTThere is more chance of your viewer watching to the end and visiting your

website for more details

.6. VISUALTry not to make your presentations full of

plain text only(ie make it more interesting than this one!)

Wednesday, 20 April 2011

Page 6: 25 Slideshare Marketing Tips For B2B

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.7. LEAVE SPACESlideshare add navigation to the left and right of your presentation - leave space

around the edge

.8. CALL TO ACTIONEntice viewers to take action at the end of your presentation - ask them to visit your

website of call. Bribe them!

Wednesday, 20 April 2011

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.9. PRO ACCOUNTConsider a pro account with custom

branding capability and lead capture built in

.10. SHAREUse your other social networks & blog to

link to your slideshare presentation

Wednesday, 20 April 2011

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.11. TITLEMake it captivating and keyword rich

.12. DESCRIPTIONCompelling and keyword rich - local businesses include your address and

telephone number!

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.13. TAGSAdd your relevant keywords!

.14. LINKEDINUtilise the Linkedin Slideshare app

.15. PDFUploading as a pdf will ensure no

compatibility problems & easy downloading

Wednesday, 20 April 2011

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.16. COMPETITIONIf embedding on

your website click “customize”

(its a small link which appears

when you click on “Embed”) and choose

“Without related content”.

(unless you are happy to display related content - possibly competitors - alongside your presentation!).

Wednesday, 20 April 2011

Page 11: 25 Slideshare Marketing Tips For B2B

www.spiderhousepr.com

For the full blog post containing all 25 tips please visit our blog:

www.spiderhousepr.com/blog

Wednesday, 20 April 2011

Page 12: 25 Slideshare Marketing Tips For B2B

www.spiderhousepr.com

Spiderhousepr46 University Street

BelfastBT7 1HB

Northern IrelandUnited Kingdom

[email protected]

Specialists in social media marketing and UK local business search engine optimisation.

Consultations available.

Wednesday, 20 April 2011