20642548-environmental-analysis-siemens-ltd-india.doc

5/19/2018 20642548-Environmental-Analysis-Siemens-Ltd-India.doc

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ENVIRONMENTAL ANALYSIS

SIEMENS LTD-INDIA


2/15

Done by: S. Sasi Rekha (DI 902!

"ONTENTS

SIEMENS HISTORY

STRATEGIC ANALYSIS

Vision statement

Mission statement

Quality policy

SIEMENS INIA

Ene!"y secto!

In#ust!y secto!

Healt$ ca!e

%ESTEL ANALYSIS

%olitical &acto!s

Economic &acto!s

Social'cultu!al &acto!s

Tec$nolo"ical &acto!s

En(i!onmental &acto!s

Le"al &acto!s

IM%ACTS O) ECONOMY AN MAR*ET TRENS A))ECTING THE

COM%ANY S+OT ANALYSIS

St!en"t$s

+ea,ness

Oppo!tunities

T$!eats

RECOMMENATIONS

SIEMENS #ISTORY

Siemens -as &oun#e# in $e%&in .y 'e%ne% Von Sieen in )*+/ As an o!#ina!y

in(ento!0 en"inee! an# ent!ep!eneu!0 +e!ne! Von Siemen ma#e t$e -o!l#1s &i!st pointe!

Tele"!ap$ an# elect!ic #ynamo0 t$e in(entions t$at $elpe# put t$e spin in t$e In#ust!ial

!e(olution/ As +e!ne! en(isione#0 t$e company $e sta!te# &!om st!en"t$ to st!en"t$ in


3/15

e(e!y &iel# o& elect!ical en"inee!in"/ Siemens is to#ay a tec$nolo"y "iant in mo!e t$an

234 count!ies/ Ou! -o!, in t$e &iel#s o& in,s%y/ ene%y/ 1oni1aions/

ino%aion/ %ans3o%aion/ hea&h 1a%e/ 1o3onens an, &ihin $a(e .ecome

essential pa!ts o& e(e!y#ay li&e/

4ROM 'OR5 S#O6 TO 7LO$AL 6LAYER 8 ()*+-)9)*!

A 6ERIOD O4 "#AN7E 8 ()9)*-)9+!

T#E A7E O4 7LO$ALIATION 8 ()9+-200!

STRATE7I" ANALYSIS

VISION STATEMENT:

5To !emain ma!,et lea#e! an# tec$nolo"y pace sette! in t$e en"inee!in" an# elect!onics

in#ust!y .y utili6in" t$e $i"$ tec$ e7pe!tise in Siemens "!oup -o!l#-i#e to maintain ou!

st!on" an# p!ominent local p!esence/


4/15

MISSION STATEMENT:

It is ou! "oal to set t$e .enc$ma!, .y .ein" t$e 5.est in class 8 in ou! &iel#s an# to c!eate

(alue &o! ou! custome!s0 -ealt$ &o! ou! sta,e'$ol#e!s an# a &utu!e &o! ou! employees

-$ile "i(in" .ac, "!aciously to society a piece o& ou! success/

;i1es

&unctions ac!oss all t$!ee Secto!s/ In >44?0 Siemens In#ia -as t$e top !an,e# company .y

@usiness +ee, in its annual !atin" o& Asia1s =4 companies/ Siemens -as also !an,e# No/ 2 in


5/15

t$e Co!po!ate Reputation .y T$e +all St!eet ou!nal in its su!(ey o& Asia1s >44 most a#mi!e#

companies/ In &iscal >44? sales to custome!s in In#ia amounte# to almost EBR 2/3 .illion/

Siemens cu!!ently $as o(e! 20>44 employees in In#ia/

Ene%y Se1o%:

Siemens consoli#ates its inno(ati(e o&&e!in"s in t$e Ene!"y secto! .y com.inin" its &ull !an"e

e7pe!tise in t$e a!eas o& %o-e! Gene!ation D%G an# %o-e! T!ansmission F ist!i.ution

D%T/ Btili6in" t$e most a#(ance# plant #ia"nostics an# systems tec$nolo"ies0 Siemens

p!o(i#es comp!e$ensi(e se!(ices &o! complete po-e! plants an# &o! !otatin" mac$ines suc$

as "as an# steam tu!.ines0 "ene!ato!s an# comp!esso!s/

#ea&h1a%e Se1o%:

@y com.inin" t$e most a#(ance# la.o!ato!y #ia"nostics0 ima"in" systems an# $ealt$ca!e

in&o!mation tec$nolo"y0 Siemens Healt$ca!e #i(ision ena.les clinicians to #ia"nose #isease

ea!lie! an# mo!e accu!ately0 ma,in" a #ecisi(e cont!i.ution to imp!o(in" t$e 9uality o&

$ealt$ca!e/

In,s%y:

At Siemens0 en#'to'en# p!o#ucts0 systems an# solutions &o! in#ust!ial an# .uil#in"

automation as -ell as in&!ast!uctu!e installations a!e p!o(i#e#/ T$ese tu!n,ey solutions co(e!p!oect mana"ement0 en"inee!in" an# so&t-a!e0 installation0 commissionin"0 a&te!'sales

se!(ice0 plant maintenance an# t!ainin"/

ENVIRONMENTAL ANALYSIS

En(i!onment analysis is a comp!e$ensi(e analysis o& t$e inte!nal an# e7te!nal

en(i!onmental &acto!s a&&ectin" an o!"ani6ation/ A -i#e !an"e o& in&luences


6/15

su!!oun#in" .usinesses can a&&ect o!"ani6ational #ecision ma,in" po-e!s0 st!ate"ies0

p!ocess an# pe!&o!mance/

6o&ii1a& a1o%s: T$ese !e&e! to "o(e!nment policy suc$ as t$e #e"!ee o&

inte!(ention in t$e economy/ %olitical #ecisions can impact on many (ital a!eas &o!

.usiness suc$ as t$e e#ucation o& t$e -o!,&o!ce0 t$e $ealt$ o& t$e nation an# t$e

9uality o& t$e in&!ast!uctu!e o& t$e economy/

Siemens stan#s out to .e a bea1on o 3o&ii1a& s%enhe(en in t$ese

times o& unce!tainty an# tu!moil/

T$e !e#uction in ta!i&&s on capital "oo#s0 t$e co!!ection o& t$e in(e!te#

#uty st!uctu!es an# t$e lo-e!in" o& ta!i&&s on non'&e!!ous metals a!e.oun# to .e an ac!oss't$e'.oa!# positi(e &o! t$e en"inee!in" secto! in

>443/

Ta7 $oli#ay un#e! section ?4 IA e7ten#e# up to >424 an# !e#uction in

impo!t #uties o& nap$t$a &!om 24 to = -as la!"ely positi(e &o! t$e

po-e! secto!/

Ho- e(e! CV -as impose# on special p!oects in po-e! secto!/

Siemens -as a#(e!sely a&&ecte# -$en t$e "o(e!nment impose# an

a##itional #uty in >44> on LO -$ic$ is t$e &uel use# .y po-e!

plants/

T$e E7po!t cont!ol policy o& Siemens p!o$i.its &!om pa!ticipatin"0

#i!ectly o! in#i!ectly0 in t$e #e(elopment0 manu&actu!in" an#

#ist!i.ution o& -eapons o& mass #est!uction an# missiles capa.le o&

#eli(e!in" t$ese -eapons/

Go(e!nment1s t$!ust ca!e -oul# .ene&it siemens since it is -ell

esta.lis$e# in t$e $ealt$ ca!e se"ment

E1onoi1 a1o%s: T$ese inclu#e inte!est !ates0 ta7ation c$an"es0 economic

"!o-t$0 in&lation an# e7c$an"e !ates an# t$ese can $a(e a mao! in&luence on t$e

&i!m1s .e$a(io!/


7/15

T$e slo-in" "lo.al economy !esulte# in a #ecline in in(estments0

-$ic$ impacte# Ge!many0 t$e $ea# 9ua!te!s &o! Siemens0 as an

e7po!t nation in pa!ticula!/ T$e in&lation !ate mo(e# in line -it$

ene!"y p!ices/ T$e "!oss #omestic p!o#uct DG% -as up 2/J in

>44?/

In t$e t$i!# 9ua!te! o& >4430 Siemens1 st!on" o!#e! .ac,lo"

soene, he i3a1 o he &oba& %e1ession on t$e company1s

!e(enue an# p!o&it/ Siemens continues to e7pect Total Secto!s

p!o&it &o! &iscal >443 to e7cee# t$e p!io!'yea! le(el o& K/ .illion/

T$e company cut !ou"$ly &ou! pe!cent o& its -o!,&o!ce as pa!t o&

an o(e!$aul !esultin" &!om !ecent economic -oes/ T$ese planne#

cuts $elpe# t$e company to ac$ie(e a sa>ins a%e o ).2 bi&&ion

e%os.

T$ese inte!nal c$an"es a!e e7pecte# to %eain in>eso%

1oni,en1e/ Siemens anticipates ne- o!#e!s o& a.out K2= .illion

o(e! Jyea!s/ T$e ,e1&ine is ,e1e&e%ainan# t$e!e1s $ope t$at t$e

company is no- app!oac$in" t$e lo- point/

So1ia& a1o%s: C$an"es in social t!en#s can impact on t$e #eman# &o! a &i!msp!o#ucts an# t$e inc!easin" u!.ani6ation c$an"es/ T$ese me"a t!en#s a!e e7e!tin" an

e(e!'"!eate! impact on t$e -o!l# in cu!!ent times/ a(aila.ility an# -illin"ness o&

in#i(i#uals to -o!,/

Inc!easin" u!.ani6ation c$an"es a!e e7e!tin" an e(e!'"!eate! impact

on t$e company in cu!!ent times/ Mo!e people a!e mo(in" to u!.an

a!eas in sea!c$ o& .ette! o.s0 .ette! e#ucation an# a .ette! li&e/

In#ian custome!s a!e $i"$ly #isce!nin"0 e#ucate# an# -ell in&o!me#/

T$usemp$asis is on t$e (alue &o! money/

Custome! Inspi!e# Solutions to #esi"n .!ea,t$!ou"$ p!o#ucts/

%!e&e!ence &o! ene!"y e&&icient (e$icles -it$ lo- !unnin" costs


8/15

Social co!po!ate !esponsi.ility o& Siemens is:

Mem.e! o& Association o& A#(ance# Resea!c$0 Inno(ations an#

Ent!ep!eneu!s$ip

National Committee un#e! t$e +o!l# Ene!"y Council/

5Ca!in" Han#s8 sums up t$e many p!o"!ams0 p!oects an# initiati(es

t$at Siemens $as installe# &o! p!omotin" social acti(ities t$!ou"$out

t$e -o!l#/

Siemens t!a#itionally suppo!ts (a!ious c$a!ity acti(ities an# $umane

p!oects t$!ou"$out t$e -o!l#/

Te1hno&oi1a& a1o%s:Ne- tec$nolo"ies c!eate ne- p!o#ucts an# ne- p!ocesses/Tec$nolo"y can !e#uce costs0 imp!o(e 9uality an# lea# to inno(ation/ T$ese

#e(elopments can .ene&it consume!s as -ell as t$e o!"ani6ations p!o(i#in" t$e p!o#ucts/

Hi"$ tec$ an# elect!onics companies li,e Siemens &ace a (a!iety o&

c$allen"in" .usiness impe!ati(es #ue to #e(elopin" tec$nolo"y/

Siemens must #e(elop an# #eli(e! p!o#ucts t$at a!ehih&y inno>ai>e

an, 1os sensii>e ?hi&e 1o3ein in he ,is%ibe, &oba&

a%ke.

T$e company is continue# to .ein" s9uee6e# .y a""!essi(e p!ice

points0 p!o#uct #esi"n comple7ities0 !e"ulato!y !e9ui!ements an#

continually c$an"in" tec$nolo"y/

In tu!n t$ese p!essu!es t$!eaten to e%o,e 3%oi a%ins/ 1on%ibe

o 1oo,ii@aion/ 1o3&i1ae he ana1%in 3%o1ess an,

s&o? he ake-a%ke 1y1&e.

Siemens .ein" to#ay1s most &o!-a!#'t$in,in" company $as .uilt

7&oba& Inno>aion Ne?o%ks t$at ena.les t$em to continuously

imp!o(e t$ei! p!o#ucts an# p!ocesses an# o!"ani6e t$ei! (alue c$ain

so t$at inno(ation can &lou!is$/ T$ese net-o!,s empo-e! t$e

o!"ani6ation to meet t$e &ollo-in" .usiness impe!ati(es/


9/15

Inc!easin" t$e yiel# o& inno(ation

Comp!essin" time'ma!,et

Meetin" .usiness an# !e"ulato!y !e9ui!ements &o! $ealt$y

competition -it$ competito!s Optimi6in" !esou!ces

Ma7imi6in" "lo.ali6ation a#(anta"es

In t$is ,in# o& sop$isticate# ma!,et t$e oppo!tunity an# competition

-ill e7ist to"et$e!/

Implementation o& 6%o,1 Lie1y1&e Manaeen (6LM! to

succee# an# "!o- in a #eman#in" "lo.al ma!,et/ T$e "oals a!e to

.!in" p!o&ita.le ne- i#eas to ma!,et a$ea# o& t$e competition -$ile

inc!easin" .ot$ !e(enue an# ma!,et s$a!e/

En>i%onena& a1o%s:En(i!onmental &acto!s inclu#e t$e -eat$e! an# climate

c$an"e/ +it$ mao! climate c$an"es occu!!in" #ue to "lo.al -a!min"0 t$e!e is a

"!o-in" #esi!e to p!otect t$e en(i!onment/ T$is is $a(in" an impact on many

in#ust!ies to mo(e to-a!#s mo!e en(i!onmentally &!ien#ly p!o#ucts an# p!ocesses/

Siemens is t$e %een in%as%1%e"iant/

Siemens is &acin" a c$allen"e in meetin" !isin" nee#s o& custome!s in -ays

t$at a!e cost e&&icient0 sustaina.le an# en(i!onmentally compati.le/

"soe% ,ean,s as inene%y a!e0

Re#uce# ene!"y consumption

Re#uce# elect!i&ication costs

Solutions a!e0

). Siemens p!o(es to .e t$e t!en# sette! .y inno(atin" t$e

-o!l#1s &i!st t!am -it$out o(e!$ea# po-e! lines an# -it$

ene!"y sto!a"e system/ T$e ne- system allo-s up to 0

&ess ene%y 1ons3ion an# up to ?4 tons less co>

emissions a yea!t!am/


10/15

2. T$e con(e!sion o& all t!a&&ic li"$ts in Ge!many to LED

tec$nolo"y sa(es up to 2/ .illion ,+$yea! an# sa(in"s o&

app!o7 K 24 million yea!/ 6%o3ane as s33&y&o! !epai!

se!(ices is no &one% %eBi%e,.

T$e 1soe% ,ean,s as in Mobi&iy a!e0

Lo-e! emissions

Hi"$ possi.le e&&iciency

Solutions a!e0

2/ Intensi(e !esea!c$ into t$e su.ect o& elect!o mo.ility/ An

elect!ic ca! ma#e o& %e1y1&e, ae%ia&can simultaneously

.e .ot$0 a means o& t!anspo!t -it$ less emission an# a

mo.ile ene!"y'sto!a"e #e(ice/

>/ Sea "oin" t!a&&ic p!esents ample oppo!tunities &o! ene!"y

consumption an# inno(ation/ Siemens manu&actu!es

elect!ic .ooste! #!i(es &o! s$ips -$ic$ 1 ,iese&

1ons3ion .y muc$ as 24/ T$e .est o& t$ese also

inco!po!ate "ene!ato!s t$at 1a3%e ?ase hea %o e&

eChas to p!o(i#e a##itional elect!ic po-e!/

Siemens is a$ea# o& in(estin" in t$e en(i!onmental po!t&olio/ O& K 2= .illion

o!#e!s e7pecte#0 a.out bi&&ion is ea%a%ke, o% %een in%as%1%e/

%!o#ucts an# solutions ena.les t$ei! custome!s to .ecome mo!e ene%y

ei1ien/ e1o-%ien,&y an, 1o3eii>e.

Lea& a1o%s: T$ese a!e !elate# to t$e le"al en(i!onment in -$ic$ &i!ms

ope!ate/ Le"al c$an"es can a&&ect a &i!ms costs De/"/ i& ne- systems an#

p!oce#u!es $a(e to .e #e(elope# an# #eman# De/"/ i& t$e la- a&&ects t$e

li,eli$oo# o& custome!s .uyin" t$e "oo# o! usin" t$e se!(ice/

%o-e! Secto! -ill .ea! .u!#en &o! !e#ucin" G!een $ouse "ases

)o!ei"n t!a#e !e"ulations an# la.o! le"islations/


11/15

Siemens IT Solutions in#ust!y0 to"et$e! -it$ G!eenpeace0 a!e pus$in"

&o! c$an"es in In#ia1s en(i!onmental la-s to .ette! !e&lect t$e

comple7ities o& mana"in" an# $an#lin" elect!onic -aste/

Implementation o& I3a1 0 'o%ko%1e Manaeen0 Siemens

.usiness se!(ices $as !eali6e# a si"ni&icant !etu!n on in(estments/

A mem.e! o& Bnite# Nations Glo.al Compact/

Supplie!s to !espect )un#amental employment !i"$ts &o!me# .y t$e

inte!national la.o! o!"ani6ation/

Re"ulato!y )!ame-o!, un#e! t$e Minist!y o& S$ippin"0 Roa#

T!anspo!t an# Hi"$-ays -$ic$ p!o(i#es "ui#elines/

Siemens %LM So&t-a!e $as pu.licly t!a#e# secu!ities it is su.ect to

t$e secu!ities la-s in many count!ies/ T$ese la-s "o(e!n t$e

#issemination o! use o& in&o!mation a.out t$e a&&ai!s o& Siemens %LM

So&t-a!e/ Violations o& t$e secu!ities la-s coul# su.ect you an# t$e

Company to se(e!e c!iminal an# ci(il penalties/

IM6A"TS O4 T#E E"ONOMY AND T#E MAR5ET TRENDS ON T#E

'OR5IN7 O4 T#E "OM6ANY

$siness o3e%aions:

T$e Company $as !eco!#e# a st!on" "!o-t$ #u!in" t$e )inancial Yea! en#e# on J4t$

Septem.e!0 >44/ Tu!no(e! inc!ease# s$a!ply .y 2 an# stoo# at Rs/0 >? million as

compa!e# to Rs/=0 24J million in t$e p!e(ious yea! >44='4/ +$ile all t$e .usinesses

cont!i.ute# to t$e "!o-t$0 t$e ,ey #!i(e!s -e!e %o-e!0 Automation F !i(es an#

In#ust!ial Solutions an# Se!(ices .usinesses/ Ne- O!#e!s !ecei(e# .y t$e Company

#u!in" t$e )inancial Yea! en#e# on J4t$ Septem.e!0 >440 -e!e (alue# at Rs/2420 44

million as compa!e# to Rs/?>0 4>= million #u!in" >44='40 !e"iste!in" a !ise o& >J/ T$e

mao! cont!i.uto! an# (olume #!i(e! -as t$e %o-e! .usiness/ T$e %!o&it a&te! Ta7

inc!ease# .y to Rs/=0 3= million &!om Rs/J0 42 million as in >44='4/

Ro.ust economic "!o-t$ o& o(e! 3


12/15

Cu!!ency &luctuation "ains

)o!aye# into ne-e! ma!,et se"ments F penet!ate# into @ F C cities

Inc!ease# t$e e7po!t .usiness to mo!e t$an J4 o& t$e total .usiness

Resea%1h an, De>e&o3en/ Te1hno&oy Abso%3ion/ Ene%y "onse%>aion/ e1.

Siemens $as .een inc!easin" its spen# on Resea!c$ an# e(elopment acti(ities/ T$e

inc!ease# in&!ast!uctu!al an# &inancial suppo!t !e&lects t$e Company1s !esol(e to stay

a$ea# o& competition .y #eli(e!in" inno(ati(e 9uality p!o#ucts an# its commitment to

total custome! satis&action/

7&oba& eC3ansion E7pansion o& sola! .usiness to Italy

Tu!,menistan c$ooses Siemens as tec$nolo"y pa!tne! &o! in&!ast!uctu!e e7pansion

Siemens Healt$ca!e colla.o!ates -it$ !/ Na!es$ T!e$an1s Me#anta'T$e Me#icity

to p!o(i#e a&&o!#a.le $i"$'en# $ealt$ca!e #eli(e!y solutions

S'OT ANALYSIS

Ine%na& a1o%s

6osii>e Neai>e

ECe%na& a1o%s

STRE

N7#TS

'EA

5NESS

O66ORT


13/15

Ine%na& S%enhs a!e t$e co!e competencies0 co!po!ate capa.ilities an#

!esou!ces t$at p!o(i#e t$e .asis &o! a company1s st!ate"y/

STREN7#TS O4 SIEMENS ARE:

i(e!sity A success &acto! &o! Siemens

St!ate"ic &ocus

Sustaina.le success t$!ou"$ #i(e!sity

T$in, "lo.ally an# act locally st!ate"y

Hi"$ 9uality an# Vast !an"e o& p!o#ucts

@!an# ima"e an# o-n p!o#uction

Customi6e# p!o#ucts an# ISO ce!ti&ication

A&te! sale se!(ice an# online se!(ice

ecent!ali6ation

Ine%na& ?eaknessis t$e unsuccess&ul application o& a competency o! t$e non'

e7ploitation o& a c!itical &acto! t$at #iminis$es company competiti(eness/

'EA5NESSES O4 SIEMENS ARE:

Lo- p!ice p!o#ucts/

Mi7e# cultu!es an# a comple7 o!"ani6ational cultu!e/

Lo- employee satis&action le(el an# -ea, app!aisal system

Less p!omotion/

ECe%na& O33o%niiesa!e t$e .ene&its t$at a!e li,ely to acc!ue &!om

pu!suin" t$e (ision an# a(aila.le e7te!nal oppo!tunities/

O66ORT


14/15

Ma!,et inte"!ation openin" up

St!on" position an# "!o-in" oppo!tunities in ot$e! count!ies

ECe%na& Th%easa!e t$e pit&alls an# t$e #an"e!s0 t$e (a!iations an#

e7ceptions possi.le/

T#REATS 4OR SIEMENS ARE:

Lo- p!o#uct p!icin" .y competito!s

Slo-#o-n in "lo.al economy/

Less ma!,et s$a!e

T$epolicies an# p!omotional p!o"!ams a#opte# .y ot$e! .!an#s/

RE"OMMENDATIONS:

A .ette! coo!#ination s$oul# .e #e(elope# .et-een t$e top'le(el mana"ement

an# lo-e! le(el employees/

%ay scale o& lo-e! le(el employees s$oul# inc!ease as compa!e# to competito!s/

Siemens s$oul# !etain t$ei! "oo# employees .y "i(in" t$em incenti(es/

%!ope! t!ainin" s$oul# .e "i(en to t$e employees/

Employee satis&action le(el s$oul# inc!ease .y app!aisin" t$em at spot an# .y

"i(in" t$em #i&&e!ent incenti(es li,e .onuses/


15/15

20642548-environmental-analysis-siemens-ltd-india.doc

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