21 ways to raise awareness, grow your donor list, increase giving and make a difference (through the...

24
21 Ways To Ra ise Aware n ess, Gro Your D o nor L i st, Incre ase Gi ving and Make a Differ ence (throug h the Eyes of a Donor ) DON NA D UFFY | 3 E MA R KETIN G SOLUTIONS

Upload: donna-duffy

Post on 20-Jun-2015

368 views

Category:

Business


2 download

DESCRIPTION

In today's world of causes and contributions, it can be challenging to stay on the cutting edge of digital technology without losing connection and caring to the donors who make it all happen. Here's a glance at ways to grow your list and increase awareness and giving as you make a difference--through the eyes of donor.

TRANSCRIPT

Page 1: 21 Ways To Raise Awareness, Grow Your Donor List, Increase Giving and Make a Difference (through the Eyes of a Donor)

21 Way

s To

Rai

se A

war

enes

s, G

row

Your D

onor

Lis

t, In

crea

se G

ivin

g

and

Mak

e a

Differ

ence

(thro

ugh the

Eyes

of a

Don

or)

DO

NN

A D

UF F Y

| 3

E M

AR

KE

TI N

G S

OL U

TI O

NS

Page 2: 21 Ways To Raise Awareness, Grow Your Donor List, Increase Giving and Make a Difference (through the Eyes of a Donor)

1. Give me a cause to believe in. Your passion for what you do is contagious.

Page 3: 21 Ways To Raise Awareness, Grow Your Donor List, Increase Giving and Make a Difference (through the Eyes of a Donor)

2. Tell me your story. Show me pictures

and videos so I feel like I am a part of

things.

Page 4: 21 Ways To Raise Awareness, Grow Your Donor List, Increase Giving and Make a Difference (through the Eyes of a Donor)

3. Show me how my money is

making a difference.

Page 5: 21 Ways To Raise Awareness, Grow Your Donor List, Increase Giving and Make a Difference (through the Eyes of a Donor)

4. Don't be afraid of Facebook/Twitter/LinkedIn/Google+/

YouTube/Pinterest/Instagram

Let me find you across multiple platforms. Your presence and

engagement help me find you and follow you.

Page 6: 21 Ways To Raise Awareness, Grow Your Donor List, Increase Giving and Make a Difference (through the Eyes of a Donor)

5. Make sure I’m on the correct mailing list that’s matched to my interest,

involvement and investment levels.

Page 7: 21 Ways To Raise Awareness, Grow Your Donor List, Increase Giving and Make a Difference (through the Eyes of a Donor)

6. Offer me ways to share the cause, to get more involved by giving me quotes,

posts, stories, infographics and other interesting info to share with others and

build affinity.

Page 8: 21 Ways To Raise Awareness, Grow Your Donor List, Increase Giving and Make a Difference (through the Eyes of a Donor)

7. Help me to feel like my contribution, no matter how small,

is significant.

Page 9: 21 Ways To Raise Awareness, Grow Your Donor List, Increase Giving and Make a Difference (through the Eyes of a Donor)

8. Be approachable and authentic. Show me what you are up

to, how I can help the challenges you may be

facing.

Page 10: 21 Ways To Raise Awareness, Grow Your Donor List, Increase Giving and Make a Difference (through the Eyes of a Donor)

9. Help me connect with your brand identity and message by staying

consistent but current.

Page 11: 21 Ways To Raise Awareness, Grow Your Donor List, Increase Giving and Make a Difference (through the Eyes of a Donor)

10. Don’t forget to thank me because without me and others like me, you just couldn't get the job

done.

Page 12: 21 Ways To Raise Awareness, Grow Your Donor List, Increase Giving and Make a Difference (through the Eyes of a Donor)

11. Help make giving easy.

Offer numerous payment options,

online/ phone/tablet/check/cre

dit card.

Page 13: 21 Ways To Raise Awareness, Grow Your Donor List, Increase Giving and Make a Difference (through the Eyes of a Donor)

12. Be open to crowd funding so we can all take part, even in the smallest way – every

dollar counts.

Page 14: 21 Ways To Raise Awareness, Grow Your Donor List, Increase Giving and Make a Difference (through the Eyes of a Donor)

13. Keep offering me fun, creative, impacting and significant ways to contribute as wells as represent.

Page 15: 21 Ways To Raise Awareness, Grow Your Donor List, Increase Giving and Make a Difference (through the Eyes of a Donor)

14. Create opportunities for

hands-on experience.

Page 16: 21 Ways To Raise Awareness, Grow Your Donor List, Increase Giving and Make a Difference (through the Eyes of a Donor)

15. Offer various levels of membership

and sponsorship.

Page 17: 21 Ways To Raise Awareness, Grow Your Donor List, Increase Giving and Make a Difference (through the Eyes of a Donor)

16. Keep me posted with data and information that

helps me know the organization is putting the money donated and the

investment I’m making to it, is going toward the

stated mission.

Page 18: 21 Ways To Raise Awareness, Grow Your Donor List, Increase Giving and Make a Difference (through the Eyes of a Donor)

17. Ask me for my opinion and help me get involved other than money and

volunteering.

Page 19: 21 Ways To Raise Awareness, Grow Your Donor List, Increase Giving and Make a Difference (through the Eyes of a Donor)

18. Don’t stalk me but don’t mass communicate with me either. Give me the option to get tests from you,

send me a handwritten note, and call me just to check in or say

thanks. Social shout outs won’t hurt either.

Page 20: 21 Ways To Raise Awareness, Grow Your Donor List, Increase Giving and Make a Difference (through the Eyes of a Donor)

19. I know at times you need help for projects or events, keep the channels open and let me know how I can help.

Page 21: 21 Ways To Raise Awareness, Grow Your Donor List, Increase Giving and Make a Difference (through the Eyes of a Donor)

20. Let’s get digital! Send me e-books,

email, a user friendly app, access to video

and blogs.

Page 22: 21 Ways To Raise Awareness, Grow Your Donor List, Increase Giving and Make a Difference (through the Eyes of a Donor)

21. Relationships trump everything so keep building and nurturing our

relationships and you’ll ensure my loyalty to your organization and cause.

Page 23: 21 Ways To Raise Awareness, Grow Your Donor List, Increase Giving and Make a Difference (through the Eyes of a Donor)

Recommended Reading List:

• Do More Great Work Michael Bungay Stanier

• The Cause Tatiana Garrett Mulry• The Non-Profit Narrative Don Portnoy

Page 24: 21 Ways To Raise Awareness, Grow Your Donor List, Increase Giving and Make a Difference (through the Eyes of a Donor)

Donna Duffy

• www.3EMarketingSolutions.com

• 302-282-3294

• Workshops/Seminars

• Coaching/Consulting

• Done-for-You and Ala Carte Marketing Solutions

• Strategy Sessions

• Complimentary 30 Minute Marketing Foglift