2020 corporate sponsorship & advertising and events...you to help achieve your organization’s...

2020 CorporateSponsorship & Advertising

www.mha.org

www.mha.org

www.mha.org

2 www.facebook.com/MichiganHospitals

www.mha.org | (517) 323-3443 MHA Corporate Sponsorship & Advertising

We advance the health of individuals and communities

Show me your friends, and I’ll show you your future.

While it is easy to find information about a product or service, there is still one tactic that every supplier must master: relationship building. The beginning of a new relationship is generally not something we consciously see. It is often hard to pinpoint when you move from talking to sharing or cross the line from acquaintance to friend.

Live events are the platform for making connections, but you must be intentional. The MHA’s events are designed with relationship building in mind. We create opportunities for you to connect face-to-face with hospital leaders and give you opportunities to capitalize on a prospect-rich environment for new products and services. The MHA Field Engagement team is ready to work with you to help achieve your organization’s goals and connect you with Michigan’s healthcare leaders. Please do not hesitate to contact Erin Steward, CMP, or another member of the MHA Field Engagement division with questions or to explore additional ideas you may have for sponsorship.

Another way to gain awareness among the MHA membership is through online advertising. MHA.org is visited more than 10,000 times per month and, each week, the MHA Monday Report is delivered to more than 3,300 inboxes. See page 14 in this brochure or speak with Erica Leyko in MHA Field Engagement to learn more.

Thank you for your interest in sponsorship opportunities available at the MHA — we look forward to partnering with you in 2020!

MHA CEO Brian Peters

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The Audience At a Glance

680+ ATTENDEES AT 2018-2019 MHA MAJOR MEMBERSHIP MEETINGS

85% OF ATTENDEES WERE CEOS OR SENIOR ADMINISTRATORS

90+HOSPITALS AND OTHER HEALTHCARE ORGANIZATIONS WERE REPRESENTED

Live events are the most powerful platform for learning and building meaningful relationships. The MHA is modernizing its events to produce better results by designing new formats, attracting a broad spectrum of leaders, creating different experiences and delivering unprecedented insight and knowledge.

Our sponsors are vital to helping conference participants emerge with innovative ideas and solutions to achieve their organizations’ goals. In turn, sponsors gain new customers, discover fresh leads and develop deeper relationships. We look forward to another rewarding, successful year with all our attendees, sponsors and partners!

The MHA sponsorship program gives you:

� An opportunity to foster positive relationships with new and current customers.

� The ability to attend content-rich conferences designed to enhance your understanding of the latest business models, technological innovations and trends.

� A chance to meet with providers and gain valuable insight into Michigan’s healthcare community.

� The opportunity to capitalize on a prospect-rich launch environment for new products and services.

Digital Reach

Facebook Followers Twitter Followers LinkedIn Followers MHA MHA MHA

17,800+ 5,100+ 2,500+ Average Monthly Impressions Average Monthly Impressions Average Monthly Impressions

494,000+ 62,900+ 10,000+

The MHA continues to grow its presence on social media as a way to engage with the general public, MHA members, legislators and more! Sponsors of MHA events are recognized across the association’s social media channels to provide additional visibility and value.



Who We Are

Based in greater Lansing, the Michigan Health & Hospital Association advocates in Michigan and Washington, DC, on behalf of healthcare providers and the communities and patients they serve. The MHA is a nationally recognized leader on initiatives that protect and promote quality, cost-effective and accessible healthcare. The MHA represents:

164 member hospitals, of which 133 are community hospitals

20 health systems (13 based in Michigan; 7 headquartered in other states)

91 teaching hospitals 10 public hospitals

7 children’s hospitals 54 rural hospitals

37 critical access hospitals 92 urban hospitals

Michigan hospitals serve patients 24 hours a day, 365 days a year.

5 million people treated in emergency departments

37 million outpatient visits conducted

5 million inpatient care days

1 million patients admitted for care & treatment

106,000 babies delivered

Average length of stay – 4.69 days

2017 data from the American Hospital Association Annual Survey.

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What We Do

ADVANCING HEALTH From educational sessions and individual presentations to help hospitals implement Michigan’s opioid laws to assisting the state in creating a verification mechanism for hospital employees’ compliance with the Prescription Drug Monitoring Program, the MHA advanced the ongoing battle against the opioid epidemic.

ACCESS TO CARE The MHA worked alongside others to preserve the federal government’s 340B Drug Discount Program, which requires drug manufacturers to provide discounted prices for outpatient drugs, allowing healthcare organizations to better care for their uninsured and low-income patients. These efforts influenced the U.S. District Court ruling that the government “must resolve the harm caused by its unlawful cuts to Medicare reimbursement” through the 340B Drug Discount Program.

CORPORATE AND GRASSROOTS ADVOCACY The MHA actively weighed in on 71 bills in the Michigan Legislature during the 2018-2019 fiscal year, each of which held implications for healthcare in the state. The MHA opposed 38 bills, only five of which became law — after MHA-supported amendments were included to protect healthcare. Fourteen of the 32 bills supported by the MHA became law. In addition, several hundred letters were sent to lawmakers on hospitals’ behalf by MiCare Champions, the MHA’s network of grassroots advocates established through the 2018 #MiCareMatters image campaign.

DATA AND PRICING TRANSPARENCY The MHA has continued to improve the VerifyMiCare.org website to provide the public and government with information on hospital charges and appropriate quality measures to depict the care environments of critical access hospitals. The association is also supporting the American Hospital Association’s principles on surprise billing and developed an infographic to educate stakeholders.

https://VerifyMiCare.org

https://VerifyMiCare.org



Circle of Honor Distinction

Organizations that make a considerable sponsorship commitment to the MHA will receive the highest level of distinction, the Circle of Honor award. To be eligible for the Circle of Honor award, your organization must contribute $15,000 in sponsorship funding. This can be accomplished through a platinum sponsorship at the MHA Annual Membership Meeting or through combined sponsorship at the MHA Annual Membership Meeting and Breakthrough.

The Circle of Honor award winners are recognized each year at the MHA Annual Membership Meeting, which provides an exclusive setting and allows for recognition from MHA board members. Additionally, Circle of Honor award winners are recognized in promotional marketing communications throughout the year and on the MHA website.

MEANINGFUL OPPORTUNITIES: INVITATIONS TO CEO AND BOARD OF TRUSTEES EVENTS

The evening before the MHA Breakthrough event in February, a small group of healthcare CEOs and MHA senior leaders attend a dinner and networking event to discuss challenges facing hospitals and health systems. Circle of Honor sponsors receive a special invitation to send a representative to the exclusive event, allowing them to personally speak with leaders of Michigan’s healthcare facilities.

The MHA Board of Trustees meets once a year to develop the association’s strategies to fulfill membership goals. Circle of Honor sponsors also receive an invitation to send one person to a reception and dinner during the MHA Board of Trustees Strategic Planning Session in August. This is a special opportunity for face-to-face discussions with members of the MHA Board.

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Policies and Conditions of Sponsorship and Attendance at MHA Membership Meetings and Conferences

WHO MAY ATTEND THE MEETING? MHA membership meetings are private, and attendance is open to MHA members, meeting sponsors and invited guests of the MHA. Please contact the MHA Field Engagement department with questions regarding membership.

GUEST REGISTRATION Guest registrations are limited to a spouse, significant other, or a child 18 years of age or older. Employees, governing board members, and those who hold medical privileges with the registering organization are not considered spouses or guests of a registrant, regardless of their relationship status to the registrant, and must pay the regular registration fee. Business associates may not register as guests and must pay the regular registration fee. The MHA reserves the right to determine who qualifies as a spouse/guest/business associate for a given event and may limit the number of guests for any given registrant or registering organization.

PAYMENT Any payment made by credit card will have a 3% processing fee added. Checks should be made payable to MHA or MHA Health Foundation.

HOSTING OF SEPARATE EVENTS Overview — The purpose of this statement is to provide clarification to MHA meeting sponsors, individuals and organizations attending MHA membership meetings about the policies and conditions related to the hosting of separate events and the distribution of written material in conjunction with MHA membership meetings. The MHA seeks to provide the highest quality experience to sponsors and attendees of its membership meetings. To this end, the MHA’s policies concerning its membership meetings are carefully designed to ensure the consistency of theme and high standards that our members and sponsors have come to expect from MHA events.

This statement should be read in conjunction with all other existing policies and agreements pertaining to sponsorship and attendance at MHA membership meetings.

I. Proprietary Interest — The MHA Annual Membership Meeting, Breakthrough and other MHA membership meetings are private membership meetings. The MHA reserves the right to control all information, marketing, events and activities related to these meetings.

II. Hosting of Separate Events — The hosting of separate events, parties, meetings, or other organized gatherings at, as a part of, or in conjunction with any MHA major membership meeting without the express written permission of the MHA is strictly prohibited.

III. Communication with Meeting Attendees — Only the MHA and its expressly authorized designees may distribute written material, invitations, agendas or other communications pertaining to functions, events or programs in conjunction with MHA membership meetings. Sponsors and other individuals must obtain written permission from the MHA to distribute any written material, including invitations, to MHA membership meeting attendees.

IV. Nothing in this policy is intended to unlawfully limit trade or competition. This policy applies only to events and written materials hosted or provided in conjunction with or as a part of private MHA membership meetings. The MHA reserves the right to accept or reject sponsors based on its written sponsorship criteria; however, it is the policy of the MHA not to discriminate against any individual or organization based on race, color, religion, gender, national origin, disability, age, height, weight, marital status or veteran status in accordance with applicable federal, state and local laws.



GRAND TRAVERSE RESORT & SPA | FEBRUARY 27 & 28, 2020

Breakthrough’s unique format allows you to make stronger connections through more direct access to leaders and expands the audience to those

the CEO considers their strategic partners — governing board members and other C-suite leaders.

To maximize your visibility, an early sponsorship commitment is encouraged. Event marketing will occur from late November through January 2020. Sponsorships will be

accepted through Jan. 17, 2020. For more details, go to breakthrough.mha.org.

https://breakthrough.mha.org

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Sponsorship Opportunities for MHA Breakthrough

MHA Member MHA Supporter

PLATINUM $5,500 $8,500

GOLD $4,500 $7,500

SILVER $3,500 $6,500

BRONZE $2,500 $5,500

Social media recognition for sponsorship on MHA platforms ü ü ü üLogo placement on the MHA event website with a hyperlink to your homepage ü ü ü üLogo placement in promotional mailings for Breakthrough ü ü ü üLogo placement in meeting guide for Breakthrough ü ü ü üOne complimentary event registration ü ü ü üLogo placement in welcome message sent to attendees before the Breakthrough ü ü üHalf-page ad in Breakthrough meeting guide ü üRecognition at the #VIP Welcome and during refreshment breaks ü üOpportunity to introduce speaker at Breakthrough (Platinum sponsors will be given first choice) ü üExclusive invitation to CEO dinner prior to Breakthrough (limited number of invitations available) ü

À La Carte Packages These offerings are limited to one sponsor unless otherwise noted. Logo will be on item or sign.

FIRE & ICE RECEPTION*

When the weather outside is frightful, you throw a cocktail party (we’re pretty sure those are the original lyrics to that song). At Breakthrough, the socializing revs into high gear Thursday night with the Fire & Ice reception. A themed menu of winter cocktails and bite-sized indulgences are sure to please.

MHA Member MHA Supporter Reception Sponsor...........................................................................................$6,000 .............................................$9,000

*This package receives Platinum benefits

#VIP WELCOME

Breakthrough is different from the moment the registration doors open, with the welcome area perfectly designed to see who’s there, to enable conversations with old friends and to network with new people. The interaction plays out among highly visible sponsorship areas! Doors to the keynote session will be closed until five minutes before the keynote announcement, ensuring maximum networking.

Name Badge Sponsor Available to Silver, Gold and Platinum sponsors for an additional $1,000 Tote Bag Sponsor Available to Silver, Gold and Platinum sponsors for an additional $1,000 Welcome Gift Sponsor Available to Silver, Gold and Platinum sponsors for an additional $1,000 Mobile Meeting App Sponsor* Available to Silver, Gold and Platinum sponsors for an additional $1,000

*Your organization’s logo will be displayed on the app splash screen/complimentary banner ad



JUNE 24 - 26, 2020 | GRAND HOTEL, MACKINAC ISLAND

Members of your target market are gathering for their most important event of the year, and we have the perfect opportunity for you to reach them. The MHA Annual Membership Meeting brings together several hundred healthcare decision-makers. Your sponsorship of this event is a unique

opportunity to network with and be appreciated by nearly every Michigan hospital and health system CEO and a vast array of board and

executive leaders in Michigan’s premier healthcare organizations. Highlights from the 2019 MHA Annual Membership Meeting can be viewed

online at www.MHAannual.org.

Promotional Brochure Deadline: March 18, 2020 Sponsorship and Advertising Deadline: May 6, 2020

www.MHAannual.org

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Sponsorship Opportunities for MHA Annual Meeting


PLATINUM $15,000 $19,000

GOLD $10,000 $12,500

SILVER $6,000 $8,000

BRONZE $4,000 $5,500

Social media recognition for sponsorship on MHA platforms ü ü ü üLogo placement on the MHA event website with a hyperlink to your homepage ü ü ü üLogo placement in the brochure for MHA Annual Membership Meeting (if intent to sponsor form is submitted by listed deadline) ü ü ü üLogo placement in meeting guide for MHA Annual Membership Meeting ü ü ü üFeatured sponsor on signage at the MHA Annual Membership Meeting ACHE breakfast üOne event registration at a 50 percent discount üLogo placement in welcome message sent to attendees before MHA Annual Membership Meeting ü üFeatured sponsor on signage at the MHA Annual Membership Meeting Family Event üFull-page color ad in MHA Annual Membership Meeting meeting guide ü üOne complimentary event registration ü üLogo placement on signage at Shepler's Ferry ü üOpportunity to introduce speaker at the MHA Annual Membership Meeting (limited number of speakers available; assigned on a first-come, first-served basis)

üFeatured sponsor on signage at the MHA Annual Membership Meeting Welcome and Gala Receptions üCircle of Honor award and exclusive invitation to the MHA Board of Trustees’ strategic planning session reception and dinner in August (limited to one individual per organization)

ü

À La Carte Packages These offerings are limited to one sponsor. À La Carte sponsors receive benefits at the silver level.


Welcome Gift Sponsor* .............................................................$6,000 ........................................$8,000

Your organization’s logo will be displayed on the app splash screen/complimentary banner ad

Conference Refreshment Sponsor ............................................$6,000 .......................................$8,000

Name Badge Sponsor................................................................$6,000 .......................................$8,000

Mobile Meeting App Sponsor...................................................$6,000 .......................................$8,000

Tote Bag Sponsor.......................................................................$6,000 ........................................$8,000

*Intent to Sponsor form must be submitted by March 18, 2020 for this item only.



Links Fore Health

Sponsorship Opportunities for Links Fore Health

The Links Fore Health golf outing, held during the MHA Annual Membership Meeting, helps underwrite the MHA Health Foundation and its Ludwig Community Benefit Award, which recognize the programs and services Michigan hospitals provide at low or no cost to improve the quality

of health and life. Links Fore Health is a nine-hole scramble for golfers of all skill levels. The 19th Hole Party provides additional networking time.


Event Partner (platinum level recognition) $15,000 $20,000

19th Hole Party (silver level recognition) $6,000 $8,000

Canteen Caddy $2,000 $3,500

Contest Sponsor $2,000 $3,500

Golf Swag $2,000 $3,500

Prize Package $2,000 $3,500

Box Lunches $2,000 $3,500

Tee Sponsor $1,000 $2,000

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Meeting Guide & Mobile App Advertising

Meeting Guide Advertising Breakthrough:

Intent Deadline: Jan. 17, 2020 Materials Deadline: Jan. 31, 2020 Full-page advertisement in printed guide ............................................$1,000

Print Ad Size: Maximum image area is 6.5” w x 9.5” h – NO BLEEDS

Annual Membership Meeting: Intent Deadline: May 6, 2020 Materials Deadline: May 20, 2020 Full-page advertisement in printed guide ............................................$1,000 Center spread advertisement in printed guide....................................$2,000 Back cover advertisement in printed guide..........................................$1,250 Inside front cover advertisement in printed guide ..............................$1,050 Inside back cover advertisement in printed guide...............................$1,050

Print Ad Size: Maximum image area is 5” w x 8” h – NO BLEEDS

Event Mobile App Banner Ads Make your presence stand out by advertising on the mobile app. A limited number of banner ads will be sold for the app for Breakthrough and the Annual Membership Meeting. Ads will appear for the duration of the meeting within locations that generate the most attendee traffic. Banner ads for each meeting are sold separately.

Banner Ad on mobile app .........................................................................$250

Banner Ad Size: Image area is 640 x 150 pixels (PNG, JPG or GIF format only)

Terms & Conditions � A complete Intent to Sponsor form is a binding contract. Form must be

completed and signed before advertising will be accepted. Cancellation of contract is not accepted. Must be an advertiser in good standing for future ads to be accepted.

� An advertiser will forfeit its ad in the printed guide if the ad is not received by the deadlines noted above.

� Design services available at $75 per hour with a $30 minimum charge. Quotes available upon request. Materials for ads designed by MHA Design department are due by intent deadline.

� The MHA reserves the right to accept or reject advertising based on its compatibility with the association’s mission and vision and shall not be liable for damages if, for any reason, it fails to publish the advertisement.

� Advertising fees are due within 15 days of the receipt of a signed contract. The MHA will release and resell any ads not paid in full after this date.



Web Advertising Program

The Michigan Health & Hospital Association gives healthcare leaders the must-know business intelligence they need every day, on every platform. Make your organization stand out by advertising on the MHA website and the MHA Monday Report e-newsletter. A limited number of online advertisements are available in 2020. This unique opportunity gives your organization a chance to be seen by thousands of healthcare leaders and policymakers.

MHA MONDAY REPORT

E-NEWSLETTER

MHA.org HOMEPAGE

MHA BUSINESS SERVICES

LANDING PAGE

MHA EDUCATION & EVENTS

LANDING PAGE

3,300+ 2,800+ 200+ 650+ hospital decision- pageviews per pageviews per pageviews per

makers and leaders month. month. month.

reached weekly.

Web Advertising Opportunities �4 consecutive advertisements in MHA Monday Report...................$4,000

(800 x 110 px format)

�4-week ad placement on MHA.org Homepage .....................................$700


�4-week ad placement on MHA Business Services Landing Page ..........$300


�4-week ad placement on MHA Education & Events Landing Page.......$300


Fill out and return the Intent to Advertise form on page 19 to take advantage of these opportunities.

Web Advertising Requirements Ads must be in .jpg or .png format and animations are not permitted. The ad must display fewer than 20 words and must use colors that have sufficient readability and contrast to be compliant with WCAG 2.1 AA web accessibility standards. To test if the colors in your ad have enough contrast, you can use the WebAIM Contrast Checker at webaim.org/resources/contrastchecker.

https://webaim.org/resources/contrastchecker

@MIHospitalAssoc 15


Intent to Sponsor

Organization Name ____________________________________________________________________________________________ How you want the organization name to be listed in all meeting materials.

Organization Representative ____________________________________________________________________________________

Title__________________________________________________________________________________________________________

Address ______________________________________________________________________________________________________

City/State/ZIP ____________________________________________________________________Date ________________________

Phone __________________________________________ Email _______________________________________________________

CHOOSE THE LEVEL YOU WOULD LIKE TO SPONSOR BREAKTHROUGH CONFERENCE

MHA MHASPONSORSHIP DETAILS AND CONDITIONS MEMBER SUPPORTER � The MHA Health Foundation has the right

to release and resell any sponsorship items not paid in full 30 days after receipt

PLATINUM GOLD

£ $5,500

£ $4,500

£ $8,500

£ $7,500 of the Intent to Sponsor form. Any payment made by credit card will have a 3% SILVER £ $3,500 £ $6,500

processing fee added to the total. Payment by check sent with the Intent to Sponsor

BRONZE £ $2,500 £ $5,500

form is also accepted.

� Verbal commitments will not hold the event À LA CARTE PACKAGES for your organization. FIRE & ICE RECEPTION SPONSOR £ $6,000 £ $9,000

� Sponsors will be notified of their sponsorship acceptance and receive

NAME BADGE SPONSOR* £ $1,000

information with additional details. TOTE BAG SPONSOR* £ $1,000

� To ensure production and promotional WELCOME GIFT SPONSOR* £ $1,000 deadlines are met, sponsorships for Breakthrough close Jan. 17, 2020. MOBILE MEETING APP SPONSOR* £ $1,000

*Limited to one sponsor and only available to Platinum, Gold or Silver level sponsors.�Completed Intent to Sponsor forms should be sent to: Erica Leyko, MHA Health Foundation, 2112 University Park Drive, ADVERTISING Okemos, MI 48864 or [email protected].

(see pg. 13 for details)

Attendance at Breakthrough is open to MHA members, conference sponsors and invited guests only. Please contact MHA Field Engagement with questions regarding membership.

The MHA and the MHA Health Foundation reserve exclusive rights to determine appropriate items for distribution and use of sponsor logos or sponsor name recognition on any and all MHA and MHA Health Foundation meeting materials, clothing, gifts, signage, displays and all other items, events, venue and materials associated with sponsorship.

FULL-PAGE ADVERTISEMENT IN PRINTED GUIDE £ $1,000

BANNER AD IN MOBILE MEETING APP £ $250

PAYMENT INFORMATION: Checks should be made payable to MHA Health Foundation.

Total $ ________________ Check # ________________

Total fees to be charged to: ¨ VISA ¨ MasterCard ¨ American Express

Account number:_____________________________________________________

Exp. date: ________________ CVV Code: __________ (3- or 4-digit security number on card)

Name: _____________________________________________________________

Cardholder name (please print): ________________________________________

Cardholder signature: ________________________________________________

mailto:[email protected]


www.facebook.com/MichiganHospitals 16

www.facebook.com/MichiganHospitals

@MIHospitalAssoc 17


Intent to Sponsor



Title__________________________________________________________________________________________________________

Address ______________________________________________________________________________________________________


Phone __________________________________________ Email _______________________________________________________

CHOOSE THE LEVEL YOU WOULD LIKE TO SPONSOR MHA ANNUAL MEMBERSHIP MEETING MHA MHA

SPONSORSHIP DETAILS AND CONDITIONS MEMBER SUPPORTER � To be listed as a sponsor in the brochure,

sponsorship must be confirmed by submitting an Intent to Sponsor form by March 18, 2020. For any sponsorship that includes a company logo on the item, intent forms must be received by May 6, 2020, or there is no guarantee your logo will be printed on the item.

� The MHA has the right to release and resell any sponsorship items not paid in full 30 days after receipt of the Intent to Sponsor form. Any payment made by credit card will have a 3% processing fee added to the total. Payment by check sent with the Intent to Sponsor form is also accepted.

� Verbal commitments will not hold the event for your organization.

� Sponsors will be notified of their sponsorship acceptance and receive information with additional details.

� To ensure production and promotional deadlines are met, sponsorships for the MHA Annual Meeting close May 6, 2020.

�Completed Intent to Sponsor forms should be sent to: Erica Leyko, MHA, 2112 University Park Drive, Okemos, MI 48864 or [email protected].

PLATINUM £ $15,000 £ $19,000

GOLD £ $10,000 £ $12,500

SILVER £ $6,000 £ $8,000

BRONZE £ $4,000 £ $5,500

À LA CARTE PACKAGES

WELCOME GIFT SPONSOR* £ $6,000 £ $8,000

NAME BADGE SPONSOR £ $6,000 £ $8,000

CONFERENCE REFRESHMENT SPONSOR £ $6,000 £ $8,000

MOBILE MEETING APPLICATION SPONSOR £ $6,000 £ $8,000

TOTE BAG SPONSOR £ $6,000 £ $8,000

*Intent to Sponsor form must be submitted by March 18, 2020 for this item only.

LINKS FORE HEALTH CHARITY GOLF OUTING SPONSORSHIP PACKAGES

EVENT PARTNER £ $15,000 £ $20,000

19TH HOLE PARTY £ $6,000 £ $8,000

CANTEEN CADDY £ $2,000 £ $3,500

CONTEST SPONSOR £ $2,000 £ $3,500

Attendance at the MHA Annual Membership Meeting is open to MHA members, conference sponsors and invited guests only. Please contact MHA Field Engagement with questions regarding membership.

The MHA and the MHA Health Foundation reserve exclusive rights to determine appropriate items for distribution and use of sponsor logos or sponsor name recognition on any and all MHA and MHA Health Foundation meeting materials, clothing, gifts, signage, displays and all other items, events, venues and materials associated with sponsorship.

GOLF SWAG £ $2,000 £ $3,500

PRIZE PACKAGE £ $2,000 £ $3,500

BOX LUNCHES £ $2,000 £ $3,500

TEE SPONSOR £ $1,000 £ $2,000

Advertising and Payment Information continued on reverse




Intent to Sponsor

ADVERTISING (see pg. 13 for details)

FULL-PAGE ADVERTISEMENT IN PRINTED GUIDE £ $1,000

CENTER SPREAD ADVERTISEMENT IN PRINTED GUIDE £ $2,000

BACK COVER ADVERTISEMENT IN PRINTED GUIDE £ $1,250

INSIDE FRONT COVER ADVERTISEMENT IN PRINTED GUIDE £ $1,050

INSIDE BACK COVER ADVERTISEMENT IN PRINTED GUIDE £ $1,050

BANNER AD IN MOBILE MEETING APP £ $250

PAYMENT INFORMATION: (Checks should be made payable to MHA).

Total $ ________________ Check # ________________

Total fees to be charged to: ¨ VISA ¨ MasterCard ¨ American Express

Account number:_______________________________________________________________

Exp. date: ________________ CVV Code: __________ (3- or 4-digit security number on card)

Name: _______________________________________________________________________

Cardholder name (please print): __________________________________________________

Cardholder signature: __________________________________________________________

@MIHospitalAssoc 19


Web Advertising Intent to Advertise Program



Title__________________________________________________________________________________________________________

Address ______________________________________________________________________________________________________


Phone __________________________________________ Email _______________________________________________________

Start Date Requested __________________________________________________________________________________________

Please contact Erica Leyko (eleyko@ mha.org) at (517) 323-3443 with questions.

WEB ADVERTISING OPTIONS AVAILABLE FOR 2020 WEB ADVERTISING TERMS AND CONDITIONS (see pg. 14 for details)

� All ads are subject to MHA review and Please choose the ad placement your organization would like to purchase. Note approval and must be submitted two that ad placements are on a first-come, first-served basis. A member of the MHA weeks prior to placement for review. team will follow up about your requested ad timing and placement. The MHA reserves the right to refuse ads that do not meet the association’s ad guidelines, specifications, principles and values. The MHA reserves the right to remove ads for failure to make timely payments. Approved advertisers, like all third parties, must first obtain written permission to reference or publish any MHA-owned content.

� The MHA will not accept ads promoting or supporting candidates for any political/elected office or elected office holders, and no ads will be accepted from insurance companies.

� Ads must be in .jpg or .png format and animations are not permitted. The ad must display fewer than 20 words and must use colors that have sufficient readability and contrast to be compliant with WCAG 2.1 AA web accessibility standards. To test if the colors in your ad have enough contrast, you can use the WebAIM Contrast Checker at webaim.org/resources/contrastchecker.

� The purchaser maintains ownership rights of all ads. Invoicing will not begin until a purchaser’s ad has been approved by the MHA. Payment is due no later than 30 days after the ad is live on www.mha.org or in MHA Monday Report.

�Completed Web Advertising Program Intent to Advertise form should be sent to: Erica Leyko, MHA, 2112 University Park Drive, Okemos, MI 48864 or [email protected].

4 CONSECUTIVE ADVERTISEMENTS IN MHA MONDAY REPORT (800 x 110 px format) £ $4,000

4-WEEK AD PLACEMENT ON MHA.org HOMEPAGE (280 x 600 px format) £ $700

4-WEEK AD PLACEMENT ON MHA BUSINESS SERVICES LANDING PAGE (350 x 400 px format) £ $300

4-WEEK AD PLACEMENT ON MHA EDUCATION & EVENTS LANDING PAGE (350 x 400 px format) £ $300


www.mha.org

https://webaim.org/resources/contrastchecker

www.mha.org | (517) 323-3443

www.mha.org

2020 corporate sponsorship & advertising and events...you to help achieve your organization’s...

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