d.thinking- Big Questions

Bill BurnettConsulting Asst. Prof. Mechanical Engineering

Executive Director of the Design Program

Stanford University

Senior Fellow, D2M Inc.

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the Big Questions...

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It is about Creating Culture

A Culture of Creative Confidence

A Culture of Radical Collaboration

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A Culture of Empathy

A Culture of Ideas

A Culture of Prototyping

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“Culture eats process for lunch”

from Alan MulallyCEO Ford

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Cultural barriers to diffusion• conceptual blocks - personal challenges

• impact the universe of perceived actions and solutions and greatly effect flexibility.

• semantic gaps - organizational challenges• people use different words, small differences matter,

teams are highly subject to these misunderstandings.• social barriers - network challenges

• ideas do not diffuse naturally, engineers eat lunch with engineers, the silos are hard to break down

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back to the big questions...

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changing the paradigm

totototo

components --sensors --

products --stand-alone devices --

-- systems-- smart networks-- services and experiences-- the cloud

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totototo

components --sensors --

products --stand-alone devices --

-- systems-- smart networks-- services and experiences-- the cloud

changing the paradigm

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“The best way to predict the future is to invent it”

Alan Kay

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questions