21st century mobile engagement keynote b2b marketing expo 2016
TRANSCRIPT
@OisinLunny @OpenMarket
Source: Benedict Evans
@wearesocialsg • 16
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILE CONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL REGIONALPOPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
JAN2016
A SNAPSHOT OF THE REGION’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
• Sources: Population: UN, US Census Bureau; Internet: ITU, InternetWorldStats, CIA, national government ministries and industry associations;• Social & Mobile Social: Facebook, Tencent, VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; Mobile: GSMA Intelligence.
838
URBANISATION: 73%
616
PENETRATION: 73%
393
PENETRATION: 47%
1,102
vs POPULATION: 132%
305
PENETRATION: 36%
DIGITAL IN EUROPE
Source: We Are Social
@wearesocialsg • 26
SHARE OF WEB TRAFFIC BY DEVICE
SHARE OF WEB PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB PAGE VIEWS:
TABLETS
SHARE OF WEB PAGE VIEWS:
OTHER DEVICES
• Source: StatCounter, Q1 2016. Main figures show the share of total web page requests originating from each type of device.
BASED ON EACH DEVICE’S SHARE OF TOTAL WEB PAGES SERVED
YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:
JAN2016
56% 39% 5% 0.1%-9% +21% -21% -10%
Source: We Are Social
@wearesocialsg • 21
NORTHAMERICA
CENTRALAMERICA
SOUTHAMERICA
AFRICA
MIDDLEEAST
WESTEUROPE
EASTEUROPE
EASTASIA
OCEANIA
CENTRALASIA
SOUTHASIA
SOUTHEASTASIA
GLOBALAVERAGE:
INTERNET USEJAN2016
• Sources: ITU, InternetWorldStats, CIA, national government ministries and industry bodies; UN, US Census Bureau for population data.
46%
88%
60%29%
53%
83%
64%
54%
68%
44%
40%
27%
41%
REGIONAL INTERNET PENETRATION FIGURES
Source: We Are Social
@wearesocialsg • 32
NORTHAMERICA
CENTRALAMERICA
SOUTHAMERICA
AFRICA
MIDDLEEAST
WESTEUROPE
EASTEUROPE
EASTASIA
OCEANIA
CENTRALASIA
SOUTHASIA
SOUTHEASTASIA
GLOBALAVERAGE:
SOCIAL MEDIA USEJAN2016
• Sources: Facebook; Tencent; VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; UN, US Census Bureau for population data.
31%
59%
50%11%
26%
48%
45%
48%
45%
40%
6%
11%
37%
TOTAL ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY, COMPARED TO POPULATION
Source: We Are Social
@wearesocialsg • 48
NORTHAMERICA
CENTRALAMERICA
SOUTHAMERICA
AFRICA
MIDDLEEAST
WESTEUROPE
EASTEUROPE
EASTASIA
OCEANIA
CENTRALASIA
SOUTHASIA
SOUTHEASTASIA
GLOBALAVERAGE:
MOBILE CONNECTIONSJAN2016
• Sources: GSMA Intelligence; UN, US Census Bureau for population data.
99%
104%
121%82%
123%
124%
139%
99%
108%
88%
109%
77%
124%
THE NUMBER OF MOBILE CONNECTIONS COMPARED TO POPULATION
THERE IS NO MOBILE STRATEGYJUST STRATEGY IN A MOBILE WORLD
Don’t call – just textConvenience trumps privacyEstablish transparencyOmni-channel is the way to goMake it personal
communications
mobile
enterprise
OpenMarket is a mobile technology company that helps enterprises improve communications
We believe in - the right message, at the right time, through the right channel
There are 5 channels to communicate with consumers on mobile
Empowered customers have given rise to a new era
Source: Forrester
Source: Forrester
Read more: Digital MarkeCng Magazine
App Fatigue!
Read more: The Guardian
Read more: The Guardian
Text: OisinTo: 88600
customer����������� ������������������ experience
mobile
enterprise
Our mobile engagement technology helps enterprises enhance customer experience
TEXT HERE
ABOUT US
16 Years Experience 400+ Enterprise Customers
Award winning customer service and technology
Over 1 billion mobile messages per month
2-way connectivity in 77 countries
A division of Amdocs (NASDAQ : DOX)
Use SMS
1 2 3AIStreamline operations, delight customers, deliver superior experiences.
SMS6 billion humans using mobile messaging - SMS is the global language.
PersonalisationThe growth of social media highlights the importance of personalisation.
1 2 3AppsAn app is not a strategyDon’t overestimate your destination value.
Spray and PraySpray and Pray misses the target - don’t broadcastto mobile devices.
Bad CX
The trend is towards zero tolerance for a bad CX.
Thank you!@OisinLunny @OpenMarket