2020 healthcare media kit€¦ · travel more 3 domestic travel vacations: aaa members 18.5%,...

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FLORIDA : GEORGIA : ILLINOIS : N. INDIANA : IOWA : MICHIGAN : MINNESOTA : NEBRASKA : NORTH DAKOTA : PUERTO RICO : TENNESSEE : WISCONSIN 2020 HEALTHCARE MEDIA KIT

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Page 1: 2020 HEALTHCARE MEDIA KIT€¦ · Travel More 3 Domestic Travel Vacations: AAA Members 18.5%, Non-Members 9.6% Stay Longer 5 Domestic Nights: AAA Members 37.4%, Non-Members 21.9%

FLORIDA : GEORGIA : ILLINOIS : N. INDIANA : IOWA : MICHIGAN : MINNESOTA : NEBRASKA : NORTH DAKOTA : PUERTO RICO : TENNESSEE : WISCONSIN

2 0 2 0 H E A L T H C A R E M E D I A K I T

Page 2: 2020 HEALTHCARE MEDIA KIT€¦ · Travel More 3 Domestic Travel Vacations: AAA Members 18.5%, Non-Members 9.6% Stay Longer 5 Domestic Nights: AAA Members 37.4%, Non-Members 21.9%

2 0 2 0 H E A L T H C A R E M E D I A K I T

1AAA MEMBER : ACTIVE ADULTS

*Source: AAA Living Reader profile Online Study, January 2018, Gfk MRI

MARITAL STATUS

Reader Profile

38% Male62% Female

10%

Married

Widowed

Single,never married

58% 13%

AAA Members Read AAA Living 76% are regular readers, having read at least 3 of the past 4 issues. They spend an average of

30 minutes reading the publication. On average, AAA Living is read by 2 members in a household.

AGE

13%

29% 39%

19%

18 - 44

55 - 64

45 - 54

65+

Average age: 59.7 years

PRIMARY RESIDENCE

81%

Own Home

Average home value:

$269,400

EMPLOYMENT

Employed full time ........................... 41%Employed part time ......................... 9%

Retired .................................................. 42%

AAA MEMBER – AVERAGENUMBER OF YEARS: 13

88% 22% 14%

11%29%51%Any College

Graduated 4 year college

or more

GraduateSchool degree

Associatedegree

Bachelor’sdegree

High SchoolGrad

Average: $86,200

HOUSEHOLD INCOME$150,000 or more ..................... 9%$100,000–$149,999 ................ 13%$75,000–$99,999 ................... 13%$50,000–$74,999 ................... 18%$30,000–$49,999 .................... 9%

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• More than 100 years of dedication to serving members has made AAA one of today’s strongest and most trusted brands

• AAA is a federation of member-owned clubs serving more than 58 million members in the U.S. and Canada*

• AAA Living is delivered to AAA members in 11 states and 1 U.S. territory

THE AAA BRAND

AAA MembersTravel More3+ Domestic Travel Vacations: AAA Members 18.5%, Non-Members 9.6%

Stay Longer5+ Domestic Nights: AAA Members 37.4%, Non-Members 21.9%

Spend More*Domestic Travel: AAA Members$2020, $1883 Non-Members.AAA Members spend 7% more than Non-Members.*Source: 2018 Gfk MRI Doublebase (in the AAA Living footprint)

AAA Members are InfluentialGfk Roper identifies influencers as consumers who are:

• Deeply familiar with their category

• Frequent recommenders across broad social networks

• Highly trusted

• Word of Mouth leaders for products and services

Categories Recommended to People:

Vacation Travel AAA Member Non-Member Index IndexFamily/Friends 125 92

Neighbors/Colleagues 118 88

People you don’t necessarilyknow (in store, online, etc) 111 89

Category Influential Consumer 131 85Source: 2018 Gfk MRI Doublebase (in the AAA Living footprint)

* Newsroom.aaa.com Note: The Southern region includes Puerto Rico. In the Northern region, Minnesota excludes Hennepin County. Illinois includes the northern and central regions, Indiana the northern region of the state

NORTH DAKOTA

NEBRASKA

WISCONSIN

MICHIGAN

MINNESOTA

IOWA

ILLINOIS INDIANA

TENNESSEE

GEORGIA

FLORIDA

AAA Living Territory

Southern Region

Northern Region

Page 4: 2020 HEALTHCARE MEDIA KIT€¦ · Travel More 3 Domestic Travel Vacations: AAA Members 18.5%, Non-Members 9.6% Stay Longer 5 Domestic Nights: AAA Members 37.4%, Non-Members 21.9%

2 0 2 0 H E A L T H C A R E M E D I A K I T

3AAA LIVING

Connecting to our engaged AAA membership via AAA Living can elevate response to your healthcare or prescription pharmaceutical campaign.

Award-winning content 6x annually

A919_0_C1

EXPECT SOMETHING MORE

SEPT/OCT 2019

AAA.COM/AAALIVING

SAFE AND SOUNDHow to help protect yourself before and after a data breach.

SAFE AND SOUNDHow to help protect yourself before and after a data breach.

Lost Wal let

Dark

Web

Social MediaIdentity Theft

Cred

it

Takeover

SEP/OCT-COVER-FINAL1.indd 1 8/1/19 2:44 PM

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AAA LIVING EDITORIAL

Timely or newsworthy information on travel, discounts, community and more.

Enjoying life and making the most of it.

Feeling secure and prepared for the present and future.

Simplifying life and finding everyday value.

Page 6: 2020 HEALTHCARE MEDIA KIT€¦ · Travel More 3 Domestic Travel Vacations: AAA Members 18.5%, Non-Members 9.6% Stay Longer 5 Domestic Nights: AAA Members 37.4%, Non-Members 21.9%

2 0 2 0 H E A L T H C A R E M E D I A K I T

5AAA LIVING AUDIENCE : KEY INDICES

AAA Living Readers respond to healthcare advertising

Ailment have / had in the last 12 months Index

Arthritis / Rheumatoid Arthritis 124

Cancer 125

Gout 129

High Cholesterol 137

Hypertension / High Blood Pressure 125

Irritable Bowl Syndrome 150

Osteoporosis 122

Overactive Bladder 146

Prostate/Men 168

Action taken as result of healthcare advertising in last 12 months

Index

Asked your doctor to prescribe a specific drug 111

Requested a free sample 135

Visited a product or drug website 122

Called a toll-free number for information 124

Consulted a pharacist 107

AAA Living Readers Visit Doctors Index

Caretaker Caregiver - Service Provider (Research Medical Information)

137

Doctor Visits by Total Types in Last 12 Months

Cardiologist 145

Dermatologist 167

Ear, Nose, Throat 125

Eye Doctor 137

Gastroenterologist 141

Internist 184

Physical Therapist 141

Podiatrist 152

Urologist 152

Any Insurance Index

Age 55+ and College Grad 167

HHI $100K+ 126

Age 55+ and HHI 100K+ 200

Age 55+ and Have Medical Insurance 135

Heavy Doctor Visits 7+ Times last 12 months 166

Source: 2018 GfK MRI Doublebase Prototype

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ADVERTISER’S OPTIONS:

Inside Front Cover Advertorial Spread

Sample Ads That Ran In 2019

Page/Card: Give AAA members a direct way to respond to your ad by requesting more information through a postcard

©2016 SeaWorld Parks and Entertainment, Inc. Taxes will apply. Pricing subject to change. Valid for visits to SeaWorld Orlando, Busch Gardens Tampa Bay, Aquatica Orlando and Adventure Island.

To purchase, visit your localAAA office or go to AAA.com/FUN

Choose YourAdventure!

SEAWORLD® ORLANDO • AQUATICA® ORLANDO BUSCH GARDENS® TAMPA BAY • ADVENTURE ISLAND® TAMPA BAY

EXPECT SOMETHINGMORE TM

1 VISITSave on a Single Day Ticket to

SeaWorld® Orlando orBusch Gardens® Tampa Bay.

2 OR 3 VISITSChoose from any of the 4 parks andenjoy a single park with each visit.

UNLIMITED VISITSUnlimited visits to any 4 parks

for up to 14 days from first visit.Free Parking Included!

Choose from any 4 parks:

AAALiving_FullPage_Template_DARREN.indd 1 3/7/16 9:42 AM

Contents

Find quick stories of interest, things to see and do in your state, plus a calendar of events to put on your fridge.

These four trips could change how you think about the world—and yourself. / A day of delights in Charleston, South Carolina.

A719_3_04 A719_3_05

Things to Know06 Joy21

ON THE COVER

Get help acing back-to-school season. Amir Mazzarella, AAA Member since 2019, sets the tone with stories for you and your teen on driving lessons, managing money, choosing the right insurance and more.Cover photograph by Brian Kelly Photography.

A719_0_C1

EXPECT SOMETHING MORE

JULY/AUG 2019

AAA.COM/AAALIVING

AAA_Living_cover-JULY-AUGUST.indd 1

5/31/19 4:11 PM

TOC.indd 8 5/31/19 4:27 PM

2. Learn about the local laws and customs, and be aware of any travel warnings or alerts.

3. Get contact information for the nearest U.S. embassy or U.S. consulate.

When traveling abroad, the U.S. Department of State

encourages everyone to make sure their shot records

are up to date, because certain countries may require

certain vaccinations.

While it’s usually not the first thing travelers think to do, it’s important to know if there are health precautions to be taken. Before setting off to their destination, it’s recommended that all travelers find out what’s happening locally and learn about any health challenges they may encounter.

For more information, visit the experts at the Henry Ford International Travel Health Clinic in Novi and Detroit. They’ll answer questions and work with each individual traveler to develop a plan that’s all for you.

Prior to departing, all international travelersshould try to:

1. Be healthy beforehand.

• Find out what shots are needed, if any. • Get the appropriate vaccinations. • Learn about any health precautions put out by the Centers for Disease Control (CDC) and the World Health Organization (WHO). • Know which local foods are safe to eat. • Get a doctor’s note listing the medications they will be taking with them.

HEAL TH Y STAR T S HERE .TRA VEL FIR ST S T OP ON YOUR T RA VELS? OUR CLIN IC.

HENRY FORD INTERNATIONAL TRAVEL CLINIC Let our experts customize a travel health plan that’s

all for you. In person or online, we’ll make sure you have the proper vaccines, alert you of any

potential health and safety risks, and even inform you about the local cuisine. Four to six weeks

before your trip, make sure our travel clinic is first on your to-do list.

Henry Ford Medical Center Columbus 39450 West 12 Mile Road, Novi, MI (248) 344-0723

Henry Ford QuickCare Clinic 45 Grand River Avenue, Detroit, MI (313) 324-8177

HenryFord.com/Travel

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Untitled-59 1 5/17/17 11:00 AM

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*2-Year Limited Warranty on SleepIQ® technology. Warranties available at sleepnumber.com. †Restrictions and exclusions apply. Does not apply to adjustable bases, Upholstered Collection, closeout/clearance or demo/floor model purchases or mattresses already exchanged under another In-Home Trial period. You pay return shipping. Refunds will be made to the original method of payment less original shipping/delivery fees. Visit sleepnumber.com for complete details. SLEEP NUMBER,SLEEPIQ, SLEEP NUMBER 360, the Double Arrow Design, and SELECT COMFORT are registered trademarks of Sleep Number Corporation. ©2019 Sleep Number Corporation

25-YEAR LIMITED WARRANTY* | IN-HOME TRIAL†

Name

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State Zip

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For information about the Sleep Number 360® smart bed

MAIL THIS CARD TODAY!

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MAIL THIS CARD TODAY!Visit a Sleep Number® store | 1-877-634-7268 (ext. 404332)

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CONTOURS TO YOU FOR MORE PROPER SPINAL ALIGNMENT†

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9 OUT OF 10 COUPLES PREFER DIFFERENT MATTRESS FIRMNESSWith the Sleep Number 360® smart bed, there’s no need to compromise. You can adjust each side to your ideal level of fi rmness, comfort and support — your Sleep Number® setting. It’s just right for both of you.

CONTOURS TO YOUR HEAD, NECK, SHOULDERS, BACK AND HIPS.Sore and achy? The bed’s Responsive Air® technology responds to your movements and automatically adjusts, relieving pressure points to keep you sleeping comfortably throughout the night.

SNORING? NOW THERE’S EVEN AN ADJUSTMENT FOR THAT*

With Partner Snore™ technology,* the Sleep Number 360® smart bed lets you gently raise your partner’s head to help alleviate mild snoring. Does your bed do that?®

SO, HOW DOES A BED DO ALL THAT? The Sleep Number 360® smart bed uses SleepIQ® technology inside the bed to individualize your comfort. In the morning, you’ll see the amazing effect the bed has on your sleep quality — your SleepIQ® score.

The most comfortable bed in the world.

Introducing the Sleep Number 360® Smart Bed

Call or Click for Your Free Catalog • 1.877.634.7268 (ext. 404332) • www.sleepnumber.com/living

*May temporarily relieve common mild snoring in otherwise healthy adults. Partner Snore™ technology is available with Split King and FlexTop® King mattresses on FlexFit™ adjustable bases. †For a summary of clinical studies, visit sleepnumber.com. ‡2-Year Limited Warranty on SleepIQ® technology. Warranties available at sleepnumber.com. §Restrictions and exclusions apply. Does not apply to adjustable bases, Upholstered Collection, closeout/clearance or demo/fl oor model purchases or

mattresses already exchanged under another In-Home Trial period. You pay return shipping. Refunds will be made to the original method of payment less original shipping/delivery fees. Visit sleepnumber.com for complete details. SLEEP NUMBER, SLEEPIQ, SLEEP NUMBER 360, the Double Arrow Design and SELECT COMFORT are registered trademarks of Sleep Number Corporation. ©2019 Sleep Number Corporation

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A119_14567_41

855-215-0485Or visit: www.AmericanStandardBath.com

Get Your FREE Quote Now.

Who Chooses American Standard Walk-in Tubs?People experiencing:✓ Arthritis ✓ Asthma ✓ Poor Circulation ✓ Insomnia ✓ Back Pain ✓ Mobility Issues ✓ Headaches ✓ Diabetes

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Discount applied at time of purchase. Terms and Conditions Apply. * Subject to 3rd party credit approval. Minimum monthly payments required. Receive a free American Standard Cadet Toilet with full installation of a Liberation Walk-In Bath, Liberation Shower, or Deluxe Shower. O� er valid only while supplies last. Limit one per household. Must be � rst time purchaser. All o� ers subject to change prior to purchase. See www.AmericanStandardBathtubs.com for other restrictions and for licensing, warranty, and company information. * CSLB B982796; Su� olk NY:5543IH; NYC:HIC#2022748-DCA. Safety Tubs Co. LLC does not sell in Nassau NY, Westchester NY, Putnam NY, Rockland NY.

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A119_8910_39

How We Stack Up Against Some ‘Other Providers’†

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Untitled-15 1 10/24/18 9:07 AMA119_8910_39.indd 8 11/15/18 12:01 PM

A119_4_16

Interested in Zvago? Whether you’re just looking for more information or you’re ready to move, we’re here to help.

Zvago Cooperative Living for ages 62 and better Zvago is more than a place to live, it is a community. Members own and govern the cooperative.

You own your home, and enjoy shared spaces plus a long list of benefits not found with other living options.

Zvago Central Village offers the benefits of urban living in an ideal Apple Valley location. This is a thriving neighborhood with all the conveniences owners want – the perfect setting for a beautifully designed, 58-home Zvago cooperative community

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Zvago Lake Superior is coming to Duluth’s stunning lakeshore. The 51-home cooperative community location offers beautiful views of Lake Superior and easy access to entertainment, dining, shopping, health services, and outdoor recreation galore.

Current locations Under Construction Future Locations

Zvago Glen Lake - Minnetonka Zvago St. Anthony Park – St. Paul Zvago Stillwater - Stillwater

Zvago Central Village – Apple Valley Zvago Lake Superior - Duluth

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Page 8: 2020 HEALTHCARE MEDIA KIT€¦ · Travel More 3 Domestic Travel Vacations: AAA Members 18.5%, Non-Members 9.6% Stay Longer 5 Domestic Nights: AAA Members 37.4%, Non-Members 21.9%

2 0 2 0 H E A L T H C A R E M E D I A K I T

7

6 printed issues: Jan. | Feb., March | April, May | June, July | Aug., Sept. | Oct., Nov. | Dec.

NORTHERN REGION RATES

NEW! ALL NORTHERN REGION RATES ARE NET

Source: *US Postal reports Sept/Oct 2019

FOUR-COLOR DISPLAY

Regional Rates: Illinois/N. IndianaCirc: 527,808*

1–2x 3–5x 6x Full Page 18,211 17,323 16,435

2/3 Page 12,745 12,124 11,502

1/2 Page 10,016 9,527 9,039

1/3 Page 7,284 6,929 6,574

FOUR-COLOR DISPLAY

Regional Rates: MichiganCirc: 761,415*

1–2x 3–5x 6x Full Page 26,047 24,777 23,507

2/3 Page 17,711 16,848 15,984

1/2 Page 14,727 14,009 13,291

1/3 Page 9,898 9,415 8,934

FOUR-COLOR DISPLAY

Regional Rates: NebraskaCirc: 102,699*

1–2x 3–5x 6x Full Page 4,345 4,134 3,922

2/3 Page 3,041 2,893 2,745

1/2 Page 2,389 2,272 2,156

1/3 Page 1,743 1,658 1,573

FOUR-COLOR DISPLAY

Regional Rates: WisconsinCirc: 336,779*

1–2x 3–5x 6x Full Page 12,651 12,034 11,418

2/3 Page 8,861 8,429 7,998

1/2 Page 6,959 6,620 6,280

1/3 Page 5,065 4,819 4,571

FOUR-COLOR DISPLAY

Regional Rates: IowaCirc: 136,510*

1–2x 3–5x 6x Full Page 8,096 7,701 7,299

2/3 Page 5,667 5,391 5,114

1/2 Page 4,455 4,237 4,021

1/3 Page 3,238 3,080 2,922

FOUR-COLOR DISPLAY

Regional Rates: MinnesotaCirc: 277,554*

1–2x 3–5x 6x Full Page 10,107 9,614 9,122

2/3 Page 7,097 6,751 6,405

1/2 Page 5,578 5,306 5,034

1/3 Page 4,058 3,860 3,662

FOUR-COLOR DISPLAY

Regional Rates: North DakotaCirc: 34,133*

1–2x 3–5x 6x Full Page 2,144 2,039 1,935

2/3 Page 1,498 1,424 1,352

1/2 Page 1,178 1,120 1,063

1/3 Page 859 816 774

Full Circulation Rates Full Coverage Circ: 2,176,898*

FOUR-COLOR DISPLAY 1–2x 3–5x 6x Full Page 57,303 54,509 51,717

2/3 Page 38,967 37,066 35,166

1/2 Page 31,517 29,981 28,444

1/3 Page 21,774 20,712 19,619

Travel Directory Rates

1–2x 3–5x 6x 1/6 Page 11,461 10,902 10,344

1/12 Page 6,304 5,988 5,688

Full Circulation Rates - North

FOUR-COLOR TRAVEL DIRECTORY

FOUR-COLOR TRAVEL DIRECTORYRegional Rates: Iowa

1–2x 3–5x 6x 1/6 Page 1,621 1,541 1,462

1/12 Page 891 847 805

FOUR-COLOR TRAVEL DIRECTORYRegional Rates: Illinois/N. Indiana

1–2x 3–5x 6x 1/6 Page 3,648 3,471 3,294

1/12 Page 2,006 1,906 1,811

FOUR-COLOR TRAVEL DIRECTORYRegional Rates: Michigan

1–2x 3–5x 6x 1/6 Page 5,210 4,956 4,701

1/12 Page 2,865 2,721 2,586

FOUR-COLOR TRAVEL DIRECTORYRegional Rates: Minnesota

1–2x 3–5x 6x 1/6 Page 2,028 1,930 1,831

1/12 Page 1,114 1,058 1,007

FOUR-COLOR TRAVEL DIRECTORYRegional Rates: Nebraska

1–2x 3–5x 6x 1/6 Page 872 830 787

1/12 Page 479 455 433

FOUR-COLOR TRAVEL DIRECTORYRegional Rates: North Dakota

1–2x 3–5x 6x 1/6 Page 434 413 392

1/12 Page 239 228 216

FOUR-COLOR TRAVEL DIRECTORYRegional Rates: Wisconsin

1–2x 3–5x 6x 1/6 Page 2,530 2,406 2,283

1/12 Page 1,391 1,323 1,257

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8

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MICHIGAN & FLORIDA ZONES : NET RATES

Florida Zones by DMA ZONE 1: NORTHERN FLORIDAPanama City, Tallahassee-Thomasville, Jacksonville, Gainesville, Mobile-Pensacola

RATES (NET):Full Page ............................................................................................$6,2241/2 Page .............................................................................................$3,5901/3 Page..............................................................................................$2,632

Total Circulation* .............................................205,805

ZONE 2: CENTRAL FLORIDAOrlando, Daytona Beach, Melbourne, Tampa, St. Petersburg, Sarasota

RATES (NET):Full Page ......................................................................................... $26,2301/2 Page ............................................................................................ $15,1301/3 Page.............................................................................................. $11,091

Total Circulation* .............................................. 881,868

ZONE 3: SOUTHERN FLORIDAFt. Myers, Naples, West Palm Beach,Ft. Pierce, Miami, Ft. Lauderdale

RATES (NET):Full Page ........................................................................................... $18,1651/2 Page ............................................................................................$10,4781/3 Page..............................................................................................$7,680

Total Circulation* .............................................. 594,159Source: Internal County by DMA report July 30, 2019

Michigan Zones Geographic targeting: available all issues

ZONE 1: DETROIT DMA(counties of Lapeer, Livingston, Macomb, Monroe, Oakland, St. Clair, Sanilac, Washtenaw, Wayne)

RATES (NET):Full page ......................................................$16,5452/3 page ........................................................ $11,2421/2 page ....................................................... $9,3551/3 page ......................................................... $6,288

TOTAL CIRCULATION* .............510,036

ZONE TWO: OUT STATE RATES (NET):Full page ....................................................... $9,5552/3 page .........................................................$6,3701/2 page ........................................................$5,4291/3 page .......................................................... $3,619

TOTAL CIRCULATION* ............. 251,379

Source: Internal County by DMA report July 30, 2019

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9DIGITAL NET RATES : SPECS : DEADLINES

DEADLINE SCHEDULE

ISSUE ON-LINE DATES DIGITAL RESERVATIONS MATERIALS Jan./Feb. Jan. 4 - March 2 Dec. 3, 2019 Dec. 17, 2019

March/April March 3 - May 4 Feb. 7, 2020 Feb. 21, 2020

May/June May 5 - June 26 April 10, 2020 April 24, 2020

July/Aug. June 27 - August 31 May 29, 2020 June 12, 2020

Sept./Oct. Sept. 1 - Nov. 2 July 31, 2020 August 14, 2020

Nov./Dec. Nov. 3 - Jan. 3 Oct. 2, 2020 Oct. 16, 2020

2020 NET RATES

PACKAGE #1: SPONSORED STORY, LEADERBOARD, MOBILE LEADERBOARD

Northern Region $800Southern Region $800FL $560GA / TN $240IL $225MI $295

IA / MN / NE / ND / WI $280

PACKAGE #2: LEADERBOARD, MOBILE LEADERBOARD, SIDEBAR Northern Region $450 Southern Region $450

PACKAGE #3: SPONSORED STORYNorthern Region $550Southern Region $550FL $385GA / TN $165IL $155MI $200IA / MN / NE / ND / WI $192

LEADERBOARD SPECIFICATIONS:Desktop: 728 pixels x 90 pixelsMobile: 300 x 50 pixelsOne is available on the homepage, each category page and article pages.

SIDEBAR SPECIFICATIONS:Desktop: 300 pixels x 250 pixelsMobile: 300 pixels x 250 pixelsOne is available on the homepage and each category page.

SPONSORED STORIES SPECIFICATIONS: Digital assets required: • Image (at least 400 pixels wide) • Headline • Sponsor name

These ads will be positioned at the bottom of the articles pages. Up to 6 Sponsored Stories will be available per article. The URL’s need to link to advertorial content.

Note: Digital advertising is served “Run of Site”and can be targeted geographically. Metrics are provided. Limited inventory available.

Available to AAA Living print advertisers

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FOUR-COLOR DISPLAY

FOUR-COLOR TRAVEL DIRECTORY

MECHANICALSPrinting Process: Web Offset (Heatset)Binding: Saddle-stitched (jogged to the foot)

* For all bleed ads, create page layout document to Trim Size, then add .125" bleed to all four sides. It is highly recommended that all critical design, type and copy elements stay within the Live Area dimensions (.25" in from trim size on all sides, or .375" in from bleed on all sides) to ensure all pertinent information is within trim safe zone.

** For spread ads, create page layout document as two facing pages each sized at 7.0" x 10.0". Perfect alignment of type or design across gutter of two facing pages cannot be guaranteed. Allow at least .25" safety at gutter of each page for design and type running across gutter.

ADVERTISING MATERIALS Preferred File: PDF created using the PDF/x-1a:2001 standard setting.

Other File Types Accepted:Macintosh InDesign, Photoshop and Illustrator. Please supply all links and fonts used in the document.

1) Convert all spot colors to 4 color process (CMYK)

2) Our maximum Total Area Coverage (TAC) or ink density is 300.

3) Make sure that all images are high resolution (300 ppi) and are in CMYK color mode. Note that enlarging an image with a resolution of 300 ppi over 125% in the page layout file will lower the resolution to the point that image quality degradation may be noticeable when printed.

1/6 Page Vertical --- --- 2.0625" x 4.0"1/12 Page Vertical --- --- 2.0625" x 1.9375"

AD UNIT BLEED AD SIZE* TRIM SIZE NON-BLEED AD SIZE

Spread** 14.25" x 10.25" 14.0" x 10.0" 13.5" x 9.5"Full Page 7.25" x 10.25" 7.0" x 10.0" 6.5" x 9.5"Back Cover 7.25" x 7.875" 7.0" x 7.625" 6.5" x 7.125"2/3 Page Vertical --- --- 4.25" x 9.5"1/2 Page Horizontal --- --- 6.5" x 4.6875"1/3 Page Square --- --- 4.25" x 4.6875"1/3 Page Vertical --- --- 2.125" x 9.5"1/6 Page Vertical --- --- 2.0625” x 4.6875”

Full Page Ad Size:

Trim Size : 7.0" x 10.0"

Bleed Size : 7.25" x 10.25"

Live Area : 6.5" x 9.5"

Safety Margin: 0.25"

AD SPECIFICATIONS : PRINT

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11

BRC CARDS

FOUR COLOR CO-OP : NON-BLEED

GATEFOLD

4 COLUMN AD UNIT 4 COLUMN AD SIZE 3 COLUMN AD UNIT 3 COLUMN AD SIZE

1/2 Page 6.5" x 4.0" 1/3 Page 4.25" x 4.0" 1/4 Page 3.125" x 4.0" 1/6 Page Vertical 2.0625" x 4.0"1/8 Page Vertical 1.5" x 4.0" 1/12 Page 2.0625" x 1.9375"1/8 Page Horizontal 3.125" x 1.9375" --- ---1/16 Page 1.5" x 1.9375" --- ---Listing with Logo 1.5" x .9063" --- --- (+ 20 words of copy)

AAA Living BRC Card(Front and Back)

Trim Size : 6.0" x 4.0"

Bleed Size : 6.25" x 4.25"

Live Area : 5.5" x 3.5"

Safety Margin: 0.25"

Cover 2 Flap : Back Cover 2

13.375" Trim 13.625 with Bleed

Trim Size : 6.75" x 10.0"

Bleed Size : 7.0" x 10.25"

Live Area : 6.25" x 9.5"

Safety Margin: 0.25"

Trim Size : 6.625" x 10.0"

Bleed Size : 6.875" x 10.25"

Live Area : 6.125" x 9.5"

Safety Margin: 0.25"

Gutt

er

AD SPECIFICATIONS : PRINT

Cover 2 Flap : Front

Trim Size : 6.625" x 10.0"

Bleed Size : 6.875" x 10.25"

Live Area : 6.125" x 9.5"

Safety Margin: 0.25"

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12

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DEADLINE SCHEDULE

ISSUE RESERVATION MATERIALS IN HOME

Jan./Feb. Oct. 15, 2019 Oct. 28, 2019 Jan. 4, 2020

March/April Dec. 20, 2019 Jan. 6, 2020 March 3, 2020

May/June Feb. 18, 2020 March 9, 2020 May 5, 2020

July/Aug. April 14, 2020 April 29, 2020 June 27, 2020

Sept./Oct. June 16, 2020 June 30, 2020 Sept. 1, 2020

Nov./Dec. Aug. 18, 2020 Sept. 2, 2020 Nov. 3, 2020

DEADLINES : POLICIES

AD POLICIES

MAILING AND SHIPPING INSTRUCTIONS

Advertising submissions via email are

preferred for files less than 10 MB. The file

should include the advertiser's name, the

region(s) the ad is to run in, the issue date

and advertiser contact information.

Email files to: [email protected]. For electronic

submissions larger than 10 MB, we require

advertisers to submit their ads through our

secure FTP site. For login and password

information, please contact the Advertising

Service Manager at 248-691-1800, ext. 128. Advertising submissions via CD-ROMs and

DVDs are also permissible. If art is mailed, a

hard-copy color proof is required. Ship to

AAA Living, Attn: Advertising Service Manager,

5750 New King Drive, Suite 100,

Troy, MI 48098.

READER SERVICE

Available to all advertisers placing insertions in

print editions. Insertions received after Closing

Date may not receive a listing.

PAYMENT TERMS

Net in 30 days. First-time advertisers required

to pay in advance. Publisher reserves the right

to hold advertiser and/or advertising agency

jointly and severally liable for such monies as

are due and payable to the publisher.

ADVERTISER PROOFS

Press proof required with each ad. AAA Living

shall not be held responsible for reproduction

if no proof is provided.

CANCELLATION

Cancellation will not be accepted by the

publisher after Closing Date. Cancellation

must be in writing.

ADVERTISING ACCEPTANCE

The publisher reserves the right to accept

or decline any advertising. The advertiser

assumes liability for all advertising content

(including text, representations and

illustrations of advertising as depicted

whether in print or digital medium) and

also assumes responsibility for any claims

arising thereof made against the publisher.

An advertisement that simulates editorial

content will be labeled with the word

“Advertisement.” When a change in copy is

not received by the material due date, copy

run in the previous issue will be inserted.

Late fees may be assessed for copy

received after the due date. Publication of

an advertisement demonstrates acceptance

by the publisher. Prior to publication,

there is no obligation or liability upon the

publisher. No credit for positioning unless

agreed to in writing.

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13ADVERTISING REPRESENTATIVES

Business DevelopmentJohn Tingwall Business Development Manager [email protected] 248-704-5700

Jim Rohrlack Henry House Media [email protected] 847-809-6931

John Nittoli J & J Advertising Sales [email protected] 516-849-6847

Stephanie Bernbach-Crowe [email protected] 914-827-0015

Alabama/Georgia North Carolina/KentuckyDan Tomkiewicz [email protected] 770-640-1681

ArizonaKevin McCaw [email protected] 480-661-2122

CanadaCyndy Fleming [email protected] 416-363-1388, ext. 228

Florida/OhioMichael Eisman [email protected] 813-289-5931

Illinois/IndianaLisa Rose [email protected] 312-755-1133

Michigan—Eastern/ToledoLaurie Burger [email protected] 586-416-4195

Michigan—Western and Upper PeninsulaKim Amesbury [email protected] 616-291-1008

Minnesota/North DakotaJenny Kollander [email protected] 952-405-9640

Missouri /Iowa/Nebraska/Kansas South Dakota/Colorado/Montana Wyoming/Idaho/HawaiiJenni Mitten [email protected] 402-616-2151

South Carolina/TennesseeScott Rickles [email protected] 770-664-4567

Texas/Oklahoma/Louisiana Arkansas/MississippiNelson Gumm [email protected] 713-942-7676, ext. 11

WisconsinSusan Rose [email protected] 312-755-1133

Advertising Service ManagersElizabeth Kowalik [email protected] 248-691-1800, ext. 128 Tammy Herrera [email protected] 313-336-2518

Gail Wysocki : Advertising [email protected] : 313-336-5695

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FLORIDA : GEORGIA : ILLINOIS : N. INDIANA : IOWA : MICHIGAN : MINNESOTA : NEBRASKA : NORTH DAKOTA : PUERTO RICO : TENNESSEE : WISCONSIN

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