21 ways to raise awareness, grow your donor list, increase giving and make a difference (through the...
DESCRIPTION
In today's world of causes and contributions, it can be challenging to stay on the cutting edge of digital technology without losing connection and caring to the donors who make it all happen. Here's a glance at ways to grow your list and increase awareness and giving as you make a difference--through the eyes of donor.TRANSCRIPT
21 Way
s To
Rai
se A
war
enes
s, G
row
Your D
onor
Lis
t, In
crea
se G
ivin
g
and
Mak
e a
Differ
ence
(thro
ugh the
Eyes
of a
Don
or)
DO
NN
A D
UF F Y
| 3
E M
AR
KE
TI N
G S
OL U
TI O
NS
1. Give me a cause to believe in. Your passion for what you do is contagious.
2. Tell me your story. Show me pictures
and videos so I feel like I am a part of
things.
3. Show me how my money is
making a difference.
4. Don't be afraid of Facebook/Twitter/LinkedIn/Google+/
YouTube/Pinterest/Instagram
Let me find you across multiple platforms. Your presence and
engagement help me find you and follow you.
5. Make sure I’m on the correct mailing list that’s matched to my interest,
involvement and investment levels.
6. Offer me ways to share the cause, to get more involved by giving me quotes,
posts, stories, infographics and other interesting info to share with others and
build affinity.
7. Help me to feel like my contribution, no matter how small,
is significant.
8. Be approachable and authentic. Show me what you are up
to, how I can help the challenges you may be
facing.
9. Help me connect with your brand identity and message by staying
consistent but current.
10. Don’t forget to thank me because without me and others like me, you just couldn't get the job
done.
11. Help make giving easy.
Offer numerous payment options,
online/ phone/tablet/check/cre
dit card.
12. Be open to crowd funding so we can all take part, even in the smallest way – every
dollar counts.
13. Keep offering me fun, creative, impacting and significant ways to contribute as wells as represent.
14. Create opportunities for
hands-on experience.
15. Offer various levels of membership
and sponsorship.
16. Keep me posted with data and information that
helps me know the organization is putting the money donated and the
investment I’m making to it, is going toward the
stated mission.
17. Ask me for my opinion and help me get involved other than money and
volunteering.
18. Don’t stalk me but don’t mass communicate with me either. Give me the option to get tests from you,
send me a handwritten note, and call me just to check in or say
thanks. Social shout outs won’t hurt either.
19. I know at times you need help for projects or events, keep the channels open and let me know how I can help.
20. Let’s get digital! Send me e-books,
email, a user friendly app, access to video
and blogs.
21. Relationships trump everything so keep building and nurturing our
relationships and you’ll ensure my loyalty to your organization and cause.
Recommended Reading List:
• Do More Great Work Michael Bungay Stanier
• The Cause Tatiana Garrett Mulry• The Non-Profit Narrative Don Portnoy
Donna Duffy
• www.3EMarketingSolutions.com
• 302-282-3294
• Workshops/Seminars
• Coaching/Consulting
• Done-for-You and Ala Carte Marketing Solutions
• Strategy Sessions
• Complimentary 30 Minute Marketing Foglift