(.2120,-$ ',-(/-(1-$ sharing economy 0$5.(7,1â., $63(.7, 1-(12* … · 2017. 11. 8. ·...
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SHARING ECONOMY
Ekonomija dijeljenja (sharing economy) predstavlja jedan od zna ajnih vidova savremenog poslovanja. Razvoj tehnologije - i hardvera i softvera, na ina komunikacije putem društvenih mreža, kao i promjene u stavovima i ponašanju potroša a, dovele su do potrebe za efikasnijim korištenjem proizvoda i usluga, po nižim cijenama, dostupnije prosje nom potroša u ili korisniku, uz uštede u resursima i povoljnim efektima za prirodnu sredinu i društvo u cjelini. Svi ovi elementi mogu biti poboljšani ako se prihvate osnovni postulati ekonomije dijeljenja. Rad ima za cilj pojašnjavanje pojma sharing economy, njegovih najzna ajnijih pojavnih oblika, te ulogu marketinga u kreiranju i provo enju svih aspekata poslovanja iz ove oblasti ekonomije.
ekonomija dijeljenja, sharing economy,marketing strategija
M, M21, M31
sharing economy
sharing economy sharing economy
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lumpiness
carpooling
access economy collaborative consumption peer to peer economy
sharing economy
sharing economy
sharing economy
car sharing car renting
sharing economy
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carpoolinga
colivinga coworkinga
peer to peer
peer to peer banking and lendingcrowd funding
open source
sharing
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Sharing economy
sharing economy
sharing economy
sharing economy
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sharing economy
sharing economy
"good enough"
sharing economy
good enough
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sharing economy
surge pricing
sharing economy
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sharing economy
sharing economy
sharing economy
sharing economy
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Sharing economy
big datacloud computingu
big data
sharing economy
sharing economy
sharing economymillenials
benchmark
sharing economy
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sharing economy
big data
sharing economy
brand awarenessbrand awareness
brand awarenessawareness
awareness
sharing economy
Everyone s private driver Evolving the way the world moves Get there
A friend with a car
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Forget hotelsTravel like a human
Don t go there, live there
sharing economy
sharing economy
sharing economy
sharing economy
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Yale Law Journal.
Harvard Business Review. The Mesh – Why the Future of Bussines is Sharing
Journal of The Association for Information Science and Technology.
Marketing Management, 15th global edition
ForbesBloomberg Brief.
Sinteza
Poslovne studije.
Fordham Urban Law Journal
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Poslovne studije.
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