21 st century recruiting tactics stephanie walters bluetopmarketing.com
TRANSCRIPT
21st Century Recruiting Tactics
Stephanie WaltersBlueTopMarketing.com
Why Pay Attention to LinkedIn
• 111+ million in just the USA
• Over 39 million students and recent college graduates
Today’s Agenda
Top 10 Strategies To Market Yourself and Your Company
LinkedIn for Recruiters
It’s Time To Stand OutEnhance Your Profile & Company Page
5 Steps To A Great Profile
•Does your profile reflect your own success?•Does it stand up to the same level of measurement you have for candidates?
1. Craft A Killer Opening2. Add Media – Video,
Pictures, Blogs3. Update Your
Certifications4. Add Your Volunteer
Activities5. Make Your Updates
Interactive
5 Steps To A Great Profile
Make sure your personal profile is complete!
Tips for optimizing your profile
Strong headline
Professional picture
Publish content of your own
Use keywords you want to identify with
Connect with as many people as possible
Benefits of posting regularly
Appear in LinkedIn Network Updates
Stay top of mind
Position as a source of good info
Others take notice and connect
What kind of content to share?
Articles you’ve written
Company news
Industry news
Events, meetings, webinars, etc.
Tips for updating
Add the LinkedIn share button to browser
Publish on your website, then share
Include a catchy image
Include keywords
4 Steps To Amp Up Your Company Page
•This is the 1st impression for the company•Does your company page reflect it’s mission, vision and values?•Does it tell your story?
4 Steps To Amp Up Your Company Page
1. Use Video and Other Media
2. Grow Your Followers
3. Engage through Targeted Status Updates
4. Extend Reach through Sponsored Content
What is a company page:
1Site Navigation
2Site Image
3Company Posts
4
Friends & Colleagues
Why do you need one?
Tell your company’s story
Highlight your products and services
Engage with followers
Share career opportunities
It’s Time To Find TalentSourcing Candidates In The 21st Century
~ THE PASSIVES ~
45%
15%
15%
25%
Candidates
Open To DiscussLooking, Personal NetworkCompletely SatisfiedActively Looking
Great Source: The Passives
5 Steps To Finding The Passives
5 Steps To Finding the Passives
1. Test the Waters2. Master Boolean
Search3. Contact Through
InMail4. Manage Process5. Measure, Measure,
Measure
Boolean Search
• “ “ – for exact phrase• NOT – to exclude a term• AND – include 2+ terms• OR – include at least 1 term• ( ) – for complex searches
Boolean Search Tips
Let’s Post That Opportunity
And Let LinkedIn Do Most Of The Work!
3 Steps For Successful Job Posting
•277mil members can see your job posting•50% of all applicants discover your posting through the ‘Jobs You May Be Interested In’ module
3 Steps For Successful Job Posting
1. Craft a killer job description
2. Post & Promote to the right candidates
3. Measure Performance
Key Takeaways
LinkedIn is an easy and cost effective way to…
Expand your reach
Brand yourself and your company
Engage your prospects and customers
Network with key influencers in your industry
LinkedIn for Recruiters
Recruiter Homepage
• Organized similar to LinkedIn main page
Notifications
• Available through the Flag– New Job
Applications– New Results for
Saved Searches– Completed Hiring
Manager Review– Completed Bulk
Resume Upload
Smart To-Do List
• To-Do items that connect with a profile, project or job.
Search
• Drop-down provides instant access to your saved searches and search history
Activity Feed & Updates• Below Search
Bar• Provides urgent
items to start your day
• Activity can be based on your activity or the team’s activity
Relevant Candidate Suggestions
• Based on prior activity on the platform
• More used, the better the suggestions
• Provides better focus, time and energy
7 Tips To LinkedIn Recruiting
Search for candidates that work/worked at companies that have similar skills and experience
Use Inmail to reach out to your network to request assistance in finding qualified canidates
Always post positions on your company page.Use Advanced People Search to find people
within a geographic radius with the skills, education and experience you need.
7 Tips To LinkedIn Recruiting
Join industry and skill-based LinkedIn Groups. Participate and really pay attention to those starting and participating in the discussions.
Pay attention to LinkedIn behavior that signals that a person may be recruitable. (Looking at your profile, sudden status updates, etc.)
Ensure that your own profile is complete and up-to-date.
Stephanie WaltersPresident/CEO. Strategist.
Mentor. Speaker
Social Media MarketingHands-On Training from
Classroom to Webinars, to Workshops
Blue Top Marketing, Inc.430 E 162nd St, #359
South Holland, Il 60473708-808-0258
Let’s Connect:
Tw: @blutopmarketingFB: /bluetopmarketing
Source: LinkedIn Essentials: The Modern Recruiters Guide