23514057 - assignment 1 - ead - itsp analysis

8/9/2019 23514057 - Assignment 1 - EAD - ITSP Analysis

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ASSIGNMENT – ENTERPRISE ARCHITECTURE DESIGN

IT STRATEGIC PLAN ANALYSIS

CASE STUDY OF PT. POS INDONESIA (PERSERO)

LECTURER : Dr. Ir. Arry Akhmad Arma ! MT.

O"#h :

$% &a ' G% a ar

NIM : *+,- +/

SE0OLAH TE0NI0 ELE0TRO DAN INFORMATI0A

MAGISTER TE0NOLOGI INFORMASI

INSTITUT TE0NOLOGI $ANDUNG

,-


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Abstraction

As one of the state own enterprises, PT Pos Indonesia has an obligation to

implement Good Corporate Governance (GCG) on business aspect and

corporate governance at all levels of the company !ne "ey factor that willdecide the organi#ational capability and competitiveness is Information

Technology (IT) Information technology support can improve $rm capability

in order to enhance business value, improve business transformation through

the speed and the accuracy of information e%change As long as business

transform, IT should follow the transformation no matter how the condition

going In order to aligning IT with business transformation, the company

need IT &trategic Plan

'eywords Information technology, business transformation, IT &trategic Plan

,. I &r1d23&%1,.,.C1m4a y Pr15"#

stablished on middle of *+ s the history of postal service in Indonesia

started by the establishment of the $rst post o-ce in .atavia on /0 August

1*20 !n /* &eptember 1324, the Posts Telegraaf end Telefoon 5iendis (PTT)

6outh 7ilitia too" over the PTT 8ead !-ce in .andung from the 9apanesemilitary, which date is mar"ed every year as :ational Posts and

Telecommunication 5ay The ups and down has been coloring a long ;ourney for two and half

centuries of PT Pos Indonesia The golden age of postal industry was in the

years 13*+ to 13


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times Through a variety internal programs and business transformation, PT

Pos Indonesia has been able to ad;ust it business against the development of

the times as indicated by the increase of revenue in /++3 > /+1?, which in

/+1? has reached 2 (four) trillion rupiah or increased nearly three times than

/++0=/++* period The largest revenue of PT Pos Indonesia is still from mail business and

$nancial services Although the volume of individual mail tends to be

decreased, but the volume of corporate mail continue to rise In addition, PT

Pos Indonesia has optimi#ed the source of new business such as logistics,

property and insurance .eside that the company also continues to develop

and prepare a new business in $nancial services, retail, city courier, e=

commerce, air cargo and insurance

,. .6%7%1 a d M%77%1@ision To be a trusted postal service companyB7ission• Committed to our customer to provide a service that always on time

with the best value• Committed to employees to provide safe wor"ing climate,

convenience and value the contribution• Committed to delivering results for shareholders of pro$table

business and continues to grow• Committed to contributing positively to community• Committed to behaving transparently and trustworthy to all

sta"eholders

,.*.L% # 18 $27% #77Accordance to Articles of Association of the company, the scope

business of the company includes the followinga ritten communication services andDor electronic mailb Parcel servicesc Eogistic servicesd Financial transaction servicese Postal agency servicesf Giropos servicesg !ther supporting services accordance with the legislation in force


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In addition to the main business activities, the company can perform other

business activities in order to optimi#ing belonging resource such as

property, vehicle and physical networ" In present time, PT Pos Indonesia

running their postal activity accordance to three business cores namely mail

and parcel delivery service, logistic service and $nancial service In /+1?,

mail and parcel service contribute by 4? , logistic by 2 and $nancial

services by ?0 which in total about 3? of the company revenue In line

with company vision and mission, the business line has been developed by

the company into these following below

,.*.,. Ma%" a d 4ar3#" This service includes mail delivery to domestic area and international

area which include the following• 5omestic mail and parcel service

This service includes mail delivery with ma%imum weight up to / "g

and parcel delivery with weight from / "g up to unlimited to all

regions in Indonesia To provide these services, PT Pos Indonesia has

provide a variety types of product namely Pos %press, Pos 'ilat

'husus, Pa"et Pos .iasa and Pos &tandarIn addition to provide value added service to the corporate and

government customer, PT Pos Indonesia has provide Admail for mail

production especially for billing letter or noti$cation letter, and

7ailroom service for handling the receipt, processing and delivery of

letters and parcel• International mail and parcel service

This service includes mail and parcel delivery with ma%imum weight

up to 1++ "g to all country which registered on Hnited Postal Hnion

(HPH)

,.*. . L1'%7&%3 The logistic business was starting in /++2 which started by the

e%istence of logistic business pro;ect To penetrate developing logistic

mar"et, PT Pos Indonesia established &.H Eogisti" in /++* In late /+11, PT


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Pos Indonesia established a subsidiary PT Pos Eogisti" in order to increase

the revenue from developing logistic mar"et by using established physical

networ" These are the following services provided by PT Pos Eogisti"• Transporting (truc"ing) goods from a factory to the agent• arehousing and inventory management activities such as storage,

labeling, tagging and others• Freight forwarding• Customs services and administration through custom clearance• egulated agent that performs the transaction with aircraft operator

for security chec" against goods and mail

,.*.*. F% a 3%a" 7#r9%3# Through an e%tensive and scattered networ" to the corner of the

country, this service is addressed to people who have limited access to$nancial service in terms of obtaining fund for consumption or venture

capital purpose PT Pos Indonesia oJer $nancial services as follow• emittance, the purpose of this service is to sending money to all

over destinations in Indonesia even to international destinations For

this service, PT Pos Indonesia has several products such as esel

Pos Instan, esel Pos 5omesti" and estern Hnion• Giropos, is a $nancial service that based on current account as an

alternative to ban"ing service• &ystem !nline Payment Point (&!PP), is a payment service for a

variety of bills and installment• Fund distribution services which include fund channeling from

government institution to community• .an" channeling which include saving and installment credit

,.*.-. R#&a%" This line of business covers the entire transaction at post o-ce or

postal agents spread across Indonesia The products oJered are• 5ocumentary ta% seal• Philatelic (stamps)• =commerce• Post &hop

,.*.+. Pr14#r&y


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this challenge postal service around the world should be able to have a

business model that is capable of supporting sustainabilityGenerally, the steps that must be ta"en by postal service provider

around the world are, among others, product diversi$cation, price

ad;ustment, policy changes and increased productivity In addition, the postal

service provider should pay attention to the needs of customers including

Kuality of serviceAccording to International Post Corporation, the postal service

company serving the H&! will evolve from a conventional mailing service

provider into broadband internet service provider If postal service provider

still remains concentrate on conventional mail service, it is estimated will

reKuired subsidies from the government in order to "eep its business

continuity Therefore, to face technological development impact and postal

liberation, postal service operator should form investment drafts based on

various researches about world pos industry of postal business trends in the

future as follows1 Investments are directed to diversify products and increase the

productivity of postal service/ Postal service provider must focus on the needs of the customers and

Kuality of service? The current product should be integrated with the e%isting

contemporary communication technology2 Postal service provider should be oriented on the value of business

networ" and converged with a digital society

.*.$27% #77 Ar3h%&2r#Accordance to business issues and business strategies mentioned

above, Pos Indonesia will change their business architecture with signi$cant

change %isting in house operational such as mail L parcel, logistics and

$nancial service will be handled with their subsidiaries such as Pos 'urir

Indonesia, Pos Eogisti" Indonesia, and Pos 9asa 'euangan Indonesia To

ma%imi#ing and optimi#ing their physical networ" which lin"ed by their


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branch that spread across Indonesia, Pos Indonesia will create their own

subsidiaries as follows Pos Properti Indonesia and Pos etail Indonesia&pecial case for .ha"ti asantara :et (. :), this subsidiary already

e%ists since /+++ in order for networ" cost e-ciency In the future their

e%istence will become the strategic partner for Pos Indonesia to support the

needs of information technology

F%'2r# ,. C2rr# & 27% #77 ar3h%&2r# 18 P17 I d1 #7%a

.-.$27% #77 S&ra'%#7In the ne%t $ve years, Pos Indonesia will enter the era of free

competition of business post activity Therefore, Pos Indonesia enhances

their business strategic into four main activities called Program evitalisasi

PT Pos Indonesia that is• eclaim the leader position of mail and parcel service business• 7aintain $nancial service business• %pand products and portfolio• 5eveloping the logistic company eJectively and e-ciently


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F%'2r# . F2&2r# 27% #77 ar3h%&2r# 18 P17 I d1 #7%a

&trategic initiatives developed by Pos Indonesia are grouped into three main

business lines namely mail and parcel, logistics, and $nancial service

Furthermore, each of them speci$ed into several proponents nabling Pro;ect

as follows

S&ra'%3 I %&%a&%9#7 E a "% ' Pr1 #3&7

egain the mar"et share of mail andparcel service business

a !ptimi#ing strategies and priceapproaching

b ationali#ing product portfolioc Improving service Kuality through

the implementation of Kualitycontrol and training operations

Promote the using of mail in

Indonesia

a Increasing the advertisingactivities of e%isting products

b 5eveloping 5irect 7ail &ervices

Improve the e-ciency of networ"

operating model

a eschedule the mode of transportation and transportationcost optimi#ation to achieve &EA

b !ptimi#ing the transport routesfor better cost and timemanagement

%pand portfolio of services and

products

a 5esigning a comprehensive retailstrategy

b 5eveloping e=commerce strategyc 5eveloping the business of


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government services

Increase the scale of logistics

business

a Forming &.H logistics as separateentity

b AcKuiring and integratingdomestic logistics

Arrange a partnership model for

product e%pansion

a 5eveloping a savings serviceb 5eveloping loans D micro credit

servicesc 5eveloping micro=insurance

services

Integrating IT systems

comprehensively

a Hpgrading support applicationespecially $nance and accounting

b Hpgrading support applicationespecially postal operation

c Hpgrading IT infrastructure

Pos Indonesia has been developing their three line business, mail and

parcel services, $nancial services, and logistics Accordance to their strategic

business plan there is two new business lines to be developed, Property and

Pos 7art and the consideration behind that among these reasons First, the

current level of the building and land belong to Pos Indonesia is still low while

Pos Indonesia has signi$cant numbers of assets and most of them placed on

strategic location

&econd, Pos Indonesia has more than ?04+ post o-ce that spreadacross Indonesia ith such large number of post o-ce, Pos Indonesia has a

great potential physical networ" which can be developed into outlet

networ"s and used by partners to selling their products and services

physically or online through Post &hop services and Post !nline &hopping

*. IT A a"y7%73.,. IT O #3&%9#7

As part of the Financial &ervices and Technology 5irectorate, the

functionality of IT in Pos Indonesia is to provide supporting technology, both

hardware and software, in order to support main business operational and

support functions of the company The main activity of IT in Pos Indonesia

aims to meet the need of IT services for the bene$ts of company which

includes


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• &trategic planning, IT system policy and automation• IT architecture development• 5esign and development IT solutions• 7anage IT service Kuality

3. . IT Ar3h%&2r# To support business operation activity, IT in Pos Indonesia provides

applications and systems reKuired by business function as follows

3. .,. Ma%" a d Par3#" S#r9%3#a Integrated Postal !peration &ystem (IP!&), support for business for

mail and parcel operations, which include Collecting, Processing,

Transporting and 5eliveryb 5irect 7ail, main application for Admail service which include

printing, folding, and enveloping functionc arehouse 7anagement &ystem ( 7&), system which used in

warehouse management in Pos Indonesiad Tas"force &ales, application used for mail and parcel selling activitye Portable 5ata Terminal (P5T), hardware used for updating $nal

delivery Currently used limited on 9a"arta area

3. . . F% a 3%a" S#r9%3#a Financial &ervices &ystems, system which used to processing

$nancial transaction based on cash D fund which include Giro, Fund5istribution, emittance and &ystem !nline Payment Point (&!PP)

b 7obile Agent Application, mobile devices application which has

&!PP functionality based on Android platformc Agency &ystem, system used to process $nancial transaction

through agent

3. .*. R#&a%" $27% #77a etail Information 7anagement &ystem (&I7 itel), system which

used to managed retail business of Pos Indonesiab Galeripos com, e=commerce website to sell partner products

through internet


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F%'2r# *. C2rr# & IT Ar3h%&2r#

3. .-. Pr14#r&y $27% #77Property 7anagement Information &ystem (&I7 Properti), system that

used for manage the entire property of Pos Indonesia

.eside their function to provide support for main core business, IT in Pos

Indonesia also provides support to other support functions following

3. .+. A3312 &% ' a d F% a 3#a &I7A'P!&, system that used for $nancial reporting from branch

post o-ce to o-ce Area

b IT 7&, system that used for treasury managementc &P', $nancial reporting system as a support function for &I7A'P!&


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F%'2r# -. F2&2r# IT Ar3h%&2r#

3. .;. H2ma R#712r3#8uman esource 7anagement Information &ystem (&I7 &57), system

that used for management and operational support of human resource

3. ./. A77#&7 a d Pr132r#m# &a Asset 7anagement Information &ystem (&I7 A& T), system that

used for asset company managementb =Procurement, system that used for procurement operations

3. .


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a 5ata arehouse and %ecutive Information &ystem ( I&), system

that used for management reportingb Customer Complaint 8andling (CC8), system that used for handling

customer complaint

c =o-ce, system that used for mailing through internal departmentin order to paperless implementation and eJectively

d 8elpdes", system that used for handling IT complaint for internal

users

For the infrastructure, Pos Indonesia has an e%tensive coverage /4/+

of more than ?


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Information Technology

operations optimi#ation

• 5C L 5 C maintenance• &erver maintenance• 5edicated bac"up lin"

HP& procurement program HP& procurement to support operationat post o-ce branches

@ideo conference @ideo conference to enhancecommunication function becomeeJective and e-cient

&eat management Computer procurement for post o-cebranches in order to revitali#ationancient computer hardware

Currently, Pos Indonesia has several IT development and improvement

plan in eJort the future development of the company and integrating

information system The lac" of integration between the applications used inbusiness operations and support function impact to $nancial reporting

problem Currently &I7A'P!& only used in several branch o-ces while the

other prepare and send their $nancial report manually This led to delays and

inaccurate $nancial report egard to that problem, Pos Indonesia in /+1/

decided to integrate their business function with other support function

especially $nancial report through nterprise esource Planning ( P) To

implement P, P!& Indonesia appointed PT Astra Graphia Information Technology (AGIT) as consultant

3.-. C1 7&ra% &7As strategies planned to implement there must be some constraints

that may happen The $nancial and resource constraint seem to be classical

constraint that will happen, to solve this problem gain intensive informal

communication with board of director or sta"eholder to get more political

support and more importantly to ma"e sure that resource allocation and

planning action carried out successfully Time constraint happened when several pro;ects happen at the same

time or come in a short time !ne "ey to solve this constraint ma"e sure the

pro;ect leader D pro;ect manager supervise their subordinates along with goal

purpose


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&pecial case for Pos Indonesia, as they have to manage thousand post

o-ce branches social constraint seems happened so that informal

communication with board of director to release company rule or procedure

is needed

-. C1 3"27%1Pos Indonesia as the oldest postal company in Indonesia has to

transform their business core into more divergent products to get alignment

with the technological development .usiness strategies formed along with

IT strategies to get struggle in liberation postal service .ut to implement IT

strategies there must be constraint happened Accordance to e%planation

above, Pos Indonesia has planned and implement IT strategies to get more

struggle in liberation postal service

23514057 - assignment 1 - ead - itsp analysis

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