24 february 2007 1 keys to successful member retention member involvement = member retention
TRANSCRIPT
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24 February 20071
Keys to Successful Member Retention
Member Involvement
=
Member Retention
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24 February 20072
Member Involvement
Membership Loss Statistics55% of new members tend to be lost in the
first three years.
47% of non-renewals did not take one class
69% of non-renewals did not have a merit mark.
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24 February 20073
Turning These Trends Around
Develop goals with dates - Plan Number of members to be retained
Include number of new members to be gained this year
Include a plan for new members to become involved & active
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24 February 20074
Turning These Trends Around
Remember
A 1% net growth is each squadron’s goal from national!
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24 February 20075
Turning These Trends Around
Planning CommitteeBridge Members
Commander, X/O, A/O, Secretary
Membership ChairMember Involvement ChairYouth Activities Chair
Activities Chair(s)
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24 February 20076
Tools
New Members Welcome Packet
New Member Orientation Manual
Membership Manual
MIRA Awards
Bowsprit Program
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24 February 20077
Turning These Trends Around
Put your plan in writing Include Milestones Include Timeline Define Committees
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24 February 20078
Turning These Trends Around
Work Your Plan
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24 February 20079
Goals to consider
Percentage of class size -
15% - 20% should be obtained from each class.• Consider giving more boating
courses, seminars, coffees for experienced members
• Review the recruitment methods
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24 February 200710
Goals to consider
Plan should contain Percentage of 1 - ? to retain Percentage of ? – 10 years
to retain How to thank 11 - ?? year
members
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24 February 200711
Member Involvement
New Member decisions • Schedule Orientation
• To mentor or not to mentor?• And if so how?
• Do we put them on a committee now or later?
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Member Involvement
New Member Welcome Packet Name tags of a different color Newsletter / Roster Letter (card) from Commander thanking new
member for joining. Coupon redeemable for free dinner at
next meeting. Education Schedule
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24 February 200713
Member Involvement
New Member Orientation Social(Given a time of joining)
• Present Orientation PPT • New member handbook
• Share squadron customs & traditions
• List of committees and what they do.• Postcard to return for joining a committee
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24 February 200714
Member Involvement
Share Squadron Customs (Given a time of joining)
• Potlucks – Socials - what to bring• Christening of new boats • Seminars Planned, Course offerings• Squadron logo and clothing
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24 February 200715
Member Involvement
New Member Mentors/Greeters Should it be a committee? How many to greet at each
function? Should they be called weekly,
monthly, quarterly?
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24 February 200716
Member Retention
Plan(s) for members who have belonged under 2-4 number of years? How to get them involved? VSC’s, Coop Charting, Community Outreach?? Educational Seminars, Courses, Teaching, Proctoring
When and how often to contact them?
ASK for their commitment
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24 February 200717
Member Retention
Plan(s) for members who have belonged under 6 – 10 number of years?
Do we put them on a committee? Can we use the same plan that was
developed for new members?
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24 February 200718
Rules to Remember
It takes three times of telling someone something to get his/her attention.
Newsletter Phone committee
Email remindersMeetings/Flyers/Gatherings/Mentoring
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24 February 200719
Rules to Remember
Rules to remember Start slow and adjust your
plan(s) as needed Disregard negative suggestions
• “Tried that and it failed”
• “We don’t do it that way”
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24 February 200720
Rules to Remember
Effective change and growth takes time Call on other squadrons for
input & help (Plan combined event) Ask help from District leaders Use the tools supplied by
National Invite the Ambassador to assist Always review your plan with others,
repeatedly!
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24 February 200721
Use your Newsletter
• Write about past, present & future events• Do member profiles• Use a motivational messages from your
commander • Thank people often and congratulate their
accomplishments• BE POSITIVE
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24 February 200722
Other Contact Methods
• Phone
• Post Cards
• Email reminders• New members – Ask for their
help!
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Other Contact Methods
Divide list into member types• Non-involved, long time
members
• Active members – call for special events
• Uninvolved members - Call
• New members – Ask
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Membership Committee
R/C Roberta L. Dougherty, AP [email protected]
Recruiting/ Power of One –Stf/C Connie Beckman, AP [email protected]
Retention/Ambassadors/First Timer’s –Stf/C Susan Darcy, [email protected]
Youth Activities/Community Outreach – Stf/C Dana McRae, [email protected]
www.usps.org/national/membership
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You are the “U” in USPS
Start Planning Now!