2021 introductory lookbook - uploads-ssl.webflow.com
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2021 IntroductoryLookbook
www.pixoulinc.com PROUDLY HEADQUARTEREDIN DALLAS, TX
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ABOUT US
We are Pixoul™.
Our name is an extension of our design philosophy—to empower our clients to scale their teams and
work across every pixel of their digital landscape.
We believe that human-centered problem solving begins by capitalizing on business value to tell an
engaging story that unites the deep-rooted motivations inside every user.
Our team lives and breathes design and technology. Everything we sketch, prototype, and test
answers an intricate corporate opportunity.
We look forward to working with you.
Devon Fata
CEO & Founder, Pixoul
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WHAT WE DO
Our approach:Design Thinking
People are not interested in you. Theyare not interested in me. They areinterested in themselves— morning,noon, and after dinner."
"
DALE CARNEGIE
HOW TO WIN FRIENDS AND INFLUENCE PEOPLE
In other words, we design solutions for intended users.This can be applied to digital products, business models,branding, and even physical spaces.
We put the needs of the user at the center of everythingwe create—the most powerful way to capture desiredoutcomes.
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WHAT WE DO
How it works
Discover insights > Define goals > Execute beautifully
Within this process, we follow Agile principles initerative cycles of ideating, executing, and validating.
The result?
Effective, beautiful, and beloved user experiences.
To kick things off, we use a fast paced, user centric,and facilitated framework that defines and prioritizesuser needs, creates user journeys, surfaces actionableinsights, makes strategic recommendations andproduces tangible results.
This is an integral step in our overall process:
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WHAT WE DO
Our services and capabilities
We craft beautiful, smart, and inspired work that is focused on abusiness’s goals and their customers.
STRATEGY
KICKOFF WORKSHOP
DIGITAL ROADMAPPING
PROJECT ADMINISTRATION
MANAGE CLIENT DELIVERABLES
TRAFFIC CONTROL
BUDGET/TIMELINE TRACKING
DESIGN
DISCOVERY & RESEARCH
USER EXPERIENCE DESIGN
UX AUDITS
INFORMATION ARCHITECTURE
PERSONA CREATION
USER JOURNEYS
EXPERIENCE MAPPING
CONTENT STRATEGY
HI-FIDELITY DESIGN SYSTEMS
PROTOTYPING & DEMOS
GUERILLA TESTING
USABILITY TESTING
USER SENTIMENT ANALYSIS
SURVEY ADMINISTRATION
FOCUS GROUPS
DESIGN THINKING WORKSHOPS
DEVELOPMENT
FULL-STACK DEVELOPMENT
SERVER-SIDE
CLIENT-SIDE
WEB & MOBILE
DATABASE/INDEX
DATA & MACHINE LEARNING
OTHER:
IN-HOUSE RECRUITMENT
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WHAT WE DO
Total investment
Our pricing is ad hoc, and will be determined based onyour specific budget, needs, and expectations.
To better align with your needs, we offer flat rate projectpricing, as well as blended hourly rates. Every project willinclude dedicated account management support.
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CASE STUDY
Case study
Each of our clients come to the table with unique needsand opportunities. Through collaborative design, we helpthem revitalize their digital efforts and bolster bottom-line KPIs.
Beginning with human-centered design, we turn everycreative opportunity into a new way to reach anaudience, and establish trust and goodwill.
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CASE STUDY
Velocity
CLIENTVelocity
CHALLENGEHelp Velocity become the leader indata visualization for AI-powered carand energy analytics, and open newsteams of revenue—all withoutalienating current platform adopters.
DELIVERABLESDesign Thinking StrategyUser Experience DesignUser Interface DesignUsability Testing
OUTCOMEExponential increase in ROI.Increased monthly users, retention,and satisfaction.
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Their digital solution was realigned,and they became a global leader in AI-powered analytics.
WHAT HAPPENED?
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CASE STUDY
Impact by the numbers
200%Increase in sales
$5.2MEst. ROI savings
184%Increase in page views
71%Increase in user engagement
112%Increase in funnel conversion rate
$530KDecrease in lost sales
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CASE STUDY
Research andstrategy
PHASE 1
UNDERSTANDING THE USERSVelocity is a maintenance andanalytics platform, used torevolutionized the ride-sharingeconomy. To understand the needsof these customers, we createdunique personas to represent a widearray of users. This painted a clearpicture of their demographics,psychographics, needs, and wants.
POSITIONINGResearch into Velocity’s competitivelandscape helped us redefine howthey could champion their market.
“Everything happened soquickly and seamlessly.The team was AWESOME.”
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CASE STUDY
UX/UI design andtesting
PHASE 2
CAUSING DELIGHTDesigning user experiences thatdelight is a difficult task. It takes ahighly skilled team of experts: userexperience strategists, userinterface designers, psychologyresearchers, project managers, andengineers. Pixoul assembled a teamof specialists to craft and optimizethe Velocity experience.
MEASURE, TEST, AND ADJUSTBy using an iterative approach tothe design and working closely withthe Velocity team, we were able tocompletely revolutionize the userjourney from awareness topurchase.
Tools like interactive prototypes,user testing, and user monitoringplatforms were essential to theprocess.