2019 media kit about us - njbmagazine.com · demographics 2019 media kit 124,000 web page views**...
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2019 MEDIA KIT ABOUT USABOUT US
Now in our 65th year, NEW JERSEY BUSINESS is the Garden State’s longest-standing business publication. Published monthly, with more than 110,000 readers, no other statewide business publication has our reach and influence. We reach some of the most influential executive and legislative decision makers throughout New Jersey. Ninety-four percent of our readers hold key management positions. Blanket coverage also extends to the Governor and his staff, the State Senate and Assembly and to a majority of government officials on the county and municipal levels.
This is guaranteed through our parent company, the New Jersey Business & Industry Association (NJBIA), the largest, most influential and impactful state-level employer’s organization in the United States. NJBIA provides information, services and advocacy for its member companies in order to build a more prosperous New Jersey. NJBIA is widely regarded as the most credible and effective advocate for business in the state. As such, it is truly the “voice of business” in New Jersey.
ABOUT US
PRINT CIRCULATION / DEMOGRAPHICS
EDITORIAL CALENDAR / DEPARTMENTS
PRINT RATES
PRINT SPECS
2 8
3 9
10
6 11
7 12
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WEBSITE RATES & SPECS
DIGITAL EDITION
E-MAIL RATES & SPECS
SPONSORED CONTENT
CONTACT INFORMATION
2019 MEDIA KIT
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2019 MEDIA KITDEMOGRAPHICS
124,000 WEB PAGE VIEWS**
111,390 PRINT READERSHIP*
95,000 E-MAIL OPENS
10,500 DIGITAL ISSUE
5,000 SOCIAL MEDIA
FOLLOWERS
2018 CIRCULATION VERIFICATION COUNCIL AUDIT For the 2019 NEW JERSEY BUSINESS media kit, the Circulation Verification Council interviewed readers in our primary market areas indicated in the CVC audit report. The purpose was to identify the number of individuals who indicate they receive the publication on a regular basis, identify the number of
individuals who read or look through the publication, and gather readership study information useful for advertising purchase decisions. *4.4 Pass-Along Readership **Includes page views from three websites: www.njbmagazine.com, www.njbia.org and wwww.my.njbia.org.
$250,000+Average Annual
Household Income
88% Small Business
53.9 Median Age
How long do you keep NJB magazine before discarding it?
32% One month 32% More than one month 31% Two weeks or less 5% Three weeks
Professional Title:
65% Executive 18% Managerial 11% Professional 3% Technical 3% Administrative/Sales
Titles of Decision Makers:
62% Executive Level (C-Suite, President, VP) 22% Other 9% Sales 7% Director / Manager
Members by Industry:
28% Service Based 23% Construction13% Manufacturing 9% Retail 8% Wholesale 6% Finance, RE, Insurance 5% Agriculture 5% Health Services 4% Transportation
Ownership Type:
33% S Corporation30% Limited Liability Co. 17% C Corporation 10% Sole Proprietor 4% Not for Profit 3% Other 2% Partnership 1% Professional Corp.
Company size by employees:
80% 1-24 employees 8% 25-49 employees 5% 50-99 employees 4% 100-249 employees 3% 250-1000+ employees
69% 31%
Reader Gender:
Do you make purchasing decisions for your company?
87% 31%
25,316 PRINT CIRCULATION
345,890 AVG MONTHLY TOTAL REACH
www.njbmagazine.com | 3
2019 MEDIA KIT 2019 EDITORIAL CALENDAR
January Ad Reservation: 11/30/18Ad Copy Due: 12/11/18
� 2019 Industry Forecasts � Higher Education � Disruptive Technologies � Law & CPAs: Start-Up Strategies � Sports Betting � The Value of NJBIA Membership
Editorial calendar subject to change.
REPORT TO MEMBERS PG 8 NJBIA President & CEO Michele N. Siekerka provides
insights regarding issues affecting business.
AT ISSUE PG 10 A close look at legislative
issues in Trenton and how they affect business.
NJBIA IN ACTION PG 12 A monthly feature discussing NJBIA’s activities on the issues that are important to a member like you.
UPCOMING EVENTS PG 13 Key NJBIA event dates.
LOCK IN FAR FORWARD,
RIGHT-HAND PAGES! RESERVE YOUR
AD OPPOSITE THE
NJBIA COLUMNS OR
THIS WAY FORWARD
DEPARTMENTS!
NJBIACOLUMNS
April Ad Reservation: 2/28/19Ad Copy Due: 3/11/19
� M&As � The Cannabis Industry � Banking: SBA Lending � Energy
� American Dream Mall Update › Special Section: NJ Hospital
Association (NJHA)
February Ad Reservation: 12/28/18Ad Copy Due: 1/11/19
� Award-Winning Hospitals � The College Towns � Law & Cybersecurity � Annual Feature on Southern NJ › Special Section:
Anniversary Milestones
March Ad Reservation: 1/31/19Ad Copy Due: 2/11/19
� Advantage NJ: Economic Development Special issue – Life sciences, transportation, tourism, casino gaming & sports betting, higher education, manufacturing infrastructure, healthcare, utilities, and more
› Special Section: Licensed Site Remediation Professionals Association (LSRPA)
May Ad Reservation: 3/29/19 Ad Copy Due: 4/12/19
� Corporate Stewardship � Banking � CPAs: Expansion Strategies � NJ Wineries and Distilleries › Special Section:
Construction Trades › Special Section:
Hotels and Conference Centers
June Ad Reservation: 4/30/19 Ad Copy Due: 5/10/19
� The Innovative State: NJ on the Cutting Edge – High-tech incubators, NJ’s innovation initiatives, state tech trade association and organizations, hospital/medical tech, life sciences, communications, food and fragrances
� Venture Capital � Law & CPA firms assist high-tech
companies › Special Section:
Higher Education/Innovation NJ
IN E
VE
RY
IS
SU
E
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2019 MEDIA KIT2019 EDITORIAL CALENDAR
July Ad Reservation: 5/30/19Ad Copy Due: 6/10/19
� NJBIA’s New Good Neighbor Awards
� Energy: NJ’s Master Plan � Real Estate � The Revival of Atlantic City � PR/Law: Protecting Your Business
Image Online
� Credit Unions › Special Section: VOICE Summit
BUSINESS BRIEFSPG 14 These timely “briefs” help our readers stay on top of what’s happening in all 21 counties with news items about business and
government entities.
SMART VENTURESPG 16 From entrepreneurs to
seasoned business owners, this column shows the challenges and breakthroughs business owners
have faced on the road to success.
YOUR WEALTHPG 18 Tips and advice on the stock
market, mutual funds, trusts and estates, annuities, retirement and tax planning and more written by
various investment advisors.
SMALL BUSINESS SOLUTIONSPG 20 Get expert advice on taxes,
laws and regulations, HR, healthcare costs, the environment, choosing
service providers and more.
BEFORE YOU GO Opposite Inside Back Cover The final page in the magazine focuses attention on human interest stories.
Editorial calendar subject to change.
THIS WAY FORWARD
October Ad Reservation: 8/30/19Ad Copy Due: 9/11/19
� Small Business Guide: Public- and Private-sector assistance, Law, CPAs, Banking
� The “Eds and Meds” Economy � Healthcare Costs � Healthcare: Women’s Health
(Breast Cancer Awareness Month)
� NJBIA’s Awards for Excellence › Special Section: Manufacturing
August Ad Reservation: 6/28/19Ad Copy Due: 7/12/19
� Employment Matters: Top 100 NJ employers; entrepreneurial studies; workforce development initiatives and training; healthcare careers
� Law: New employment regulations � Higher Education: Successful
MBA Graduates � Healthcare: Maternity Care � Banking: SBA Loans › Special Section:
Anniversary Milestones
September Ad Reservation: 7/30/19Ad Copy Due: 8/12/19
� Women in Business / NJBIA’s Women Business Leaders Forum
� Real Estate: Urban Housing for Employees
� Construction Trades: Diversity � Complying with GDPR � Southern NJ: Economic
Development � Healthcare: Men’s Health
(Prostate Cancer Awareness Month) › Special Section: Newark Regional
Business Partnership (NRBP)
NovemberAd Reservation: 9/27/19Ad Copy Due: 10/11/19
� Higher Education � Healthcare � Top Contractors � Environmental Engineers � Law: Bankruptcy › Special Section:
NJ Bankers Association (NJBA) › Special Section:
Profiles in Success
DecemberAd Reservation: 10/30/19Ad Copy Due: 11/12/19
� NJBIA’s 61st Annual Business Outlook Survey
� In the Zone: EDA Grow NJ, EDA innovation challenge areas, UEZs, FOZ, Foreign Trade Zones
� Energy: Alternative Power
� NJ’s Meeting Places � Small Business: Block Chain › Special Section: Cancer Care › Special Section: NJBIA’s
Business Roundtable
IN E
VE
RY
ISS
UE
2018 AWARDS1st place in Business/Financial
2nd place in Feature Story2nd place in Photography
www.njbmagazine.com | 5
2019 MEDIA KIT PRINT RATES
STANDARD AD OPTIONS
HIGH IMPACT AD OPTIONS
SAVE MORE!Call for
packaged bundles
INCLUDESCOLOR!
BELLY BANDS, COVER WRAPSPOLY BAGS, INSERTS AND MORE!
CALL FOR RATES!
CALL 973-852-6225 FOR RATES
CALL 973-852-6225 FOR RATES
6 | www.njbmagazine.com
2019 MEDIA KITPRINT SPECS
IMPORTANT!
FONTS: All fonts must be embedded or created into outlines
COLOR: All files must be CMYK
IMAGES:Art must be 300 DPI at 100% of placement size
CROP MARKS:Offset should be set at 0.15” on Full Page Bleed Ad
FILE SPECIFICATIONSPDF FILES: Preferred format is a high-resolution PDF. Fonts must be embedded or created into outlines; color photographs must be set to CMYK.
*FULL PAGE BLEED SET UP: • Page document presets:
8.125” x 10.875”• Bleed: 0.125” all around• Live area: 7” x 10”
Set margins to: Top & Bottom: 0.4375”; Left & right: 0.5625”
• Crop marks: Set offset at 0.15” Crop marks should not appear inside of bleed area.
Important: Failure to follow the above guidelines may cause unknown color output or poor image resolution in the final printed page. NEW JERSEY BUSINESS is not responsible for the print quality outcome if the above file guidelines are not followed. If you are concerned about print quality, please let your sales rep know. For an additional charge, an Epson proof can be requested from the printer for your approval before going to press. There is a five business day turnaround for proofs. Our color target range without customer supplied guidance, such as from an Epson proof, is SWOP midpoint +/- 10%.
All document files used in creating the advertisement, such as fonts, eps and tiffs, must be included. All ads subject to publisher’s approval. No cancellation after reservation deadline.
No commission on production, artwork, conversions, printing or special handling charges. 15% non-profit discount upon publisher’s approval. Non-profit discount cannot be used in conjunction with advertising agency commission.
FULL PAGE SEE SPECS FOR DETAILS
1/3 VERTICAL PAGE 2.125” x 10”
2/3 PAGE 4.625” x 10”
1/3 HORIZONTAL PAGE 4.625” x 4.875”
1/2 VERTICAL PAGE 4.625” x 7.375”
1/6 VERTICAL PAGE 2.125” x 4.875”
1/2 HORIZONTAL PAGE 7” x 4.875”
1/6 HORIZONTAL PAGE 4.625” x 2.375”
HANGING SPREAD7” W x 4.875” H each
BOOKENDS2.125” W x 10” H each
FIREPLACE 9.65” W x 7.375” H
HALF PAGE SPREAD15” W x 4.875” H
Full Bleed
8.375” x 11.125”
Full Page
7” x 10”
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2019 MEDIA KIT
3 Websites, 1 Price!OVER 1.4 MILLION PAGE VIEWS PER YEAR!
Visible on njbmagazine.com, njbia.org & my.njbia.org
BANNER PACKAGE:
Leaderboards plus RectangleVisible on njbmagazine.com, njbia.org & my.njbia.org
Half Banner
Visible only on njbmagazine.com
Size Width Height
Leaderboard (New Bigger Size) 728 pixels x 90 pixels
Half 234 pixels x 60 pixels
Rectangle 300 pixels x 250 pixels
Format: JPEG saved for web Size: 200k max size Rotating Ads: 3 rotations max
E-mail ad copy to: [email protected] you have any questions regarding file specifications, contact our
Production Department for more information at 973-852-6224.
Sources: www.analytics.google.com www.adbutler.com: for impressions & click-through statistics for all banners
Average Monthly Page Views:
124,000
Average Monthly Sessions:
68,000
Average Monthly Users:
48,000
ONLINE MARKETING
CALL 973-852-6225 FOR WEB RATES
The above are gross costs. The standard 15% advertising agency discount applies for all recognized advertising agencies.
8 | www.njbmagazine.com
2019 MEDIA KITDIGITAL EDITION
NEW JERSEY BUSINESS magazine is available in a page-turn, digital format, delivered to desktops and mobile devices.
View the digital edition directly at www.njbmagazine.com, or use our iPhone and iPad app which
you can download at: www.njbmagazine.com/app.html. The digital issue will be offered for free for the month with your sponsorship. A full page ad for your company will be visible on the left,
opposite the cover of the magazine, and will include a live link directly to your website.
You will also be featured as the Digital Sponsor, with your linked logo, on our daily e-news service NEW JERSEY BUSINESS TODAY, which is distributed to more than 22,000 opt-in subscribers.
VIRTUAL SPONSORSHIP SPEC: 7” x 10” › AD POSITION OPPOSITE COVER
› ADD VIDEO
› LINK DIRECTLY TO YOUR WEBSITE
Average Sessions:
12,000
Daily Active Users:
1,400
2018 AWARDS1st Place in Online Publication
Between New Jersey Business magazine and the NJBT e-news service, I stay informed about what’s going on
in the state and how it affects my company. It’s my main resource for information in New Jersey.
— Dean SerratelliOwner, Serratelli Hat Company
CALL 973-852-6225 FOR DIGITAL RATES
The above are gross costs. The standard 15% advertising agency discount applies for all recognized advertising agencies.
www.njbmagazine.com | 9
2019 MEDIA KIT E-ZINE RATES & SPECS
LEADERBOARD BANNER* – 728 pixels wide by 90 pixels high
EXCLUSIVE POSITIONING! Your message will be the first one
subscribers see when they open the NJBT
RECTANGLE BANNER* – 300 pixels wide by 250 pixels high
New Jersey Business TodayOVER 22,000 SUBSCRIBERS!
CALL 973-852-6225 FOR NJBT RATES
E-mail ad copy to: [email protected]* Additional frequency discounts available. Call for a quote.
Average Open Rate:
18%
Average Monthly Opens:
95,000+
STATIC ONLY FORMAT: JPEG saved for web / 200k max size
Our e-news service is e-mailed daily. It circulates to more
than 22,000 opt-in subscribers consisting of business
professionals throughout New Jersey. Scheduling is based
on a first-come, first-served basis.
› Each placement runs for 1 monthYOUR
ADHERE
YOUR AD HERE
YOURAD
HERE
YOURAD
HERE
YOURAD
HERE
YOURAD
HERE
YOURAD
HERE
Premium
Position
2018 AWARDS1st Place in Electronic Newsletter
The above are gross costs. The standard 15% advertising agency discount applies for all recognized advertising agencies.
10 | www.njbmagazine.com
2019 MEDIA KITSPONSORED CONTENT
SHOW OUR 22,000 SUBSCRIBERS YOUR EXPERTISE!Sponsored articles will run on our daily e-news service NEW JERSEY BUSINESS TODAY, which is e-mailed
out to 22,000+ subscribers each day. When clicked on, readers will be redirected to www.njbmagazine.com
to read the full article. Also on that page will be your exclusive ads: a leaderboard and two rectangle banners,
which will link to your website. The article will also feed into our “News Now” section on the home page for the
entire week and be archived in our “Sponsored Content” section.
• Exclusive Sponsored Content article runs daily
for 1 week (Monday - Saturday)*
• Article appears on www.njbmagazine.com home
page river with links
• 1 Exclusive Leaderboard Banner (1 week only)
• 2 Exclusive Rectangle Banners (1 week only)
› Additional frequency discounts available.
• All 3 banners will remain permanently and
exclusively on your article page in our online
web archives
WEEKLY PACKAGE
UPGRADE
Average Weekly Impressions:
32,000
YOUR AD HERE
EXCLUSIVE
EXCLUSIVE
EXCLUSIVE
Feature Article: Max 300 words recommended
1 Image: 775 pixels x 500 pixels (landscape), high res JPEG
Size Width Height
Leaderboard 728 pixels x 90 pixels
Rectangle 300 pixels x 250 pixels
Banner
Sponsored Content
SPECS
TARGETTarget content to your most valuable audiences YOUR
ADHERE
YOURAD
HERE
CALL 973-852-6225 FOR RATES
E-mail ad copy to: [email protected] you have any questions regarding file specifications, contact our Production Department for more information at 973-852-6224.
Source for impressions & click-through statistics for all banners: www.adbutler.com * Call for availability
Format: JPEG saved for web Size: 200k max size Rotating Ads: 3 rotations max
Deadline: Supply content and banners 1 week prior to scheduled run.
The above are gross costs. The standard 15% advertising agency discount applies for all recognized advertising agencies.
www.njbmagazine.com | 11
2019 MEDIA KIT310 Passaic Avenue Fairfield, NJ 07004 T: 973-882-5004 F: 973-882-4648
www.njbmagazine.com
NEW JERSEY BUSINESS (ISSN 0028-5560) is published monthly by the New Jersey Business & Industry Association.
10 West Lafayette Street, Trenton, NJ 08608Phone: 609-393-7707
www.njbia.orgMichele N. Siekerka, President and CEO
FOR A BUSINESS LIKE YOURS
Subscription Prices:USA, Territories & Possessions:
$24/year, $39/two years, $52/three years;Canada: $30/year; Foreign: $55/year
CMO & PublisherVINCENT D. SCHWEIKERT
973-852-6230 [email protected]
Creative DirectorMIKE SANCHEZ
973-852-6224 [email protected]
Communications AssociateANGELINE LI 973-852-6226
VP & Editor-in-ChiefANTHONY BIRRITTERI
973-852-6222 [email protected]
Managing Editor GEORGE N. SALIBA
973-852-6229 [email protected]
Assistant EditorJIM PYTELL 973-852-6223
Advertising DirectorLISA CRISCUOLO
973-852-6225 [email protected]
Advertising ManagerDOUGLAS PREFACH
973-852-6228 [email protected]
071119VH