21 ways to get more exposure, visibility, and credibility ... 21 ways to get more exposure,...

Download 21 Ways to Get More Exposure, Visibility, and Credibility ... 21 Ways to Get More Exposure, Visibility,

Post on 20-May-2020

6 views

Category:

Documents

0 download

Embed Size (px)

TRANSCRIPT

  • 21 Ways to Get More Exposure,

    Visibility, and Credibility through

    Podcasting      

    ©  by  Dr.  Caron  Goode  

    Academy  for  Coaching  Parents  Interna:onal,  LLC    Presents  

  • Tip #1

    •  Share your podcasts –  Use social media –  Email your list –  Use podcast social

    sites such as Podcast People or Pheed

  • Tip #2

    •  Use hashtags –  Create hashtags & use them across social media –  Use established hashtags, too

  • Tip #3

    •  Post to podcasting directories –  Similar to article directories –  Aimed at the podcasting

    audiences –  Gives backlinks to your site &

    podcast

  • Tip #4

    •  Use calls to action –  Tell listeners what they should do next

    •  Share content via social media •  Check your podcast archives •  Read your show notes •  Send questions & feedback •  Listen right now

  • Tip #5

    •  Keep smartphone audiences in mind

  • Tip #6

    •  Create an iTunes feed

  • Tip #7 •  Keep in mind how

    people search for podcasts on iTunes –  Free –  Popular –  Chart-toppers –  By podcast creator

  • Tip #8

    •  Consider text-based podcasts –  For those who prefer to read –  Files are created as .ePub

    or .PDF –  Can be opened with Apple

    iBooks app

  • Tip #9

    •  Make it sticky –  Make people want to access & share your content

    over and over again

  • Tip #10

    •  Consider advertising –  Many podcast networks offer paid advertising options

  • Tip #11

    •  Know what a podcast is not –  Not a real-time

    broadcast –  Not just for iPods –  Not only delivered as

    audio

  • Tip #12

    •  Don’t be too quick to burn a RSS feed –  Many plugins or podcast services do this for you –  Or they provide instructions on how to do it to avoid

    errors or conflicts

  • Tip #13 •  Use a

    microphone –  Or landline if using a

    telephone

  • Tip #14

    •  Top-quality microphones will capture every little noise –  So stay within your

    budget unless you have a soundproof recording studio

  • Tip #15

    •  Be yourself

  • Tip #16

    •  Edit your podcast –  Quality equals more shares

  • Tip #17

    •  Don’t overdo noise reduction –  People won’t share if it sounds amateurish

  • Tip #18

    •  Provide shownotes with strong keywords –  Helps searchability –  Provides listeners with a summary of your podcast

  • Tip #19 •  Re-do, don’t just

    re-upload –  If a podcast episode is

    corrupted & won’t play, do not copy & paste the info into a new post

    –  Create a brand new post & upload a new version of the podcast

  • Tip #20

    •  Include a subscribe button or web form

  • Tip #21

    •  Study the stats –  Your own as well as competitors’

Recommended

View more >