22 okt pa europe david webber
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3D Printing
Is Regulation Coming?
David Webber Senior Partner & Advisor
PA Europe Brussels
Simple Answer
Yes
PA’s Unique Synergy • 20 years (established 1993) of advising companies and
governments on strategic communication/sustainability, CSR approach and regulations
• Track Record of over 400 clients (industries, associations, Governments, regions, NGOs)
• Global Network of PA/PA CSR companies – Europe, Asia, Middle East, Russia and USA – Chairman Mark Eyskens former Prime Minister of Belgium
• Advisory Board with Elder Statesmen, former politicians, diplomats – access to national and international authorities
• Strong Relationship with Media and societal organisations • Practicing what we preach through own PA International
Foundation
CREDIBILITY LEGITIMACY SUCCESS
PA’s Fundamental Principle
INFORMATION
• Timely and relevant intelligence, insights and reporting
REPRESENTATION
• Physically on the ground and in the key
policy meetings
ENGAGEMENT
• Targeted credible and legitimate proposals to key policy-makers
PROMOTION
• Organisation of specific client focused events with set deliverables
PA Europe Support
Functions
Is Regulation Coming? Yes
Only real question is When? and What?
7
MAY 2013 CODY WILSON
SUCCESSFULLY ‘FIRES’ 3D PRINTED GUN
Also May 2013….. Suffering from a rare birth
defect known as tracheobronchomalacia 3 month old baby Kaiba
received a tiny airway splint created using a
3D printer – a real life saver!
3D Printing – emerging opportunity? They think so....
Source – McKinsey – May 2013
3D printing becomes industrial strength
3D printing starts saving lives
Customization becomes the norm
3D Printing Expectations - Forbes
Product innovation is faster
New companies emerge with innovative business models
3D print shops open on the highstreet
Heated debates on IP
New products with magical properties
New machines grace the factory floor
“Look what I made!”
• the 3D printing movement has been built on openness and flexibility. However, if 3D printing is to move into complex, investment-intensive parts of the manufacturing industry there needs to be significant incentive to invest in designs and patentable ideas, without fear of copying.
Intellectual property
• 3D printers may make it possible for people to produce dangerous items, such as guns, in their homes. Regulators will want, as in California, to find suitable ways of controlling and limiting such activities, without stifling the operation of 3D printing markets.
Regulation
• determining liability when 3D printed products cause accidents may not be straightforward and may influence take-up of the technology and damage consumer confidence.
Legal responsibility
Regulatory Challenges
• developing effective standards for parts, processes and safety will be needed to help firms involved in 3D printing work together, and build consumer confidence;
Standards
• 3D printers need suitable materials to unlock their full potential; ensuring access to such materials is critical as well as competition - at present there are only a few companies in this space.
Materials
• whilst the existing frameworks will also be applicable in this area however enforcement will be challenging. Different to legal responsibility there are also issues of 'food safety' with 3D Printing.
Health and Safety
• millions of 3D printers in the market and homes could lead to serious questions on sustainability of 3D printing and the ecological footprint. Businesses engaged in this market will have to find suitable materials and introduce recycling systems.
Sustainability
• as 3D printing develops, particularly towards 'bio-printing', there will be questions and debates on the ethics of printing body parts and organs, especially if these encourage unhealthy lifestyles or are for testing purposes.
Ethics
• already a challenge in some countries is the reimbursement and availability of 3D printed medical devices, such as artificial hips, teeth.
Health systems
• already companies involved in 3D printing face a challenge in recruitment. In the coming years this shortage will only increase and policy makers need to start now looking to address this - ICT good example with 1 million shortage by 2015 - compared to 20 million unemployed.
Skills and training
Regulatory Storms are Brewing
European Parliamentary Questions Wim van de Camp: Is the Commission aware of reports that 3D
printers make it possible for the general public to produce their own pistols and ammunition?
Kathleen van Brempt: Are there any European or national quality standards for the materials used in 3D printing? If not, does the
Commission plan to introduce such European quality standards?
Iñaki Irazabalbeitia Fernández: According to a study carried out by the Illinois Institute of Technology in Chicago, 3D printers are a source of
ultrafine particles when they are in use. Is the Commission aware of this study?
European Parliament questions on (potentially)
negative aspects of 3D printing
Lack of knowledge on 3D printing’s potential among
policy makers
Authorities Worry 3-D Printers May Undermine
Europe’s Gun Laws
Commissioner Tajani: 3D Printing key to industrial
revival of EU
European Commission seeks 'Capital of Innovation' to
stimulate 3D printing
Van Rompuy opened Materialise World
Conference
European Spacy Agency AMAZE Project
Negatives Positives
Is Regulation Coming? Yes
Only real question is When? (1-2 years) and What?
(Depends)
Over to you..... .......questions? David Webber, Senior Partner & Advisor PA Europe - Strategy Consulting & Public Affairs [email protected]