24239168 project on eureka forbes aquaguard

8/4/2019 24239168 Project on Eureka Forbes Aquaguard

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RESEARCH METHODOLOGY

Primary Data Collection:

Survey done in the markets of Sambalpur district in Orissa. Survey done with 100 residents of the place. Survey completed through one to one interaction with the people. Objective type questions asked in a questioner format.

Secondary Data Collection:

Details of the industry collected from website- www.domain-b.com Details about the company downloaded from the Eureka Forbes website-

www.euekaforbes.com Product details taken from- www.compareindia.com, www.mouthshut.com Name and details of the different competitors collected from-

www.kent.co.in, www. unilever.com, www. philips.com, etc The different images are taken from the web site- www.google.com,

www.sambalpur.nic.in, imafechef.com, www.dde.smuhmts.edu.

Sambalpur market
http://www.compareindia.com/http://www.kent.co.in/http://www.google.com/http://www.sambalpur.nic.in/http://www.compareindia.com/http://www.kent.co.in/http://www.google.com/http://www.sambalpur.nic.in/


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INDUSTRY OF WATER PURIFIER IN INDIANMARKET

ONE man's meat is another's poison can well be said in the context of the bottledwater controversy. Even as the ripples seem far from receding on whether thepesticide-residue in packaged drinking water is a reason for concern thewater-purifier industry has lost no time in sniffing out an opportunity.

"Water from Waterguard is completely safe from harmful pesticides, bacteria,

viruses and is economical too!", says an advertisement from Usha Shriram,advertising for its Usha Brita Water Purification Systems.

And in case you miss the point, the advertisement has in its background copies ofmedia reports on `Pesticides in bottled water.'

Meanwhile, Eureka Forbes, touted to be the leader in the water purificationsegment, reacted more swiftly to the pesticide-issue and came out with"reassuring" advertisements, within a couple of days after the Centre for Scienceand Environment (CSE) came out with its controversial report.

The Ministry of Food Processing Industries held an inter-ministerial meeting onthe issue, to "take stock and decide on the future course of action."

The Union Health Ministry too had met discuss the subject and according tosources; the inclination was towards aligning with the European Union (EU)norms.

However, the Bureau of Indian Standards reiterated its stand on the issue andsaid: "That it took into consideration the limits set by the USFDA, the EU, theWorld Health Organization (WHO), Codex etc. and decided that since bottledwater was a value-added product and in keeping the public/consumer interest,

the (BIS) committee unanimously decided to quantify the maximum limits forpesticide residue and made the necessary amendments to the two Indianstandards".


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The different companies which manufacture water purifier are:

Aqua Guard Kent grand, Hindustan unilever pureit, Philips intellegent, Whirlpool Pure Fresh, Jaipan, Alpha Dewdrop, Eurotek System, GenPure R.O System, Bionics Aqua Tech Kenstar water purifier, Krona, Astro-boy-water purifier, Euro Fabs, Euro riva water purifier, Aqua fresh water purifier.


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COMPANY

Rs. 10 billion multi-product, multi-channel corporation - part of theShapoorji Pallonji Group

Over 7,000 employees Leaders in domestic and industrial Water Purification Systems, Vacuum

Cleaners, Air Purifiers & Security Pioneers in Direct selling - Asia's Largest Direct Sales Organisation A strong service network that backs up sales efforts, Supported by Call

Centre, Customer Care Representatives & Mobile Service Vans and 24hour helpline for customers - Eurohelpline

Eureka Forbes - A Business Superbrand

o Aquaguard & Euroclean - Chosen Superbrandso Ranked among India's Most Admired Consumer Durable

Companieso Best Employers (3 times in a row)o Winner of 'Most Admired Knowledge Enterprise' MAKE- Asia

Awardso A case study at the prestigious Harvard Business Schoolo Winner of awards on Customer Responsivenesso Winner of Water Digest awards

Customer has always been the centre of their business They are in close and constant touch with their customers, listening to

them and understanding their needs They have created exciting new products and services to satisfy

customers needs A sale is only the beginning of a relationship - they make a special effort to

let the bonds of friendship endure through service, post purchase trainingand a host of other customer care incentives
http://corporate.eurekaforbes.com/contact-us/call-center/call-center.phphttp://corporate.eurekaforbes.com/contact-us/call-center/call-center.php


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Everyone in the company strives to make their customers 'Friends For Life' A significant part of companys revenue comes from relationship marketing

including service contracts, spares & accessories sales, product upgradations and references of new customers

Eureka Forbes offer different types of products and services to the consumers

according to their requirements. It works on a fair ground and it is for thisreason that the company has reached to extreme heights.

Some articles captured from different journals are given below to judge thesuperiority of Eureka Forbes than any other competitor.

MUMBAI, 12 March: Successful acceptance of a product by the massesresults in brand names becoming synonymous with the product category. Forexample, say 'Cadbury' and one recognizes 'milk chocolate', say 'Xerox' andone understands photocopiers. Say Aquaguard? Water purifier, of course!

We've been saying this all the time, based on market feedback, but now itsofficial," says S K Palekar, senior Vice President (Marketing) Eureka ForbesLtd. Mr Palekar was reacting to news that Aquaguard, the flagship brand ofEFL, has been nominated in the 'Special Category for The Best Water Purifierof the Year 2007'. Organized by 360 Degrees, a progressive media andexperiential marketing company, 'Smart Living Awards 2007' recognize andfelicitate India's most preferred brands in residential real estate and otherhouse related product/services, adds Mr Palekar.

Its' official: Aquaguard has wide acceptance as a generic name for waterpurifiers," smiles S K Palekar, even as he awaits official confirmation on

whether the nomination will have a positive result: winning the award. "I amsure the market leader will always retain its position," says Palekar, "but thereal story here is not whether we win or not. The real story is that we havebeen conformed as being synonymous with the generic product i.e. waterpurifiers once again."

It is a wait that has all at EFL keeping fingers crossed and hoping for the best,for S K Palekar the nomination is by itself, yet another recognition of the brandname being a success. "I too am waiting with bated breath, the heart says wewill definitely win, but the mind says one should always wait for the formalannouncement," he adds. Will Aquaguard get the award this time too? We will

keep you informed!Aquaguard most trusted brand : Readers Digest


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Water that looks clear is safe to drink. This is a myth Aquaguard has sought todispel since its launch in 1984. Waterborne diseases are largely caused byinvisible bacteria and virus. They are eliminated by Aqua guards 3-stagepurification process, thus ensuring the health of children across 35 countries.Aquaguard has a range of products that specially cater to diverse waterconditions (hard or soft), and that is why it is trusted by mothers across theworld.

The Aquaguard brand owes its success to Eurochamps (Direct Sellingrepresentatives of Eureka Forbes), who pioneered the Direct Selling conceptin India. Today, over 105 laboratories across the world certify Aquaguard.

Aquaguard enjoys the faith of 20 million people and has been given Superbrand status. It is the only water purification system that is endorsed by theIndian Medical Association, a body of 1,78,000 doctors. Hence, Aquaguard isthe tried, tested and trusted choice for mothers.

When Nielsen Media Research surveyed India for the most trusted brand inwater purification, the consumer's choice was no surprise Aquaguard. Today,Aquaguard has been honoured with the Reader's Digest Platinum Award for

the most trusted consumer brand in the water purifier category.

Mr. S.K. Palekar Sr. Vice President, Marketing & Knowledge Management,Eureka Forbes says "At Eureka Forbes, we believe in providing a happy,healthy, safe and pollution-free environment based on trust and lastingrelationships with customers. And Aquaguard is the flagship brand of thisphilosophy.

Aquaguard is backed by Eureka Forbes, the leaders in water purification for22 years with the largest service network in the country. Eureka Forbes Ltd.

has been ranked No. 4 in the recently conducted Hewitt Best Employer'sSurvey.

Euroclean Vacuum Cleaners & Aquaguard Water Purifies Chosen'Super brands'


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The consumer has spoken. Identifying and paying tribute to exceptionalbrands, the vox populi has placed both EUROCLEAN VACUUM CLEANERSand AQUAGUARD WATER PURIFIERS in the Super brand category.AQUAGUARD was chosen for the second time running.

Recognizing, rewarding and reinforcing leading brands from all over the world,consumers have clearly shown their preference for a brand that offers

significant emotional and physical advantages over competitors. The secondedition of Consumer Super brands 2006-2007 had it all clearly spelt out inblack and white. Brand leaders in their categories and the Brands revered byconsumers that are what Super brand is all about.

Across 169 categories and 1,699 brands, some 13,085 respondents acrossthe country participated in an online process of choosing and short listing theirfavorite brands. Both our brands came up trumps, with respondents refusingto unseat them from their quality position.

The consumer validation process short listed 652 brands from the original

1,699 brands. This was further scored upon by the Super brands Council,which selected 205 brands, each scoring not less than seven marks out often.

Of these, 91 Super brands have been inducted into the second edition of theConsumer Super brand 2006-07. ACNielsen evaluated the details.

Other Indian super brands include The Times of India, Blue Dart, Bournvita,Cadbury's Dairy Milk, ColorPlus, Park Avenue, Anchor Switches, Jockey,Prestige, Real Juice, Canon, Crompton Greaves, DHL, Exide, Good Knight,Hutch, Airtel, Kerala Tourism, LIC, SBI, Raymond and Servo among others.

In a glittering ceremony held at The Taj Lands End, Mumbai on the 12th April2007, Mr.S.L.Goklaney and Ms.Vandana Chouhan received the Superbrandtrophy and the certificate from the Governor of Maharashtra His ExcellencyMr.S.M.Krishna. For Euroclean, the award was received by Mr.Marzin Shroffand Mr.Shashank Sinha.


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For the 3rd year in a row, Consumers Choose Aquaguard & EurocleanAs 'Mera Brands' - Consumer World Awards - India's Most PreferredBrands

The Consumer World Awards (CWA) established in the year 2003 to identifyand to felicitate the brands that are most preferred by consumers as 'Mera

Brand'. Mera Brand is a certification by consumers, proposes to be astandardization of the most preferred brands by consumers. The Mera Brandinsignia that winning brands incorporate in their product packaging or in theirvarious marketing tools to validate their leadership in the market place,eventually aid the consumer's decision to pick the right product/service.

A large nationwide survey conducted across 6 Metros, 25 State Capitals and225 sub urban areas & villages covering over 12,000 customers and resultsvalidated by noted Market Research firms TNS and Ernst & Young chooseour brand EUROCLEAN VACUUM CLEANERS & AQUAGUARD WATERPURIFIERS as 'Mera Brands' - the choice of the consumer. India's most

preferred brands.

This year, the Brands that received this unique feat were divided into foursegments - FMCG (Fast Moving Consumer Goods), Consumer Durables,Service Segment and Media.

Eureka Forbes: One of India's best places to work, bags 4th place inprestigious ET - Hewitt Best Employer's Award 2007.

Study conducted by Hewitt Associates, the largest HR Consultingorganization in the world. Hewitt conducts the study across 5 continents and

25 countries for the last decade.

The Indian study is the largest piece of employee research conducted,covering 230 companies and surveying 44,000 employees. The participatingcompanies represented all segments of industry FMCG, ConsumerDurables, Retail Banking, Hospitality, Healthcare and IT.


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PRODUCT- AQUA GUARD

Eureka Forbes-Aqua Guard

Aqua Guard is the most trusted brand all over India .Aqua Guard water purifierchosen as super brand. Eureka Forbes is pioneer in Home water purifiers, ROwater purifiers, UV water purifiers in India. They are specialist in 5 watertechnologies addressing 17 diverse water conditions and are the World's largestmanufacturer of Ultraviolet (UV) based water purification system.

1.

The most important appliance in your kitchen is the water purifier. Regular filtersare not enough to kill the bacteria present in water supplied to most Indianhomes. The finance minister has promised clean, drinking waterto one and all bymaking water purifiers cheaper than what they used to be. With affordable waterpurifiers available, pure clean drinking water will no longer be a luxury. Time, wethought, you tried this test to check out how well equipped you are in your
http://www.compareindia.com/top-stories/kitchen/how-can-water-be-free-of-pollutants/14092/0http://www.compareindia.com/media/images/2007/oct/img_28513_eureka_springfresh.jpghttp://www.compareindia.com/top-stories/kitchen/how-can-water-be-free-of-pollutants/14092/0


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knowledge of water purifiers.

2. There are many companies who have introduced Reverse Osmosis technologybased Water Purifier's in market. Here, they have some selected models for

keeping you fit and fine

Zero B Pristine 15LPH

This water purifier has 4 purification stages like- Pre-filter purification, Pre-carbonfilter, Sediment filter purification and Reverse Osmosis technology. ReverseOsmosis separate remove dissolved salts, heavy metals, chemicals, micro-organism and other impurities to drain. Auto Flust Timer (AFT) eliminates theneed of manual cleaning of water purifier. This model is sleek and aestheticallydesigned. It comes with a 15 litres of storage capacity and is available in 2different colours.Price - Rs 24,000

3.

Eureka Forbes - AQUAGUARD TOTAL SENSA

This storage water purifier has 9.5 Liters water storage capacity and 4 purificationstages like- Sediments purification, Ultra-Violet purification, Reverse Osmosistechnology purification and and finally Argentum Nano Fresh+ which improvestaste. It has Reverse Osmosis Technology; it uses semi-permeable membrane todivert dissolved salts, heavy metals, chemicals, micro-organisms and otherimpurities to drain. The Ultra-violet purification system has a lamp which helps in
http://www.compareindia.com/productdetails.php?id=30041http://www.compareindia.com/productdetails.php?id=30041http://www.compareindia.com/media/images/2007/jun/img_1042_mar29_bottle_zerob.jpghttp://www.compareindia.com/productdetails.php?id=30041


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eliminating bacteria and viruses thus providing safe drinking water. Its patentedIntelligent Blu-G technology senses the quality of water. Then auto-selects thebest water purification technology that should be used.

4.

AQUAGUARD ULTRA

An equivalent product to Pureit exists from Eureka Forbes as well - AquaguardUltra. It uses an ultrafiltration membrane to purify water. The product claims to becapable of removing impurities even in the molecular range.

Just like Pureit, Ultra does not require electricity to function. It has a four stagepurification:

1. Particle Filter - good for 3000 litres2. Sediment Filter - good for 6000 litres3. Activated Carbon Filter - good for 3000 litres4. Ultrafiltration cartridge - good for 6000 litres

The price of this product as mentioned on the website is 7350 rupees. Whatneeds to be replaced and how much

5.

Eureka Forbes - AQUAGUARD TOTAL RO SMART

This water purifier has a flow rate of 8 liters per hour. This RO purification waterpurifier has 5 purification stages process that removes bacteria, virus, protozoa,
http://www.compareindia.com/productdetails.php?id=12580http://www.compareindia.com/productdetails.php?id=12580http://www.compareindia.com/productdetails.php?id=12580


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and cysts and reduces all ionic particles including heavy metals, pesticides andTDS (Total Dissolved solid) from water

6.

Eureka Forbes - Aquaguard Reviva

This water purifier has 5 purification stages like- Pre-filter purification, Candle-filter purification, Silver-impregnated activated carbon purification and ReverseOsmosis technology purification. It comes with 7.5 liters of storage capacity.

7.

Total Gold Nova

Rs:- 9,500

This product of eureka forbes is named total gold nova it has three stages ofwater purification.with a solid fiber body and direct water flow system. And it alsowith a warranty of one year.

8.

Eureka forbes classic
http://www.compareindia.com/productdetails.php?id=4785http://www.compareindia.com/media/product/2008/feb/waterpurifiers_eurekaforbes_goldnova_wb_350x263.jpghttp://www.compareindia.com/productdetails.php?id=4785http://www.compareindia.com/productdetails.php?id=4785


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Rs:- 7,190

This product of eurekaforbes named classic this is the first model of aquaguardwith three stages of water purification and a metal and abs plastic body which

really compatiable with water and it also have one year of warantty

Competitors of Eureka Forbes in Indian Market

At present there are lots of companies in the market of water purifier. Now peopleare more aware of pure water than before thats why the demand of waterpurifiers increasing day by day lots of companies are shows interest in makingwater purifier. Some of them we mentioned in below:

1. Kent grand:

Kent - GrandProduct Summary: This storage water purifier has 8 Liters water storagecapacity and 5 purification stages like- Sediments purification, Pre-Carbon Filter,carbon purification, UV and Reverse Osmosis technology purification. Its ReverseOsmosis Technology, it uses semi-permeable membrane to divert dissolvedsalts, heavy metals, chemicals, micro-organisms and other impurities to drain. Inlater stage it has resin carbon cartridge, which polishes water to ensure fresh
http://www.compareindia.com/productdetails.php?id=12192http://www.compareindia.com/productdetails.php?id=12192


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testing water. The Ultra-violet purification system has a lamp which helps ineliminating bacteria and viruses thus providing safe drinking water.

2. Hindustan unilever -pureit:

Hindustan Unilever - Pureit

This water purifier has 4 purification stages like- Pre-filter purification, activatedcarbon purification, Germkill Processor and Unique Polisher. It has 9 liters ofstorage capacity. This water purifier does not require electricity. Thismaintenance free water purifier Germkill Battery Kit'

which is heart of purification system needs to be replaced after drawing 1500liters of purified water. This Germkill Battery Kit' costs Rs 300 plus additionalRs 15 as delivery charges.

Pureit

HUL claim that Pureit in-home purifier provides water that is 'as safe as boiled', withoutneeding electricity or pressurised tap water, for low and middle-income families in

India. One rupee buys 3.5 litres of Pureit safe drinking water (including the initial

one-off costs of the purifier unit). This makes it a more affordable alternative to

boiling water or bottled water, where one rupee buys 2.5 litres or just 0.3 litres

respectively. The chart below compares the cost of Pureit to other

alternatives.
http://www.compareindia.com/productdetails.php?id=20941http://www.compareindia.com/productdetails.php?id=20941


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3. Philips intellegent:

Water purification

Philips established its new water purifier business, havingachieved a 30% retail market share in India with its UV water purifier andbecoming the Brazilian market leader in the on-tap water purifier category.

4. Whirlpool Pure Fresh:

Whirlpool launches Purafresh water purifiers :

The Purafresh series is available in three models - Platinum, Elite and Deluxe

Aiming to provide the best in class products to its consumers, Whirlpool India,subsidiary of Whirlpool Corporation, unveiled its new range of PurafreshReverse Osmosis Water Purifiers.

Equipped with Whirlpools patented '6th Sense' technology, the new Purafreshwater purifier claims to be the only Reverse Osmosis system on the market thatnot only purifies but also protects the purity and freshness of the water with itsprestigious gold seal certification (from GOLD Seal of Water Quality Association,


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With STD: 180v to 230v 50hz

Features:

o Stainless steel u v chamber.o

Futuristic surface mount technology.o State of the art switches mode power supply.o I.C. controlled electronic monitoring systems.o Eco-friendly power saver "sleep" mode.o Silver impregnated activated carbon handle.o Solid state electronic ballast.o Musical water indication with dual l.e.d.o

Warranty: 2years.

6. Alpha Dewdrop:

Alfa Dewdrop

This storage type water purifier has 4.5 litres water storage capacity and 4

purification stages like- Pre-filter Sediments purification, Carbon filter, ReverseOsmosis technology and Post Reverse Osmosis purification. Reverse Osmosisuses semi-permeable membrane to separate dissolved salts, heavy metals,chemicals, microorganism and other impurities to drain. In later stage it has resincarbon cartridge, which polishes water to ensure fresh testing water. It is atabletop design and can be placed over the counter. Price - Rs 14,990


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7. Eurotek System:

ProductWe incorporate explicit qualities in our products. We procure rust free raw materials & use

sophisticated and latest machinery. We assemble water purifier & RO system and then sellsthem. The filtered water obtained from this purifier is highly hygienic & safe to drink. Rigorousprocess is followed to constantly enhance the design & efficiency of our products. Ourappliances are available in most competitive industry prices. We also customize our products asper the clients demand.

Some important features of our products are as following:

* Easy maintenance

* Less electricity consumption

* Low noise

* High operatinspeed

* Maximum output

8. GenPure R.O System :


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GenPure Reverse Osmosis (R.O.) system - is a Home RO Drinking WaterSystem for ultimate purity and good taste. It provides you the quality of bottledmineral water and the convenience of producing it at home. Its multi-stagepurification process and RO technology, not only physically removes unwantedand life threatening micro-organisms, but also removes harmful chemical

pollutants and heavy salts present in the water, to ensure clean and healthydrinking water.

Unique Features:

Six Stage Water Purification System Smart LEDs for Power On, Purification On, Low Pressure Cut-Off & Auto

Flush On Automatic RO Membrane Flushing System to flush out impurities External pre-filter and anti-scalent to enhance the life of RO Membrane In-built SMPs for voltage protection

Auto Low pressure cut-off. Automatic On/Off water level micro-switch Purification Capacity: up to 12 LPH Tank Capacity: 8 Ltrs Dimension: L: 10" x B: 5" x H: 13.5" Weight: 10.5 Kg

Purification Stages:

1st Stage: External Dust Filter 2nd Stage: Anti-scalent Cartridge 3rd Stage: Pre Carbon Cartridge 4th Stage: Sediment Spun PP Filter Cartridge 5th Stage: RO Membrane 6th Stage: Post Activated Carbon Cartridge

9. BIONICS:

BIONICS ALTIUS UV-400 SERIES


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Bionics are UV water purification system manufacturers since more than adecade now. This is our most running and old domestic UV water filter havingboth quality and economical aspect.

Introduction UV Disinfection In Domestic UV Water Filters

Water is our most important natural resource and a very basic requirement forliving, but due to rapid industrial growth and population explosion, our mostvaluable resource is getting polluted day by day and the most important problemis to know the contamination level of our water supply, since micro organismsand pathogens are naturally present in our natural water sources. Most of thesemicro organisms lead to various infections and diseases.

In order to get rid of the problem, we employ very safe and economical method ofwater purification, called ultra violet (UV) disinfection, which is performed in ourUV Water purification system conforming to all existing drinking waterstandards of various municipal bodies across the world.

Process Explanation Of Domestic UV Water Filters

The feed water after some pre treatment is made to enter a specially designedUV chamber of our domestic ultra violet water purifier. Once water goes insidethe uv chamber, it is exposed to ultra violet germicidal light of wave length 253nano meters. This wave length ofUV light proves fatal to bacteria, viruses algae

and other microorganisms and effectively destroys 99.99% of them. Ourdomestic UV water filters are most effective tool in warding off most of thewater borne diseases, such as cholera, typhoid, diarrhea, hepatitis, jaundice etc.

The housing of our UV germicidal lamp is made of quartz, which has a uniqueproperty of 100% penetration of UV light . This helps to maintain the maximumoperating temperature of UV water filter.Our domestic UV water filter does not change either physical or chemicalproperty of the feed water . Hence the output water is 100% ready to use themoment it comes out of the system.

Advantages of Our Domestic UV Water Filter

Proven and time tested technology Extremely safe for Humans And Pets Economical Energy Efficient Toxic Chemical treatment not required


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Simple housing Low Maintenance

Fast Treatment of Feed Water.

Applications of Our Domestic UV Water Filters.

Potable Water Fisheries Live Stock Management Testing And Research Laboratories Manufacturing Of electronic Components. Food Processing Swimming Pools Health Clubs

.

10. AQUA TECH:

Unique Three Stage Purification Process

Stage 1: Removes all physical impurities through its unique sedimentFilter for Better Purification

Stage 2: A silver impregnated activated carbon cartridge gets rid of anyodours or colouration

Stage 3: An Ultra Violet Lamp destroys all bacteria and viruses present in thewater.


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Thus preventing the flow of unsafe water.

We AQUA TECH SERVICE offer you quality service at your doorstep, in yourarea, through your water purifier unit is working just fine and you will get reallypurifier water call us, we shall come to your place and service your water purifier.

11. KENSTAR-WATER-PURIFIER:

Kenstar a recognize company launchesa new brand of water purifier. They claimthat the customer will be satisfied after using this product.

12. Krona

Features:

Krona creates way to a safer & healthier Lifestyle through its RO WaterPurifiers

Industrial activities & urban growth have increased the strain on Natural &Ecological resources Krona, a time tested and a reliable name on which people can rely & place

their full confidence upon for - Pure Drinking Water With several years of experience in the Water Treatment Industry, they

offer a variety of Services & Solutions to combat the ever-increasingdemand for clean, safe drinking water


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Krona comprises of a dedicated team of Engineers, Technicians &Administrators who are trained in their respective fields to provide SuperiorQuality Products & Unmatched Customer Service

Krona offers a wide range of RO Water Purifiers, Dispensers & Parts thatspeak of Quality, which is strongly supported by NSF, Certification, which

is recognized Worldwide The company is committed to using its collective Knowledge, Experience& Expertise to Develop Products, Systems & Services, which areincorporated into the Widest Range of Water Treatment Equipments

The expertise required to maintain such high Standard of Systems &Services comes from ongoing R&D of Process & Control, ManufacturingTechnology & Colloidal Chemistry

Flow Rate: 12-15 LPH Tank Capacity: 10 Lt Installation: Counter Top Dimensions: 41(L) x 30(W) x 24(D)

Power Consumption: 30W(In Use) Weight: 12.5 Kg (With Full Tank)

Warranty: 1 Year Manufacturers Warranty

13. Astro-boy-water purifier:

Astro boy a recognize company launchesa new brand of water purifier. Theyclaim that the customer will be satisfied after using this product.

14. EuroFabs


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Its newly introducing a unique Water Purifier with the proud name of Eurofab.The necessity of which has been felt for a long time. Our equipment willcompletely purify the water with easiness to install, convenient and comfortable tooperate by any person. The internal mechanism of water purification provides you

with absolutely purified high quality of water which is capable and comparablewith the machine of international standards. it heartily invite customers andwelcome to this new venture, thus insuring you of providing with purified, qualitywater for a better long healthy life of you and your family members.

15. Euro riva water purifier


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This is an high output water purification system recomended both for homes andoffices where large quantity of water is required. /its unique multi-stage filterationgives you germfree drinking waterIdeal for installation on kitchen wall.For Family Size of 1 to 15 members

Capacity - 10 to 12 Ltr / hr. (250 Lter per Day).Water Quality - 2000 ppm (TDS Max.)

Filtration Process

Sate 1: Sediments Pre-filter 5 Microns that removes suspended impurities frominlet water.

Stage 2: Active Carbon Pre-filter which removes chemical impurities like chlorine.Stage 3: Extrudes carbon pre-filter which removes bad taste, colour and odour.

Stage 4: RO membrane that removes bactria, virus, hardness etc. and makeswater safe for drinking.

Stage 5: Post carbon filter and polisher that improves the taste of the water.

The RO Advantage

Separates all toxins, bacteria, virus, soluble as well as insoluble impuritiesand chemicals making water 100% safe for drinking.

Separation of contaminants from water that may bring illness like bloodpressure, kidney stones, indigestion, gastric, bacterial diseases etc.

Also works in areas with hard and salty water. Enhances the taste of water by separating undesirable salts and minerals. Does not use chemicals to purify your water.

Gives you absolutely safe and bottled water quality.


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16. Aquafresh Water Purifier P7

Brand Name:Aquafresh Waterpurifier P7

Place of Origin:India Delhi

Detailed Product Description

In this model, complete product is made of high grade stainless steel.

Retains natural quality of water

A unique EMS to monitor the purification process

Solenoid Valve for regulation of water flow

Feather Touch Switch to ensure smooth & shock proof operation

Wide working voltage range for protection against fluctuations
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MEASURING ATTITUDE

This is a learned pre disposition to behave in a consistently favorable occur, in

favorable way with respect to a given object (product, brand, retail stores etc).Attitude is learned and consistent.

While doing the market survey on Eureka Forbes we have come across thedifferent attitudes of people of Sambalpur town in Orissa. But at the same timethey were very approachable and co operative. They responded well to ourquestions which helped us to know their views towards our product. Aqua Guardhas earned a generic name as maximum percentage of residents prefer using


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eureka forbes aqua guard as their water purifier, and in most of the cases theyare not even aware of any other brand.

- Sudarshan Maloo

MEASURING ATTITUDE

This is a learned pre disposition to behave in a consistently favorable occur, infavorable way with respect to a given object (product, brand, retail stores etc).Attitude is learned and consistent.

While doing the market survey on Eureka Forbes we have come across thedifferent attitudes of people of Sambalpur town in Orissa. But at the same time

they were very approachable and co operative. They responded well to ourquestions which helped us to know their views towards our product. Aqua Guardhas earned a generic name as maximum percentage of residents prefer usingeureka forbes aqua guard as their water purifier, and in most of the cases theyare not even aware of any other brand.

- Suparna Roy

DIFFERENT ATTITUDE SCALES

There are four different kinds of scales in which attitudes can be measured. Theyare as follows:-

o Thurstone Scale

o Likert Scale

o Sematic Differential Scale


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o Paired Comparison Scale

o Thurstone Scale

Equal appearing interval based scale developed by Thurstone and Chave.For example: the hotdog food provides adequate amount of nutrition to your petdog:

A B C D E_______________________________________________

strongly disagree neutral strongly agree

o Likert Scale

The likert scale requires the respondents to indicate a degree of agreement ordisagreement with each of the series of statements about the stimulus objects

The steps in creating this scale are:

A large number of statements are collected The researcher selects a few statements that are not ambiguous,

irrelevant or otherwise deficient These statements are given to a group of respondents who are asked to

indicate their reaction to using a five undecided disapprove and stronglyapprove, undecided disapproves and strongly disapprove.

These categories are assigned value 5,4,3,2,1 These correlation between the statements score and the total score as

then ascertained. Those statements that have a high correlation with the total score are then

selected for the final scale.

The analysis can be conducted on an item-by-item basis (profitanalysis), or a total (summated) score can be calculated.

When arriving at a total score the categories assigned to thenegative statements by the respondents should be scored byreversing the scale.

For example:

Stronglydisagree

Disagree Neither agree nordisagree

Agree Stronglyagree

EurekaforbesAqua guardis cheaperthan others

1 2 3 4 5


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EurekaForbesafter salesservice isgood

1 2 3 4 5

Eurekaforbes isreliable. 1 2 3 4 5


The sematic differential in a seven point rating scale with end points associatedwith bipolar labels that have sematic meaning

For example:

Powerful _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _

Unreliable _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _

Modern _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _


Here, respondent is required to pick two objects of a set with regard to anattribute of interest.

- Sudarshan Maloo

DIFFERENT ATTITUDE SCALES

There are four different kinds of scales in which attitudes can be measured. Theyare as follows:-

o Thurstone Scale

o Likert Scale


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o Thurstone Scale

Equal appearing interval based scale developed by Thurstone and Chave.For example: the hotdog food provides adequate amount of nutrition to your petdog:

A B C D E_______________________________________________


o Likert Scale

The likert scale requires the respondents to indicate a degree of agreement or

disagreement with each of the series of statements about the stimulus objects

The steps in creating this scale are:

A large number of statements are collected The researcher selects a few statements that are not ambiguous,

irrelevant or otherwise deficient These statements are given to a group of respondents who are asked to

indicate their reaction to using a five undecided disapprove and stronglyapprove, undecided disapproves and strongly disapprove.

These categories are assigned value 5,4,3,2,1

These correlation between the statements score and the total score asthen ascertained.

Those statements that have a high correlation with the total score are thenselected for the final scale.

The analysis can be conducted on an item-by-item basis (profitanalysis), or a total (summated) score can be calculated.

When arriving at a total score the categories assigned to thenegative statements by the respondents should be scored byreversing the scale.

For example:

Stronglydisagree

Disagree Neither agree nordisagree

Agree Stronglyagree

EurekaforbesAqua guardis cheaper

1 2 3 4 5


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o Likert Scale

Thurstone Scale was introduced by Sir Louis Leon Thurston. Under this scale wehad taken certain parameters such as product features, market share of the

product, product durability, product reliability and after sales service.Likert Scale was introduced by Sir Renis Likert. Under this scale the parametersused are product is cheaper than others, after sales service is good, product isreliable, durable, product market share, product has attractive features and thelevel of satisfaction.

- Sudarshan Maloo-

DIFFERENT SCALES USED FOR SURVEY

We have used two types of scales for doing the survey on Eureka Forbes AquaGuard. They are :-

o Thurstone Scaleo Likert Scale

Thurstone Scale was introduced by Sir Louis Leon Thurston. Under this scale wehad taken certain parameters such as product features, market share of theproduct, product durability, product reliability and after sales service.

Likert Scale was introduced by Sir Renis Likert. Under this scale the parametersused are product is cheaper than others, after sales service is good, product isreliable, durable, product market share, product has attractive features and thelevel of satisfaction.

- Suparna Roy

DATA INTERPRETATION

Data interpretation is segregated into 3 main parts:-

o Competitors Analysiso (a) Product Satisfaction

(b) Product Improvements


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o Company Analysis

These are explained below with proper and authentic data (percentages),acquired from the market survey.

Competitors Analysis:

Initially Eureka Forbes was the only company manufacturing water purifier, inSambalpur. It used to enjoy a monopoly market. People there were not aware ofany other brand. But with changing times, other companies had emerged withtheir technologies and products. With the help of branding and media thesecompany has gained a little importance in the town of Sambalpur. Though themass of the population is still using Eureka Forbes- Aqua guard, but still peopleare aware of some of the brands which have emerged. They are as follows:

Philips- Intelligent Out of 50 respondants 4% are aware of this product

Kent Guard Again only 4% are aware of this brand Hindustan Unilever 8% of the people are aware of this brand Blue Star Only 2% know about this product Kenstar Around 6% of the respondants know about Kenstar water

purifier Aqua fresh water purifier P7 Only 1% of the total respondants were

aware of this brand.

philips-intellig

kent grand

hindustan unil

blue star

kenstar

aqua fresh P7

eureka forbes

Product Satisfaction:

During the market survey we have found that maximum people of Sambalpur aremore or less satisfied with the Eureka Forbes aqua guard. Around 75% of thepeople are using the product out of which only 10% are not satisfied due to somereasons, they are:

Poor after sales service


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Lack of transparency in promotional events conducted Only high end products having unique features.

Product Improvement;

Although most of the people of Sambalpur are using Aqua guard, still the productis in a requirement of improvement in certain things. They are E boiling technology should be more user friendly so that it can be easily

handled by less educated people. Service should be improved in order to maintain long term relationship with

the clients.

Company Analysis:

Few years back a poisonous chemical, Arsenic, was found in the drinking waterof Sambalpur, which had harmed many residents. From that time people became

very cautious about pure drinking water and decided to use water purifier in theirregular life. That was the time when Eureka Forbes Aqua guard came intoexistence. It was the only product which was there in the markets of Sambalpur.The people started using it and Eureka Forbes started enjoying a monopoly in themarket. Although other new companies have come up with their products, stillmost of the people do not want to shift to any other brand. Aqua guard hasearned the faith of the people of Sambalpur. Aqua guard has become a genericname for all water purifiers.

Thus we can say that Eureka Forbes Aqua guard is capturing fairly a largeportion and is holding a sound position in the town of Sambalpur in Orissa.

On a grade scale of 7, we have rated the company Eureka Forbesunder the following parameters:-

Quality 1 2 3 4 5 6 7


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After salesservice 1 2 3 4 5 6 7

Price 1 2 3 4 5 6 7

Design 1 2 3 4 5 6 7

Technology 1 2 3 4 5 6 7

- Sudarshan Maloo-

DATA INTERPRETATION

Data interpretation is segregated into 3 main parts:-

o Competitors Analysiso (a) Product Satisfaction

(b) Product Improvementso Company Analysis

These are explained below with proper and authentic data (percentages),acquired from the market survey.

Competitors Analysis:

Initially Eureka Forbes was the only company manufacturing water purifier, inSambalpur. It used to enjoy a monopoly market. People there were not aware ofany other brand. But with changing times, other companies had emerged withtheir technologies and products. With the help of branding and media thesecompany has gained a little importance in the town of Sambalpur. Though themass of the population is still using Eureka Forbes- Aqua guard, but still peopleare aware of some of the brands which have emerged. They are as follows:

Kent Respondents know about this brand as it has launched with a newtechnology, R.O system (River Osmosis System)

Pure it People know about this brand as it is available at very cheap ratein the market

Philips People are aware of this company because of its features liketimer and boiling


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Product Satisfaction:

Eureka Forbes has a very huge popularity in Sambalpur market. It has gained ageneric name and has goodwill. People there are very satisfied with Aqua Guard.

Company Equity:

Out of 50 respondents users want some improvement in the project. They are asfollows:

Quality People are looking for some extra quality like e-boiling technology. Technology Two people wanted more additional technologies in the product After sales service There were two respondents who were not satisfied with

after sales service.

On a grade scale of 7, we have rated the company Eureka Forbes

under the following parameters:-

Quality 1 2 3 4 5 6 7

After salesservice 1 2 3 4 5 6 7

Price 1 2 3 4 5 6 7

Design 1 2 3 4 5 6 7

Technology 1 2 3 4 5 6 7

- Suparna Roy

DATA PUT TO SCALE

The data which we have got during our market survey has been presented intwo types of scales:

Thustone Scale


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LIkert Scale Thurstone Scale

Product Features

A B C D E_________________________________________|______strongly disagree neutral strongly agree

Product Market Share

A B C D E____________________________________________|___


Product Durability

A B C D E_______________________________|________________


Product Reliability

A B C D E_____________________________________|__________


After Sales Service

A B C D E________________________|_______________________


Likert Scale


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PARAMETERSSTRONGLYDISAGREE

DISAGREENEITHERAGREE NORDISAGREE

AGREE STRONGLYAGREE

Product is

cheaper

Good aftersales service

Satisfied withthe product

ProductDurability

Product hasattractivefeatures

- Sudarshan Maloo

DATA PUT TO SCALE

The data which we have got during our market survey has been presented intwo types of scales:


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Thustone Scale LIkert Scale Thurstone Scale

Product Goodwill

A B C D E_________________________________________|______


Customer Service

A B C D E

____________________________________________|___strongly disagree neutral strongly agree

Technology

A B C D E____________________________________________|___


Satisfaction Level

A B C D E____________________________________________|___


Likert Scale


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PARAMETERSSTRONGLYDISAGREE

DISAGREENEITHERAGREE NORDISAGREE

AGREE STRONGLYAGREE

Aqua Guard

Goodwill

Customerservice

Technology

SatisfactionLevel

Price

- Suparna Roy

GRAPHICAL PRESENTATION


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0%

2%

4%

6%

8%

10%

12%

14%

16%

18%

20%

BRAND NAME AFTER SALES

SERVICE

PREVIOUS

EXPERIENCE

CHEAPER THAN

OTHERS

REASONS FOR CHOOSING EUREKA FORBES AQUA GAURD

0%

10%

20%

30%

40%

50%

60%

70%

satisfaction dissatisfaction

LEVEL OF SATISFACTION

PIE CHART PRESENTATION


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0%10%20%30%40%

50%60%70%80%90%

100%

CUSTOME

RSERV

ICE

TECHNO

LOGY

SATISFACTION

LEVEL

PRODUC

TGO

ODWILL

EUREKA FORBES

OTHER COMPETIT

COMPARISON BETWEEN EUREKA FORBES AND OTHER COMPARISON ATDIFFERENT LEVELS

PIE CHART PRESENTATION

56%

44%

CONSUMERS WHO BUY FOR

BRAND

CONSUMERS WHO BUY FOR

OTHER RESONS

COMPANY GOODWILL BRAND SELECTION

-Suparna Roy


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PRE-CONCLUSION

We had conducted the market survey in the town of Sambalpur in Orissa.We had chosen our product as Aqua guard because people are very cautiousabout their health these days, and are very particular about their drinkingwater. In such a scenario most of the people are using water purifier; thecompany which leads the market is Eureka Forbes.We had used the chunk sampling method to do the project survey. Under thismethod we had chosen a sample of 100 people from various areas of thetown. The sample includes both higher and lower potential people.We had done the survey in an organized way. We had divided the town intosix different areas, they are-

o Sambalpur Road Station & Sambalpur Stationo Jhasugda Road and Raorkella Roado Khetraj Roado VSS Margo Gol Bazaro Modi Para Chalk

We had met different kinds of people, coming from different religion and stratas ofthe society, in these areas. Thus we came to know about the different views ofthese people.After the survey we came to a solution that the people of Sambalpur are verymuch aware of Aqua guard and maximum of them are satisfied with the product.We came across some people who are using aqua guard for more than 5 years.Although maximum people are satisfied with the product but still there a pinch of

dissatisfaction among some of the consumers. But the ratio of these people arenegligible.The chunk sampling method has helped us a lot in doing the market survey. Thisis because this type of sampling attempts to obtain a sample convenientelements and often respondents are selected because they happen them to be atright place at the right time.

- Sudarshan Maloo


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- Sudarshan Maloo

NO SAMPLING ERRORS

The different types of sampling errors are as follows:o Differences between the true value and the observed value of a

variableo

Using incorrect sample design or sizeo Using incorrect measurement techniqueo Non-response error

We have successfully avoided the above mentioned sampling errors in ourproject.

NO NON-SAMPLING ERRORS

The different errors under this category are:o Defective definition of problemo Defective problem definitiono Frame erroro Surrogate information erroro Non- response erroro Measurement erroro Experimental erroro Poor questionnaire designo Interviewer biaso Data processing erroro Data analysis erroro Interpretation error

We have tried and succeeded in avoiding these types of errors during our maketsurvey.

-Suparna Roy


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CONCLUSION

There are certain terms of sampling which helped us to reach to thisconclusionof the project. They are:- Population is any finite or infinite collection of individuals. Census is the complete listing of a population or group at a point in time

with respect to well defined characteristics. Sample is a part of the population which is provided by some process or

other usually by deliberate selection with the objective of investigation theproperties of the parent population.

The survey has showed and proved that Eureka Forbes is enjoying amonopoly in the markets of Sambalpur. We have found out from the surveythat people use the word Aqua guard as a generic name for all waterpurifiers no matter to which company and brand it belongs to.Moreover our survey has showed that most of the people are using aquaguard in their work place as well as in their homes.

- Sudarshan Maloo

RECOMMENDATION & SUGESSTION

Although Eureka Forbes- Aqua guard is capturing a large market share, stillthere are certain things which the company should take care of. They are:-

Maintain long term customer relationships by providing valuable aftersales service,

Promotional events should be done in a regular basis to keep the peopleaware about the new technologies and products and also to prevent newcompanies from capturing the market,


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The company should take initiative to give maximum features and designin minimum price range.

- Sudarshan Maloo


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24239168 project on eureka forbes aquaguard

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