平成23年度 japanブランド育成支援事業(戦略策定支 .1...

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  • 1

    3-9

    1.1.

    1.2.

    1.3.

    1.3.1.

    1.3.2.

    10-46

    2.1.

    2.1.1.

    2.1.2.

    2.2.

    2.2.1.

    2.2.2.

    2.3.

    2.3.1.

    2.3.2.

    1

    2European Bonsai Association

    2.3.3. 11

    47-52

    3.1.

    3.2.

    JAPAN 53-73

    4.1.

    4.2.

    4.3.

    4.4.

    4.5.

  • 2

    4.5.1.

    4.5.2. JAPAN

    4.5.3. JAPAN

    4.6. JAPAN

    4.6.1.

    4.7. JAPAN

    4.7.1.

    4.7.2. JAPAN

    74-75

    5.1. JAPAN

    5.2.

    5.3. 100

    1

    2

  • 3

    1.1.

    1928 3

    10

    802002

    1964 39

    1989 1

    1

    1

    WBFF

    11989 4

    1World Bonsai Friendship Federation

    4

  • 4

    1933 8

    1935 10

    11 1 10

    22011 11 19

    2 2010 3

    www.city.saitama.jp/www/contents/1322563184413/index.html

  • 5

    121923 9

    131924

    7

    141925 4

    58

    151926

    1926

    12

    31928 320

    1

    41929 10

    51930

    61931

    171932

    81933

    101935 1024

    200

    111936 11

    121937 2226

    7

    131938 3

    9

    141939

  • 6

    http://www.iris.dti.ne.jp/~kyukaen/history/history-top.htm

    151940 11

    60

    300

    161941 12

    171942

    181943

    191944

    201945 8

    524

    10

    211946 10

    9

    221947

    5

    20

    LIFE2

    231948

    251950 1

    261951 6GHQ

    301955 2

    311956

    331958 30

    361961

    381963

    15

    11

    391964

    401965

    411966

    451970

    461971

    491974 50

    Bonsai

    521977

    591984 601

    611986

    1989 1

    51993

    91997 100

    122000

    60

    132001 53

    142002

    80

    152003 4

    192007 12202008 3

    4

    222010 32810295

    10

    1210

    2410

    232011 4iPhone

    5

    JAPANJAPAN

  • 7

    1.2.

    JAPAN

    1.3.

    1.3.1.

    BONSAI

    BONSAI

    Cool JapanBONSAI

    PR

    1.3.2.

  • 8

    1

    90

    2

    3

    European Bonsai Convention 2011

  • 9

    4

    5

    6

  • 10

    2.1.

    2.1.1.

    1

    2

    3

    4

    PR

  • 11

    5

    6

    2013Jintan3

    3

    7

    2.1.2.

    1

    1

    2012 1 15

    5 s4

    4s/ 1s

    20 3s/50 1s/60 1s

    2s/ 1s/ 1s/ 1s

    3Jintan 300 4

  • 12

    2

    3s

    3s 2s

    3s

    4s

    2s

    3s

    3s

    2 5

    1

    2012 1 181 24

    5

  • 13

    103 s

    25s/ 74s/ 4s

    20 44s/30 39s/40 14s/50 3s/60 1s/ 2s

    18 s/ 10 s/ 8s/ 6s/ 6 s/

    5 s/ 4 s/ 3 s/ 3 s/

    3 s

    2

    18s10s8s

    8s/

    65s/24s

    94.2

    /

    S

    8

    65

    24

    4

    2

    94.2

  • 14

    /

    9s/

    36s/24s7

    36s44s 8

    S

    9

    36

    24

    34

    67

    S

    36

    44

    17

    3

    3

    77.7

  • 15

    4s50s

    21s

    14s 3

    20s

    4

    50

    47

    21

    14

    2

    S

    20

    36

    22

    25

    ()()

  • 16

    2.2.

    2.2.1. 6

    1

    2

    5 2 2012

    3

    2012

    4

    1

    2013 7 7 8

    8

    1 5

    2.2.2.

    61965 40

    12 300 7 7 2013Jintan 300

  • 17

    1

    3020

    10

    1

    2008

    1

    2

  • 18

    3

    4

    Facebook Twitter

    2.3.

    2.3.1.

    1

    16

    2009 5971 20%

    3

    1 5,971 20%

    2

    3

    29,704 100%

  • 19

    35%27%

    8%6%5% 9

    2,091 35%

    1,604 27%

    486 8%

    480 8%

    368 6%

    269 5%

    251 4%

    198 3%

    182 3%

    38 1%

    7 0.1%

    5,971 100%

    2009

    2 EU

    16 4

    15%2010 7

    2010

    2006

    18

    2007

    19

    2008

    20

    2009

    21

    2010

    22

    1

    51,214

    (38.7%)

    47,592

    (42.7%)

    49,061

    (42.6%)

    43,008

    (69.3%)

    38,656

    (36.5%)

    2

    35,927

    (27.2%)

    28,667

    (25.7%)

    25,206

    (21.9%)

    18,968

    (17.3%)

    16,766

    (15.8%)

    3

    14,994

    (11.4%)

    12,555

    (11.3%)

    17,080

    (14.8%)

    16,035

    (14.6%)

    16,177

    (15.3%)

    4

    7,177

    (5.4%)

    5,393

    (4.8%)

    6,319

    (5.5%)

    9,674

    (8.8%)

    10,062

    (9.5%)

  • 20

    5

    4,864

    (3.7%)

    4,250

    (3.8%)

    5,004

    (4.3%)

    6,975

    (6.4%)

    6,827

    (6.4%)

    131,995

    (100%)

    111,467

    (100%)

    115,076

    (100%)

    109,500

    (100%)

    106,021

    (100%)

    11

    86 8

    8 1 11 6 2 1 1 30

    EU

    37.7%

    4

    22 5 %

    38,656

    1 14,554 37.7

    2 2,236 5.8

    3 2,067 5.3

    4 1,823 4.7

    5 1,786 4.6

    14,586

    1 5,868 40.2

    2 2,532 17.4

    22

    2.3.2.

    1

  • 21

    EU

    JETRO

    8

    1

    1982 1996

    1980

    9Alcobendas Bonsai

    Museum 4

    8 21

    2010 3 9 1 150,000

    400

  • 22

    JETRO

    Bonsai Mistral

    URL

    Tarragona www.mistralbonsai.com

    Madrid www.luisvallejo.com/bonsai.htm

    Madrid www.bonsaimania.com/doctor.html

    Madrid www.davidbenavente.com

    Bonsai ACTUAL

    JETRO

  • 23

    10

    David Benavente

    10 David Benavente

    Bonsai ACTUAL

  • 24

    20 30

    20 artist

    Laos Garden11 700-800

    11Laos Garden Victor Goualard www.laosgarden.com

  • 25

    Laos Garden

    Laos Garden

  • 26

    68 5000

    20 30

    Madrid www.bonsaimadrid.org

    1983

    Barcelona www.bonsaiacab.org

    Alicante www.bonsaialicante.com

    JETRO

    2

    1800

    1900

    Bonsai

    50

    5000-10000

    10 90%

    50% 50%

    12 1

    86/122

    12SCUOLA DARTE BONSAI8

  • 27

    Klaus Willberg

    artistWalter Pall

    BONSAI CLUB Deuttschland e.V.

    7 2000

    5000-10000

    artist Walter

  • 28

    13 2001 4

    bonsai-museum dsseldorf14

    bonsai-museum dsseldorf

    3

    Remy Samson 15

    40

    13World Bonsai Friendship Federation 14bonsai-museum dsseldorf artist Wwrner M. Busch

    15Remy Samson 1970 40 30km

    Remy Samson

  • 29

    1980

    Remy Samson

    Gibert Joseph Paris Remy Samson

    1980 Remy Samson

    90%

    6000120 200005000016

    161983

  • 30

    LArbre dans la Main Thierry

    Quinchon

    LArbre dans la Main

    Thierry Quinchon

    ESPACE JAPON17

    BENTO

    17ESPACE JAPON

    www.espacejapon.com

  • 31

    ESPACE JAPON

    ZOOM JAPON18

    80

    1810

    18ESPACE JAPON

  • 32

    PARIS BONSAI

    PARIS BONSAI

  • 33

    TRUFFAUT

    120

  • 34

    2000 30 40

    9

    19 POUILLON Jean Marc

    20

    8 POUILLON

    Jean Marc

    211

    10-15

    Thierry Quinchon

    4

    1

    3 EU

    JETRO

    21

    19

    20 21http://japan-jp.nlembassy.org/

  • 35

    JETRO

    JETRO 22

    2008 7

    100

    2006 2007 2008 2008

    1 164.9 188.2 201.7 72.9%

    2 15.0 18.5 20.9 7.6%

    3 10.6 10.3 13.6 4.9%

    4 6.7 8.3 9.9 3.6%

    5 6.7 8.3 9.9 3.6%

    23

    Lodder Bonsai

    22

    2010 23

  • 36

    24

    Lodder Bonsai

    bonsai Focus

    52 16000

    bonsai Focus

    bonsai Focus

    15

    25

    Klein

    24 Lodder Bonsaiwww.lodderbonsai.nl 25 30 Klein

  • 37

    120 40

    Klein

    Klein 10 1

    261992

    130

    26 10 12012

    2012 4 5 10 7

  • 38

    W.J. Boot27

    5

    1980

    15 91

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