2019 media kitpopular...see your products featured, dedicated e-blasts, and state of the art on-line...

2019 MEDIA KIT

Popular Woodworking

POPULARWOODWORKING.COM ■ 2

5 Great Reasons to Advertise in Popular Woodworking

1 We Deliver Big-Spending, Hard-to-Find WoodworkersPopular Woodworking readers are hardcore woodworking enthusiasts. They have bigger shops, own more tools and build more projects than most other readers in the category. They’ll spend $608 million on woodworking products this year alone, and many don’t read our competitors — you’ll only reach them here!

2 We Offer Unbeatable Value for Your Ad DollarPopular Woodworking offers the most competitive CPM in the category. We set fair ad rates because our paid readers, not our advertisers, are the primary drivers of our financial health.

3 We Excite Our Readers to Buy, Buy, BuyOur supercharged editorial content delivers tested techniques, inspiring project plans and sound consumer advice. We give our readers the skills and motivation to be your best customers.

4 We're the Trusted Name in Online Woodworking AdviceSerious, affluent woodworkers turn to our web site, e-newsletter and blogs every day for advice they can trust. Across the Internet, Popular Woodworking sets the standard for accessible woodworking expertise.

5 A Robust Internet Presence Drives Your SalesPopular Woodworking is aggregating on-line woodworkers with its robust on-line products to boost your sales. New Web features such as streaming video where you can see your products featured, dedicated e-blasts, and state of the art on-line advertising opportunities are all a part of the Popular Woodworking multi-media platform. Popular Woodworking is leading the way in the woodworking category by driving our magazine readers on-line for more content and exposure to your marketing and sales message.

“I didn’t realize that I was ready to step up my skills until I read Popular Woodworking. The other magazines are for weekend warriors. PW is for real woodworkers.”— Dan Kugel

Popular Woodworking


Circulation StrategyWhat Makes Popular Woodworking Different?

A Savvy Business Model Saves You MoneyPopular Woodworking is circulation-driven: The bulk of our revenue comes from our readers, not from our advertisers. Our top-notch editorial content keeps serious woodworkers coming back for more. And that keeps your ad rates reasonable.

Over 125,000 Loyal Readers Trust Popular Woodworking*Whether they are buying tools or building furniture, more than 110,000 avid woodworkers rely on Popular Woodworking for advice. They trust what they read in the magazine and our Internet products. That is why more than 95 percent are subscribers, why nearly half renew their subscriptions year after year and why more than 68 percent of 3-year subscribers continue their subscriptions.

* includes pass-along readership

Quality Readership + Competitive Rates = Better ValuePopular Woodworking gives you more value for your advertis-ing dollar. The proof? Our paid circulation includes approxi-mately 95 percent loyal subscribers and 5 percent newsstand buyers.

What’s more, our reader surveys reveal a passionate, dedicated group of readers who have larger shops, own more tools and build more projects than readers of most other woodworking magazines. Our readers are your best customers and you can reach them at an amazing value. Our CPM is one of the most competitive in the woodworking magazine category.

How Popular Woodworking readers stay informed about woodworking:

88%

81%

47%

45%Magazines

Online

Books

Blogs

Popular Woodworking


Inside the MagazineHow We Turn Our Readers Into Your Best Customers

At Popular Woodworking, we know that today’s beginning woodworkers are tomorrow’s experts. That’s why we target different articles to a wide range of skill levels. But there’s one thing all woodworkers have in common: a love of the craft. Like a perfectly rubbed finish, this love shines through in every article we publish, building our readers’ enthusiasm and their interest in your products.

Here are just a few other ways we generate reader excitement:

• Our real-world tool reviews and practical tool-use tips pump up the buying enthusiasm. We publish author-itative tool reviews. Readers love our clear, thorough reports because we don’t just rank the tools, we show readers how to use them.

• Our commitment to good technique gives readers the confidence to try more... and buy more. Our technique articles are a cornerstone of the magazine, because they are written by professional woodworkers with years of experience. Our readers gain more woodworking confidence with every issue they read, and that makes them eager to try new products.

We Build Their Skills—and Their Buying Excitement

• We stay ahead of woodworking trends. “Blended” woodworking is the hottest trend to hit woodshops in years. As the name suggests, it blends machine work with hand-work for beautiful, high quality, high satisfaction results. We teach our readers how to use tools to best advantage−building their skills and whetting their appetites for a wide variety of woodworking products.

• Popular Woodworking projects get readers itching to build and buy. What do all our projects have in common? They reinforce the bedrock principles of good design, solid construction and fine finishes. Our

“must build” projects encourage readers to try new tools and techniques, and we how them how−with beautiful results.

Key ContactsMeet the crew that makes Popular Woodworking the best magazine in the woodworking category:

Group Publisher ■ Allison DolanPublisher ■ Patty CraftEditor in Chief ■ Andrew ZoellnerSenior Editor ■ David LyellSenior Designer ■ Danielle Lowery Video Producer ■ David Thiel Videographer & Video Editor ■ Jacob Motz Web Producer ■ Rachel FountainContributing Editor ■ Bob Flexner

Chief Executive Officer ■ Gregory J. OsbergSVP, General Manager F+W Fine Art, Writing, Outdoors & Small Business Groups ■ Ray ChelstowskiVP, Consumer Marketing ■ John PhelanVP, Digital ■ Jason RevzonVP, Product Management ■ Pat FitzgeraldVP, Advertising Sales ■ Kevin SmithAdvertising Director ■ Don SchroderAdvertising Sales Coordinator ■ Connie Kostrzewa

Popular Woodworking


Reader DemographicsMeet 125,000 Big-Spending Craftsmen

82% of our readers watch techniques from our videos on

our website:

popularwoodworking.com

Popular Woodworking readers are dedicated to woodworking, and it shows when they shop. 75 percent are intermediate or advanced-level craftsmen, and they spend at least 11 hours a week, on average, in their shops. They have bigger workshops and build more projects on average than most of our competitors’ readers.

Reach Passionate Woodworkers with Money to Spend

They Share Your Ads with FriendsAn ad in Popular Woodworking keeps working for you. Our readers save their issues and reread them—and they share them with their friends, too. That means multiple exposures for every ad you place.Average time spent reading an issue .................................................................................................................................................................... 2 hours, 18 minutesAverage years of subscriber ............................................................................................................................................................................................................................................................. 8 years

Our Readers are LeadersWoodworkers look to Popular Woodworking subscribers for advice on tool buy-ing and woodworking know-how. Average No. of woodworkers Popular Woodworking readers

advice on tool purchases...................................................................................................................................................................................................................... 3.3 woodworkers

Male .............................................................................................................................................. 97% Age ............................................................................................................................................................. 60 4-year college degree or better .................................... 64% HH Income .............................................................................................. $135,823 Homeowner ............................................................................................................... 92% Subscribed to PW ..................................................................................... 8 yrs. Time spent reading an issue .................................. 2.3 hrs.

Stay informed about woodworking using:Magazines ................................................................................................................... 88%Online .................................................................................................................................. 81%Books ..................................................................................................................................... 47%Blogs ........................................................................................................................................ 45%

Watch woodworking videos online .......................71% Desktop computer .........................................68% Laptop computer ............................................72% Smartphone .................................................... 76%

Time woodworking ........................................................................ 28 yrs.Skill level intermediate and above ......................... 95% Weekly time in shop ..................................................................... 11 hrs. Shop size ....................................................................................................... 533 sq. ft.# Projects per year ................................................................................................... 8Annual woodworking spending ..................... $3,235

Total market spending ................................................ $436.7 M

Purchase tools and equipment at:Online .................................................................................................................................. 70% Woodworking stores ............................................................................. 70% Home center ............................................................................................................ 51% Auctions .......................................................................................................................... 23%

Types of woodworking:Furniture making ........................................................................................ 62%Cabinetmaking ................................................................................................. 60% Outdoor projects ........................................................................................... 50%Domestic hardwood ................................................................................ 90%Imported hardwood ................................................................................ 40% Softwood ....................................................................................................................... 68% Hardwood plywood ................................................................................. 62%

Guild/club member .................................................................................. 27% Derive some income

from woodworking ........................................................................ 20% Watch technique videos on PW.com ......................82%Listen to woodworking podcast ................................ 27% Visit online forum ....................................................................................... 39% Offer woodworking

advice to .............................................................. 6 people per reader

Popular Woodworking


Gross/Net Advertising Rates

Four-Color 1x 3x 7x 10x 14x Full Page $9,305.00 $8,650.00 $7,905.00 $7,675.00 $7,440.00 7,909.25 7,352.50 6,719.25 6,523.75 6,324.00 2/3 $6,695.00 $6,230.00 $5,690.00 $5,525.00 $5,360.00 5,690.75 5,295.50 4,836.50 4,696.25 4,556.00 1/2 $5,255.00 $4,890.00 $4,470.00 $4,335.00 $4,205.00 4,466.75 4,156.50 3,799.50 3,684.75 3,574.25 1/3 $3,675.00 $3,420.00 $3,125.00 $3,030.00 $2,940.00 3,123.75 2,907.00 2,656.25 2,575.50 2,499.00 1/4 $2,935.00 $2,725.00 $2,495.00 $2,420.00 $2,345.00 2,494.75 2,316.25 2,120.75 2,057.00 1,993.25

1/6 $2,050.00 $1,900.00 $1,740.00 $1,690.00 $1,635.00 1,742.50 1,615.00 1,479.00 1,436.50 1,389.75

1/8 $1,565.00 $1,455.00 $1,330.00 $1,290.00 $1,250.00 1,330.25 1,236.75 1,130.50 1,096.50 1,062.50 1/12 $1,065.00 $990.00 $905.00 $880.00 $850.00 905.25 841.50 769.25 748.00 722.50

Covers 1x 3x 7x 10x 14x Inside Front $11,165.00 $10,380.00 $9,485.00 $9,210.00 $8,930.00 9,490.25 8,823.00 8,062.25 7,828.50 7,590.50 Inside Back $10,700.00 $9,950.00 $9,090.00 $8,825.00 $8,555.00 9,095.00 8,457.50 7,726.50 7,501.25 7,271.75 Outside Back $11,630.00 $10,815.00 $9,880.00 $9,595.00 $9,300.00 9,885.50 9,192.75 8,398.00 8,155.75 7,905.00

Marketplace 1x 3x 7x 10x 14x 2 Inch $655.00 $610.00 $555.00 $540.00 $525.00 556.75 518.50 471.75 459.00 446.25 1 ½ Inch $495.00 $460.00 $420.00 $410.00 $395.00 420.75 391.00 357.00 348.50 335.75 1 Inch $330.00 $305.00 $280.00 $270.00 $265.00 280.50 259.25 250.75 238.00 229.50

Popular Woodworking


Black & White 1x 3x 7x 10x 14x

Full Page $6,995.00 $6,505.00 $5,945.00 $5,770.00 $5,595.00 5,945.75 5,529.25 5,053.25 4,904.50 4,755.75

2/3 $5,035.00 $4,685.00 $4,280.00 $4,155.00 $4,030.00 4,279.75 3,982.25 3,638.00 3,531.75 3,425.50

1/2 $3,950.00 $3,675.00 $3,360.00 $3,260.00 $3,160.00 3,357.50 3,123.75 2,856.00 2,771.00 2,686.00

1/3 $2,765.00 $2,570.00 $2,350.00 $2,280.00 $2,210.00 2,350.25 2,184.50 1,997.50 1,938.00 1,878.50

1/4 $2,205.00 $2,050.00 $1,875.00 $1,820.00 $1,765.00 1,874.25 1,742.50 1,593.75 1,547.00 1,500.25

1/6 $1,540.00 $1,430.00 $1,310.00 $1,270.00 $1,230.00 1,309.00 1,215.50 1,113.50 1,079.50 1,045.50

1/8 $1,175.00 $1,095.00 $1,000.00 $970.00 $940.00 998.75 930.75 850.00 824.50 799.00

1/12 $800.00 $745.00 $680.00 $660.00 $640.00 680.00 633.25 578.00 561.00 544.00

Two-Color 1x 3x 7x 10x 14x

Full Page $8,045.00 $7,480.00 $6,835.00 $6,635.00 $6,435.00 6,838.25 6,358.00 5,809.75 5,639.75 5,469.75

2/3 $5,790.00 $5,390.00 $4,920.00 $4,780.00 $4,635.00 4,921.50 4,581.50 4,182.00 4,063.00 3,939.75

1/2 $4,545.00 $4,225.00 $3,865.00 $3,750.00 $3,635.00 3,863.25 3,591.25 3,285.25 3,187.50 3,089.75

1/3 $3,180.00 $2,955.00 $2,705.00 $2,620.00 $2,540.00 2,703.00 2,511.75 2,299.25 2,227.00 2,159.00

1/4 $2,535.00 $2,360.00 $2,155.00 $2,095.00 $2,030.00 2,154.75 2,006.00 1,831.75 1,780.75 1,725.50

1/6 $1,770.00 $1,645.00 $1,505.00 $1,460.00 $1,415.00 1,504.50 1,398.25 1,279.25 1,241.00 1,202.75

1/8 $1,350.00 $1,260.00 $1,150.00 $1,115.00 $1,080.00 1,147.50 1,071.00 977.50 947.75 918.00

1/12 $920.00 $855.00 $780.00 $760.00 $735.00 782.00 726.75 663.00 646.00 624.75

Gross/Net Advertising Rates Cont.

Popular Woodworking


Building the Brand OnlineRobust Website, E-Mail Newsletter, Informative Editor Blogs

While Popular Woodworking’s subscribers are ideal customers for our products, we know you also want to reach beyond the magazine’s readers to the broader universe of woodworkers. That’s where our extensive presence on the Web can help you. Every hour of every day we’re expanding our audience through our five websites, three social media channels, regular e-newsletters and numerous blog posts. And every new woodworker we engage is a new prospect for you.

Here are some of the key ways we’re paving the way to new customers for you:

PopularWoodworking.comOur rapidly growing flagship website not only gives you access to an average of 486,000 unique visitors each month, it also offers new, dynamic ways to help you connect with those woodworkers. You can now make a big splash on our pages with digital ads, powerful in-page videos and more.

Popular Woodworking E-Mail NewsletterOur weekly newsletter provides timely woodworking advice and entertaining posts to an audience of more than 133,000 subscribers. These 100 percent opt-in readers are eager for the latest woodworking information–including special offers from manufacturers. With our high open rate, our newsletter is the perfect place for banner ads that will drive customers to your website and stores.

Dedicated E-BlastsWhen you want to announce new products or special promotions, our timely digital e-blasts are the perfect vehicle. They give you exclusive access to our opt-in subscribers plus some of the best open rates and click-throughs in the business. We limit the blasts to just two per week and never send out more than one per day to ensure your promo-tions get woodworkers’ full attention.

Editors BlogsOur prolific editors and contributors write as many as 10 posts a week, each filled with expert advice, tool reviews or other hard-core information that woodworkers crave. These blogs are highly regarded by readers. Sponsoring a blog gives you a chance to reach these woodworking enthusiasts, and since the posts frequently generate extended rounds of comments, readers will have multiple chances to see your promotions.

Interactive SweepstakesHere’s an ideal way to promote your brand and products while also building your e-mail database. It’s simple too: You supply a prize and we promote it to our audience of enthusiastic woodworkers through e-blasts and banner ads that run over a six-week period. When the contest ends, you get the names of all the entrants.

Popular Woodworking


Electronic AdvertisingWebsite Advertising550,000 monthly visits Ad Size CPM Ad Size CPM 1.1 million Pageviews per month 300 x 250 $10.00 970 x 250 $10.00

300 x 600 $10.00 728 x 90 $10.00

E-Newsletter AdvertisingOur e-newsletters deliver timely woodworking news to our 110,000 + subscribers. These 100% opt-in readers want the latest woodworking news, including special offers.

List Size: 110,000 opt-in subscribersAd Specs: 40K file size; flash not permittedSend Days: Monday, Wednesday and Friday; ad material due one week prior

Ad Size 1-time 3-time 6-time 9-time 12-time 300 x 250 $1,600 $1,520 $1,440 $1,360 $1,280

Dedicated E-Mail BlastAn e-blast is a powerful marketing tool for announcing new products and special promo-tions.

List Size: 110,000 opt-in subscribersSend Days: Monday, Thursday and Friday; ad material due one week prior; Call for ad specs

List Size 1-time 3-time 6-time 9-time 12-time 110,000 $4,450 $3,855 $3,630 $3,405 $3,175

Interactive SweepstakesThis six-week, turnkey promotion prompts woodworkers to learn about your new product and builds your database of e-mail addresses. It’s promoted with ads on the Popular Wood-working website, in e-newsletters and dedicated e-blasts.

Here’s How It Works:

• Popular Woodworking puts together a contest on our website in which readers answer three to five multiple-choice questions about your product based on a brief write up.

• After answering the multiple-choice questions correctly, visitors enter their e-mail address, name and address. All correct entries are entered for a chance to win the tool described in the write up.

• We arrange for each entrant to immediately receive a bounce-back message from Popular Woodworking acknowledging his or her entry. The message will also contain a link to your site.

• At the end of the contest, you receive the winner’s contact information along with 9,500 names and addresses of all who entered. Additional names are available for 25 cents per name.

Rate: $9,500

Popular Woodworking


Electronic Advertising Cont.

34 Days for Dad GiveawayWe’re celebrating Father’s Day but it’s our readers who are getting the gifts. In our Father’s Day Giveaway, readers have a chance to win a great prize from one of our advertisers every day in the month of June. The contest will feature a May-June issue print ad designed like a calendar and a similar online calendar with each space on the calendar containing one prize donated by an advertiser. To enter, readers simply go to the website each day and register for that day’s prize.

We’ll promote the giveaway with the two-page “calendar” spread in the May-June issue of Popular Woodworking, ads on our website, announcements in our weekly newsletters and adedicated e-blast. Along with their prize and name in the calendar, advertisers will have their logos displayed to reinforce their brands.

As an added bonus, advertisers will receive 300 names and e-mail addresses of woodworkers who enter for each day purchased.

Ad Materials: Logo, product name(s)/model(s), JPG(s) ofprize(s), linking URL(s) to tool, company URL, 35 to 50 words of copy

Materials Due: February 13 or sooner

Rates:One Day/Prize $600 Receive 300 email addressesTwo Days/Prizes $1,150 Receive 600 email addressesThree Days/Prizes $1,650 Receive 900 email addressesFour Days/Prizes $2,100 Receive 1,200 email addresses(Please note, each prize must be different)

December to RememberWe’re celebrating Christmas but it’s our readers who are getting the gifts. In our December To Remember Holiday Giveaway, readers have a chance to win a great prize from one of our advertisers every day in December. The contest will feature a December print and online calendar with each space on the calendar containing one prize donated by an advertiser. To enter, readers simply go to the website each day and register for that day’s prize.

We will promote the giveaway with a two-page “calendar” spread in the December issue of Popular Woodworking, ads on our website, announcements in our weekly newsletters and a dedicated e-blast. Along with their prize and name in the calendar, advertisers will have their logos displayed underneath the calendar to reinforce their brands.

As an added bonus, advertisers will receive 300 names and email addresses of woodworkers who enter for each day purchased.

Ad Materials: Logo, product name(s)/model(s), JPG(s) ofprize(s), linking URL(s) to tool, company URL, 35 to 50 words of copy

Materials Due: September 5 or sooner

Rates:One Day/Prize $600 Receive 300 email addressesTwo Days/Prizes $1,150 Receive 600 email addressesThree Days/Prizes $1,650 Receive 900 email addressesFour Days/Prizes $2,100 Receive 1,200 email addresses(Please note, each prize must be different)

Popular Woodworking


Electronic Advertising Cont.What's New from the 2019 AWFS Show?Here’s a fast, easy and inexpensive way to get the word out to 150,000 woodworkers on your new products that were introduced at the AWFS show: Popular Woodworking's “NEW Tools from the 2018 AWFS Show” fixed-format e-blast.

The e-blasts will be sent on August 11 and 14 and the rate is only $1,890 for both mailings. Plus you can hange the product for the second blast if there are two new products!

All I need are:• Logo• For each tool: Headline, product image ( jpg), 50 to 75

words of copy and linking url • And we’ll take care of the rest

Materials due August 2.

Holiday Gifts for WoodworkersFixed-Format Group E-blasts

Here’s a quick & easy and inexpensive way to boost your holiday sales: “Holiday Gifts For Woodworkers” fixed-format e-blasts. Each blast reaches 150,000 opt-in subscribers on November 20 and December 4.

Rate is $1,890 for both mailings and you have the option to change product and copy.

For each product, all that’s needed are:• A product image ( jpg)• Headline• 50 to 75 words of copy• Logo• Linking url• And I’ll take care of the rest

Materials due November 10.

New & Notable ProductsReach more than 280,000 woodworkers through our special print and online section!

Popular Woodworking’s special New & Notable Products section in the September/October issue is designed to help spread the word about your products just in time for the busy fall and winter woodworking season. The promotion is turnkey, combines print and online, reaches more than 280,000 woodworkers and is priced right at just $1,990.

Here’s how it works:Print Component

The magazine will feature a special four-page section in the September-October issue made up of 24, 1/6-page, fixed-format ads (one product per ad). The issue will mail the week of August 3 and be on the newsstands August 18.

Online Component

The online component will consist of four fixed-format e-blasts of six advertisers each that’ll be sent to 175,000 e-newsletter subscribers on September 21, 22, 28 & 29.

Rates• One 1/6th page ad + One blast ad $1,990 net• Two 1/6th page ad + Two blast ad $3,540 net

All that’s needed are: • Product image (hi-res jpg)• Headline• 50 to 75 words of copy• Logo• Website• Linking URL to product advertised• And I'll take care of the rest

Materials due June 9.

Popular Woodworking


Ad Close & On Sale Dates

IssuesAdvertising Close Dates

Ad Materials Due Dates

Mail Dates (Subscribers)

On-Sale Dates (Newsstand)

April 2019 Dec 18 Dec 25 Feb 12 Feb 26

June 2019 Feb 21 Feb 28 Apr 9 Apr 23

August 2019 Apr 18 Apr 25 Jun 4 Jun 18

October 2019 Jun 13 Jun 20 Jul 30 Aug 13

November 2019 Aug 8 Aug 15 Oct 1 Oct 8

December 2019 Sep 19 Sep 26 Nov 5 Nov 19

February 2020 Oct 31 Nov 7 Dec 17 Dec 31

Ad Submission SpecificationsDigital Production GuidelinesAcceptable File Formats: Adobe Creative Suite CC (InDesign, Illustrator, Photoshop) packaged with links/fonts; PDF/X-1a; TIFF (flattened); JPG (flattened); EPS (fonts included or outlined). Microsoft Word (text only).

Note: All black text should be one-color

ProofsCritical color advertising should be accompanied with a SWOP certified proof for press-side guidance. Publisher cannot be held responsible for color reproduction issues and credits without advertiser supplied SWOP Certified Proof.

ArtworkMinimum resolution requirements; 300 dpi for images and 1200 dpi line art. Total ink density (TID) on images not to exceed 300 across all 4 colors.

FTP InstructionsIf you are on a MAC ftp.krause.com

If you are on a PC ftp://ftp.krause.com

User ID: type the word “anonymous”Password: is your email

Inbound folder > Then look for folder of publication you are submitting for.

Popular Woodworking


Mechanical Requirements

Standard Unit Non-Bleed Bleed (1/8") Live AreaSpread 15" x 9.875" 15.75" x 10.75" 15" x 9.875"

Full Page 6.875" x 9.75" 8" x 10.75" 7.25" x 9.875"

2/3 Page (vertical) 4.5" x 9.75"

1/2 Page (digest) 4.5" x 7.25"

1/2 Page (vertical) 3.3125" x 9.75"

1/2 Page (horizontal) 6.875" x 4.75"

1/3 Page (vertical) 2.125" x 9.75"

1/3 Page (square) 4.5" x 4.75"

1/4 Page 3.3125" x 4.75"

1/6 Page (horizontal) 4.5" x 2.25"

1/6 Page (vertical) 2.125" x 4.75"

1/8 Page 3.3125" x 2.25"

1/12 Page 2.125" x 2.25"

Marketplace2-inch Display 2.125" x 2"

11/2-inch Display 2.125" x 1.5"

1-inch Display 2.125" x 1"

2/3 PAGE

1/3 VERT.

FULL PAGE(FULL BLEED)

FULL PAGE(NO BLEED)

1/2DIGEST

1/6 HORIZ.

1/12PAGE

1/6 VERT.

1/4 PAGE

1/2 VERT.

1/8 PAGE

1/2 HORIZ.

1/3 SQUARE

*All ads must reach at some point the width and height of the ad size ordered; otherwise the Publisher reserves the right to alter the size of the ad.

TRIM SIZE: 7.75" x 10.5" (7-3/4" x 10-1/2")

Popular Woodworking


F+W Media, Inc. Advertising Terms & Conditions

1. Cancellations: Print advertising canceled after the published close date (see 2019 Rate Card) for the issue will be charged at earned rate to the advertiser with an additional fee of up to $500 for remake of the page. Digital advertising must be can-celled within two business days of start date. Digital advertising canceled less than two business days before the start date or any time afterwards will be charged at earned rate to the advertiser. All cancellations must be made in writing and sent to advertising sales representative or production coordinator for property involved.

2. Short Rate:If program is not completed as described in agree-ment client will be billed for advertisements de-livered at highest available frequency discount per 2019 Rate Card. All products that are in process or have not been cancelled as described as above will be billed at highest available frequency discount per 2018 Rate Card.

3. Ad Rates:Subject to prevailing Rate Card at time of publi-cation unless other rates are in effect per signed agreement or accepted insertion order.

4. Position:

Position of ads is at the discretion of the publisher except when a specific position is expressly guaranteed in writing.

5. Acceptance:

Publisher reserves the unrestricted right to reject any advertising at any time after receiving proofs of text and illustrations. Publisher holds advertiser and/or its agency jointly and separately liable for such monies as are due. Publisher shall not be liable for any costs or damages for failing to publish or distribute an ad. It is understood that, in consideration of the publication of advertise-ments, the advertiser and agency jointly and severally, will unconditionally indemnify and save that publisher, its agents, employees, and officers harmless on demand, from and against any and all loss, liability, and expense (including reasonable attorney fees) suffered or incurred by any reason of any claims, proceedings, or suits for libel, violation of right of privacy, plagiarism, copyright infringement, and any other claims or suits based on contents or subject matter of advertisement. Publisher reserves the right to reject any advertising for any reason, without liability. Publisher assumes no responsibility or liability for errors in advertisements provided by third-party.

6. Credit & Payment Terms:

All advertisers must have a credit application on file before any advertisement is published. Once credit is approved, payment terms are net 30 days/2% monthly late fee. Send pay-ments to: F+W Media Inc., Dept 781599, PO Box 78000, Detroit, MI 48278-1599.

Copyright 2018 F+W Media, Inc. All Rights Reserved.

2019 media kitpopular...see your products featured, dedicated e-blasts, and state of the art on-line...

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