25 growth hacks to build your brand and sales!
TRANSCRIPT
25 GROWTH HACKS TO BUILD YOUR BRAND AND SALES!
A Tactical Approach to Building your business with Austin’s Marketing Gunslinger, Elizabeth Quintanilla - @equintanilla
@equintanilla
2
Sponsors
Advocates
In Kind
Supporters
@equintanilla
WHAT IS A GROWTH HACKER?
A growth hacker is not a replacement for a marketer. A growth hacker is not better than marketer. A growth hacker is just different than a marketer: “A growth hacker is a person whose true north is growth."
Every decision that a growth hacker makes is informed by growth. Every strategy, every tactic, and every initiative, is attempted in the hopes of growing. Growth is the sun that a growth hacker revolves around. Of course, traditional marketers care about growth too, but not to the same extent. Remember, the power of a growth hacker is in their obsessive focus on a singular goal. By ignoring almost everything, they can achieve the one task that matters most early on.
~Neil Patel
@equintanilla
@equintanilla
Image From QuickSprout.com
@equintanillaImage from QuickSprout.com
@equintanilla
STARTUPS NEED TO FOCUS ON GETTING VISIBILITY, ACQUIRING A
STRONG USER BASE AND CONVERTING TRAFFIC INTO SALES. AND GROWTH HACKING IS ALL
ABOUT DOING JUST THAT!!
http://www.huffingtonpost.com/adam-greenwald/5-growth-hacking-tips-for_b_6508762.html
@equintanilla
Acquisition
Activation
RetentionReferral
Revenue
https://www.searchenginejournal.com/epic-list-100-growth-hacks-startups/118690/
@equintanilla
HACK #1:
INTERVIEW INFLUENCERS
http://blog.trak.io/
@equintanilla
HACK #2:
MENTION INFLUENCERS
http://blog.trak.io/
@equintanilla
HACK #3:
INVITE GUEST BLOGGERS WITH LARGE
LISTS
http://blog.trak.io/
@equintanilla
HACK #4:
QUORA
http://blog.trak.io/
@equintanilla
HACK #5:
CREATE AN EDUCATIONAL COURSE
http://blog.trak.io/
@equintanilla
HACK #6:
INTEGRATE WITH THE MOST POPULAR PLATFORMS THAT COMPLIMENT YOUR
PRODUCT AND CAN FAST-TRACK YOU TO BIGGER AUDIENCES
Time to Instagram http://blog.trak.io/
@equintanilla
HACK #7:
WRITE A 7 DAY EDUCATIONAL EMAIL COURSE ON YOUR INDUSTRY TOPIC, AND
PROMOTE THE SIGNUP FORM ON YOUR BLOG
http://blog.trak.io/
@equintanilla
HACK #8:
BRING TOGETHER AN EBOOK FROM EXISTING CONTENT,
INTERVIEWS AND CONTRIBUTIONS
http://blog.trak.io/
@equintanilla
BEHIND EVERY HACK THERE IS CREATIVITY,
STRONG EXECUTION AND DISCIPLINE.
http://piktochart.com/blog/13-growth-hacking-techniques-you-could-apply-right-now/
@equintanilla
Acquisition
Activation
RetentionReferral
Revenue
https://www.searchenginejournal.com/epic-list-100-growth-hacks-startups/118690/
@equintanilla
HACK #9:
ADD AN ON-BOARDING EMAIL DRIP
SEQUENCE
http://blog.trak.io/
@equintanillaSource Unknown
@equintanilla
HACK #10:
PRODUCE A SERIES OF SHORT (<3MIN EACH)
SCREENCASTS ON HOW TO USE YOUR PRODUCT
http://blog.trak.io/
@equintanilla
HACK #11:
OFFER AN INCENTIVE FOR USERS WHO
ACTIVATE (E.G. T-SHIRTS)
http://blog.trak.io/
@equintanilla
HACK #12:
OFFER ….INCREASED PRODUCT LIMITS FOR 100% ACTIVATION
http://blog.trak.io/
@equintanilla
HACK #13:
DELIVER CASE STUDIES OF HAPPY CUSTOMERS VIA EMAIL TO USERS WHO HAVEN’T ACTIVATED
YET
http://blog.trak.io/
@equintanilla
HACK #14:
OFFER LIVE WEBINARS (AND IN THE EARLY
DAYS, 1-TO-1 COACHING VIA SKYPE)
http://blog.trak.io/
@equintanilla
Acquisition
Activation
RetentionReferral
Revenue
https://www.searchenginejournal.com/epic-list-100-growth-hacks-startups/118690/
@equintanilla
Hack #15:
Daily and Weekly Digest
Emails!
http://blog.trak.io/
@equintanilla
Hack #16:
Transactional Emails based
on activity
http://blog.trak.io/
@equintanilla
Hack #17:
Send Important Product Update Emails
http://blog.trak.io/
@equintanilla
HACK #18:
RETARGETTTING
http://blog.trak.io/
@equintanilla
Hack #19:
Add a drip email campaign for inactive users, try coupons for returning users
http://blog.trak.io/
@equintanilla
Acquisition
Activation
RetentionReferral
Revenue
https://www.searchenginejournal.com/epic-list-100-growth-hacks-startups/118690/
@equintanilla
Hack #20:
Invite collaborators (colleagues and clients) to the app
http://blog.trak.io/
@equintanilla
Hack #21:
Encourage Social Shares With In-Product Rewards
http://blog.trak.io/
@equintanilla
Acquisition
Activation
RetentionReferral
Revenue
https://www.searchenginejournal.com/epic-list-100-growth-hacks-startups/118690/
@equintanilla
HACK #22:
ADD A BIG DISCOUNT ON AN ANNUAL PAYMENT
http://blog.trak.io/
@equintanilla
Hack #23:
Offer an on-page promo code with a countdown to push urgency
http://blog.trak.io/
@equintanilla
Hack #24:
Simplify your pricing
http://blog.trak.io/
@equintanilla
GROWTH IS A MINDSET. YOU NEED TO THINK EXPERIMENTS
IN TERMS OF IDEA, BUILD, EXECUTION, TEST & REPEAT
http://piktochart.com/blog/13-growth-hacking-techniques-you-could-apply-right-now/
@equintanilla
HACK #25:
THROW A PARTY!
@equintanillaSource: Unkown
@equintanilla
#pcatx @equintanilla