25 growth hacks guaranteed to move the needle
TRANSCRIPT
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25 Growth Hacks Guaranteed to Move the Needle
SUJAN PATEL
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@Kissmetrics
#KissWebinar
@thuelmadsen
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Thue is the Kissmetrics Webinar Wizard and Marketing Ops Manager. Before joining forces with Kissmetrics, he was a Lyft driver in SF, which is also how he ended up as a Kissmetrics marketer. Whenever Thue is not trying to
automate everything around him, you can find him hiking in the Sierras.
THUE MADSEN Marketing Operations Manager, Kissmetrics
@ThueLMadsen
Sujan is the co-founder of ContentMarketer.io & Narrow.io and growth hacker extraordinaire. He has 13 years of digital marketing experience and helped grow
companies like Mint, Salesforce & LinkedIn
SUJAN PATEL Co-founder, Contentmarketer.io
@SujanPatel
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@contentmrktrapp
#KissWebinar
@SujanPatel
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1 What is Growth Hacking
2 The 6 Pillars of Growth Hacking
3 25 Actionable Growth Tactics
TABLE OF CONTENTS
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WATCH WEBINAR RECORDING NOW
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SUJAN PATEL ContentMarketer.io
Growth hacking is a mindset. It’s a fast-paced, no B.S., data-driven, and actionable approach to capitalizing on opportunities and ideas that drive business growth.”
“
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The 6 Pillars of Growth Hacking
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6 PILLARS OF GROWTH HACKING
1.People: hire people that have the right skills and mindset
2.Tools: use tools that make growth hacking easier
3.Testable ideas: don’t focus on ‘sexy’ ideas, focus on ideas you can actually test
4.Agility: create processes that help you start and finish growth hacks quickly and with as little resources as possible
5.Data: make sure you can measure everything
6.Failure: be prepared to fail (it’s OK)
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CHARACTERISTICS OF A GROWTH HACKER
• Data-Driven: a growth hacker is obsessed with data.
• Resilient: a growth hacker doesn’t get caught up on failure—they press on.
• Curious: a growth hacker asks the questions that no one else is asking.
• Nimble: a growth hacker focuses on speed.
• Patient: a growth hacker knows that patience can pay off.
• Creative: a growth hacker has the best ideas on the team.
• Growth-Obsessed: a growth hacker stays up late into the night thinking about growth
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STOP TALKING SO MUCH AND START DOING
Maybe we should have another meeting to talk this whole growth hack idea through Batman…
Shut your pie hole Robin!
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25 Growth Hacking Tactics You Can Start on
Today
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TACTIC #1: HACK YOUR WAY INTO PRESS USING HARO
Sign up for Help-a-Reporter-Out (HARO) and respond to reporters/writers questions
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TACTIC #2: THE FOMO CONVERSION HACK
An email from Express
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TACTIC #3: BLOG COMMENTING FOR LEADS
Find blog post by doing a Google search for blog post ranking for your top keywords or Buzzsumo for top shared content for your keyword.
Source: http://sujanpatel.com/marketing/growth-hacking-using-blog-comments/
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TACTIC #4: THE PERSONALIZED CALL-TO-ACTION
Personalized CTA from When I Work
Education In Your Onboarding Emails
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TACTIC #5: EDUCATION IN YOUR ONBOARDING EMAILS
Onboarding email from Zapier
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TACTIC #6: TWITTER CHAT TROLLING
Full list of Twitter Chats: http://tweetreports.com/twitter-chat-schedule/
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TACTIC #7: USE FACEBOOK ADS TO TEST HEADLINE COPY FOR YOUR LANDING PAGES
Example from When I Work
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TACTIC #8: PUT YOUR CTA ON THE RIGHT
Example from Quickbooks.com November 2015
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TACTIC #9: A/B TEST EVERYTHING
A/B tests can help you test an idea on a smaller scale, as opposed to releasing it live to all your users. Source: vwo.com
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TEST WORDING
Example from When I Work
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TEST COLOR
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TEST SIZE
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TEST LENGTH OF COPY OR LENGTH OF PAGE
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TEST URGENCY/FOMO
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TEST SOCIAL PROOF
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TEST PRICING LAYOUTS
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TEST WITH OR WITHOUT NAVIGATION
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TACTIC #10: USE NPS FOR MARKETING
Leverage promoters for reviews, social shares, & testimonials
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TACTIC #11: REMOVE DISTRACTIONS FROM YOUR LANDING PAGE
Leverage promoters for reviews, social shares, & testimonials
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TACTIC #12: LET YOUR CUSTOMERS WRITE YOUR MARKETING COPY WITH SURVEYS
When I Work surveyed users using Qualaroo asking a simple question,“Describe our product/service in one sentence?” Then use the answers as headline copy
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TACTIC #13: USE THE PROGRESS BAR TO MOVE PEOPLE ALONG THE FUNNEL
The onboarding progress bar from Ghost
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TACTIC #14: EDUCATION-FOCUSED DRIP CAMPAIGN
The email course from Buffer
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TACTIC #15: FOCUS ON THE PROMISE, NOT THE FEATURES
A promise-based headline from rejoiner
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TACTIC #16: GUEST POST OUTREACH
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TACTIC #17: LEVERAGE INFLUENCERS TO BUILD YOUR BRAND
I built ongoing relationships with influencers and now they’re helping me host Growth Chat dinners around the world promoters for reviews, social shares, & testimonials
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TACTIC #18: TURN CUSTOMERS INTO ADVOCATES WITH HANDWRITTEN THANK YOU CARDS
A handwritten letter from CoSchedule
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TACTIC #19: REPURPOSE YOUR BEST CONTENT INTO A YOUTUBE VIDEO & SLIDESHARE PRESENTATION
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TACTIC #20: ADD LIVE CHAT DURING CHECKOUT
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TACTIC #21: TURN YOUR FAQS INTO GUIDES & BLOG POSTS
An FAQ blog series from Flintriver, a web design company
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TACTIC #22: EARLY UPGRADE OFFER
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TACTIC #23: WELCOME EMAIL FROM THE FOUNDER
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TACTIC #24: USE OUTREACH TO 5X TRAFFIC TO YOUR BLOG POST
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TACTIC #25: CREATE URGENCY IN THE LAST 5 DAYS OF ONBOARDING EMAILS
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TWEET OF THE DAY
“Growth hacking is not synonymous with marketing, nor should it be
considered its replacement. Growth hacking is sales, marketing, customer
support & success all rolled up”
@NEILPATEL
@Kissmetrics @SujanPatel #KissWebinar #GrowthHacking
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How To Get Started
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TACTIC #25: CREATE URGENCY IN THE LAST 5 DAYS OF ONBOARDING EMAILS
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LOG IN WITH GOOGLE
Start Your Free Kissmetrics Trial
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SUJAN PATEL Co-founder, ContentMarketer.io
@SujanPatel [email protected]
THUE MADSEN Marketing Operations Manager, Kissmetrics
@ThueLMadsen [email protected]
Questions?