25 - 27 may 2018 kyalami grand prix circuit · pdf filethink this had a lot to do with your...
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25 - 27 MAY 2018KYALAMI GRAND PRIX CIRCUIT
SOUTH AFRICA’S PREMIER MOTORCYCLE, MUSIC & LIFESTYLE FESTIVAL
Thank you to our PARTNERS AND SPONSORSTHANK YOU TO ALL OF OUR 2017 SPONSORS & PARTNERS
FESTIVAL VIDEO
TOTAL VISITOR NUMBER 2017 20,329
2,850 riders on the track
Complimentary & Competition tickets
Total Circuit Test Rides
95% redemption on tickets sent out
Over 620 riders, with over R19k raised
Over 6,700 cars over 3 days
Sunday Charity Ride
Visitor Cars on site
280 riders on the off-road courseTotal Adventure Ride Outs
ALANWOW what a awesome event and day. I didn’t think this years event could top last years event but it did. Once again it was so well organised
and executed. Took my fam along this year and even they could not stop talking about how much they enjoyed this day. Highlights for us included, the music, the variety of food, the many activities and the test rides (as always:-)). I would like to give a huge congrats to the
motorcycle brand representatives (BMW, Honda, Yamaha etc) for their great conduct and organizing, they were even better this year. Was a brilliant day!!
BRENDON Was an EXCELLENT event. Parking was easy, ticket sales and entry was quick and efficient. The variety of stands and displays were
incredible. Food was in abundance and the beer flowed freely with the music being really enjoyable. And of course... that racing was brilliant!!! Well done to all involved. Loved every bit of it. Can’t wait for the next one
PENNYI enjoyed the festival. Well organized and
generally a fun day out. Great range of bikes and bike related products. Loved the live music! Definitely seemed bigger than last
years show... well done to everyone involved.
VISITOR NUMBERS
MARISKA - VISITORI don’t actually know where to start to let you know what a wonderful and world class event this was. I was fortunate enough to recently attend the Motogp in Spain and let me tell you, the Super GP event this weekend blew my socks off as it was better
organised and had so much hype. From the minute we entered the gates everything ran like clock-work, from the parking, to the interaction from the stands, the amazing food stalls etc. The expo stalls were absolutely amazing. We will be back for sure!
Over
180 companies bringing
content & activations
58 Indoor
exhibitors
44 Outdoorexhibitors
14 Motorcycle
brands
9 Commercial
Sponsors
28 Joburg’s
food trucks
10 Joburg’s
top bands
19 Content &
media partners
2017 EXHIBITORS & FEATURES
2017 EVENT PARTNERS
JONO CHANNINGCongratulations as well as thank you for an amazing event. The Flight Night crowd totally blew my expectations away, and I
think this had a lot to do with your marketing. With the tough retail climate that we are currently facing it was great to see all the manufacturers and brands supporting the festival, I think this event is paramount to the motorcycle industry, and will facilitate its
growth in the future. I’m already looking forward to see how we can work together to top this years event in 2018!
VENUE
RACING
STUNTS
MEDIA
TROPHY
ADVERTISING
Kyalami Grand Prix Circuit & Convention Centre
SuperGP Champions Trophy and MotorSport South Africa
Monster Energy and Old School Productions
AutoTrader.co.za, Bike SA Magazine, SuperBike Magazine and ZABikers.co.za
94.7 FM, Mix FM, Discovery Channel, The Bike Show
Superbike School, Think Bike, Ride for a Reason, AMID
Marshall Music, Battalion
Two Stroke Smokers, Classic Motorcycle Club
iTickets, Hyperli, Daddy’s Deals
ADA K53 Training. AlcoSafe
ENTERTAINMENT & BARS
CLASSIC CLUBS
TICKETING
TRAINING & SAFETY
COMMUNITY
2017 SHOW FEATURES
CIRCUIT TEST RIDESUnique opportunity for full & learner licence holders to ride the circuit on the latest launch models from each manufacturer under the control of marshals
SUPER GP RACING The only motorcycle racing series in SA to be
held at the new Kyalami Grand Prix Circuit
FLIGHT NIGHT Monster Energy exclusive night time stunt
show with local and international riders complete with music, lights & pyrotechnics
CUSTOM BIKE CHAMPIONSHIP Custom judges flown in from Germany
exclusively for this competition
CLASSIC BIKE DIPSLAY 30 of SAs classic, vintage and retro
motorcycle owners especially chosen to display
LEARN TO RIDE K53 All non riders have the opportunity to try out motorcyling in a safe and controlled
environment.
2017 SHOW FEATURES
ADVENTURE RIDE OUT’S Opportunity to take new models off-road
for 2km course with trained instructors
MUSIC STAGE All day entertainment from
the best local talent
SUNDAY CHARITY RIDE Visitors ride their own bikes with JMPD from across
Gauteng to Kyalami for 2 laps. All proceeds go to local charities, over R60 000 raised
KIDS ACTION The opportunity to educate the youth on safe
motorcyling and have fun at the same time to grow the industry
EAT STREETThe best variety of food trucks from around the
region with their unique and innovative offerings
RAMP RODEO BMX & Skateboard Championships from SA’s best up and coming talent
SEPTEMBER 2017Launch trade and digital campaign with sales and video presentations, 2018 exhibition pricing and an ALL NEW festival map
NOVEMBER 2017Announce the Custom, Vintage, Classic and Retro Championship entry forms, international & local judges
DECEMBER 2017Launch ALL NEW 2018 sponsors & media partners
MARKETING TIMELINE AND CONTENT STRATEGY
OCTOBER 2017Launch the ALL NEW festival website and update social media pages with new 2018 artwork
JANUARY 2018Launch new ticket types & prices – “First 2000 Adult tickets just R100” and announce SuperGP racing
**Subject to change depending on announcements, new sponsors, international launches and other exciting news
MARCH 2018Launch Circuit Test Ride sales and Adventure Ride Out sales
APRIL 2018Announce exhibitors, sponsors and brands involved, competitions and special offers and discounts
MAY 2018Announce Plan Your Days, Festival Maps and Schedules, Food Trucks, Motorcycle launches, exhibitor and manufacturer surprises, parking details.
MARKETING TIMELINE AND CONTENT STRATEGY
FEBRUARY 2018Announce new plans for Sunday Charity Ride, Announce Monster Energy Flight
**Subject to change depending on announcements, new sponsors, international launches and other exciting news
FRANK SANDER – CUSTOM MOTORCYCLE JUDGE AND JOURNALIST; This is one of the only festivals in the world where visitors can ride this many different motorcycles around an international
racetrack all on one day!
WHEELS24 – DRIES VAN DER WALT; Despite dire economic expectations, 2017 has been off to a great start as far as new bikes are concerned, and the Bike Festival has given
the public not just the opportunity to see the new models in the flesh, but also to test ride some of them. As was the case in 2016, the show seemed to be well received by the attending public, and perhaps the best summary of its success comes from one of the visitors I
spoke to in passing: “Almost as soon as it is over, I start looking forward to next year’s show!”
DIGITAL PR SOCIAL ASSETS
2016 2017
Website unique visits
Website page views
Adwords + display ad clicks
Newsletter subscribers
Facebook likes (organic)
Instagram followers (organic)
YouTube views (organic)
Twitter (organic)
54k
343k
15 544
5461
3270
443
2588
284
80k
1.1million
19 832
8956
6600
1220
5399
488
IOL.CO.ZA – DENIS DROPPA; The South Africa Bike
Festival, back at Kyalami this year from 26-28 May, is one of the very few motorcycle shows worldwide where visitors actually get the opportunity to ride the
new models, and that alone makes it special. It was like
Woodstock for motorcycles.
TELEVISION• Discovery Channel Africa & TLC – Spots in April and May• The Bike Show – April to June• Woema on Kyknet – March & April• 2Wheels Supersport – May & June
RADIO• Mix FM – Spots, live reads, online, social and interviews from December to May• 5FM – Generic spots first week of May• 94.7 – Spots, live reads and online last two weeks of May
PRINT• Sunday Times Lifestyle, Ignition & Sowetan• Bike SA, Superbike Magazine, Mzansi Bikers Magazine (Full page adverts)• Independent Motoring Supplement Editorial (Dec-May)• Mango inflight magazine (Full page adverts, event listings and competition to win) • Flyers at Pure & Crafted and the Toy Run• Flyers to dealers, partners, exhibitors, Rocomamas, bike clubs and at Kyalami Festival• Posters to Rocomamas, Yamaha and Honda dealers, Monster Energy fridges at petrol stations
OUTDOOR• LED Screens in and around Johannesburg and Pretoria• Street Poles in JHB, Centurion & Midrand • Trailer Billboard in various locations around Midrand and outside Kyalami GP Circuit
ONLINE• AutoTrader, ZABikers, Bike Talk, AutoCentral, IOL.co.za
2017 MEDIA & ADVERTISING PARTNERS
17,8MILLION
TOTAL REACH
Supersport Kings of Dirt, Supersport 2Wheels, Supersport/Mzansi Lifestyle Show, SABC 1, SABC News, SABC Radio - Trends Travel, Mix FM, Cliff Central, AutoCentral, Look What You’re Missing, The BikeShow, Ignition TV, Tygerberg Radio, Groot FM, Kaya FM, ETV, Woema/Kyknet, eNCA, Mnet/Vuzu, VOW FM, Channel Africa
MEDIA & PR REPORTING
2017
BROADCAST
PRESS AT THE FESTIVAL
NUMBER OF PRESS CLIPPINGS
TOTAL PR VALUE
TOTAL PR CIRCULATION
166459
R11,5 MILLION58,8 MILLION
PRESS AT THE FESTIVAL
NUMBER OF PRESS CLIPPINGS
TOTAL PR VALUE
TOTAL PR CIRCULATION
141330
R3,1 MILLION55,2 MILLION2016
a successful and sustainable annual motoring event for the South African national events calendar
the next generation of motorcyclists by educating and encouraging a new youthful market about the benefits of 2 wheels
motorcycling as an alternate and cost effective means of transport for SA Commuters
economic growth and sustainability in automotive/motorcycling sector, enhancing the downstream benefits of job creation and social upliftment,
a high end catalytic event/platform for the motorcycling sector to engage their key stakeholders annually
the largest “must attend” tourism event on the continent of Africa for motorcycle and motoring enthusiasts
B2B and B2C relations, boosting trade and industry
and raise the awareness of what positive impact 2 wheels can have for South Africa’s future including the environment and the economy
EVENT OBJECTIVES FOR THE INDUSTRY AND ECONOMY
DELIVERGROW
EXPOSEDRIVE
PROVIDEHOST
FOSTERHIGHLIGHT
• Based on your business objectives we can create a tailored sponsorship package.
• This is your opportunity to buy a place at this prestigious event at an internationally recognised GP circuit and venue.
• Own a special feature area such as “The Rocomamas Custom Bike Championship” or the “Dunlop Sunday Charity Ride” or “Monster Energy Flight Night”
• Activation / Exhibition Space in the Indoor or Outdoor expo hall • Your logo on the home page of the festival website, linking back to your
company pages • Your logo on the posters, billboards and all print advertising campaigns • Your logo on event branding at the festival • Complimentary VIP and Standard tickets for prizes, competitions, staff,
clients and customers• A tailored PR, marketing & communication package
DEDICATED FEATURE PROPOSAL
UNIQUE PACKAGES TO SUIT YOUR BUSINESS OBJECTIVES
EXHIBITION OPPORTUNITIES
*PRICES ARE EXCLUSIVE OF VAT
THIS IS YOUR CHANCE TO BE A PART OF THE NEXT GENERATION OF MOTORCYCLING!
Indoor Expo Hall R1,550 per SQM
Indoor Expo Hall R1,150 per SQM
Open space only
Outdoor Expo Hall R550 per SQM
Pit Garages R780 per SQM
Sponsorship From R50,000
Ticket Package Ownership From R30,000
Includes shell scheme, facia board, power point, light, carpet
Prize Sponsorship From R5,000
CORE AND MORE AUDIENCE
CORE AUDIENCE
68% Men
32% Women
17% Visitors attended with at least one child
3500 children under 16 attended
25 - 34 = 30%
35 - 49 = 24%
50 - 64 = 19%
79 % from Gauteng
20% from outside the province
1% from outside SA Borders
AVERAGE AGE
36dropped from
39 in 2016
4000 peopletravel into Gauteng
TOTAL SPEND AT FESTIVAL
R48 MILLION
2017 average spend R2353 per person
2016 average spend R2002 per person
Most popular purchases =
motorcycle gear & gadgets
SURROUNDING THEIR VISIT
HOW THEY ATTENDED NEW VISITORS WHEN DID THEY COME
57% new audience year on year
43% attended the festival in both 2016 & 2017
20 329 visitors
Saturday - 49%Sunday - 43%Friday - 19%
91%“Value for money”
95% “Will attend again
next year”
HOW DID THEY HEAR ABOUT US?WORD OF MOUTH
DISCOVERY CHANNELFACEBOOK
RADIO
THE BIKE SHOW
ARE THEY COMING AGAIN?
35% as a pair
18% group of 4
16% group of 3
3.8% attended alone
BIKER OWNER STATISTICS
Bike collectors
WHAT DO THEY RIDE VS. THEIR FAVOURITE BRANDS24%
23%16%
11%14% 14%
11%8%
11% 12%11%8%
1%
OWN
FAVOURITE
THEIR MOST POPULAR MOTORCYLCES
SPORTS ROAD BIKES
TOURING DIRT BIKES
CRUISERS
TYPE OF RIDERS
36%
21%
58%Commuting Weekends only
MOTIVATION TO ATTEND
“BECAUSE I AM A MOTOR
ENTHUSIAST”
“TO WATCH THE FMX
FLIGHT NIGHT”
“TO ENJOY THE DAY AND MEET
NEW PEOPLE WITH SIMILAR
INTERESTS”
“TO TEST RIDE MULTIPLE BIKES AROUND THE RACE TRACK”
“TO SEE THE LARGEST
SELECTION OF MOTORCYCLE
BRANDS”
“TO WATCH SUPERGP
CHAMPION’S TROPHY AT KYALAMI”
“TO EXPERIENCE THE PROMOTED
ATTRIBUTES OF SA BIKE FESTIVAL”
“TO SEE MULTIPLE BRANDS AND MODELS IN ONE DAY TO MAKE
A MORE EDUCATED DECISION ON PURCHASE”
“TO ENTERTAIN MY KIDS / FAMILY FOR A FUN DAY
OUT”
CONTACT OUR TEAM
25 - 27 MAY 2018KYALAMI GRAND PRIX CIRCUIT
SOUTH AFRICA’S PREMIER MOTORCYCLE, MUSIC & LIFESTYLE FESTIVAL
NICOLE MULLERSHOW DIRECTORe [email protected] 071 894 4767
PAUL CROFTSALES & SPONSORSHIP CONSULTANTe [email protected] 076 796 1478
KASIA PIENAARSALES MANAGERe [email protected] 078 544 4360
KELLY FENNINGMARKETING MANAGERe [email protected] 081 033 0386