2021 brochure - riminiwellness
TRANSCRIPT
THE MIDDLE EAST’S LEADING FITNESS & WELLNESS EVENT
Dubai Active is the leading international health, fitness & wellness event in the Middle East, taking place on the new date of 28-30 October 2021 at the Dubai World Trade Centre.
Co-hosted with Dubai Muscle Show and Dubai Active Industry, collectively the event forms the largest fitness & wellness exhibition in the Middle East, bringing together over 30,000 fitness enthusiasts, gym & facility owners, PTs and Fitness Coaches, wholesalers, retailers, distributors and other key decision makers under one roof in 2021, for a jam-packed weekend of workouts, fitness classes, competitions, wellness talks, workshops & more.
DUBAI ACTIVE STATS & PROJECTIONS
7-8 DEC 2018 5-7 DEC 2019 28-30 OCT 2021
50 REPUTABLE BRANDS
72 REPUTABLE BRANDS
100+ REPUTABLE BRANDS
20,189 ATTENDEES
25,029 ATTENDEES
30,000 ATTENDEES
98NATIONALITIES
100NATIONALITIES
105 NATIONALITIES
2 DAYS
3DAYS
3 DAYS
248 MEDIA & INFLUENCERS
300 MEDIA & INFLUENCERS
400+ MEDIA & INFLUENCERS
300+ BUYERS & DISTRIBUTORS
400+ BUYERS & DISTRIBUTORS
500+ BUYERS & DISTRIBUTORS
VISITOR PROFILE
TOP 5 COUNTRIES OF RESIDENCE
OMAN
IRAN5
4
3 INDIA
SAUDI ARABIA2
1 UAE
TOP 5 NATIONALITIES
EGYPT
PAKISTAN5
4
3 UAE
UK2
1 INDIA
Gym, Club and Studio owners and managers /procurement professionals
Equipment manufacturers, distributors, and retailers
Fitness, Sport & Wellness Business Owners
Fitness entrepreneurs
Hotel, spa and wellness centre owners, procurement & regional managers
Personal trainers & fitness professionals
Fitness Business Investors
TOP JOB TITLES FOR ATTENDEES
1
2
3
4
5
6
7
TOP REASONS TO EXHIBIT
1. Build Brand Awareness
2. Network with the Middle Eastern fitness industry
3. Generate ROI from product sales at the event
4. Get in front of Middle Eastern distributors & retailers
5. Demonstrate brand is active in the Middle East
6. Launch a new product/service in the market
96% of exhibitors said the
event delivered these objectives
EXHIBITION STAND
ü GET IN FRONT OF 30,000 MEMBERS OF THE MIDDLE EAST’S HEALTH & WELLNESS COMMUNITY AS A 2021 EXHIBITOR
Taking a stand at Dubai Active is the number one way to grow awareness and revenue potential in the Middle East, get your brand in front of influential gyms, studios, distributors, buyers, retailers & key media.
With a Dubai Active stand you can both demonstrate and retail your products across all three days, and create valuable social media and PR activations, growing rapid awareness for your brand in the Middle East wellness community.
DUBAI ACTIVE MARKETING
ü WEEKLY EMAIL & SMS CAMPAIGNS TO DATABASE OF 100,000
ü DEDICATED POSTS TO 20,000 SOCIAL MEDIA FOLLOWERS
ü MARKETING ACROSS KEY MEDIA CHANNELS, REGIONAL MAGAZINES & MORE
ü 10,000,000+ IMPRESSIONS ACROSS 2019 CAMPAIGN
DUBAI ACTIVE PR COVERAGE
$5,545,712 PR CAMPAIGN VALUE
FEATURED IN KEY TITLES INCLUDING:
§ The National§ Harpers Bazaar Arabia§ What’s On§ Sport360§ Sport and Fitness ME§ Gulf News§ Time Out Dubai§ Grazia§ Lovin Dubai§ World Traveller Magazine§ Arabian Business§ Vogue§ Khaleej Times§ Dubai Week
BROADCAST PROMOTIONS ON:
and more
TESTIMONIALS
“To gain exposure to key retailers, distributors and consumers in the UAE and ME, Dubai Active is certainly where you want to be. There is no other show/exhibition in the UAE or ME that will give you the same exposure to top distributors or key retailers. I have picked up distributors in 5 key markets due to being a part of Dubai Active”.
ANDREW POWELL,WOMEN’S BEST
"We love the show and the programme of the exhibition, so we're going to see you again next year".
EDUARDO PANATTA, VICE PRESIDENT, PANATTA
"The show is a great opportunity to meet with relevant business customers, distributors and manufacturers".
AMR ELSAYED,EXPORT MANAGER, DR NUTRITION
“The Trade day for us was a brilliant opportunity to engage with potential new resellers of the brand. Wawan Protein is both a distributor as well as a retailer of its own supplement brand across the GCC but we're also looking for retail partners. So that's given us a brilliant opportunity".
JULIAN WRIGHT,MANAGING DIRECTOR, WAWAN PROTEIN “We sold all of our gym equipment and received
additional orders for machines as direct effect of the event!”
NICK PANG,SALES DIRECTOR, WATSON GYM EQUIPMENT
SEE YOU AT DUBAI ACTIVE
28 – 30 OCTOBER 2021DUBAI WORLD TRADE CENTRE
CONTACT US TODAY:
+44 7738 085976
@DUBAIACTIVESHOW @DUBAIACTIVESHOWDUBAIACTIVESHOW.COM