2376 15 ikea gratulera december pr-kit laysippruta cushion cover chf 7.95 100% cotton. designer: tom...

GRATULERALIMITED EDITION VINTAGE COLLECTION

THIRD LAUNCH: DECEMBER

GRATULERA limited edition collection / IKEA PRESS KIT / 2018 / 1© Inter IKEA Systems B.V. 2018

THANK YOU FOR 75 YEARS OF LIFE AT HOME

75 years have passed since Ingvar founded IKEA by his uncle’s kitchen table. 2018 marks a year for celebration – celebrating the vision of making every day a bit better for people, of furnishing homes and sharing knowledge all around the world. But this birthday is not just about us at IKEA. This year we’re going beyond the balloons, bargains and cake, choosing to make the celebration about someone else. Let’s make it about you. Because without you we wouldn’t be the same dream team. Without you; the single dad, the college student, the family of seven, the newly-wed couple and the young adult, IKEA would, literally, be just another part. But what’s a birthday without surprises? To kick it off, a few of the golden oldies are back. Meet GRATULERA, the vintage collection celebrating 75 years of IKEA design. It’s time to get nostalgic with hand-selected favourites from the 50-60’s, 70-80’s and the 90-00’s, launching at three different dates. “Each launch is very different, signifying its time period; from dark woods with a classic expression, to a very playful style with strong colours, and then to a more minimal look with natural light woods and graphic colours,” says Karin Gustavsson, Creative Leader, IKEA of Sweden. We must admit, we’ve missed them quite a bit, and hope you have too.


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90-00’s EDITION LAUNCHING DECEMBER

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IKEA PS 1999 armchair CHF 189.– 704.305.82 IKEA PS 1995 storage bench CHF 129.– 604.309.88 FINANSIELL decoration, horse CHF 9.95 White 004.341.40


MINIMAL MUST-HAVES

Looking back upon the 90’s, it doesn’t feel all too long ago, right? It’s simple and minimal, mixing untreated, blonde Scandinavian woods with graphic patterns.

“During the 90’s, we went for a more natural expression. I think the sculptural furniture of Thomas Sandell is iconic. The small bench with wheels on one end, and legs on the other, was a design piece desired by so many people at that time,” says Karin Gustavsson.

Its sleek design comes with a good dose of functionality thanks to its hidden storage. Place in the hallway, the bedroom, or why not as a small bench in the living room?

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IKEA PS 1995 storage bench CHF 129.– 604.309.88 BJURÅN chair CHF 79.95 404.224.42 IKEA PS 1999 armchair CHF 189.– 704.305.82 SIPPRUTA cushion cover CHF 9.95/each L65×W40cm. Black 304.371.34 Red 504.371.41 SIPPRUTA cushion cover CHF 7.95 L50×W50cm. Black 104.371.38 SJUTTIOFEM pendant lamp, round CHF 14.95 Cord set is sold separately. 204.287.32 IKEA PS 1995 coffee table CHF 129.– 904.302.46 IKEA PS 1995 rug CHF 299.– 604.308.70


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IKEA PS bench was launched in the first PS collection back in 1995. Using ‘PS’ in letters means ‘Post Scriptum’ - an addition to what you’ve already been writing. In other words, it symbolises that IKEA added something extra to offer. With the PS collection IKEA wanted to challenge and explore what Scandinavian modern design could be and look like.

IKEA PS 1995 storage bench CHF 129.– 604.309.88 FINANSIELL decoration, horse CHF 9.95 White 004.341.40

IKEA PS 1995 storage bench CHF 129.– 604.309.88 FINANSIELL decoration, horse CHF 9.95 White 004.341.40


PH153815

IKEA PS 1999 armchair CHF 189.– 704.305.82 IKEA PS 1995 coffee table CHF 129.– 904.302.46


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BJURÅN chair, formerly known as ÖGLA, was first launched back in 1961. To this day it’s still manufactured by the same factory in Poland, and the solid wood bent in the same artisanal way. It’s a real statement piece, don’t you agree? Place it by itself as a single pop of colour, or as a set around your dining table.

IKEA PS 1995 rug CHF 299.– 604.308.70 ALBACKEN armchair CHF 89.95 304.304.14BJURÅN chair CHF 79.95/each 404.224.42 SJUTTIOFEM pendant lamp shade, round CHF 14.95 Cord set is sold separately. 204.287.32


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SIPPRUTA textile were designed for the first IKEA PS collection back in 1995. The idea was to create a textile base for the PS collection consisting of classic and timeless patterns, designed to last a long time. New cushion covers are the perfect solution for in-stantly changing the mood of a room.

IKEA PS 1999 armchair CHF 189.– 704.305.82 SIPPRUTA cushion cover CHF 7.95/each L50×W50cm. Black 104.371.38 Red 904.371.39 SIPPRUTA cushion cover CHF 9.95/each L65×W40cm. Red 504.371.41 Black 304-371-37


The roots of a furniture dealer One could say that the story begins in 1926 – the year that Ingvar Kamprad was born in Elmtaryd, a small farm near the village of Agunnaryd in southern Sweden. It wouldn’t take long before his entrepreneurial spirit burst into life. At the mere age of five he was selling matches to his nearby neighbours. The idea was to meet people’s needs with products at reduced prices - the IKEA concept before Ingvar himself even realized it. Going forward, he found that he could buy matches in bulk in Stockholm, and re-sell them individually at a very low price while still making a good profit. From matches to flower seeds, greeting cards, and later on; pencils and ball-point pens, Ingvar is 17 years old when his father gives him money as a reward for successful studies. Ingvar uses this to establish his own business. The year is 1943 and IKEA is born.

From forest to showroom In 1948 the first furniture is introduced into the IKEA offer. It’s produced by local manufacturers in the forests close to Ingvar’s home. A few years later, the very first showroom opens in Älmhult – a space for people to physically experience the furniture before placing an order. The first IKEA store, the largest furniture display in Scandinavia at the time, had 6,700 square meters of home furnishings. Today, IKEA is present in 48 countries with a little under 400 stores around the globe. Who would’ve ever imagined that the boy selling matches would one day be the owner of the world’s largest furniture retailer?

The real deal: democratic design The IKEA concept transcends beyond the flat-pack – it’s about you too. You’re a part of what IKEA calls its democratic design process: We do our part, you do yours, together we save money. There are many ways in which you as a customer are significant to IKEA being the brand it is today; from having a climate positive approach at home to providing feedback, just to name a few. It’s partly because of you, that the IKEA story lives on yet today. With Ingvar’s wise words embedded in everything that is accomplished: “Most things still remain to be done. Oh, what a glorious future!”, this 75th anniversary is also about looking ahead, towards an even brighter future together.

75 YEARS WITH IKEA - AND YOU


WANT TO LEARN MORE ABOUT THE HISTORY OF IKEA? VISIT THE IKEA MUSEUM!

It’s now 75 years since we started creating a better everyday life for the many people. Come and meet us, look into the past – as well as the future! IKEA Museum offers a main exhibition that shares the story from the early days of IKEA to the company that we are today. Our current temporary exhibitions are IKEA 75 anniversary and IKEA Hacked: Our Products. Your Ideas. IKEA Museum is located in the building that once was the first IKEA store in the world.Welcome to Älmhult, Sweden! https://ikeamuseum.com/en/


PRODUCT INFO / December launch

PE693851

ALBACKEN armchair CHF 89.95

Rattan. Designer: K Hagberg/M Hagberg. W71×D73.5, H67cm. 304.304.14

PE710159

BJURÅN chair CHF 79.95

Clear lacquered polypropylene plastic. W42×D52, H88cm. Dark red 404.224.42

PE704486

IKEA PS 1995 storage bench CHF 129.–

Clear lacquered birch veneer/solid birch and painted finish. Desig-ner: Tomas Sandell. W90×D32, H41.9cm. 604.309.88

PE693849

IKEA PS 1999 armchair CHF 189.–

Cover: 100% cotton. Designer: Eva lilja Löwenhielm. W71.5×D55.5, H75cm. Ransta red 704.305.82

PE709058

SIPPRUTA cushion cover CHF 7.95

100% cotton. Designer: Tom Hedqvist. L50×W50cm. Red 904.371.39

PE709055


100% cotton. Designer: Tom Hedqvist. L50×W50cm. Black 104.371.38

PE709059


100% cotton. Designer: Tom Hed-qvist. L65×W40cm. Red 504.371.41

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100% cotton. Designer: Tom Hed-qvist. L65×W40cm. Black 304-371-37

PE707689

IKEA PS 1995 rug CHF 299.–

100% wool. Designer: Erika Pekka-ro. W170×L240cm. Dark grey 604.308.70

PE709065

IKEA PS 1995 coffee table CHF 129.–

Veneer and steel. Designer: Tomas Eriksson. L115×W50, H48cm. 904.302.46

PE699588

FINANSIELL decoration, horse CHF 9.95

Feldspar porcelain. L14×H15cm. White 004.341.40

PE699587

FINANSIELL decoration, horse CHF 9.95

Feldspar porcelain. L14×H15cm. Black 004.349.46

PE709064

IKEA PS 1995 candle holder CHF 12.95

Cast iron. Designer: Tomas Eriks-son. H8.2 cm. Black 904.370.97

PE693847

SJUTTIOFEM pendant lamp shade, round CHF 14.95

Cord set is sold separately. Rice paper and powder coated steel. Ø70cm. White 204.287.32


CONTACTDECEMBER 2018 Manuel Rotzinger | IKEA AG | Müslistrasse 16 | 8957 SpreitenbachE-Mail [email protected] | Phone +41 79 887 29 34


2376 15 ikea gratulera december pr-kit laysippruta cushion cover chf 7.95 100% cotton. designer: tom...

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