2020 media kit - westchester magazine€¦ · 23/02/2020 · distribution is delivered via...

2020 MEDIA KIT

HUDSON VALLEY MAGAZINE // MEDIA KIT 2020 1 SUMMIT COURT, SUITE 201, FISHKILL , NY 12524 // 845.463.0542

BRAND POWER

Partner with the area’s most powerful brand.For the past 48 years, Hudson Valley Magazine, has set the standard in the Hudson Valley for editorial excellence. Each issue delivers informative stories highlighting dining, home, health, fashion, travel, education, real estate, events, activities and more.

With an impressive print publication, strong digital and social media presence and popular local events, the magazine brings advertisers and customers together at a variety of touch points across multiple platforms.

Print magazines are #1

in reaching affluent influential

consumers in more categories than other media.*

Hudson Valley Magazine’s audited distribution is delivered via subscribers and newsstand sales at prime retail locations. Copies are also distributed at area hotels, select doctor and dentist offices, as well as sponsored events and Hudson Valley Magazine’s popular signature events.

* Source: GfK MRI, Spring 2017


AUDIENCE

Source: 2017 CVC Reader Study

The area’s most affluent, influential audience.

TOTAL SPENT BY READERS ON RETAIL PRODUCTS &

SERVICES

65% 35% 57

$220,008 $707,547

165,300+

$1.534B

91%

74%43

88%

75%

FEMALE MALE

AVERAGE READER AGE

AVERAGE HOUSEHOLD INCOME

PURCHASE PRODUCTS OR SERVICES FROM ADS SEEN IN THE MAGAZINE

AVERAGE TIME SPENTREADING THE MAGAZINE

MINUTES

AVERAGE HOME VALUE

AVERAGE MONTHLY AUDITED READERSHIP

OWN A HOME

DINE OUT

COMPLETED COLLEGE AND/ORPOST GRADUATE

AT A GLANCE


EXPERIENTIAL

Meet your next customer face-to-face.Become a sponsor of one of our Signature Events and partner with the #1 local lifestyle magazine in the Hudson Valley. Sponsorships are available at a variety of different levels to meet your budget and marketing needs.

FEBRUARYUnveiled: A Boutique Bridal BrunchFebruary 23, 2020

MAYExcellence in Nursing AwardsMay 6, 2020

AUGUSTBurger & Beer BashAugust 20, 2020

OCTOBERBest of Hudson Valley® PartyOctober 15, 2020

DECEMBERWomen in Business LuncheonDecember 10, 2020

Services and luxury goods

category influencers are devoted print

magazine readers.** GfK MRI, Spring 2017


DIGITAL

HVMAG.COM*

Extend your reach to Hudson Valley Magazine’s active, online audience.We deliver dynamic, high-quality content to our audience and valuable, impactful advertising and marketing campaigns to our partners and clients.

37,800+**

FOLLOWERS*Google Analytics July 2018-July 2019

**As of July 2019

46,500+**

FOLLOWERS3,181,417

176,518

25,500+

4,730,099

172,839

16,000+

TOTAL YEARLY VISITS

AVERAGE MONTHLYUNIQUE VISITORS

OPT-IN NEWSLETTER SUBSCRIBERS

TOTAL YEARLY PAGEVIEWS

AVERAGE MONTHLY MOBILE VISITS

OPT-IN EBLAST VIP SUBSCRIBERS

42,400+**

FOLLOWERS

BE SOCIAL

Advertising in magazine media

increases sales on both digital and print platforms.†

† Source: 2018-19 MPAFactbook


WEDDINGS

Reach Local Brides Planning Their Big Day.To create their dream-come-true wedding, local brides and grooms turn to Westchester/Hudson Valley Weddings magazine and HVMag.com/weddings for tips, trends and ideas from the experts. This is the only truly local bridal publication in the market featuring homegrown resources and content that can’t be found anywhere else.

Targeted distribution of 25,000 copies annually throughout Westchester County, the Hudson Valley, Fairfield County, CT, and New York City via:

• Newsstands at prime retail locations including Barnes and Noble, CVS, etc.

• Bridal Registries• Bridal Shows• Wedding Consultants• Hotel & Reception Sites• Beauty Salons & Spas• Bridal Shops

SPACE RESERVATION DEADLINE: November 13, 2020

DELIVERY: December 8, 2020

DISTRIBUTION

More adults 18-29 read

magazines (95%) than use

Facebook (81%).**Pew Research Center Social Media Fact Sheet, Feb 2018;

GfK MRI, Fall 2017


Introduce your business to an audience that is new to the Hudson Valley.

• Distributed by real estate agents to new home seekers

• Available at premium hotels and newsstands year round

• Mailed to new Hudson Valley Magazine subscribers

• Bonus distribution at Hudson Valley Magazine's signature events

• Print and digital versions available

• Kept by readers and referred to throughout the year

Don’t miss this once-a-year opportunity!

SPACE RESERVATION DEADLINE: April 3, 2020

DELIVERY: May 5, 2020

Targeted towards new residents and visitors, this annual guide in the Hudson Valley showcases local dining, arts and entertainment, shopping, education, outdoor recreation, town descriptions, and more!

Advertising in magazines raises brand awareness

and purchase intent*

* Source: Signet Research

DISTRIBUTION

ULTIMATE GUIDE


2020 PLANNING CALENDAR

2020 ULTIMATE GUIDESPACE CLOSE: April 3, 2020

PUBLICATION DATE: May 5, 2020

2021 WESTCHESTER/HUDSON VALLEY

WEDDINGSSPACE CLOSE: November 13, 2020

PUBLICATION DATE: December 8, 2020

ANNUAL PUBLICATIONS

Digital-only feature on hvmag.com Print and Digital components

Cover story in red. Calendar subject to change without notice.

EDITORIAL PRINT/DIGITAL PARTNER CONTENT SPACE CLOSE PUB. DATE

JANThe Deal BookThe Music GuideMaking Their Homes in the Hudson ValleyTop Towns for Artists and Musicians D

Education // Home Improvement Parties, Weddings & Celebrations

NOV22

DEC17

FEBThe Cheese GuideHudson Valley Film IndustryChildcare and Day Care Centers D

American Heart Association Supplement Beauty & Wellness Guide // Retirement Living Profiles

EVENT: Unveiled: A Boutique Bridal Brunch

DEC20

JAN14

MARCraft Beer GuideEducation: Alternatives to a Four-year DegreeMost Affordable Towns D

Dental Health // KIDS! Outdoor Living Spring Getaways

JAN17

FEB11

APRThe Autism Resource GuideBest Places to Live: Towns with Great Main StreetsCommunity-Assisted Agriculture Guide D

Education // Parties, Weddings & Celebrations Spring Dining // The Region’s Finest Medical Centers

FEB14

MAR10

MAYHudson Valley Burger GuideBest RealtorsLocal Travel: Airbnbs Summer Food Festivals D

Excellence in Nursing // Focus on AlbanyKitchens & Baths // Real Estate All Stars

EVENT: Excellence in Nursing Awards

MAR13

APR7

JUNSummer FunSummer Travel Top DentistsFree Things to Do This Summer D

Education // Dental ProfilesParties, Weddings & Celebrations Wealth Managers

APR17

MAY12

JULHiking the Appalachian TrailDay Tripping Local Historic SitesYoga in the Hudson Valley D

Eco Living // Sip & Savor Summer Health Summer Travel

MAY22

JUN16

AUGOutdoor DiningFarm DinnersHudson Valley Winery Guide by County D

Back to School Guide // College Guide (included in Delaware Today, Main Line Today, Westchester Magazine – Close: 6/12/20) // Parties, Weddings & Celebrations

EVENT: Burger & Beer Bash

JUN19

JUL14

SEPFall Travel Fall Arts & Events PreviewFall Hudson Valley Road Trips D

Fall Dining // Private-Independent Schools Guide (Close: 7/10/20) // Retirement Living ProfilesTop Lawyers // Urgent Care Guide

JUL17

AUG11

OCTBest of Hudson Valley®Hudson Valley HomeThe Hudson Valley’s Best Tasting Apple D

Breast Cancer Awareness SupplementEducation // Fall Home Resource Guide

EVENT: Best of Hudson Valley® Party

AUG21

SEP17

NOVTop DoctorsWinter TravelHealth Tips for Every Age from Our Top Doctors D

Autism Awareness SupplementHealthcare ProfilesHoliday Catering & Party Planning

SEP18

OCT13

DECBest Bars & LoungesHoliday Gift GuideWomen in BusinessHudson Valley Handcrafted Gift Guide D

Faces of the Hudson Valley Hudson Valley Gives // Winter Dining

EVENT: Women in Business Luncheon

OCT16

NOV10

IN EVERY ISSUEHome & Property, Events, Food & Drink


SPECS

DIMENSIONS WIDTH HEIGHTTrim Size 8 3/16" (8.187") 10 7/8" (10.875")

Bleed Size 8 7/16" (8.437") 11 1/8" (11.125")

Image Area (Full) 7" 10"

2/3 Vertical 4 5/8" (4.625") 10"

1/2 Vertical 4 5/8" (4.625") 7 3/8" (7.375")

1/2 Horizontal 7" 4 7/8" (4.875")

1/3 Square 4 5/8" (4.625") 4 7/8" (4.875")

1/3 Vertical 2 1/4" (2.25") 10"

1/4 Vertical 3 1/2" (3.5") 4 7/8" (4.875")

*(Dining Section Only)

1/6 Horizontal 4 5/8" (4.625") 2 1/4" (2.25")

1/6 Vertical 2 1/4" (2.25") 4 7/8" (4.875")

1/12 2 1/4" (2.25") 2 1/4" (2.25")

TERMS & GUIDELINES Frequency: Published monthly. On sale approximately the last week of the month prior to issue date.

Closing Dates: Generally about the 18th of the month two months prior to issue date, e.g. February 18th for the April issue. When normal closing date falls on Saturday, Sunday or holiday, issue closes preceding work day.

Cancellations: Neither the advertiser nor its agent may cancel after the closing date. If by the closing date the magazine has not received copy that, in its sole discretion, it deems acceptable for publication, it may either repeat the advertiser’s most recent advertisement which it has published or publish nothing, charging the agency and advertiser for any space reserved by them.

File Requirement: Preferred file format for camera-ready art is PDF/x-1a

Submitting Ads via E-Mail: All transmissions that are e-mailed cannot exceed 4 megabytes in size, and should be “stuffed” or “zipped” before sent. Please specify “HV Mag Ad” in the subject field of email. Send to: [email protected].

Additional Services:

• Online advertising on westchestermagazine.com • Event Sponsorships • Creative Services • Reprints

Advertisements created by Hudson Valley Magazine will be charged a nominal fee. Please call for details.

All production charges will be billed to advertisers.

Full Page(Non-Bleed)

Full Page(Bleed)

1/3Square

*1/4Vertical

1/2Horizontal

1/3Vertical 2/3

Vertical

1/2Vertical

1/6Horizontal

Keep live matter 3/8” from trim edge on top, sides and bottom.Keep all printer ’s marks outside of bleed area.For bleed allow 1/8” beyond all trim.

1/6Vertical

1/12Vertical


AUTHORITATIVE VOICE

Delivering local info in print, online and across social media platforms.Hudson Valley Magazine is part of Today Media, known for its award-winning regional magazines reaching more than 700,000 readers each month. Additional specialty publications focusing on specific topics — including business, weddings, and home & garden — provide an extended reach and distribution to targeted special-interest audiences within our affluent demographic.

SOMETHING YOU ALWAYS LOOK FORWARD TO

HOMEWESTCHESTER

Art 101 +Inspiring Design

THEBESTOF

HOME

8th Annual Design Awards

WESTCHESTERHealthcare

Heroes 2019 Honoring 10 of Westchester’s Best

SummerTravel

6 Waterfront Destinations

Liberspe lictibus santur ma pratenim utem facest uviumsandebitia venit lacepe cem videligenim fuga uptibe

Hiking & Biking!

Walk, run, or ride to your next adventure

The top gear, incredible wildlife, and must-see sites

PLUS:A map of the County’s

12 standout trails

Swing Into Our

60-PageGolf Guide

PLUS: Will Westchester Feel

an Amazon Effect?

WHAT TO EXPECT FROM WESTCHESTER’S KEY BUSINESS SECTORSEconomic Forecast 2019

A GREAT PLACE TO WORK! Tips from

award-winning local businesses

Today’s Healthcare Trends

One of many flexible work spaces

at Regeneron

Make Your Company

BEST NEW

FIRST-CLASS ROMANTIC DINING I THINK SUMMER: OUR CAMPS GUIDE

RESTAURANTS & BYOBs

Amis Trattoria in Devon.

000-Cover-ML-Feb-18.indd 1 1/3/19 10:47 AM

Ultimate GuidePublished by Westchester Magazine

WESTCHESTER

All Things Westchester...

Top Burgers by Town 150+ Restaurant Listings

15 Things That Make Us the 914 Must-Do Events · Shopping

Standout Destinations Complete Town Descriptions &

Schools Listings

2019Published by Westchester and Hudson Valley Magazines

weddingsLove is Always In Season+ dressescakesflowersand more...

And the place s to go f or late-night eat s

New Restaurants You Must Try

FINDING YOUR DREAM CAREER: EVERYTHING YOU NEED TO KNOW

CURING CABIN FEVERFour great getaways within a four-hour drive

000-Cover-DT-Feb-19.indd 1 1/4/19 5:06 PM

S P R I N G 2 0 1 9www.thehuntmagazine.com

Life in the Brandywine Valley

PlusBrandywine hiking trails

Plein air painter Jacalyn Beam

Gardening accessories

A DAIRY FARM’S STORY OF SURVIVAL

000-Cover-Hunt-Spring-19.indd 1 2/27/19 11:04 AM

T H E M A G A Z I N E O F H U D S O N VA L L E Y FA R M S , F O O D A N D C U I S I N ENUMBER 86 JUNE–AUGUST 2019 VALLEYTABLE.COM

1 Summit Court, Suite 201Fishkill, NY, [email protected]

2020 media kit - westchester magazine€¦ · 23/02/2020 · distribution is delivered via...

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