1

Group Members

Muhammad SarioMuhammad Taimur

Abdul Subhan

Topics to be discuss

• Law of expansion• Law of contraction• Law of publicity • Law of

advertisement• Law of credentials• Law of Name• Law of quality

• Law of word• Law of extension• Law of fellowships• Law of Generic• Law of Company• Law of siblings • Law of sub brands• Law of shape

• Law of color• Law of border• Law of

consistency• Law of change• Law of mind• Law of Mortality • Law of Singularity

About Authors

• Al Ries Al is a legendary advertising, marketing and branding strategist and the bestselling author (or co-author) of 11 books which have sold over 3 million copies worldwide

• Laura Ries is a leading marketing strategist, bestselling author and television personality

1) Law of Expansion

• The power of a brand is inversely proportional to its scope.

2) Law of Contraction

• A brand becomes stronger when you narrow its focus.

3) Law of Publicity

• The birth of a brand is achieved with publicity, not advertising.

4) Law of Advertising

• Once born, a brand needs advertising to stay healthy.

5) Law of Credentials

• The crucial ingredient in the success of any brand is its claim to authenticity.

6) Law of Quality

• Quality is important, but brands are not built by quality alone.

7) Law of Name

• In the long run a brand is nothing more than a name.

Muhammad Taimur

8) Law of word

• A brand should strive to own a word in the mind of the consumer.

Volvo=safety

9) Law of Extension

• The easiest way to destroy a brand is to put its name on everything.

10) Law of Fellowship

• In order to build the category, a brand should welcome other brands.

11) Law of Siblings

• There is a time and a place to launch a second brand.

12) Law of Generic

• One of the fastest routes to failure is giving a brand a generic name.

13) Law of company

• Brands are brands. Companies are companies. There is a difference.

14) Law of Shape

• A brand’s logotype should be designed to fit the eyes. Both eyes.

15) Law of Sub brand

• What branding builds, sub branding can destroy.

Abdul Subhan

16) Law of Color

• A brand should use a color that is opposite of its competitor.

17) Law of Mind

• Value lies in the mind of Customer.

18) Law of Borders

• There are no barriers to global branding.

19) Law of consistency

• Success is measured in Decades.

20) Law of Change

• Brands can be changed, infrequently and carefully.

21) Law of Mortality

• No brands live forever.

22) Law of singularity

• Single Mindedness.

Conclusion

• Build.• Strengthen .• Maintain.

Thank You