24 cach thuyet phuc nguoi khac

Upload: cuocsongtoiyeu

Post on 07-Apr-2018

233 views

Category:

Documents


0 download

TRANSCRIPT

  • 8/3/2019 24 Cach Thuyet Phuc Nguoi Khac

    1/24

    __________ Noah Golds te in , S teve Mar t in , Rober t C ia ld in i

    1

    Y e s !36+14 chc thuyt phc bt k ai

  • 8/3/2019 24 Cach Thuyet Phuc Nguoi Khac

    2/24

    36+ 1 4

    CHC THUYT PHC BT K AI

    2

    Chng ti lun mong mun nhn c nhng kin ng gp ca qu vc gisch ngy cng hon thin hn.

    Gp v sch, lin h v bn tho v bn dch: [email protected]

    Lin h v dch v bn quyn: [email protected]

    YES!: 50 Secrets from the science of Persuasion

    Copyright 2008 by Noah J. Goldstein, Steve J. Martin, Robert B. Cialdini.

    All rights reserved including the rights of reproduction in whole or in part in any form.

    YES!: 36+14

    CHC THUYT PHC BT K AIBn quyn ting Vit 2010 Cng ty Sch Alpha

    Khng phn no trong xut bn phm ny c php sao chphay pht hnh di bt k hnh thc hoc phng tin no

    m khng c s cho php trc bng vn bn ca Cng ty Sch Alpha.

    Ba: Nguyn Ngc ThyBin tp vin Alpha Books: Trn Th Khuyn

  • 8/3/2019 24 Cach Thuyet Phuc Nguoi Khac

    3/24

    __________ Noah Golds te in , S teve Mar t in , Rober t C ia ld in i

    3

    Noah J. Goldstein, Steve J. Martin

    Robert B. Cialdini

    Y e s !36+14 chc thuyt phc bt k ai

    HongTh MinhHiudch

    NH XUT BN LAO NG X HI

  • 8/3/2019 24 Cach Thuyet Phuc Nguoi Khac

    4/24

    Yes! 36+14

    chc thuyt phc bt k ai _________________________

    4

    Trn trng gii thiu cc cun sch thuc dng

    M PHN & THUYT PHC

    1. Ngh thut giao tip thnh cng, tc gi: Leil Lowndes,s trang: 375, gi ba: 64.000

    2. Nhng cuc m phn quyt nh, tc gi: Kerry

    Patterson, Joseph Grenny,Ron McMillan, Al Switzler, s trang: 316, gi ba: 64.000

    3. Nhng cuc i u quyt nh, tc gi: Kerry Patterson,Joseph Grenny,

    Ron McMillan, Al Switzler, s trang: 386, gi ba: 74.000

    4. Sc mnh thuyt phc, tc gi: Kurt W. Mortensen, strang: 400, gi ba: 59.000

    5. Thuyt phc bng tm l, tc gi: Robert B. Cialdini, strang: 392, gi ba: 74.000

    6. Bn c thm phn bt ciu g, tc gi: Herb Cohen,

    s trang: 336,gi ba: 64.000

    7. Khng th => c th, tc gi: Dave Lakhani, s trang: 248,gi ba: 45.000

    8. Tc nhn xoay chuyn, tc gi: Kerry Patterson, JosephGrenny, Ron McMillan,

    Al Switzler, David Maxfiel, s trang: 332, gi ba: 59.000

    9. Khng th b la di, tc gi: David J. Lieberman, s trang:252, gi ba: 49.000

  • 8/3/2019 24 Cach Thuyet Phuc Nguoi Khac

    5/24

    __________ Noah Golds te in , S teve Mar t in , Rober t C ia ld in i

    5

    MC LC

    Li gii thiu ...................................................................... 11

    1.Bn c th tng hiu qu thuyt phc ca mnh bngcchko ngi nghe vo cuc nh th no?...................... 19

    2.iu g bin tm l by n thnh mt cht xc tckhc? ........................................................................... 26

    3.Sai lm ph bin no khin cc thng ip b t hyhoi? ............................................................................ 31

    4.Khi thuyt phc phn tc dng, lm th no bn c th

    trnh csc hp dn trung gian?............................................ 37

    5.C phi a ra cng nhiu s chn la s khin ngitacng gim hng th hn?............................................ 41

    6.Khi no hng tng km li tr thnh lc cn? ............. 47

    7.Sn phm mi vi tnh nng vt tri c th mang lidoanh thu nhiu hn sn phm ng loi km u thnh th no?................................................................ 51

  • 8/3/2019 24 Cach Thuyet Phuc Nguoi Khac

    6/24

    Yes! 36+14

    chc thuyt phc bt k ai _________________________

    6

    8.S s hi c tnh cht thuyt phc hay s lm bn b tlit? .............................................................................. 55

    9.Chi c tng c th dy chng ta cch to ranhng bc chuyn bin y tnh thuyt phc nh th

    no? ............................................................................. 59

    10..................................................................... Vt dng vn phng no c th gip nng tm nh hngca bn? ...................................................................... 65

    11..................................................................... Ti sao cc nh hng khng nn cc gi ko bc hti ca ra vo? ............................................................. 68

    12.....................................................................

    iu g to nn sc cun ht khi khng c nhng si dygn kt? ....................................................................... 72

    13..................................................................... Hnh vi gip ging nh ru hay bnh m?............. 76

    14..................................................................... Mt bc i nh c th to nhy vt nh th no?... 80

    15..................................................................... Lm th no tr thnh bc thy Jedi trong khoa hcthuyt phc? ................................................................ 85

    16..................................................................... Mt cu hi n gin c thc bit tng cng s h trcho bn v nhng tng ca bn nh th no? ...... 89

    17..................................................................... Cht xc tc no cho cam kt di lu?........................... 93

    18..................................................................... Lm th no bn c thu tranhvi tnh nht qun bng tnh kin nh?....................... 98

  • 8/3/2019 24 Cach Thuyet Phuc Nguoi Khac

    7/24

    __________ Noah Golds te in , S teve Mar t in , Rober t C ia ld in i

    7

    19..................................................................... Th thut thuyt phc no bn c th hc c tbenjamin franklin? ...................................................... 102

    20..................................................................... K

    hi no vic yu cu chmt t thi c th mang lithnh cng ln? ......................................................... 106

    21..................................................................... Gi khi im cao hay thp? gi no s khin khch muahng? ......................................................................... 109

    22..................................................................... Lm th no ph trng ra m khng b gn mc l tlng x? .................................................................... 113

    23.

    .................................................................... Nguy c tim n ca vic tr thnh ngi ni bt nhttrong khn phng l g? ............................................. 118

    24..................................................................... Chng ta c th hc iu g t tnh chuyn quyn?..... 123

    25..................................................................... Cc cuc hp nhm c th dn tinhng thm ha qui d nh th no?....................... 127

    26..................................................................... Ai c kh nng thuyt phc tt hn? ngi gy ra tranhci phn bin sng hay ngi c chnh kin thc s?................................................................................... 131

    27..................................................................... Khi no cch lm ng li tr nn khng ph hp?..... 135

    28..................................................................... Cch no tt nht bin th yu tr thnh th mnh?................................................................................... 139

  • 8/3/2019 24 Cach Thuyet Phuc Nguoi Khac

    8/24

    Yes! 36+14

    chc thuyt phc bt k ai _________________________

    8

    29..................................................................... Nhng khuyt im no gii phng ro cn cho conngi? ....................................................................... 143

    30..................................................................... K

    hi no vic tha nhn li sai v mnh l ng n?... 147

    31..................................................................... Khi no bn nn vui v v my ch b hng?................ 152

    32..................................................................... Bng cch no nhng im tng ng c th to nns khc bit? ............................................................. 156

    33..................................................................... Khi no tn ca bn th hin iu bn ang v dnh s

    lm? ........................................................................... 16034..................................................................... T

    h tht no chng ta nn hc tnhng ngi tng tri nghim chng? ................. 166

    35..................................................................... N ci no c th khin c th gii mm ci li vibn? ........................................................................... 172

    36..................................................................... Bn hc c g t vic tch tr nhng chic khn tribn? ........................................................................... 176

    37..................................................................... Bn hc c g t s tht bi? .................................. 182

    38..................................................................... Tn no s cng c nhng n lc thuyt phc cabn? ........................................................................... 189

    39..................................................................... Khi no yu cu a ra nhiu l do c th li l mt sai

    lm? ........................................................................... 194

  • 8/3/2019 24 Cach Thuyet Phuc Nguoi Khac

    9/24

    __________ Noah Golds te in , S teve Mar t in , Rober t C ia ld in i

    9

    40..................................................................... Tn gi n gin c th khin n tng gi tr nh thno? ........................................................................... 198

    41..................................................................... C

    ch gieo vn trong cu ni c thtng tnh thuyt phc ca bn nh th no? ............. 203

    42..................................................................... Bi tp nh bng bng gy dy chng ta iu g vthuyt phc? .............................................................. 208

    43..................................................................... Lm th no bn c c li th tronghnh trnh tm kim s trung thnh?.......................... 212

    44.

    .................................................................... Hp bt ch mu dy chng ta iu g v thuyt phc? 216

    45..................................................................... Lm th no truyn ti thng ip ca bn n khng bao gi b lng qun ............................. 219

    46..................................................................... Vt dng no c th thuyt phc mi ngi phn nh gitr ca h? .................................................................. 227

    47..................................................................... Tm trng u bun s khin cuc thng thuyt ca bntr nn ti t?............................................................. 232

    48..................................................................... Lm th no cm xc c th lm thay i s thuyt phc................................................................................... 237

    49.....................................................................iu g khin mi ngi tin vo mi th hc?......... 240

    50..................................................................... N

    hng qun c ph thc y tm nh hng ca bn

  • 8/3/2019 24 Cach Thuyet Phuc Nguoi Khac

    10/24

    Yes! 36+14

    chc thuyt phc bt k ai _________________________

    10

    nh th no?.............................................................. 244

    nh hng trong th k XXI ............................................ 247

    nh hng mang tnh o c........................................ 278

    nh hng trong thc t.................................................. 283

  • 8/3/2019 24 Cach Thuyet Phuc Nguoi Khac

    11/24

    __________ Noah Golds te in , S teve Mar t in , Rober t C ia ld in i

    11

    Yes!LI GII THIU

    Nuthgiilmtsnkhuthch nhngthay irtnhtronglithoicabncngcthtorahiu ngln.

    Din vin hi kch Henny Youngman k cho chng tanghemtcuchuyncivchuynlutrcangnhsau:ylkhchsnkiugvy!Khntmtovmnnnitikhcth ngnichicvalicamnh.

    Tuynhin,trongvinmqua,nhngtnhhungkhx mkhchlutrgpphi thay i.Gi y,vn c nn thay khn tm trong phng cho khch haykhng c thay thbngmiquan tm l liucnn khchdnglikhntmtrongsutthigianlutrcah.Vinhngcamktbov mitrngngycngtngcacckhchsn,ngycngnhiukhchdulch cyucutis dngnhiulnmtkhntm,

    nhmbov nguntinguyn,titkimnnglngv

  • 8/3/2019 24 Cach Thuyet Phuc Nguoi Khac

    12/24

    Yes! 36+14

    chc thuyt phc bt k ai _________________________

    12

    gimlngbtgitnguyhithiramitrng.Trongascctrnghp,nhngyucuny cthhindidngtbmdntrongphngtm.

    Nhngtbmnychotacinhnsuscvnhngb ncakhoahcthuytphc.

    thng ipphthuyti ascmnhthuytphccan ivicckhch lutrtrnmikhacnhvthcs tr thnhmt nglcthc y,nhngngntnonn cvitvo t bm csc thuytphclnnhttidukhch?Cutr lis cbnlunkhk tronghaichng tip theo,nhng trc tin tann

    xemxtvn nhngngithitkthng iplmthno khch l khch lu tr thamgianhngchngtrnhbov mitrngkiuny.Mtcuc iutravthng ip ti hng lot khch sn trn ton cu chothy,thng iptrncctbmch yukhuynkhchkhchdnglikhntmbngcchhngs chcah vomctiuduynht lbov mitrng.Khchlutr lun cthngtinrngtis dngkhntm

    s gipbov nguntinguyn,trnhchomitrngb suythoivkitqu hnna.Nhng thngtinnythng ikmvinhnghnh nhrtbtmtvmisinhnh cuvng,nhngcnma,nhngcnh rngnhit i,vthmchc loitunlcna.

    Chinlcthuytphckiunydngnh chiuqu.Vd,mttrongnhngnhcungcptbmvimc ch trnbocorng askhch lu trcc

    hithamgiachngtrnh utis dngkhntmt

  • 8/3/2019 24 Cach Thuyet Phuc Nguoi Khac

    13/24

    __________ Noah Golds te in , S teve Mar t in , Rober t C ia ld in i

    13

    nhtmt lntrongsutthigian li.T l thamgiacakhchnh vonhng t bmnyc th thy ltht ntng.

    Tuynhin,ccnhtmlxhiluntmnhiucchkhcnhau ngdngkinthckhoahcvoviclpchnhschhiuqu hn.Gingnh nhiubinqungco trn ngphvi limi cho Hy tqungcocabn y,nhngt bmkugitis dngkhn tm cng cho mi, thm ch cu xin chng taHyth nghimtngcabn y.Vth,chngta thamgia.V,nh chng tis phn tch phn

    sau,cthsuylunrng,ch cnmtthay inh trongcch arayucu thchuicckhchsncnc tht cktqu tthnnhiu.

    Ttnhin,vicmingilmsao nngcaotnhhiuqu ca cc chin dchbo v mi trng theo nghngch lvn nh.Nhnrnghn,chngtichorng, kh nng thuyt phc ngi khc cabt c ai

    cng c th ci thin cbng cchhcv pdngnhngchinlcthuytphc ckhoahcchngminhlrtthnhcng.Nh ccbns thytrongcunschny,ch vithay inh trongthng ipcngcthkhinchngcsc thuytphchnnhiu.Chngtis miut iu da trnccnghincu,mtsdochngtithchin,mtsdoccnhkhoahckhctin hnh, lm r thm quan im ny trong tng

    ng cnh khc nhau. Chng ti s tho lun v cc

  • 8/3/2019 24 Cach Thuyet Phuc Nguoi Khac

    14/24

    Yes! 36+14

    chc thuyt phc bt k ai _________________________

    14

    nguynl ngsaunhngktqu phthin c.Mctiuchnhcachngtilcungcpchobn cnhnghiubitsuscvqutrnhphntchtml nchabkpgy nhhngtingikhcvthay ithi ,hnhvicah theohngclichoc ibn.Cngvivic a ranhiuchin lc thuytphchiuquv hp chun mc o c, chng ti cnbn lunnhngcchthcgipbn phngvhagiinhngtc ngtinhthaytrcdinlnqutrnh araquytnhcabn.

    Quan trng l, thayvdavo tro lu tm l thithng hay nhng tri nghim cnhn phin din,chngtis bnluntikhacnhtmlc bntrongcc chin lc gy nh hng x hi kh thnh cngda trn ccdn chngkhoahc thuytphc.Chngtis tinhnh iunybngcch aravivd khcthgiithchbnglgiikhoahcdatrnhiubitsuscvtmlgy nhhngxhi.Vd,khinghetinmttrongnhngv giohongnitingcalchshin iqua i,ngita xticccahiucch

    hngnghndm muanhngmn lunimchnglinquang nv giohong ,tathnhVaticanhaynhth Catholic?Chngticngs aracinhnsuscvvic cung cp thitb vnphng n l c thkhinn lc thuytphcngikhc cabn cbittr nnhiuqu hn.LukeSkywalker1cthdychng

    1LukeSkywalker:MtnhnvttrongphimChintranhgiaccvsao,

    lcontraicaAnakinSkywalker(DarthVader).

  • 8/3/2019 24 Cach Thuyet Phuc Nguoi Khac

    15/24

    __________ Noah Golds te in , S teve Mar t in , Rober t C ia ld in i

    15

    ta iu g v lnh o,nhng sai lm no trong mthoidn tivicgyng p lngng, lmsao chuyn thyu thnhmnh,v ikhi, tisaovic tnhgibn thn vb ngikhc nhgi nhmtchuyngia,cthrtnguyhim.

    Thuyt phc l mt khoa hc, ch khng phimt ngh thut

    Cho nnay, thuytphc cnghin cumtcchkhoahctronghnnathk.Tuynhin,nhngnghincuvthuytphcvncn lmtbmtkhoa

    hc, thng c ng ti trn cc tp ch khoa hcchuynngnh.Xemxtmtslnglnccnghincuv ti ny c th gip ch cho vic l gii v saonghin cuny li c quan tm thng xuyn nvy.Chnghngcnhinkhinhngngicnhiulachnvcch thcgy nhhngtingikhc licnhngquyt nhdatrnsuynghvinntngtrongcc lnh vcnh kinh t, khoahc chnh tr v chnh

    schcng ng.Tuynhin, iukhhiu ch,nhngngi a ra quyt nh li thng khng quan tmnnhnglthuythay ngdngsnctronglnhvctmlconngi.

    Mtlgiichorng,trivivich quantmrasaoticclnhvckinht,khoahcchnhtr haychnhschcng ng, h u phi hc hi t ngi khc tcmttrnh nht nh.Nhngmingilingh

    rngh s hunhnghiubitmangtnhtrcquanv

  • 8/3/2019 24 Cach Thuyet Phuc Nguoi Khac

    16/24

    Yes! 36+14

    chc thuyt phc bt k ai _________________________

    16

    ccquy lut tm l nginda trn o csngvvic tipxcvingikhc.Ktqu l,h dngnhkhnghc chay thamvn cccnghincuvtmlkhi araquyt nh.Qut tinvomnhkhinh mt inhiuc higy nhhngtingikhc hayt hn,pdngsainhngnguyntctml,gyhichochnhmnhvngixungquanh.

    Bn cnh vic qu da vo nhng tri nghim cnhn,mingicnqut tinvovict bngtasuyrabngngi.Vd,tisaonhnvintipth lichnt bm thitkch tptrungduynhtvonhngtc

    ng ca chng trnh n mi trng? C l hcng lmcivicmhuhtchngtacngs lmkhit hi,iugthc ytithamgiachngtrnhbngvictis dngnhngchickhntmch?Bngvic t vn ng c cabn thn,h s nhn ra rngvicnhnmnhvonhnggitr vs ngnhtcamnhvit cchmtcnhnquantm nvn mitrngs lmt nglc cbit.Nhnglmnh vy,

    h vn cha nhn ra c cch c th tng s lngngithamgiach bngvicthay ivingnt trongliyucu.

    Thuytphclmtkhoahc.Nhngs lsailmkhichorngnlmtngh thut.Mcdnhngngh stibac thhc ccck nngnhmkhai thc ti akh nngcamnh,songmtngh sthnhdanhlichyudavo tinngvkh nng sng to camnh,

    nhng th m khngmt thyno c th truyn th

  • 8/3/2019 24 Cach Thuyet Phuc Nguoi Khac

    17/24

    __________ Noah Golds te in , S teve Mar t in , Rober t C ia ld in i

    17

    c.Maythay, khngphiltrnghpcakhoahc thuyt phc. Thm ch vi nhng ngi t nghmnhkhngckh nngthuytphc khih khngthd nimt atr chi chi cngcthhccchtr thnhngickh nngthuytphc ttrnh caobngcchs dngnhngchinlc ckhoahcchngminhlhiuqu.

    Dbn l gim c, lut s, y t, nh hoch nhchnhsch,ngicungcpthcphm,giovinhaybtc cngvicg ichngna,thcunschny cvitra gipbntr thnhbcthyvthuytphc.Chng

    tis bnlunnhngchin lcc thdatrnnhngiummtngitrongnhmchngti,tcgi RobertJ.Cialdini, cp ntrongtcphmcangmangtn Influence: Science and Practice (Tm dch: Gy nhhng Khoahcvthchnh)visunguynlmangtnhtoncuvgy nhhngxhi:s ptr (chngtacmthycnghav plinhu t ngikhc),uyth(chngtatrng ivoccchuyngiav ngcho

    chng ta), s camktv s nhtqun (chng tamunhnh ngnhtquntheonhngcamktvnhnggitr ca mnh), s khan him (ngun cung cp cng t,chngtacngmuncn),thincm(cngqumnmingi, chng ta cng cnhiu iumunni cvih)vbngchngxhi(chngtaquanstngikhclmg nhhngchohnh ngcamnh).Chngtis giinghanhngnguynltrnvcchchngth

    hin trong nhiu vn cnh c th, song chng ti s

  • 8/3/2019 24 Cach Thuyet Phuc Nguoi Khac

    18/24

    Yes! 36+14

    chc thuyt phc bt k ai _________________________

    18

    khng t giihnmnhvonhngv kh .Mcdsuv kh lchakhachophn lnccchin lcgy nhhngxhinhng,vncnnhiuchin lcthuyt phc da trn cc yu t tm l con ngimchngtis cngccbnkhmph.

    Chng ti cng s nubt tc dng ca cc chinlctrongnhiuhoncnhkhcnhau,tptrungkhngch ticngs mcn c nhnggiaothipcnhncabn vd,vit cchlbccham,ngihngxmhaybnb.Nhnglikhuynchngti arartthct,gip nhhnghnh ng,mangtnh o ccao

    vd thchin,likhngqutncngschaytinbc.Chng timongmun rng saukhi cxong cun

    schny,khotrithcvcchthuytphccabns cthmrtnhiunhngchinlcgy nhhngxhi ckhoahcchng thcm lcnobncngscn n.

  • 8/3/2019 24 Cach Thuyet Phuc Nguoi Khac

    19/24

    __________ Noah Golds te in , S teve Mar t in , Rober t C ia ld in i

    19

    1Bn c th tng hiu qu thuytphc ca mnh bng cch kongi nghe vo cuc nh thno?

    Ngy nay, cc chng trnh truyn hnh tr tin,didngthngtinqungcotr nnphbincngvixuhngpht trin tcaccknh truynhnhsnc.ColleenSzot lmt trongnhngnhbinkchbn thnh cng nht trong nghbin tp cc chngtrnhtruynhnhkiuny.Thmmtldothv khc:bncnhvicvitmtsmcthngtinqungconi

    ting,gn yblisngtoramtchngtrnh nhbtk lcbnhngcaknhmuasm giadngrtnkhchvn tntignhaiminm.Mcdcsdng ccyu t chunggingnh huht cc chuynmcthngtinqungcokhc,vinhngngnt chauchut,nhng khn gi cungnhitv chiu thc kugi s dng sn phm ca nhng ngi ni ting,nhngSzotch cnthay ibat tronglithoiqung

  • 8/3/2019 24 Cach Thuyet Phuc Nguoi Khac

    20/24

    Yes! 36+14

    chc thuyt phc bt k ai _________________________

    20

    covn ccoi lchunmc. iuny khinchos lng ngi chn mua cc sn phm cab tngnhanhchng. ngluhn,bat y chngt chocckhchhng timnngbitqu trnh tmuamtsnphmkhnghd dng. lnhng t gv tisaochnglicscmnhthc ydoanhsbnhngvtbcnh th?

    Szot thay ilichohngquenthucHincctng i vin ang i, xin qu khch vui lng gingay thnhNucc tng ivin angbn,xinqukhchvuilnggili.Minghequaths thay i

    c v nh khng sng sut cho lm. Nhng thc t,thng ipnylimunnivikhchhngrngh cthphimtcng ivquayscho nkhicnginhc my. Tuy nhin, quan im vn cn nhiu hoinghi b quascmnhcanguynlbngchngxhi.Nimtcchngngn,khicmthykhngchcchnvmthnhvi ngx no ,ngitathngcxuhngphngtmmtraxavmong ingikhcch dnchophilmg.Trongvd vCollenSzot,khinghe cu Hin cc tng i vin ang i ngi tathng tng tng ra cc chui hnh nh nh: rtnhiunhnvint nht anguoingidamngtayhayvnvcct phiumuahngtrongkhich ibnnhngchicmy inthoiimhilngting.

    No,by gi hy xem cm nhn cabn v snphms thay inh thnonubn cnghecu

    niNucctng ivin angbn,xinqukhchvui

  • 8/3/2019 24 Cach Thuyet Phuc Nguoi Khac

    21/24

    __________ Noah Golds te in , S teve Mar t in , Rober t C ia ld in i

    21

    lng gi li. Thay v tng tng ra hngdi nhnvin thiu nng ng v nhn ri, c l bn s thynhngnhnvin angmitmi tr liht cuc inthoiny ncuc inthoikhc,tngchngkhngbao gi dt. Khi li thoi c chnh sa, ngixem qung co thc hin theo hnh vi ca ngikhc,ngayc khinhngngi honton ndanh.Xt cho cng, Cc ng dy ang bn ngha lnhngngi angxemmcthngtinqungcogingmnhcng anggi in.

    Nhiuphthinkinh introngtmlxhihc

    chngminhscmnhcabngchngxhicthgynhhngtihnhvicangikhc.Lyvd,trongmt th nghim do nh nghin cu khoa hc StanleyMilgram v cc ng nghip tin hnh, tr t ca hdngchntimtvah ng ccathnhphNewYorkvnhn lnbu tri 60giy.Huhtngiquang uthnnhin ilixungquanhngi nngnymchngmymayquantmxemanhta angnhncig.Tuynhin,khiccnhkhoanghincuhuy ngthmbnngi nngna lm thnhnhmnhngngi ang ngm bu tri, th s lng ngi quanggianhpnhmny tnggpbnln.

    Mcdkhngcgphinghing rnghnhvi ngx cangikhcchnh lngun ng lcc tm nhhngxhimnhm,songchngtinhnthy,khihinhngngithamgianghincuxemliuhnhvi ng

    x cangikhcctc ng nh khng,ttthy u

  • 8/3/2019 24 Cach Thuyet Phuc Nguoi Khac

    22/24

    Yes! 36+14

    chc thuyt phc bt k ai _________________________

    22

    khng nhlkhng.Nhngccnhtmlxhithcnghimhiurtr.H bitrngnnglcnhnthccaconngivccyut nhhng nhnhvi ngxcamnhlrtkm.Cl, lmttrongnhngldogii thch tisaonhngngi thitkt bmkhuynkhch ti s dngkhn tm likhngngh nvic sdngnguynlbngchngxhinh mtlith.Khit vnbnthn:iug khuynkhchmnhth?,hloitr chnhs nhhngcangikhctrnthct tc ng nhnhvicamnh.Ktqu l,h dnhhttmtrvovictis dngkhntmcthgpphnbov mitrngnh thno,mt nglcmtnht,xt bni,ncnglinquanmtthit nhnhvi ngx mh mongmun.

    ngquntmhiuxemphnlnkhchlutrkhinhn thybin hiu ku gi s dng li khn tm cthcs tis dngkhn tmtnhtmtvi lntrongsutthigianh ngh haykhng? iugs xyranuchngtach nthunthngbomts ththin

    nhin?Nc nhhng nvic thamgiachindchbov mi trngcah khng?Hai trongscc tcgi vmtsnhnghincukhc quyt nhkimchngxemliubinhiukugitis dngkhntmchuyn ti thng ipnyc thcs thuytphchnbinhiu cs dngrngkhptrongngnhdchv khchsnhaykhng.

    thchin iuny,vis hp tccamtgim

    ckhchsn,chngticng thaitmbintrongcc

  • 8/3/2019 24 Cach Thuyet Phuc Nguoi Khac

    23/24

    __________ Noah Golds te in , S teve Mar t in , Rober t C ia ld in i

    23

    phng.Mt tmbin truyn ti thng ipbov mitrng n thun m hu ht cc khch sn u sdng.Nyucukhch lu trchung taybov mitrngvnguntinguynthinthinnhinbngcchthamgiachngtrnhny.Tmbin th haikhaithctrit bngchngxhivithng iprtchnthc:Phn ln khch lu tr ti khch sn ti s dngnhngchickhntmcah tnhtmtlntrongsutthigian lu tr.Hai tmbinny, cngnh ccvtdngkhcmchngtis cp phnsaucacunsch, c tmtcchngunhintrongccphngkhcnhaucakhchsn.

    Ngynay,ccnhtmlxhithcnghimrtmaymnkhic c ing tr lnghincusinh ihclunnhittnhgiph thuthpd liu.Tuynhin,nhccbncthmngtng c,khngnhngcctrlnghincucachngtimc ccv khchlutrucmthykhchuvivicccnhnghinculnvoccphng tm thu thp thng tin.Vhi ngk lutnhtrngcngkhngtn ng iuny(ngayc ccbm cachngticngbyt thi tngtvvn ny).Maymn thay,nhngnhnvinphcv phng ttbng tnhnguyn thu thp thng tinchochngti.Trongngy utinphcv phngchomiv khch,h ch cnghichpxemliuccv khchcchncchdnglitnhtmtkhntmhaykhng.

    Khiphntchccd liu,chngtiphthinrarng

    nhngkhch lu trbit chuhtcckhchkhc

  • 8/3/2019 24 Cach Thuyet Phuc Nguoi Khac

    24/24

    Yes! 36+14

    chc thuyt phc bt k ai _________________________

    24

    cng tng dng li khn tm (lc hp dn cabngchngxhi),thng ipmchngtichathybtkkhchsnnos dng,cngcxuhnglmtheonhvy.Con sny caohn 26% sovinhngkhch chnhn thy thng ip bo v mi trng n thunkhuynkhchtis dngkhntm. iu cng ngnghavivics cthm26%sngithamgiachngtrnhbov mitrng, p ngch tiu ra, iumchng ti d dng t c nh thay i mt vi ttrong tmbinnhmchuyn ti iumnhngngikhc anglm. qu lmttinb vtbcdatrnvicmingichorngcctmbinhontonkhngctc ngg nh.

    Nhiuphthinchothy,scmnhcabngchngxhic thmang lihiuqu rt lnkhibnn lcthuytphcngikhc.Ttnhin,bncng ngxaonhng tm quan trng ca cchbn truyn t thngtin.Khngi s chngnhittnhhng ngvibiphtbiu kiu nh Ny, ccbn! Hy lmt con cu v

    thamgiabycu.Beeeeeee!.Mtbiphtbiusctchvmch lcnh Hythamgiacngvivirtnhiungikhctrongvicchungtaybov mitrngsnhn cnhius ngthunhn.

    Ngoi tc ng i vi cc chnh sch cng, bngchngxhicngphthuyscmnhtolntrongcngviccabn.Bncnhvicchobnccsnphmbnchyvinhngsliuthngk ntng,bncncth

    chuyn ti s a chung ca sn phm na (hy lin